Cloutboost vs Obviously

Why brands look at two different influencer agencies

When brands weigh up Cloutboost vs Obviously, they are usually trying to understand which partner will give them the most reliable results from creator campaigns. You might be asking who understands your niche best, who feels easier to work with, and who can turn social buzz into real sales.

Both companies focus on influencer marketing, but they do it in different ways. The right choice depends on your goals, your budget, and how hands-on you want to be in the process.

Table of Contents

• What game influencer marketing really means here
• What each agency is known for
• Cloutboost: services, style, and best fit
• Obviously: services, style, and best fit
• How the two agencies truly differ
• Pricing approach and how you work together
• Strengths and limits of each option
• Who each agency is best for
• When a platform like Flinque may be a better fit
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

What game influencer marketing really means here

The primary theme here is game influencer marketing. Both agencies support brands that want creators to drive awareness, content, and revenue. But the way they plan campaigns, pick creators, and report results will feel very different from one partner to another.

Keeping that phrase in mind helps you judge them on the same core question: which team will best amplify your brand through gaming and lifestyle voices your buyers already trust.

What each agency is known for

At a high level, the two agencies share the same broad mission: connect brands with creators and manage campaigns from end to end. Still, each has built a reputation in different areas of the influencer world.

What Cloutboost is usually recognized for

Cloutboost is widely linked with gaming and tech. Its work often centers on video games, hardware, and related entertainment products. You will see strong focus on YouTube, Twitch, and other platforms where gamers and streamers spend time.

The agency tends to highlight performance driven campaigns, user acquisition, and measurable return on ad spend for game launches and ongoing live service titles.

What Obviously tends to be known for

Obviously is often associated with large scale influencer programs across many verticals. These can include beauty, fashion, lifestyle, consumer packaged goods, and more. Its positioning leans toward global reach and structured programs for big brands.

The company is also known for managing long term creator relationships and big seeding campaigns, especially on Instagram, TikTok, and YouTube.

Cloutboost: services, style, and best fit

Cloutboost operates as a specialist agency with a strong tilt toward the gaming ecosystem. Its client list and case studies tend to feature publishers, developers, and brands that want to reach players and gaming fans.

Cloutboost core services

Services commonly highlighted by Cloutboost revolve around launch and growth for games and tech products. While offerings evolve, they typically cover several areas.

• Influencer strategy and campaign planning for game releases
• Creator discovery, vetting, and relationship management
• YouTube and Twitch sponsorships and integrations
• Paid amplification around creator content
• Performance tracking focused on installs or revenue
• Support for esports, tournaments, or special gaming events

The agency usually emphasizes tailoring campaigns to the platform and genre, whether that is mobile titles, PC releases, or console launches.

How Cloutboost tends to run campaigns

Because the agency is rooted in gaming, campaigns are often shaped around launch beats, season updates, or new content drops. The focus is on lining up creators who truly understand the game and its audience.

Typical steps may include audience research, creative concepts for sponsored videos or streams, negotiating deals with creators, and coordinating content schedules that match in game milestones.

Creator relationships and talent network

Cloutboost’s network is especially deep in the world of gaming and streaming. You will see connections with mid sized and large gaming creators, esports personalities, and variety streamers who cover new releases.

Because these creators often play many titles, the agency has to balance authenticity with sponsor requirements. That can be useful for brands wanting direct access to players in specific genres or regions.

Typical Cloutboost client profile

Brands that lean toward Cloutboost usually share some common traits. They care about the gaming audience and want trackable results from creator campaigns, not just a burst of views that fade after launch.

• Game publishers and developers, from indie to major studios
• Gaming hardware, peripherals, and accessories brands
• Tech companies wanting to speak to PC or console players
• Apps and platforms tied to gaming culture or esports

These brands often value depth in gaming more than broad reach in every lifestyle category.

Obviously: services, style, and best fit

Obviously positions itself as a full service influencer agency working across many verticals. Its public work spans beauty, fashion, lifestyle, household goods, and consumer tech, including collaborations with well known global brands.

Obviously core services

The agency offers a wide range of influencer services meant to support both individual campaigns and always on programs. The exact details vary, but some common pillars stand out.

• Influencer strategy across multiple social platforms
• Creator sourcing, vetting, and negotiation at scale
• Product seeding and gifting to many influencers
• Content production and usage rights management
• Long term ambassador and advocacy programs
• Global campaign coordination across markets

Obviously also highlights measurement and reporting, especially for large brands that need consistent insight across many creators.

How Obviously tends to run campaigns

Campaigns with this agency often stretch across multiple platforms and creator types. For example, a beauty launch might involve thousands of micro influencers and a handful of high reach faces, each handling different content formats.

The process is built to handle scale: brief creation, product shipping, approvals, and coordination with big in house teams and agency partners.

Creator relationships and talent network

Obviously maintains a broad influencer network across niches and countries. Instead of focusing mainly on gaming, the agency leans into lifestyle, beauty, fashion, family, wellness, and more.

This can be helpful if you are a global consumer brand wanting consistent messaging across regions, languages, and demographics.

Typical Obviously client profile

Clients that gravitate to Obviously tend to be established consumer brands or fast growing challengers that want a large scale influencer presence.

• Beauty and personal care brands
• Fashion and apparel companies
• Food, beverage, and household product brands
• Consumer tech and lifestyle gadgets
• Retailers and ecommerce brands with many SKUs

These brands usually expect detailed reporting, coordination with other agencies, and consistent brand safety standards.

How the two agencies truly differ

On the surface, both agencies promise end to end influencer support, but their roots and styles create clear differences for marketers. Understanding these gaps will help you see which one feels more natural for your team.

Specialist gaming focus versus broad lifestyle reach

Cloutboost is strongly rooted in gaming and closely related tech. Obviously covers many lifestyle categories with gaming being only a small slice when present at all.

If you care about hardcore players and streaming platforms, a specialist can offer nuance. If you want lifestyle creators across many interests, a generalist often wins.

Scale and program size

Obviously is widely known for handling large creator volumes and multi country outreach. Its processes are built to run broad campaigns with many micro influencers.

Cloutboost can also tap mid tier and larger creators but is generally associated with more targeted rosters and tighter gaming communities rather than massive global waves.

Types of outcomes they highlight

Gaming projects tend to focus on installs, in game revenue, and player retention, so Cloutboost often talks about performance and return on spend.

Obviously frequently showcases reach, content volume, engagement, and brand lift for consumer brands wanting awareness and social proof more than immediate direct response.

Client experience and communication style

Because gaming campaigns can be fast moving around launches and patches, Cloutboost may feel more like a nimble partner plugged into release calendars.

Obviously, dealing with global programs and many brand partners, often leans into structured processes, dashboards, and workflows tuned for enterprise marketing teams.

Pricing approach and how you work together

Neither agency publishes flat rate menus for every service, which is normal for influencer work. Fees will change based on your goals, markets, and how complex the project is.

How agencies in this space usually charge

In general, influencer agencies blend several cost types. Understanding these will help you interpret any proposal you receive, even if the labels differ slightly across partners.

• Campaign management or strategy fees for the agency team
• Influencer payments and production costs
• Paid media to boost creator content if needed
• Reporting, analytics, and post campaign reviews
• Retainer fees for ongoing support across many projects

You will often see a minimum campaign budget, especially for larger global agencies managing many internal resources.

How this usually plays out with Cloutboost

For a gaming focused agency, budgets often follow key beats: closed beta, launch, new season, new platform. Costs rise with more creators, bigger names, and extra assets like trailers or custom streams.

There may be a single project fee or a series of scoped projects over multiple seasons, depending on your release roadmap.

How this usually works with Obviously

Obviously often works on larger programs, which can involve retainers or multi month scopes. Pricing can be shaped by how many markets, product lines, and creators you want covered.

Large product seeding pushes add logistics costs. Ambassador programs add ongoing management and reporting needs, which are reflected in fees.

Strengths and limits of each option

Both agencies can run strong influencer campaigns. The key is to match their strengths to what you actually need and to be honest about the trade offs that matter most to you.

Cloutboost strengths

• Deep understanding of gaming culture and player behavior
• Access to creators on platforms like Twitch and YouTube Gaming
• Experience with game launches and live service cycles
• Performance oriented mindset tied to installs and revenue

A common concern for non gaming brands is whether a gaming specialist will truly grasp lifestyle positioning or broader consumer segments.

Cloutboost limitations

• Less focused on categories far outside gaming and tech
• May not be ideal for huge global lifestyle programs
• Creator pool is strongest where gaming is central

Obviously strengths

• Broad vertical coverage across lifestyle, beauty, fashion, and more
• Experience with large scale campaigns and many micro influencers
• Global reach with structured processes for big brands
• Ability to run always on influencer programs

Some gaming brands worry that a generalist agency might miss the nuance of player communities and platform specific culture.

Obviously limitations

• Gaming may not be a primary focus, depending on your needs
• Large scale setups can feel heavy for smaller budgets
• Processes may be less flexible for very fast turnarounds

Who each agency is best for

Once you know your goals, it becomes much easier to see where each agency fits. Think in terms of your category, your scale, and how precise your targeting needs to be.

When Cloutboost usually makes sense

• You are launching or growing a PC, console, or mobile game.
• You want creators who already play and review games like yours.
• You care deeply about Twitch and YouTube streamer coverage.
• You need installs, pre registrations, or in game revenue to prove success.
• You want a partner that speaks the language of gamers and developers.

When Obviously is often the better fit

• You are a beauty, fashion, lifestyle, or CPG brand.
• You need many influencers across several countries or regions.
• You want ongoing creator programs, not just one off bursts.
• You need strict brand guidelines and global reporting for internal teams.
• You work with other big agencies and need a partner that fits that world.

When a platform like Flinque may be a better fit

Not every brand needs a full service influencer agency, especially if your team wants more control or you are still testing whether creator marketing works for you.

Flinque is a platform based option that lets brands handle influencer discovery and campaigns inside one system. Instead of large retainers, you manage outreach, briefs, and reporting yourself.

This can make sense if you have in house marketers who feel comfortable talking with creators but need better tools to find them, track deliverables, and measure results at scale.

It also suits brands that want to start small, then build internal knowledge before moving to bigger agency relationships or choosing to stay fully in house.

FAQs

How do I decide between a gaming specialist and a generalist agency?

Start with your core audience. If gamers are central and platforms like Twitch are critical, a specialist helps. If you want lifestyle reach across many interests and regions, a broad agency often fits better.

Can a lifestyle focused agency still run gaming campaigns?

Yes, many generalist agencies can run gaming projects, but they may lean more on general influencer practices. Ask for gaming specific case studies to judge whether they truly understand that space.

Do I need a big budget to work with these agencies?

You will usually need a meaningful campaign budget, especially with larger agencies. Costs depend on creator size, number of markets, and how long the program runs. Smaller tests are possible but may face minimums.

Should I use an agency if I already know some influencers?

If you only work with a few creators, you may not need an agency. As soon as you scale to many influencers, multiple markets, or complex reporting, expert help often saves time and reduces risk.

When does a self service platform make more sense than an agency?

A platform makes sense if you want control, have internal staff, and prefer to avoid ongoing management fees. It is also useful when you are experimenting with influencer marketing before committing to big agency programs.

Conclusion: choosing the right partner

The best partner depends on what you sell, who you want to reach, and how you like to work. A gaming focused agency suits publishers and tech brands that need deep player insight and trackable results.

A broad lifestyle partner fits global consumer brands that need scale, structure, and many creators at once. If you want more control or are testing the waters, a self service platform may be enough for now.

Map your must haves, your budget, and your internal capacity. Then ask each potential partner to show concrete examples that match your exact needs before you commit.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.