Clicks Talent vs MoreInfluence

Why brands weigh two different influencer partners

When you look at influencer marketing agencies, it is normal to compare options that feel similar on the surface but work very differently once you dig in.

That is often the case when brands look at Clicks Talent and MoreInfluence side by side.

Both promise reach through creators, but the way they find talent, build campaigns, and report results can feel quite different in practice.

You are likely trying to answer simple questions: Who will understand my brand, who can actually deliver, and what will it really be like to work with them?

This breakdown is designed to give you that kind of clarity, using plain language rather than agency buzzwords.

What each agency is known for

Both agencies sit in the same broad space, yet they highlight different strengths and backgrounds.

One leans more into social entertainment and volume, while the other often emphasizes structured brand work and managed partnerships.

From a distance they both “do influencer marketing,” but brands feel the difference in how campaigns are planned and run.

Think of it less as choosing a tool and more as choosing a hands-on creative partner that will speak for your brand online.

Influencer marketing agency choice in plain terms

The primary question here is simple: how do you make the right influencer marketing agency choice when the options seem similar but operate with different strengths?

To answer that, it helps to look at services, creator networks, client fit, and what happens day to day once you sign an agreement.

Clicks Talent and how it tends to work

Clicks Talent is generally known for working closely with social creators across platforms like TikTok, Instagram, and other short form channels.

Their roots are often tied to fast moving trends, viral sounds, and entertainment driven content that can spread quickly when the fit is right.

Services you can usually expect

While offers may change, brands typically turn to this team for end to end campaign help around social creators.

• Influencer discovery and shortlisting
• Campaign planning for social content
• Talent outreach and negotiation
• Content approvals and coordination
• Basic performance tracking and reporting

The focus often leans toward practical execution rather than deep strategy documents, which many brands actually prefer for social heavy pushes.

Approach to campaigns

Campaigns often center on tapping into current social behavior, sounds, and memes, mapped to a brand’s message and timing.

You can expect a strong emphasis on short form video, challenges, dances, reactions, and other content styles that feel native to each platform.

Planning is usually about getting enough creators, enough content, and enough shots on goal to drive visibility and engagement.

Brands with flexible creative rules tend to get more from this style because creators can lean into their natural voice.

Relationships with creators

Clicks Talent is often seen as close to creators who live inside social trends every day.

They may have strong ongoing ties with specific influencers, especially in entertainment, lifestyle, and youth focused niches.

This can help when you want fast turnarounds or need creators who already trust the agency and are open to repeat work.

However, this type of network can sometimes skew younger or more entertainment driven, which may not fit every brand tone.

Typical brands that fit well

Brands that do well with this style of agency usually share a few traits.

• Comfort with playful, informal creator content
• Goals around awareness, buzz, and social proof
• Products that photograph or film well in short clips
• Interest in TikTok and Reels more than long form content

Consumer products, apps, gaming, and pop culture aligned brands often find this especially helpful.

MoreInfluence and how it tends to work

MoreInfluence often positions itself around structured, managed campaigns that tie creator activity more tightly to business goals.

They typically serve brands looking for organized processes, clear steps, and detailed coordination from brief to wrap up.

Services you can usually expect

From public information and market positioning, brands can usually expect a broader set of support areas.

• Influencer research and vetting across multiple platforms
• Campaign strategy and creative frameworks
• Contracting, compliance, and brand safety checks
• Content reviews, feedback loops, and approvals
• Structured reporting focused on agreed KPIs

The approach feels more like a managed service with set steps, especially for brands that need approvals and legal checks.

Approach to campaigns

Campaigns often start with a brief that aligns on target audience, key messages, and desired actions, not just basic reach.

From there, the team tends to design activations around specific content themes and creator deliverables.

This can suit brands with strict guidelines, multiple stakeholders, or specific sales funnels to support.

Output may include a mix of long form, short form, static content, and sometimes cross channel amplification.

Relationships with creators

MoreInfluence is typically set up to work with a broad range of influencers, including mid tier and more established names.

They usually focus on fit, audience quality, and professionalism as much as raw follower numbers.

This can help reduce risk around off brand content or unreliable partners, though it may add time to the vetting process.

Typical brands that fit well

Brands that respond well to this style usually have higher expectations around oversight and measurable outcomes.

• Mid sized and larger companies with clear brand rules
• Teams that need formal reporting for leadership
• Products with regulatory or legal sensitivity
• Campaigns tied to launches, seasons, or big events

If your internal team needs documentation and approvals, this type of agency structure often feels comfortable.

How the two agencies really differ

On paper, both agencies connect brands and creators, but the experience can feel very different once you start working together.

Creative style and brand voice

Clicks Talent leans naturally into fast moving social culture, with content that looks and feels native to TikTok style feeds.

MoreInfluence tends to be more brand centric, shaping creator content so it lines up tightly with your messages and visual standards.

If you want raw, on trend clips, you might prefer the first style.

If you need consistent, carefully shaped messaging across creators, you might lean toward the second.

Structure versus flexibility

One of the biggest differences is how structured the working process feels.

MoreInfluence usually runs a defined workflow with briefs, milestones, and formal reporting.

Clicks Talent may feel more flexible and direct, especially for brands prioritizing speed and experimentation.

Your internal culture matters here; some teams love structure, others just want the content live as soon as possible.

Scale and type of creators

Clicks Talent often taps into large groups of up and coming creators and trend driven influencers.

MoreInfluence may focus more of its energy on matching specific creators to detailed brand needs, sometimes at smaller scale but with deeper alignment.

There is overlap, but the emphasis and starting point are different.

Reporting and outcomes

Both will share performance data, but emphasis may vary.

MoreInfluence usually highlights campaign metrics connected to goals like clicks, signups, or content saves.

Clicks Talent is often closer to social native performance measures such as views, engagement, and virality potential.

Pricing approach and ways of working

Neither agency works like a fixed price software tool.

Costs typically combine creator fees, campaign planning, and management work behind the scenes.

How pricing is usually set

Both agencies generally use custom quotes rather than public price sheets.

Your cost can depend on several common factors.

• Number and size of creators you activate
• Platforms involved and content formats
• Length of campaign or ongoing retainer
• Content usage rights and whitelisting
• Extra services like creative direction or paid media

It is normal for proposals to break down creator budgets separate from agency management fees, even if presented together.

Engagement styles you might see

Shorter, campaign based projects are common for product launches, seasonal pushes, or tests.

You might also see longer retainers where the agency runs always on creator programs and reports monthly.

Clicks Talent may feel more flexible for shorter, experiment heavy campaigns.

MoreInfluence may push for longer term relationships to build structure and deeper data over time.

Strengths and limitations to keep in mind

No agency is perfect for every brand or every moment.

Each will feel strong in certain areas and less suited in others, depending on what you need.

Where Clicks Talent often shines

• Strong feel for social trends and viral style content
• Deep ties with short form creators and entertainers
• Useful for rapid awareness and buzz heavy pushes
• Comfortable working with informal, playful brand voices

Some brands worry whether this style can stay fully on brand when content is so trend driven and fast moving.

Possible limits with Clicks Talent

• May feel less structured for teams wanting strict processes
• You might need to push harder on detailed reporting formats
• Not always ideal for heavily regulated or conservative brands

Where MoreInfluence often shines

• Structured workflows that match how larger brands operate
• Detailed vetting and brand safety checks for creators
• Clear links between campaign setup and business goals
• Helpful for cross channel or multi market planning

Some marketers quietly worry that too much structure could slow down creative testing on fast moving platforms.

Possible limits with MoreInfluence

• Processes may feel heavier for small, scrappy teams
• Turnaround times can be longer when many approvals are needed
• Campaigns may lean more polished than raw, native content

Who each agency is best for

The simplest way to decide is to map each agency’s natural strengths against your current goals and internal style.

When Clicks Talent tends to be a good fit

• You want to lean hard into TikTok and Reels style content.
• Your brand voice is fun, informal, and open to trends.
• You care more about reach and engagement than heavy paperwork.
• You need quick tests or bursts of creator content around launches.
• Your team can handle some creative messiness in exchange for buzz.

When MoreInfluence tends to be a good fit

• You need structured planning and documented workflows.
• Internal teams require clear reporting for decision makers.
• You operate in a category with more rules or oversight.
• You want creators who can stick closely to brand messaging.
• You are planning multi month or multi market initiatives.

Questions to ask yourself before choosing

• How comfortable are we letting creators speak in their own voice?
• Do we value speed and experimentation or structure and predictability?
• How important is detailed reporting and stakeholder alignment?
• What level of budget flexibility do we really have?

Your answers to these questions often point more clearly toward one partner or the other.

When a platform like Flinque can be smarter

Agencies are not the only route for influencer campaigns.

Some brands prefer to bring more control in house while still getting support from technology.

How a platform based option fits in

Flinque is an example of a platform focused alternative rather than a full service agency.

Instead of handing everything to a team, you use software to discover creators, manage outreach, and track campaigns yourself.

This can fit brands with internal marketers who want to stay closer to daily activity and keep recurring costs lower.

When a platform can make more sense

• You already have people in house who understand social platforms.
• You want to build direct relationships with creators over time.
• You prefer to pay for technology rather than agency retainers.
• You plan to run many smaller campaigns instead of a few big ones.

You can still pair a platform with occasional strategic support, but the day to day work stays largely in your team’s hands.

FAQs

How do I know which influencer partner is right for my brand?

Start from your goals, budget, and how your team works. If you need structure and reporting, lean toward more managed partners. If you want fast tests and trend driven content, look for agencies with deep social instincts and flexible workflows.

Should I choose one agency or test multiple at once?

Most brands start with a single partner to avoid confusion and overlapping outreach. Once you understand what works, you can test another agency or a platform later to compare outcomes without doubling creator noise.

How long should I commit to an influencer marketing partner?

A three month window is usually the minimum to see patterns, test messages, and refine creator choices. Longer terms make sense when you want always on programs, but avoid locking in before you see early performance and fit.

Can smaller brands work with these agencies?

Yes, but scale matters. If budgets are limited, consider a smaller test campaign, a pilot project, or a platform like Flinque. That lets you learn before committing to larger creator rosters or long term management agreements.

What should I ask before signing an influencer agency contract?

Ask for example campaigns, expected timelines, how they choose creators, what reporting looks like, and how they handle problems. Clarify who owns content rights and how success will be measured so there are no surprises later.

Conclusion

Choosing between these influencer partners is really about matching style, structure, and expectations to how your brand operates.

If you want trend heavy, social native content and quick experiments, a creator centric team may feel right.

If you need methodical planning, approvals, and detailed reporting, a more structured partner might be better.

For brands wanting more control and lower ongoing fees, a platform like Flinque can offer another route.

Whichever path you choose, ask detailed questions, start with clear goals, and give yourself enough time to learn and adjust.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.