Cloutboost vs MoreInfluence

Why brands weigh up gaming influencer agencies

When brands explore gaming and esports influencer marketing, two names often come up side by side: Cloutboost and MoreInfluence. Both work with creators, but they feel different in focus, background, and the brands they tend to attract.

You are likely trying to understand who knows gamers best, who can handle your budget, and who will treat your brand and creators with care.

Table of Contents

• What each agency is known for
• Inside Cloutboost’s way of working
• Inside MoreInfluence’s way of working
• How the two agencies really differ
• Pricing approach and how engagements work
• Strengths and limitations to keep in mind
• Who each agency is best suited for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

What each agency is known for

The primary keyword for this topic is gaming influencer agencies. Both Cloutboost and MoreInfluence can help brands work with creators, but they grew up in different corners of the market.

Understanding that background makes it much easier to decide who is closer to what you actually need.

What Cloutboost is best known for

Cloutboost is widely associated with gaming, esports, and live streaming. Its portfolio and case studies often highlight PC and console games, mobile titles, and gaming hardware.

They lean into data around viewership, game genres, and player behavior, aiming to match brands with creators whose audiences actually play or watch those games.

What MoreInfluence is best known for

MoreInfluence positions itself as a broader influencer marketing agency, serving categories like consumer packaged goods, lifestyle, health, and general entertainment.

Gaming can be part of their work, but they are not framed as gaming-only. This can appeal to brands that see gaming as just one slice of a wider creator strategy.

Inside Cloutboost’s way of working

Cloutboost tends to attract marketers who care deeply about gaming culture, Twitch and YouTube audiences, and measurable player actions such as installs or wishlist adds.

Services focused on gaming and streaming

While offerings evolve, Cloutboost’s core usually includes:

• Influencer sourcing for Twitch, YouTube, and other gaming channels
• Sponsorships for game launches, content drops, and patches
• Affiliate and performance-based campaigns built around installs
• Paid media using creator content, such as YouTube ads
• Esports and tournament exposure where relevant

Most of this work revolves around games or gaming-adjacent products like headsets, GPUs, and peripherals.

How Cloutboost tends to run campaigns

Campaigns often start with clear game or product goals, then work backward into creator selection. Examples include boosting wishlists before release or increasing concurrent viewers for a launch stream.

They typically handle the full process, from outreach and negotiation to briefing, approvals, and final reports for each campaign.

Creator relationships and gaming culture fit

Because of the niche focus, Cloutboost often works with creators who mainly stream or record gameplay. These can range from small but loyal channels to mid-size and larger names.

They usually prioritize audience fit, genre alignment, and authenticity over just follower counts, which matters a lot in gaming scenes.

Typical brands that choose Cloutboost

Cloutboost commonly fits brands such as:

• PC, console, and mobile game publishers
• Gaming hardware makers, like headset or keyboard brands
• Software and services aimed at gamers, like VPNs or overlays
• Non-gaming brands entering gaming for the first time

These clients usually want an agency that already speaks the language of gamers and streamers.

Inside MoreInfluence’s way of working

MoreInfluence tends to be a better match for marketers who care about broader consumer reach and cross-channel storytelling, not just gaming and esports.

Services with a broader category focus

While specific offerings can shift, MoreInfluence generally supports:

• Influencer campaigns on Instagram, TikTok, YouTube, and more
• Brand awareness pushes for lifestyle and consumer products
• Content creation driven by creators rather than only gameplay
• Product seeding and sampling programs
• Longer-term ambassador work across several verticals

Gaming creators may be part of their network, but they are one group among many.

How MoreInfluence usually runs campaigns

Projects often begin with a clear picture of target customer profiles rather than one community like gamers. They then find creators whose audiences mirror those demographics or interests.

They are likely to combine platforms, for example TikTok plus Instagram Reels, relying on lifestyle storytelling that fits everyday life rather than niche gaming scenes.

Creator relationships and content style

MoreInfluence tends to work with a diverse mix of creators, including lifestyle vloggers, health and wellness voices, parents, beauty creators, and entertainers.

Gaming influencers may join when it makes sense for the product, but they are not the center of everything they do.

Typical brands that choose MoreInfluence

MoreInfluence is often a fit for companies like:

• Food and beverage brands
• Beauty, fashion, and personal care products
• Health and wellness or fitness companies
• Household and everyday consumer goods

These brands usually want creators who show how products fit into daily life, not just streams or game reviews.

How the two agencies really differ

Although both are influencer marketing agencies, they diverge in focus, culture, and what daily work looks like for your team.

Focus: gaming-first versus category-flexible

Cloutboost leans gaming-first. If your main audience is people who play or watch games, that specialization can be powerful.

MoreInfluence leans category-flexible. If you sell multiple product lines or want to reach parents, athletes, and gamers at once, that breadth can help.

Scale and creator networks

Cloutboost’s network is usually deeper in gaming, esports, and live streaming. This depth often matters when you need highly specific niche creators.

MoreInfluence tends to emphasize varied verticals and social platforms, which can be a better fit for mainstream consumer launches that reach beyond gamers.

Campaign style and outcomes

Cloutboost campaigns commonly aim at player actions, such as beta sign-ups, installs, downloads, or Twitch viewership for a game release.

MoreInfluence campaigns more often tie to awareness, brand lift, or sales across many retailers and online stores rather than one game platform.

Client experience and involvement

With a gaming-focused partner, your internal team may spend more time on trailers, keys, and patch timing. Creative assets usually highlight gameplay and features.

With a broader agency, your team might spend more effort on brand stories, seasonal themes, and product bundles across different creator types.

Pricing approach and how engagements work

Neither agency typically publishes simple tiered plans, because influencer work depends heavily on scope, markets, and creator tiers.

Common pricing elements for both agencies

Expect pricing to usually factor in:

• Number of creators and their follower ranges
• Platforms used, such as Twitch versus TikTok
• Content formats and usage rights length
• Campaign duration and regions targeted
• Agency management and strategy time

Most brands receive a custom quote once goals, timing, and rough channel mix are clear.

How gaming-focused work can shape budget

For gaming-specific campaigns with Cloutboost, budgets often tilt toward mid-tier and niche creators who speak to the right games or genres.

Costs can be driven heavily by launch timing, content volume, and whether you want exclusivity in certain regions or platforms.

How broader campaigns can shape budget

With a more general agency like MoreInfluence, budgets might spread across several creator types, from micro creators on TikTok to mid-size YouTubers or Instagram personalities.

Spend may be influenced by the need for cross-platform storytelling and paid amplification behind top-performing posts.

Strengths and limitations to keep in mind

Every agency has trade-offs. Knowing them up front helps you avoid mismatched expectations or frustrating rounds of revision.

Where Cloutboost tends to shine

• Deep understanding of gaming communities and platforms
• Experience timing campaigns around launches and updates
• Access to creators who genuinely play and love games
• Comfort with performance goals tied to installs or sign-ups

The common concern for non-gaming brands is whether a gaming-first partner can translate their story without it feeling forced.

Where Cloutboost may feel limiting

• Less natural fit for purely lifestyle or household products
• May feel too niche if gaming is only a tiny part of your mix
• Some traditional marketers might prefer broader case studies

If you do not care about gamers as a meaningful audience, that specialization can be more than you need.

Where MoreInfluence tends to shine

• Comfortable working across many categories and platforms
• Good for storytelling that touches daily life, health, or style
• Ability to mix creator types for broader market coverage

This can help when you need your message seen by families, professionals, or hobbyists, not just people watching streams.

Where MoreInfluence may feel limiting

• Gaming expertise may not be as deep as a focused agency
• Hardcore esports or niche game launches might need more nuance
• Campaign ideas may lean toward mainstream formats

If your brand identity lives almost entirely in gaming culture, that broader angle may not feel sharp enough.

Who each agency is best suited for

Think about your audience, your product, and how much of your growth depends on gamers versus broader consumers.

When Cloutboost is usually the better choice

• You are launching a new PC, console, or mobile game.
• Your brand sells hardware like headsets, mice, or controllers.
• You care about Twitch, YouTube Gaming, and Steam behavior.
• Your team wants a partner steeped in gaming culture.
• You are open to performance measures like installs or wishlist adds.

This path tends to work best for publishers, gaming startups, and hardware makers.

When MoreInfluence is usually the better choice

• You sell lifestyle or everyday consumer products.
• You need influencers on TikTok, Instagram, and YouTube at once.
• Gaming is a nice-to-have, not the main focus.
• You want brand stories around wellness, family, or style.
• You plan to build creator relationships over multiple product lines.

This often fits food, fashion, beauty, and wellness brands with broad audiences.

When a platform like Flinque makes more sense

Sometimes you do not need a full-service agency at all. You might just need better tools and a lean internal process.

What a platform can offer instead

Flinque, for example, is a platform-based alternative that lets brands search for creators, manage outreach, and oversee campaigns directly.

Instead of handing everything to an agency, your team uses software to organize briefs, deliverables, and payments in one place.

Situations where platforms work well

• You already have someone in-house who understands influencer work.
• Your budget is smaller, and agency retainers feel too heavy.
• You want to test many small campaigns before committing larger spend.
• You prefer direct visibility and control over every creator conversation.

In this case, an agency can be reserved for major launches, while day-to-day creator programs live on a tool like Flinque.

FAQs

Do I need a gaming specialist agency for my campaign?

You only need a gaming specialist if gamers are a core audience or you are launching a game or gaming product. For general lifestyle or household items, a broader influencer agency is usually enough.

Can one agency handle both gaming and lifestyle creators?

Some agencies can cover both, but depth will differ. A gaming-first partner may handle lifestyle to a point, and a broad agency may tap into gaming lightly. Decide which side matters more to your goals.

How long does it take to launch a campaign with an agency?

Timelines vary, but brands often need four to eight weeks from briefing to content going live. That allows time for creator selection, contracts, content drafts, approvals, and any last-minute adjustments.

Should I work with a few big creators or many smaller ones?

It depends on your goals. A few larger names can bring strong awareness fast. Many smaller creators may give more diverse content and deeper engagement. Many brands mix both approaches over time.

How involved should my team be in the creative process?

You should set clear guardrails, key messages, and any no-go topics. From there, creators and agencies usually perform best when they have room to adapt content to their own style and audience.

Conclusion: choosing the right partner

Your choice comes down to who you need to reach and how you prefer to work. Cloutboost suits brands that live in gaming and want creator partnerships rooted in that culture.

MoreInfluence fits brands chasing broader consumer reach, with gaming as just one of many possible angles.

If you value direct control and lower ongoing fees, a platform like Flinque may be a better starting point than a full-service agency.

Clarify your audience, budget, and need for specialization, then choose the option that feels closest to your actual customers.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.