Cloutboost vs MG Empower

Why brands look at these two influencer agencies

When marketers compare Cloutboost and MG Empower, they are usually trying to understand which team will actually move the needle for their brand, not just who has the flashier deck or louder buzz in the creator space.

Most decision makers want clarity on three things: what types of campaigns each agency really excels at, how hands-on they are with creators, and whether the budget and workload fit their stage of growth.

This is where a focus on the primary idea of influencer agency selection becomes useful. You are not only choosing a vendor; you are choosing a partner that shapes how your brand shows up in front of real people.

Below, you will see how each agency tends to operate day to day, the kinds of brands they attract, and the trade-offs to keep in mind before you sign a contract.

What each agency is known for

Both teams sit under the broad umbrella of influencer marketing, but they are not interchangeable. Each has carved out a different space based on industry focus, geography, and creative style.

Understanding that difference will help you avoid hiring a great agency for the wrong kind of work.

What Cloutboost is generally associated with

Cloutboost is widely linked with video gaming, esports, and tech-focused brands. If you have ever seen coordinated YouTube campaigns for new PC titles, gaming hardware sponsors, or livestream integrations, those are the kind of projects people often associate with this agency.

They lean into data-driven selection of creators, focusing on platforms such as YouTube and Twitch, and often work with gaming publishers, accessory makers, and performance-driven tech brands.

What MG Empower is typically known for

MG Empower is more often connected to lifestyle, beauty, fashion, and consumer brands, including global names that want strong roots in markets like Brazil, Latin America, and beyond.

Their reputation includes cross-border work, ambassador programs, and campaigns that go beyond single posts, looking at community and cultural fit as much as raw reach.

Cloutboost in more detail

To decide whether Cloutboost fits your needs, it helps to look at how they run a typical campaign and what kinds of clients they usually serve.

Core services and focus areas

Cloutboost operates as a full-service influencer marketing agency with a particular strength in gaming and tech. Services commonly associated with them include:

• Influencer discovery and vetting, especially in gaming and streaming
• Campaign planning and creative briefing for creators
• Talent negotiation and contract management
• Sponsor integrations on Twitch and YouTube
• Performance tracking and reporting around installs, views, and engagement

They often operate as an extension of a performance marketing team, making sure creator content ties back to sign-ups, downloads, or purchases, not just brand awareness.

Approach to campaigns and content

The campaign style here tends to feel native to gaming culture. Rather than only polished spots, you will often see sponsored gameplay, product integrations on stream, or creators explaining how they use hardware and software in real life.

There is usually a strong emphasis on measurable outcomes, especially for mobile and PC game launches. Tracking links, promo codes, and specific calls to action are often built into the content.

Relationships with creators

Because this agency has long worked in gaming, they often know which creators can reliably deliver authentic enthusiasm for a title or product. That relationship can make or break a launch, especially if your game is one of many in a crowded genre.

Creators tend to value agencies that pay on time, simplify contracts, and understand the rhythm of content production. A gaming-focused team is usually better at matching campaign timing to release schedules and event calendars.

Typical client fit

Cloutboost is often a better match if you are:

• A PC, console, or mobile game publisher planning a launch or live-ops push
• A peripheral or hardware company targeting gamers or streamers
• A tech brand wanting performance-driven campaigns on video platforms
• A marketer comfortable with metrics like cost per install or cost per view

If your product is far from gaming or entertainment, you may still benefit from their performance mindset, but you will want to confirm they work in your vertical.

MG Empower in more detail

MG Empower’s strength lies more in lifestyle and global brand storytelling than in a single niche like gaming. Looking at their services shows how they support that kind of work.

Core services and focus areas

MG Empower positions itself around influencer and content-led brand building. Common services include:

• Influencer strategy across Instagram, TikTok, and other social platforms
• Global and local creator programs in markets like Latin America
• Ambassador initiatives and long-term collaborations
• Content creation for social feeds and brand channels
• Campaign measurement that blends reach, sentiment, and sales impact

The emphasis is often on building ongoing presence rather than one-off bursts of activity, especially for consumer brands with broad audiences.

Approach to campaigns and content

Campaigns frequently center on lifestyle moments rather than product specs. Think of beauty routines, fashion looks, everyday life vlogs, and community-focused storytelling that builds emotional connection with the brand.

There is often a careful focus on local culture and language so that the same global brand feels native in each market.

Relationships with creators

MG Empower usually aims to develop deeper, longer-term bonds with a pool of creators, not just single collaborations. That means more attention to mutual fit, values, and how easily a creator can represent the brand over time.

This approach can be especially valuable for beauty and fashion brands where repetition and recognition drive trust and purchase.

Typical client fit

MG Empower is generally a better fit if you are:

• A beauty, fashion, or lifestyle brand targeting consumers on Instagram or TikTok
• A global brand entering or expanding in markets like Brazil and Latin America
• A company focused on brand love, sentiment, and long-term growth
• A marketer who values emotional connection as much as direct response

If your main metric is short-term performance alone, you will want to be clear about that when you speak with their team so your campaign is designed accordingly.

How the two agencies really differ

On paper, both are influencer marketing agencies. In practice, their differences show up in focus, style, and the way they structure partnerships.

Industry and platform focus

Cloutboost tends to be strongest in gaming, streaming, and tech-driven campaigns where YouTube and Twitch are central. MG Empower is usually more active in beauty, fashion, lifestyle, and global consumer markets on Instagram and TikTok.

Your choice may come down to whether your core audience behaves more like gamers or lifestyle consumers.

Campaign goals and style

Cloutboost often aims for performance outcomes such as app installs, early access sign-ups, or direct sales driven by creators. Creative still matters, but success is tightly linked to numbers.

MG Empower leans more toward brand storytelling and long-term perception, even when short-term sales also matter.

Scale and geographic reach

Cloutboost commonly supports international gaming campaigns, but the heart of the work is often around Western markets and English-speaking creators.

MG Empower tends to play heavily in emerging and growing markets, especially Latin America, providing access to creators who connect deeply with local audiences and culture.

Client experience and involvement

If you are a performance-focused marketer, you may appreciate the structured, data-heavy reporting that often comes from a gaming-centric agency.

If you are a brand or social lead at a lifestyle company, you may prefer a partner that sits with you on positioning, creative tone, and long-term creator casting.

Pricing approach and engagement style

Neither team sells simple software subscriptions. You are paying for people, relationships, and time, plus creator fees. That naturally leads to custom pricing rather than menu-style packages.

How agencies like Cloutboost usually charge

Expect custom quotes built around your scope of work. Factors often include:

• Your total campaign budget and timeline
• Number and size of creators involved
• How complex the content and approvals will be
• Regions and languages covered
• Level of reporting and optimization required

Fees usually blend agency management costs with creator payments. Some campaigns may be project based, while ongoing support can sometimes move into retainer territory.

How agencies like MG Empower typically structure fees

For MG Empower, the structure also tends to be custom, but they may additionally factor in:

• Brand strategy and positioning work before campaigns launch
• Multi-market coordination if you operate across regions
• Ambassador or long-term creator programs that require ongoing care

In many cases, you will see a management fee plus pass-through influencer costs. Some brands also engage them on broader social or content initiatives tied to influencer activity.

What most influences cost with either agency

Regardless of which team you pick, major cost drivers usually include:

• Creator tier: mega celebrities versus mid-tier or micro influencers
• Content format: simple posts versus high-production video or events
• Usage rights and length of time you can reuse content
• Geographic spread and number of markets

The most important step is to be honest about your budget range early. That saves time and helps the agency right-size the proposal instead of pitching something unrealistic.

Strengths and limitations to weigh

No agency is perfect for every brand. Understanding where each shines and where friction can appear will help you make a calmer choice.

Where Cloutboost often shines

• Deep familiarity with gaming and streaming culture
• Comfort working with performance metrics and attribution
• Access to creators that gamers trust across YouTube and Twitch
• Ability to integrate influencer work with product launch cycles

A common concern is whether a gaming-focused agency can adapt smoothly if your brand expands into adjacent or non-gaming categories.

Where MG Empower is usually strongest

• Story-driven campaigns for beauty, fashion, and lifestyle brands
• Local market insight in places like Latin America
• Building longer-term creator relationships and ambassador programs
• Balancing global brand consistency with local nuance

Many brands quietly worry if story-first campaigns will be measured tightly enough to justify budgets with leadership.

Common limitations to keep in mind

Any full-service agency may feel less flexible for brands that want to run many small experiments. Minimum budgets, longer timelines, and internal processes can slow tests that scrappy teams would run quickly on their own.

Similarly, you are partly adopting each agency’s taste in creators and creative style, which may or may not match your internal vision.

Who each agency is best for

Sometimes the choice becomes easier when you frame it around specific situations and goals rather than abstract strengths.

When Cloutboost is likely the better fit

• You are launching or relaunching a PC, console, or mobile game.
• Your audience lives on Twitch, YouTube, or gaming subcultures.
• You are under pressure to show clear performance results.
• You need help navigating streamer integrations and game key distribution.

If these describe you, a gaming-focused partner can reduce risk by leaning on patterns they have seen across many launches.

When MG Empower may be the stronger choice

• You are a beauty, fashion, or lifestyle label wanting everyday relevance.
• You are expanding into Latin America or other emerging markets.
• You care about brand voice, storytelling, and cultural fit.
• You are building long-term creator partnerships, not just quick bursts.

In these situations, the ability to blend brand building with influencer execution is often more valuable than hyper-specialized performance alone.

When a platform like Flinque can make more sense

Full-service agencies are not the only way to run influencer work. If you have an internal team ready to be hands-on, a platform can be a better match.

How a platform-based approach differs

Tools such as Flinque are built for teams that want to manage creator discovery and campaigns themselves without paying ongoing agency retainers.

Instead of outsourcing everything, your team uses the platform to find influencers, organize outreach, handle briefs, and track results, while still directly owning relationships.

Situations where a platform may fit better

• You have in-house marketers who understand creators and social content.
• You prefer to experiment with many smaller campaigns across niches.
• Your budget is limited, and management fees would eat up too much spend.
• You want long-term control of relationships rather than agency intermediaries.

Choosing a platform does mean taking on more daily work, but it can pay off in flexibility and cost efficiency, especially for brands comfortable operating in-house.

FAQs

How should I brief either agency for the first call?

Come prepared with your main goal, budget range, target markets, timelines, and a few example creators or campaigns you like. This helps both teams respond with realistic ideas instead of broad, generic suggestions.

Can these agencies work with small budgets?

They may, but both typically work best when budgets are meaningful enough to cover their management time and solid creator fees. If your budget is very small, a platform-based approach or direct outreach might be more practical.

Do I keep ownership of influencer content?

Usage rights depend on each creator’s contract. Clarify where and how long you can reuse content during negotiations. Agencies usually help you secure the rights you need, but broader rights generally increase costs.

How long does it take to launch a campaign?

Timelines vary, but brands often see four to eight weeks from brief to launch. That window covers strategy, creator casting, contracts, content production, and approvals. Rushed timelines are possible but usually limit options.

Should I work with one agency or several?

Most brands benefit from starting with one main partner per region or category to avoid mixed messaging and duplicated work. You can always add more partners later if you expand into new markets or very different audiences.

Conclusion: choosing the right partner

Choosing between these influencer agencies is less about who is objectively “better” and more about which strengths line up with your world.

If you are gaming or tech-first with clear performance goals, a specialist in that space may fit. If you are a lifestyle or global consumer brand, a partner steeped in those worlds might serve you better.

Equally, if you prefer direct control and many experiments, a platform such as Flinque could align more closely with how your team likes to work.

Start by writing down your primary goal, audience, key markets, and real budget. Then speak openly with each potential partner about how they would approach your situation and what success would look like three, six, and twelve months from now.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.