Cloutboost vs INF Influencer Agency

Why brands look at gaming influencer agencies

Brands in gaming, esports, and tech often compare Cloutboost and INF because both work deeply with creators who reach players. You are usually trying to understand who knows gamers best, who can stretch your budget, and which partner will treat your brand like more than just an ad buy.

At a glance, both are influencer marketing agencies focused on gaming and adjacent markets. Yet they differ in size, background, campaign style, and the types of creators they tend to bring to the table.

Table of Contents

• What these agencies are known for
• Cloutboost overview
• INF Influencer Agency overview
• How the two agencies really differ
• Pricing approach and engagement style
• Strengths and limitations for each agency
• Who each agency is best suited for
• When a platform like Flinque might fit better
• FAQs
• Conclusion: choosing the right influencer partner
• Disclaimer

What these agencies are known for

The shortened semantic primary keyword phrase for this topic is gaming influencer agencies. That phrase captures why most marketers look at both shops in the first place.

Both agencies focus strongly on gaming, streaming, and lifestyle creators who reach players on platforms like Twitch, YouTube, and TikTok. However, they built their reputations in slightly different ways and often appeal to different types of teams.

Cloutboost at a high level

Cloutboost positions itself as a specialist in performance driven gaming influencer work. It is often associated with game launches, live streaming pushes, sponsorship placements, and programs that try to connect results directly to installs or sales.

The agency highlights data informed creator selection, campaign measurement, and long term relationships with mid to large gaming creators. You will commonly see them tied to PC, console, and mobile titles, as well as gaming hardware.

INF Influencer Agency at a high level

INF Influencer Agency is also rooted in gaming and online entertainment creators, but it is sometimes framed more broadly as an influencer talent focused group. It often works on brand deals across games, lifestyle, entertainment, and youth culture.

Some brands see INF as more talent centric, with a strong network of streamers and content creators. Others turn to them because they are looking for creator led storytelling rather than purely performance marketing.

Cloutboost overview

While every project is different, Cloutboost generally presents itself as a full service gaming influencer partner that can handle campaign planning, creator sourcing, management, and reporting.

Core services

Cloutboost focuses on helping publishers, developers, and gaming brands run end to end campaigns. Typical services include:

• Influencer discovery and outreach across YouTube, Twitch, and other platforms
• Campaign planning for launches, updates, and long term beats
• Contracting, briefing, and creative coordination with creators
• Performance tracking tied to installs, traffic, or sign ups
• Ongoing campaign optimization and scaling

Within this, they might suggest live streams, sponsored videos, shorts, TikTok content, or integrated brand mentions, depending on your goals and budget.

Approach to campaigns

Cloutboost often leans into structured, performance minded planning. That means lining up creators whose audiences actually match your target players and tracking the response as closely as possible.

They are likely to think in terms of launch windows, test flights, and phasing budget into multiple waves. For some brands, this feels very close to user acquisition thinking but with creator content instead of ads.

Creator relationships

The agency works with a wide pool of gaming influencers rather than only representing a small roster. This broad reach can be helpful if you need a large volume of creators in many regions.

Because Cloutboost is campaign centric, creators are typically brought in project by project. Still, repeat collaborations are common when the match proves effective for both the brand and the influencer.

Typical client fit

Cloutboost tends to fit best with brands that:

• Work in gaming, esports, or gaming adjacent hardware and software
• Care about measurable outcomes, not just views
• Need structured support for launches or seasonal pushes
• Have marketing teams that want clear reporting and performance data

Mobile game publishers, PC and console studios, and gaming accessory makers often fall into this group, especially when they are actively investing in user growth.

INF Influencer Agency overview

INF Influencer Agency, often shortened to INF, is also active in gaming and youth driven entertainment. It is usually described as an influencer and talent focused agency with strong creator relationships.

Core services

INF’s services can vary, but commonly include:

• Influencer casting and matchmaking for campaigns
• Negotiation and coordination of brand deals
• Campaign planning and content concepts
• Support for brands entering gaming or youth culture spaces
• Talent management or close advisory relationships with select creators

The agency often tries to line up collaborations that feel authentic to a creator’s audience, especially where gaming crosses into lifestyle, fashion, or entertainment.

Approach to campaigns

INF is often seen as more creative storytelling and relationship focused. Instead of treating each creator as a media slot, they may prioritize campaigns that let personalities shine through.

This can include longer form shows, recurring segments, collaborative streams, or cross platform pushes where creators post on multiple channels to tell a consistent story about your brand.

Creator relationships

Compared with a more purely performance focused shop, INF may have closer ties with individual talents. Some influencers are managed or represented by the agency, while others are part of its wider network.

For you, this can mean easier access to specific personalities in gaming, streaming, and related entertainment, along with insight into what those creators will or will not do on camera.

Typical client fit

INF tends to be a natural fit for brands that:

• Want deeper, story driven collaborations with creators
• See gaming as part of a bigger culture play
• Value brand lift, awareness, and fan engagement
• Have wiggle room creatively and trust influencers’ voices

Non endemic brands stepping into gaming, entertainment companies, consumer products, and youth focused brands often fall into this category.

How the two agencies really differ

On the surface these agencies both live in gaming and creator marketing. Once you look closer, key differences show up in focus, process, and how they talk about success.

Focus and mindset

Cloutboost leans into measurable growth. It often suits brands that want installs, sign ups, or trackable sales from creator campaigns and are used to performance marketing thinking.

INF tends to lean more into branding and creator led stories. It often attracts marketers who want to build long term equity with players and fans rather than only chase short term spikes.

Campaign structure

With Cloutboost you might see tighter structures, clear KPIs, and more standardized deliverables. The work often fits neatly into launch calendars and performance dashboards inside your wider marketing ecosystem.

With INF you may find more flexibility in content formats and less rigid, template style activations. The flow is often shaped around the creator, which some brands love and others find harder to manage.

Creators and reach

Cloutboost’s broad discovery approach can help you reach many mid and upper tier gaming creators quickly, across several countries and platforms.

INF’s closer ties to certain talents can give you access to fan favorite names and the ability to build deeper, ongoing collaborations with them, including recurring formats and events.

What this means for you

If you are a growth focused gaming brand, you might lean naturally toward the more performance oriented, structured agency. If you are a lifestyle or entertainment brand trying to earn credibility with players, the talent and story driven shop may feel like a better fit.

Pricing approach and engagement style

Neither of these influencer firms sells software seats or fixed subscription plans. Instead, they generally build custom budgets around your goals, regions, and the level of creators you want to work with.

How pricing usually works

Influencer marketing agencies typically charge in two main buckets. First, influencer fees, which go directly to creators for their content and time. Second, agency costs, which cover planning, management, and reporting.

With both of these gaming influencer agencies, you can expect a custom quote that considers channel sizes, content volume, markets, and campaign length.

Factors that drive total cost

• Creator tier, from micro influencers to major stars
• Number of influencers needed to hit your goals
• Content formats, such as streams, videos, or shorts
• Exclusivity, usage rights, and length of partnerships
• Markets and languages covered by the campaign

Campaigns with large, globally known creators naturally cost more than programs built primarily around mid tier streamers and content makers.

Engagement styles

Both agencies may offer project based campaigns for launches and bigger pushes, as well as ongoing retainers if you want them embedded more deeply into your marketing mix.

Some brands start with one test campaign before signing longer term agreements. That lets you learn how each team communicates, reports results, and handles unexpected issues.

Strengths and limitations for each agency

Every partner has strong points and trade offs. Understanding them upfront helps you decide which one feels closer to how your team likes to work.

Where Cloutboost often shines

• Clear focus on gaming and player focused brands
• Comfort with data driven, performance oriented structures
• Ability to scale campaigns using many mid and upper tier creators
• Support for launches, updates, and ongoing user acquisition work

For teams used to performance marketing and ROAS dashboards, this mindset can feel familiar and easier to plug into existing workflows.

Where Cloutboost may fall short

If your main goal is long running storytelling or deeply branded shows, you may need to push beyond standard activation templates and invest more time collaboratively shaping a concept.

*Some marketers worry that heavy focus on metrics can make content feel more like an ad than an organic creator moment if not balanced carefully.*

Where INF often shines

• Closer relationships with specific talents and streamers
• Ability to shape campaigns around individual personalities
• Natural fit for lifestyle, entertainment, and culture driven brands
• Stronger focus on tone, authenticity, and fan trust

Brands that value long term partnerships with fan favorite creators may find INF’s talent centric angle especially useful.

Where INF may fall short

If you need tightly performance driven structures and deep attribution, you might find some campaigns less optimized for pure installs or direct sales than you would like.

Story first programs can also require more internal alignment and patience. You may feel slightly less in control of every content detail, since creators’ voices are central.

Who each agency is best suited for

Both agencies can deliver strong work. The better choice depends on your category, goals, risk tolerance, and how much control you want over the creative process.

Best fit scenarios for Cloutboost

• Game publishers wanting to support a big launch with many creators
• Mobile games focused on driving installs from players in specific regions
• PC or console titles aiming to boost wishlists or early access sign ups
• Gaming hardware brands seeking measurable traffic and sales lifts
• Marketing teams that want structured reports and clear KPIs

If your CMO or leadership team asks for concrete performance results, a more analytical, growth minded agency can make budget approvals easier.

Best fit scenarios for INF Influencer Agency

• Lifestyle or fashion brands wanting to tap into gaming culture
• Entertainment companies working with streamers and online hosts
• Non gaming brands entering esports or streaming for the first time
• Marketers who want recurring segments or creator led shows
• Teams willing to give creators more freedom in how they speak

If you are trying to build long lasting credibility with communities, a talent led approach may feel more natural and help avoid overtly transactional content.

When a platform like Flinque might fit better

Not every brand needs a full service influencer agency. Some teams prefer to stay closer to the work, discover creators themselves, and manage relationships directly.

How a platform approach differs

Flinque is a platform centered alternative rather than an agency. Instead of handing everything to a service provider, you use software to find influencers, manage outreach, run campaigns, and track results in one place.

Your internal team stays in the driver’s seat. That can be appealing if you have people who understand creators and just need better tools.

When a platform may be the better choice

• You have an in house marketing team comfortable with creator outreach
• You want to avoid ongoing agency retainers and markups
• You plan to run many smaller programs over time, not just big spikes
• You need transparency into each creator’s performance and cost

Flinque and similar platforms can make sense for brands that want more direct control and are willing to invest internal time instead of external retainers.

When an agency still makes more sense

If your team is small, stretched thin, or new to influencers, a full service partner can save you from missteps. Agencies also help when you need complex multi market, multi creator campaigns under tight timelines.

In these scenarios the external expertise, relationships, and project management can be worth the added cost.

FAQs

How do I know which gaming influencer agency is right for my brand?

Start by clarifying your main goal, budget range, and internal capacity. Then speak with both agencies, ask for relevant case studies, and see whose approach, reporting style, and creative direction feel closest to how your team likes to work.

Can smaller game studios work with these agencies?

Yes, smaller studios can work with influencer agencies, but scope and expectations must match budget. Instead of dozens of creators, you might start with a focused set of mid and micro influencers to test messaging and audience response.

Do these agencies only work with gaming brands?

Both agencies have strong roots in gaming, but they also collaborate with non gaming brands that want to reach players and youth culture. Think tech accessories, snacks, beverages, fashion, and entertainment properties seeking gamer audiences.

How long does it take to launch a campaign?

Timelines vary, but most influencer campaigns need several weeks for planning, creator selection, contracts, and content production. For big launches or multi market work, starting one to two months ahead offers a safer buffer.

Should I use a platform like Flinque instead of an agency?

Choose a platform if you have people who can handle outreach, relationships, and approvals internally. Choose an agency if you need outside experts to design strategy, manage creators, and keep complex campaigns on track with limited internal time.

Conclusion: choosing the right influencer partner

Picking between these influencer agencies comes down to what you are really buying. One leans more toward performance minded, gaming specific execution. The other often emphasizes talent relationships, culture, and creator driven storytelling.

Before you decide, write down your goals, time frame, and how involved your team wants to be. Talk openly with each agency about budgets, expectations, and boundaries. If you prefer more control, explore a platform like Flinque as a leaner alternative or complement.

In the end, the best partner is the one that understands your players, respects creators, and can translate your brand into content people actually want to watch.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.