Clicks Talent vs Incast

Why brands look at these two influencer agencies

Brands weighing Clicks Talent against Incast are usually trying to answer one simple question: which partner will actually move the needle on sales and awareness without wasting budget.

You’re not just choosing an agency. You’re choosing a team, a process, and a way of working with creators.

Table of Contents

• What each agency is known for
• Inside Clicks Talent’s way of working
• Inside Incast’s way of working
• How these two agencies really differ
• Pricing approach and how you work together
• Strengths and limitations on both sides
• Who each agency is best for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: choosing the right fit
• Disclaimer

What each agency is known for

The primary keyword here is influencer agency selection, because that’s exactly what you’re trying to solve: picking the right partner for creator work.

Both Clicks Talent and Incast operate as influencer marketing agencies, but they’ve grown up with different strengths, networks, and styles.

They often show up on the same shortlists, but for different reasons.

What Clicks Talent tends to be known for

Clicks Talent is widely associated with short form video and social campaigns, especially around younger audiences.

They often lean into TikTok, Instagram Reels, and fast moving trends that suit consumer brands, apps, and entertainment.

For many marketers, their name comes up when you want fast reach through creators who understand viral formats.

What Incast tends to be known for

Incast is usually seen as a more global, cross platform influencer partner, with a broad roster and multi country reach.

They often appeal to brands that want structured programs across YouTube, Instagram, TikTok, and sometimes podcasts or other channels.

When teams talk about scaling creator work into several markets, Incast’s name is likely to surface.

Inside Clicks Talent’s way of working

Clicks Talent functions as a creative and talent driven agency focused on influencer led campaigns.

While exact services can evolve, their work usually clusters around a few core areas.

Clicks Talent services in plain language

Common services you can expect from an agency like Clicks Talent include:

• Influencer sourcing and vetting on TikTok, Instagram, and similar platforms
• Campaign concepting for short form video and social trends
• Negotiating fees and contracts with creators and their managers
• Managing content timelines, approvals, and revisions
• Reporting basic performance metrics and highlights

They tend to be hands on with the talent side, so your team doesn’t have to chase down creators or manage logistics.

How Clicks Talent usually runs campaigns

Campaign work with Clicks Talent often starts with a clear brief around goals and target audience.

From there, they pull a shortlist of creators who match your brand, budget, and timeline.

After you approve a direction, they coordinate scripts or talking points, deliverables, and posting schedules.

They typically manage the back and forth with influencers, so you focus on feedback and approvals rather than daily outreach.

Creator relationships and style

Clicks Talent leans heavily on creators who live in short form culture.

Think TikTok personalities, trending sound creators, and personalities that understand challenges, duets, and meme formats.

This makes them a fit for:

• App launches and downloads
• Music and entertainment pushes
• Consumer products trying to “go viral”
• Brands testing TikTok before building an in house team

The tone often skews playful, casual, and trend focused rather than polished and corporate.

Typical client fit for Clicks Talent

Brands that usually mesh well with Clicks Talent share a few traits.

• Comfort with fast moving trends and looser creative formats
• Targets that include Gen Z or younger millennials
• Willingness to let creators speak in their own voice
• Clear goals around awareness, downloads, or quick spikes in traffic

If your brand is flexible, wants to experiment, and values speed, their style can be appealing.

Inside Incast’s way of working

Incast positions itself as a broader influencer marketing agency, with services that often span strategy, production, and global reach.

The specifics vary by region and office, but some common themes show up in how they support brands.

Incast services in simple terms

Agencies like Incast typically cover:

• Influencer identification across multiple platforms and countries
• Campaign planning tied to launches, seasons, or always on activity
• Negotiation and contracting with macro and micro creators
• Content coordination, approvals, and legal checks
• Analytics and performance reviews after campaigns

They often look attractive to brands that want a more structured, multi market presence with creators.

How Incast usually runs campaigns

For Incast, campaigns often start with a broader view: not just one platform, but where your audience spends time overall.

They can propose mixes of YouTube videos, Instagram posts, TikTok content, and sometimes crossovers like live streams.

The process usually involves layers of planning, including timelines, campaign phases, and content waves.

This can feel reassuring if your brand needs predictability across several countries or business units.

Creator relationships and global reach

Incast tends to maintain relationships with a wide range of creators, from niche micro influencers to bigger names.

This helps when you want a consistent message told through many voices in different regions.

They often work with categories like beauty, fashion, tech, gaming, and lifestyle, depending on market.

Expect a mix of polished content and platform native style, not just one type of creator.

Typical client fit for Incast

Clients that mesh with Incast often share these characteristics:

• Need for multi country or multi language reach
• Complex internal teams that require formal planning
• Interest in longer term programs, not just one off bursts
• Budgets that support larger creator mixes and production

If you manage a regional or global brand and report to several stakeholders, their structure can be useful.

How these two agencies really differ

Both agencies help you do influencer marketing, but the experience of working with each one can feel quite different.

Think of it less as “better or worse” and more as “which style suits your goals and team.”

Focus and creative flavor

Clicks Talent often leans into fast, viral oriented short form content, heavy on TikTok and similar platforms.

Their sweet spot is brands willing to ride trends, experiment, and accept that not every idea will be perfectly controlled.

Incast typically emphasizes structured, multi platform campaigns with a more classic marketing rhythm.

You’ll often see decks, timelines, and longer term roadmaps rather than purely reactive trend chasing.

Scale and geography

While both may work internationally, Incast frequently appears in conversations about global or multi country programs.

They can be attractive if your brand needs the same big idea expressed differently in different regions.

Clicks Talent may be more commonly used for focused pushes in specific markets or demographics, particularly younger ones.

Client experience and communication style

Clicks Talent tends to feel more nimble and creator first, which many startups and digital brands appreciate.

You may experience quicker creative experimentation and a more relaxed tone.

Incast, by contrast, can feel more like a classic marketing partner, with process, documentation, and structured check ins.

That can be grounding for corporate teams who must present plans and results internally.

Pricing approach and how you work together

Neither agency sells a simple fixed package with public prices.

Like most influencer marketing partners, fees depend heavily on your scope, creator choices, and regions.

Common ways influencer agencies charge

In general, you’ll see a mix of:

• Campaign based project fees for specific launches or activations
• Retainers for ongoing influencer work over several months
• Separate creator fees, passed through or included in total budgets
• Management or service fees on top of influencer payouts

Large brands sometimes negotiate annual or multi campaign agreements based on expected spend.

What tends to influence cost

Expect overall cost to change with these factors:

• Number of creators and their audience size
• Platforms involved, especially if video production is complex
• Number of posts, stories, or videos per creator
• Usage rights and length of time you can reuse content
• Countries and languages covered
• Whether you need strategy, creative, and reporting support

Clicks Talent might lean into more contained, social first budgets, while Incast may guide toward broader programs.

Engagement style with your team

With Clicks Talent, you may work closely with account managers and talent specialists who move quickly with creators.

They may prioritize speed, trend fit, and results over heavy documentation.

Incast typically offers more formal planning, which can include strategy reviews, structured reports, and executive friendly summaries.

Both approaches can work, but one will likely align better with your internal expectations.

Strengths and limitations on both sides

No agency is perfect for every brand or every moment.

Understanding what each does well—and where they might not fit—helps you avoid mismatches.

Where Clicks Talent shines

• Strong understanding of short form, trend driven content
• Access to younger, social native creators
• Good fit for app launches, entertainment, and viral tests
• Fast execution when you need quick buzz or pilots

They can be especially effective when you want to see rapid learning from smaller tests before scaling.

Potential limitations of Clicks Talent

• Best suited to brands comfortable with less tightly controlled messaging
• Might feel informal for very conservative or regulated industries
• May not always prioritize multi market structure as heavily as global agencies

Some marketers worry that trend led content will not align with long term brand positioning.

Where Incast shines

• Ability to plan and run cross country campaigns
• Balanced creator mix, from micro to larger names
• Structured reporting that helps with internal buy in
• Good option for brands scaling influencer work beyond one market

This can be invaluable when you have regional marketing teams and need consistency plus local nuance.

Potential limitations of Incast

• Process can feel slower if you’re used to rapid tests
• Best value often comes with larger budgets and broader scopes
• Smaller brands may find the structure heavier than they need

Sometimes brands seeking a single market TikTok push may feel an agency of this style is more than necessary.

Who each agency is best for

When you strip it back, this is really about fit: your goals, your team, and your appetite for experimentation.

When Clicks Talent is usually a strong fit

• Direct to consumer brands wanting fast social buzz
• Apps, games, or music releases targeting younger audiences
• Marketing teams testing TikTok or Reels for the first time
• Companies comfortable with looser creative guardrails
• Campaigns focused on spikes in awareness or downloads

If you can move quickly on approvals and don’t need layers of internal presentations, their approach can feel refreshing.

When Incast is usually a strong fit

• Regional or global brands coordinating several countries
• Companies wanting consistent messaging across many creators
• Teams that require structured planning and reporting
• Brands with mid to large budgets and multiple campaigns per year
• Industries needing more careful oversight around messaging

If you answer to several stakeholders and need influence across markets, a structured partner is often easier to justify.

When a platform like Flinque makes more sense

Full service agencies are not the only path to influencer success.

Some brands want control and flexibility without paying for large agency retainers.

Why a platform option can help

Tools like Flinque focus on giving brands direct access to influencer discovery and campaign management.

Instead of outsourcing everything, your team can:

• Search and filter creators by audience, content, and engagement
• Reach out, negotiate, and brief influencers directly
• Track deliverables and content performance in one place

This suits teams that have internal resource but don’t want to build technology themselves.

When a platform is a better fit than an agency

• You have an in house marketer able to manage outreach and approvals
• You want to run frequent, smaller campaigns without constant agency fees
• You prefer owning relationships with creators directly
• You’re building a long term influencer program and need transparency

Platforms do not replace strategy or creative thinking, but they streamline the logistics and data side of influencer work.

FAQs

How do I decide which influencer agency is right for my brand?

Start with your goals, budget, and timelines. If you need fast, trend driven campaigns, a nimble creator focused team may be best. If you need structure across multiple markets, look for a partner with global experience and formal planning.

Can small brands work with these agencies, or are they only for big companies?

Both agencies can work with smaller brands, but value depends on your budget and scope. If funds are tight, consider a limited pilot or explore a platform solution that lets your team manage creators directly with lower fixed costs.

What should I ask during intro calls with influencer agencies?

Ask for recent case studies in your category, how they choose creators, how they measure success, and what communication rhythm they recommend. Clarify how fees are structured and who will be your day to day contact once you sign.

How long does it take to launch a campaign with an influencer agency?

Timelines vary, but many agencies need several weeks to align on strategy, shortlist creators, negotiate fees, and create content. Plan at least four to six weeks before your ideal launch, longer if several countries or big creators are involved.

Should I use influencers for one off launches or long term programs?

One off bursts can help test what works and build short term buzz. However, long term programs with repeat creators usually build more trust and better performance. Many brands start with pilots, then commit to deeper, ongoing relationships.

Conclusion: choosing the right fit

You’re not really choosing between agencies; you’re choosing the kind of partnership you need right now.

If your brand craves fast, social native experimentation with younger audiences, a short form focused partner can be powerful.

If you need multi market structure, clear reporting, and consistency, a global influencer agency may be safer.

And if you prefer to keep control in house, a platform like Flinque offers a different route entirely.

Match your choice to your goals, decision making style, and appetite for risk, and you’ll be far closer to a creator program that actually delivers.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.