Cloutboost vs Hypertly

Why brands weigh up gaming influencer agencies

When brands explore gaming influencer help, they often end up comparing agencies like Cloutboost and Hypertly. You are usually trying to understand who really knows gamers, who can deliver campaigns without constant hand-holding, and who will treat your budget with care.

You are also looking for honest expectations. Will the right agency drive sales, brand love, or community growth? And how much ongoing work will still sit on your plate?

Table of Contents

• What these gaming influencer agencies are known for
• Cloutboost: services and client fit
• Hypertly: services and client fit
• How the two agencies differ in style and focus
• Pricing approach and how collaborations usually work
• Strengths and limitations to keep in mind
• Who each agency tends to suit best
• When a platform like Flinque can be a better fit
• FAQs
• Conclusion: choosing the right influencer partner
• Disclaimer

What these gaming influencer agencies are known for

The primary keyword for this page is gaming influencer agency choice. Both teams sit firmly within that space, working mostly with game publishers and gaming-related brands seeking creator-led campaigns.

They help brands tap into YouTube, Twitch, and TikTok gaming communities, but they tend to do it in different ways. That is where your decision usually becomes clearer.

Think of them as partners who translate your marketing goals into creator content that gamers actually want to watch, rather than just “ads with streamers.”

Cloutboost: services and client fit

Cloutboost is widely recognized as a specialist in gaming and entertainment influencer marketing. Their work often centers on helping game publishers promote launches, live-ops events, and ongoing community engagement across major video platforms.

Core services brands can expect

While specific offerings can change, Cloutboost generally focuses on end-to-end campaign support for gaming brands, including influencer selection, campaign planning, and performance tracking.

• Influencer scouting and vetting across YouTube, Twitch, and TikTok
• Campaign strategy around launches, updates, and content drops
• Negotiating contracts, rates, and usage rights with creators
• Managing content briefs, approvals, and publishing timelines
• Reporting on reach, watch time, and tracked results

The key value for many brands is having one partner coordinate all moving parts so the marketing team can focus on overall messaging and in-game assets.

How Cloutboost tends to run campaigns

Cloutboost typically starts with your core objective: installs, wishlist adds, reactivating players, or brand awareness. From there, they shape a mix of creators and content types that can realistically move that metric.

For a PC or console launch, this might mean early access content, sponsored “let’s plays,” and launch day streams. For mobile games, they might lean on short-form videos, tutorial content, or challenge-style creative.

They usually act as the main producer, matching each creator to a content angle that fits their audience, while keeping your brand and age ratings safe.

Creator relationships and talent pool

Because Cloutboost focuses so much on gaming, they tend to have deeper relationships with game-focused creators rather than general lifestyle influencers. That helps when negotiating rates and content formats that feel natural.

You can often expect a mix of mid-sized and large creators, with some campaigns also using smaller channels to reach niche communities. This variety is useful if your game serves a specific genre audience, like strategy, F2P shooters, or co-op survival.

Typical brand fit for Cloutboost

Cloutboost tends to fit best when:

• You are a PC, console, or mobile game publisher with clear launch windows.
• You want help coordinating many creators at once, sometimes across regions.
• You care about both performance and brand safety in gaming communities.
• You prefer an agency that already knows game culture and gamer humor.

They can also support hardware and peripheral brands aiming to reach gamers via streamers and tech reviewers.

Hypertly: services and client fit

Hypertly is another influencer marketing partner that works with gaming and adjacent entertainment brands. While not as widely documented as some long-established names, it is positioned as a creator-first agency focused on social content performance.

What Hypertly generally offers brands

Based on public information and typical influencer agency structures, Hypertly is likely to offer a familiar suite of services aimed at managing campaigns from planning to reporting.

• Identifying creators aligned with your game or product
• Coordinating sponsored posts, videos, or streams
• Handling creator communication and deliverables
• Tracking basic campaign performance and outcomes
• Adapting content approaches based on platform trends

The emphasis is often on making sure each piece of content feels organic to the creator’s channel, rather than a rigid ad script.

Approach to campaigns and creative

Hypertly appears to lean into flexible, social-first content ideas. Instead of heavy creative guidelines, they may give creators broad talking points, allowing them to shape the message in their own style.

This looser style can work well for TikTok and short-form content where authenticity matters more than polished production. It can sometimes lead to standout moments, but may require more trust on your side.

Creator relationships and niches

Hypertly may work with a mix of gaming, entertainment, and youth culture creators. That makes it useful if your brand wants to reach gamers plus wider lifestyle audiences, such as fashion collabs with streamers or music tie-ins.

Because their positioning is not limited strictly to gaming, you might see more flexibility to test non-gaming creator segments that still attract players as followers.

Typical brand fit for Hypertly

Hypertly is generally a fit when:

• You want social-led content that feels casual and native.
• Your brand straddles gaming and broader youth or internet culture.
• You are open to creators experimenting with fun, less scripted ideas.
• You care about visibility and buzz, not only performance metrics.

It can also help if you prefer a partner comfortable working across fast-moving trends and memes.

How the two agencies differ in style and focus

When people mention “Cloutboost vs Hypertly,” they are really talking about two different flavors of creator partnership. Both work with influencers, but they lean into different strengths.

Focus on core gaming versus broader culture

Cloutboost is tightly anchored in the gaming world. Their campaigns revolve around game launches, updates, esports, and hardware that gamers care about. That depth can be valuable if your success lives or dies inside gaming communities.

Hypertly, by contrast, seems more cross-category. They are likely to mix gaming creators with lifestyle or entertainment content, which can help if your product is gaming-adjacent rather than a pure game.

Campaign structure and expectations

Cloutboost tends to favor structured, milestone-based campaigns, especially for big launches. You will usually see clear pre-launch, launch, and post-launch phases with defined creator roles.

Hypertly may lean into ongoing social activity, trend-based ideas, and flexible content plans. This can create a steady vibe rather than a single huge moment, but it depends on your goals.

Reporting and accountability

Agencies rooted in gaming often track performance against metrics like installs, wishlist adds, or concurrent viewers. Cloutboost leans in this direction, trying to connect creator content to measurable impact.

Hypertly may focus a bit more on impressions, engagements, and social buzz. That can be powerful for brand-building, as long as you are aligned on how success is defined.

Pricing approach and how collaborations usually work

Neither agency publishes standard “packages” the way a software product would. Pricing usually depends on your overall budget, the scale of work, and the type of creators you want to involve.

Common ways brands are charged

Most gaming influencer agencies use similar pricing structures:

• Custom quotes based on your campaign goals and scope
• Creator fees for each sponsored video, stream, or post
• Agency management fees for planning and coordination
• Retainers for ongoing, always-on activity across months

You rarely pay a flat monthly fee for unlimited work. Instead, the quote reflects the number of creators, deliverables, and platforms involved.

Factors that push costs up or down

Your campaign cost is mainly driven by:

• Creator size and demand in your game’s genre
• Number of videos, streams, or short-form posts
• Regions and languages you want to cover
• Use of paid usage rights or whitelisting
• Speed of turnaround and last-minute requests

Highly targeted, multi-region work will naturally cost more than a small test campaign with a few mid-tier creators.

How engagement usually unfolds

With each agency, you can expect a flow like this: briefing call, rough plan and budget, shortlisting creators, aligning on content concepts, signing contracts, content production, go-live, and reporting.

Where they differ is the amount of structure and documentation. Cloutboost tends to operate more like a launch partner, while Hypertly leans into agile, social-first execution.

Strengths and limitations to keep in mind

Every influencer marketing partner has upsides and trade-offs. Understanding these helps you set realistic expectations and avoid misalignment.

Where Cloutboost stands out

• Deep roots in the gaming ecosystem across multiple platforms
• Experience with complex, multi-creator launch campaigns
• Stronger focus on performance and measurable outcomes
• Useful insight into gamer behavior, genres, and trends

A common concern is whether an agency focused on gaming might feel too “hardcore” for more casual or family-friendly products.

Where Cloutboost may feel limiting

• May be less suited for brands far outside gaming culture
• Launch-style structure can feel heavy for tiny test budgets
• Strong focus on KPIs may constrain wild creative risks

Where Hypertly tends to shine

• Comfort with casual, trend-driven social content
• Potentially broader creator categories beyond pure gaming
• Good fit for brands wanting playful or meme-friendly campaigns
• Likely to encourage creator-led experimentation

A recurring worry with looser creative control is whether the message will stay on-brand and compliant with internal guidelines.

Where Hypertly may fall short

• Less game-specific depth than a pure-play gaming agency
• May focus more on buzz than deep performance tracking
• Trend-based ideas can date quickly if launches slip

Who each agency tends to suit best

Your own needs, team size, and risk appetite will decide which partner makes sense. Here is a simple way to think about fit.

When Cloutboost is usually a better option

• You are launching or scaling a PC, console, or mobile game.
• You want a structured plan tied to clear launch stages.
• You need an agency that can speak directly with game devs.
• You care deeply about tracking results and optimization.
• Your team prefers well-defined briefs and approval flows.

When Hypertly may fit better

• Your brand touches gaming but is not only a game.
• You want content that feels like everyday social posts.
• You are willing to lean into trend-based, playful ideas.
• You prioritize reach and cultural relevance over strict ROI.
• Your team enjoys flexible, creator-led creative processes.

When a platform like Flinque can be a better fit

Some brands realize they do not actually need a full service agency, especially if they already have a scrappy in-house marketing team.

What a platform alternative offers

Flinque is positioned as a platform-based alternative, not an agency. Instead of paying ongoing retainers, you use software to discover influencers, manage outreach, coordinate deliverables, and track performance yourself.

This can be appealing if you have time and internal talent to handle creator relationships directly, but want better tools than spreadsheets.

When a platform may beat an agency

• You have a limited budget and want most of it going to creators.
• Your team is comfortable learning influencer workflows in-house.
• You prefer full visibility into every message and negotiation.
• You want to run always-on micro-campaigns instead of big bursts.

If you still want strategic help, you can blend approaches: use a platform for everyday work and bring in an agency only for major beats.

FAQs

How do I pick between gaming-focused and general influencer agencies?

Start with your core goal. If your main audience is gamers and your product lives in gaming, a gaming-first agency usually wins. If you straddle gaming and broader culture, a more general influencer partner or mixed approach may be smarter.

Can smaller studios afford influencer agencies?

Yes, but scope matters. Smaller studios often start with fewer creators and shorter campaigns to test what works. Be honest about your budget up front so the agency can design something realistic instead of overpromising.

How long does a typical gaming influencer campaign take?

Planning and creator selection can take a few weeks, especially for bigger launches. Content production, approvals, and publishing usually add another few weeks. Always build in some extra time for delays, patch changes, or unexpected news.

Should I let creators have full creative control?

Creators know their audiences best, but you still need guardrails. The sweet spot is clear do’s and don’ts, with room for the creator to speak in their own voice. Avoid scripts that feel like ads, but protect core messaging and compliance needs.

Is a platform like Flinque enough without an agency?

It can be, if you have someone internal willing to own influencer work. Platforms help with discovery, outreach, and tracking, but they do not replace human judgment. Many brands start on a platform, then add agencies for big tentpole moments.

Conclusion: choosing the right influencer partner

Choosing between these influencer partners comes down to how deeply you live in gaming, how structured you want your campaigns to be, and how much you care about direct performance tracking versus cultural buzz.

If you are a game-first brand needing launch discipline, a gaming-focused agency such as Cloutboost will likely feel natural. If you are chasing looser, social-led visibility that spans gaming and pop culture, a partner like Hypertly may click better.

And if you want control and lower ongoing costs, a platform-based route like Flinque can make sense, especially once you have run a few campaigns and know what works for your audience.

Start with your goals, your budget, and how involved you want to be day-to-day. From there, the right path usually reveals itself.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.