Cloutboost vs FamePick

Why brands often compare influencer campaign help

When you start looking for outside help with influencer marketing, you quickly run into a crowded field of agencies and partners. Two names that often come up together are Cloutboost and FamePick.

Both help brands work with creators, but they do it in different ways. You might be wondering who actually handles what, how campaigns are run, how they treat creators, and what kind of brands they fit best.

This page walks through those questions so you can decide which direction fits your goals, budget, and internal team.

What “gaming influencer marketing” really means

The primary topic here is gaming influencer marketing. Both agencies touch the broader creator world, but one leans heavily into games and entertainment brands.

For you, that means thinking less about buzzwords and more about what these partners actually do: finding the right creators, shaping content, and turning views into installs, signups, or sales.

What each agency is known for

On the surface, both Cloutboost and FamePick support brands with influencer campaigns. In practice, they show up quite differently in search results, case studies, and online chatter.

What Cloutboost is known for

Cloutboost is widely associated with game launches, esports moments, and performance driven creator work. Their public projects lean into PC, console, and mobile titles.

You’re likely to see them tied to sponsored livestreams, YouTube integrations, and partnership programs with mid sized and large gaming channels.

What FamePick is known for

FamePick is more often linked to talent representation and brand deals for creators. Their positioning puts them near the intersection of influencers, managers, and brands that want access to that network.

From the brand side, you’ll hear about help with casting, negotiation, and deal structure, especially across lifestyle, beauty, and entertainment creators.

Inside Cloutboost’s way of working

Cloutboost operates as a full service influencer marketing agency with a clear tilt toward gaming and interactive entertainment. Their work tends to be campaign centered and performance focused.

Core services you can expect

The exact scope depends on your brief, but public information and case studies point to a few recurring services that brands rely on most.

• Influencer discovery and vetting for Twitch, YouTube, and social
• Campaign planning around launches, seasons, or updates
• Negotiating creator fees and contract terms
• Coordinating content deliverables and timelines
• Tracking campaign impact and reporting results

For game publishers, that usually means orchestrating waves of creator content to support releases, DLC drops, or major patches.

How Cloutboost tends to run campaigns

Their work is often structured around clear performance goals, such as installs, wishlist adds, or trial signups. That shows up in how they choose creators and content formats.

You’ll often see an emphasis on longer gameplay videos, livestream integrations, and trackable links or codes that help attribute results back to creators.

Relationships with creators

Cloutboost appears to cultivate ongoing relationships with mid tier and high performing gaming creators. Those relationships help brands move faster when new campaigns pop up.

From the creator side, that usually means recurring sponsorships with game publishers, hardware companies, and gaming adjacent consumer brands.

Typical brands that fit Cloutboost

While they may work beyond games, the public facing story leans heavily into gaming and digital entertainment. Common fits include:

• PC, console, and mobile developers and publishers
• Gaming hardware and accessory brands
• Gaming focused services, platforms, or marketplaces
• Consumer brands that want to tap into gamer audiences

If your main buyer spends time on Twitch or gaming YouTube, you’re very much in their wheelhouse.

Inside FamePick’s way of working

FamePick has strong roots in connecting creators with brand deals and supporting talent with opportunities. From the brand side, that can look like a bridge into a broader creator network.

Core services you can expect

Their public materials emphasize ways they help both influencers and brands come together. For brands, that usually means support like this:

• Access to a pool of creators across multiple niches
• Help with briefing, casting, and outreach
• Negotiation support and contract handling
• Campaign coordination for brand deals and sponsorships

The focus is often on social content for platforms like Instagram, TikTok, and YouTube, across lifestyle, beauty, fitness, and entertainment.

How FamePick tends to run brand work

Brand campaigns here often center on awareness and storytelling. That might be a series of short form videos, branded posts, or multi creator social pushes.

You can expect an emphasis on brand fit, creator personality, and aesthetics, sometimes more than fine grained performance tracking.

Relationships with creators

FamePick positions itself close to the creator side, often helping influencers find and manage brand deals. That dual view can help brands understand what creators actually want from partnerships.

It may also mean a smoother process around approvals and expectations because the agency speaks both “brand” and “creator” fluently.

Typical brands that fit FamePick

Public facing examples and positioning suggest a strong pull toward consumer categories that live on social feeds:

• Beauty, skincare, and personal care brands
• Fashion, accessories, and lifestyle products
• Health, fitness, and wellness offers
• Entertainment and pop culture aligned campaigns

If your main buyer discovers products through Instagram or TikTok creators, this kind of partner may feel familiar.

How their styles and focus differ

Looking at both agencies side by side, some clear differences emerge in focus, style, and typical client experience.

Audience and niche focus

Cloutboost is strongly associated with gamer audiences, streamers, and long form content. It tends to attract brands whose product experience is interactive.

FamePick skews more toward lifestyle and entertainment creators with social native content. The audiences feel broader and less tied to one passion like gaming.

Content formats and platforms

On the Cloutboost side, campaigns often lean on YouTube gameplay, Twitch streams, and sometimes longer sponsored segments.

FamePick work leans more toward Instagram posts, Stories, Reels, TikTok videos, and YouTube for lifestyle or vlog style content.

Performance vs storytelling balance

Both care about results, but the balance differs. Cloutboost’s gaming roots naturally push toward installs, hours played, or signups tracked by links.

FamePick’s deals are often about brand lift, awareness, and product placement, with softer but still valuable metrics like reach and engagement.

Scale and type of creators

Cloutboost showcases a lot of mid tier to large gaming creators who can move audiences around key moments like launches or tournaments.

FamePick’s network often spans from smaller niche creators to recognizable lifestyle names, depending on the brand brief and budget.

Pricing approach and how work is set up

Neither agency sells like a software company. Instead, pricing revolves around campaign goals, scope, and the level of support your team needs.

How pricing usually works with Cloutboost

As a performance minded gaming agency, Cloutboost typically builds custom quotes based on your platform, region, and campaign size.

Costs often break down into creator fees, agency management, and sometimes additional creative or production help if needed.

You might engage them on a one off launch, a series of beats across a year, or broader brand awareness around a gaming product line.

How pricing usually works with FamePick

With FamePick, pricing is also custom, reflecting how many creators you want, which platforms they’ll use, and how extensive the content plan is.

You’ll usually see brand budgets split between influencer payments and the agency’s support in casting, negotiation, and coordination.

Some brands test a smaller brief first, then scale into longer term relationships or ongoing creator programs if performance justifies it.

What drives cost for both

Regardless of which partner you choose, a few factors shape overall cost:

• Number and size of creators involved
• Content volume and required deliverables
• Usage rights, whitelisting, and paid amplification
• Timing, regions, and any exclusivity needs
• How hands on you want the agency to be

Expect to share clear goals and guardrails early so your quote aligns with realistic outcomes.

Strengths and limitations to keep in mind

Every agency has a sweet spot and trade offs. Understanding both sides helps you set the right expectations and pick a better match.

Where Cloutboost tends to shine

• Deep understanding of gamer behavior and platforms like Twitch
• Experience aligning creator content with game release calendars
• Comfort with performance targets tied to installs or in game actions
• Relationships with creators who know how to present games authentically

This depth can make a real difference for launches that live or die by early player traction.

Where Cloutboost may feel limited

• Less obvious fit if your product has nothing to do with gaming
• Content style centered on gameplay may not match every brand’s image
• Not ideal if you want a heavy focus on fashion or beauty aesthetics

Many non gaming brands worry they’ll feel out of place in such a specialized environment.

Where FamePick tends to shine

• Broad reach across lifestyle and entertainment creators
• Familiarity with social formats like Reels and TikTok
• Creator centric view that can ease negotiations and communication
• Useful for brands built on aesthetics, personality, and day to day life moments

It’s often easier here to imagine your product living naturally in a creator’s daily content.

Where FamePick may feel limited

• Less tightly tailored to hardcore gaming performance goals
• Campaigns may be more awareness led than direct response focused
• May not be ideal if you need deep category expertise in games or esports

That’s not a flaw so much as a reflection of their broader consumer orientation.

Who each agency tends to be best for

Once you understand strengths and trade offs, the “who is this for” question gets clearer.

Best fit scenarios for Cloutboost

• Studios launching new PC, console, or mobile titles
• Gaming accessory or hardware brands targeting dedicated players
• Platforms or services built around games, mods, or esports
• Non gaming brands wanting a credible entry into gamer culture

If your roadmap includes game launches, esports sponsorships, or PC hardware pushes, this style of agency is likely aligned.

Best fit scenarios for FamePick

• Beauty and skincare brands growing on Instagram and TikTok
• Fashion and lifestyle lines built on visual storytelling
• Fitness, wellness, and nutrition offers looking for social proof
• Entertainment campaigns tied to celebrity or pop culture moments

If you imagine your product in “day in my life” videos or aesthetic feeds, this approach usually feels very natural.

When a platform alternative like Flinque makes sense

Sometimes you don’t want a full service agency at all. You might have a lean team, a tight budget, or a desire to keep influencer work in house.

Why some brands choose a platform instead

Software based options like Flinque give you tools for discovery, outreach, and campaign tracking without paying ongoing agency retainers.

You still handle strategy, creator selection, and approvals, but the platform helps streamline the heavy lifting and organization.

Situations where this works well

• You have a marketing generalist or small team ready to learn
• You want to run smaller tests before committing to big campaigns
• You prefer direct relationships with creators you can nurture over time
• You plan to run frequent, always on influencer activity

A platform can be a good middle ground between doing everything manually and outsourcing the entire channel.

FAQs

How do I know whether to choose a gaming focused agency or a lifestyle one?

Start with your buyer. If they spend more time on Twitch and gaming YouTube, a gaming specialist fits. If they live on Instagram, TikTok, and lifestyle channels, a broader consumer or lifestyle focus usually wins.

Can a lifestyle agency still run campaigns for a gaming brand?

It’s possible, but you may miss the deep category knowledge that comes from working with games every day. Ask about recent gaming work, creator examples, and how they measure player driven results.

What should I ask during early agency calls?

Ask for recent case studies in your category, how they choose creators, what a typical timeline looks like, and how they handle reporting. Clarify who will manage your account and how often you’ll hear from them.

How long does it take to launch a campaign with an agency?

Timelines vary, but four to eight weeks is common from brief to live content, especially for multi creator efforts. Complex contracts, heavy approvals, or global scope can stretch that timeline further.

Do I need a big budget to work with influencer agencies?

You don’t always need huge spend, but agencies usually work best when there’s enough budget to fairly pay creators and cover management. If funds are tight, starting on a platform or with fewer creators can make more sense.

Conclusion: choosing the right partner

The right influencer partner depends on three things: who your customer is, what success looks like, and how involved you want to be in the work.

Cloutboost tends to fit brands leaning into games and performance heavy launches. FamePick often suits lifestyle focused products and social native storytelling.

If you want hands on control and lower fixed costs, a platform like Flinque may align better than any agency. Take time to map your goals, then ask each option concrete questions about how they’d help you get there.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.