Clicks Talent vs IMA

Why brands look at different influencer partners

When marketers weigh up Clicks Talent vs IMA, they are really choosing between two different styles of influencer support. One leans heavily into fast, social-native creator content, while the other is known for structured, global brand work.

Most brands want clarity on day‑to‑day support, creative control, pricing style, and how deep each partner goes into strategy.

Table of Contents

• What each agency is known for
• Clicks Talent: services and client fit
• IMA: services and client fit
• How the two agencies differ in practice
• Pricing approach and engagement style
• Strengths and limitations to keep in mind
• Who each agency is best suited for
• When a platform alternative may work better
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

What each agency is known for

The primary keyword for this page is influencer agency choice. That’s exactly the decision most teams are making here: which kind of partner feels more natural for their brand and goals.

Both agencies live in the same broad space, but they built reputations in different corners of it.

What Clicks Talent is generally associated with

Clicks Talent is widely linked to short‑form social content, especially TikTok and similar platforms. They emphasize creator‑driven videos, trends, and challenges that natively fit the feed instead of polished TV‑style productions.

They often highlight access to a large network of creators, with a focus on reach and volume in younger, social‑first audiences.

What IMA is generally associated with

IMA (Influencer Marketing Agency) is often described as a more traditional, full‑service influencer partner. They are known for global campaigns, detailed planning, and working with established brands across multiple regions.

Their footprint leans toward long‑term partnerships, cross‑channel storytelling, and structured reporting for corporate marketing teams.

Clicks Talent: services and client fit

While every engagement is different, Clicks Talent tends to focus on agile, social‑native campaigns that move quickly with trends. This suits brands that want to lean hard into TikTok‑style video and viral potential.

Core services you can expect

Clicks Talent typically centers their work around influencer sourcing, content coordination, and campaign execution on short‑form platforms. Rather than heavy brand strategy work, they lean into creator‑first execution.

• Creator scouting on TikTok and similar apps
• Negotiating sponsored content with influencers
• Coordinating challenges, sounds, and trends
• Managing posting calendars and basic reporting
• Sometimes creative concepts tailored to virality

Brands often come to them for quick wins around product launches, app downloads, music promotion, or driving social buzz.

How Clicks Talent tends to run campaigns

Campaigns usually revolve around a core idea, then scale through many creators. The emphasis is on reach, content volume, and hopping on what’s trending at the moment.

Briefs are often simple and aligned with platform culture, giving influencers creative room so content feels native and not like a pure ad.

Creator relationships and talent network

Clicks Talent promotes a large roster and strong ties with short‑form creators. They often work with a wide mix of mid‑tier, micro, and sometimes larger personalities across many niches.

That mix can help brands quickly test creatives across multiple audiences without committing to a small set of big celebrity faces.

Typical client profile for Clicks Talent

Clicks Talent tends to attract marketers who want fast, social‑heavy campaigns rather than multi‑channel brand architecture. Common fits include:

• Apps, mobile games, and tech startups chasing installs or signups
• Music labels and artists seeking streaming and awareness spikes
• Youth‑oriented consumer brands targeting Gen Z and young millennials
• Brands open to experimentation over polished control

If you value speed, large creator pools, and TikTok fluency more than layers of strategy decks, this style can feel very natural.

IMA: services and client fit

IMA is usually positioned as a full‑funnel influencer partner, with more emphasis on planning, global coordination, and long‑term brand building alongside short‑term results.

Core services you can expect

IMA typically offers a wide range of influencer support, from early strategy through execution and reporting. Their sweet spot is global brand work that touches several social platforms at once.

• Influencer strategy and concept development
• Creator scouting and vetting across markets
• Campaign management and content approvals
• Usage rights, contracts, and compliance support
• Reporting, measurement, and optimization

This often appeals to marketing teams who have to justify budgets internally and need structured outputs, not just raw content.

How IMA tends to run campaigns

IMA’s approach usually begins with planning: who you are trying to reach, what message to land, and how influencers fit within your other channels.

From there, they coordinate a selected set of creators, integrate content across platforms, and track performance against agreed metrics.

Creator relationships and talent network

IMA works with influencers across Instagram, YouTube, TikTok, and other networks, often including more established lifestyle and fashion voices. They tend to be choosy, matching specific creators to brand positioning.

This is helpful for premium or global brands that care deeply about fit, tone, and audience quality over sheer volume.

Typical client profile for IMA

IMA frequently serves larger or growing brands that want depth of support, not just access to creators. You’ll often see:

• Global consumer brands in fashion, beauty, and lifestyle
• Companies with multi‑country marketing teams
• Brands needing tight brand‑safety and legal compliance
• Marketers planning long‑term influencer programs

If you work within a structured marketing department with several stakeholders, this style can help keep everyone aligned.

How the two agencies differ in practice

On the surface, both partners help brands work with creators. The differences show up in how they think about campaigns, how they collaborate, and what a typical engagement feels like day to day.

Approach and philosophy

Clicks Talent leans into rapid, trend‑driven content, trusting creators to know what works on their channels. They often move fast and focus on volume and reach.

IMA puts more emphasis on planning, brand consistency, and multi‑platform storytelling, often favoring fewer but deeper influencer partnerships.

Scale and geography

Both can work internationally, but IMA is generally more associated with global brand rollouts and multi‑market coordination.

Clicks Talent, while capable of scale, tends to focus more on viral‑style campaigns where platform culture and speed outweigh geographic segmentation.

Client experience and collaboration

With Clicks Talent, you may experience a lighter process focused on execution and performance across a lot of creators. It can feel more like a social content engine.

With IMA, you are likely to spend more time in joint planning, approvals, and detailed reporting, which can suit teams who want stronger governance.

Focus on brand building vs bursts of attention

Clicks Talent’s model often shines for bursts of awareness, app downloads, or music streams, where quick spikes matter.

IMA’s style suits campaigns where long‑term brand perception, storytelling, and global consistency are key, not just short spikes in views.

Pricing approach and engagement style

Neither agency sells like a software tool. Pricing is usually a mix of influencer fees, management costs, and sometimes retainers for ongoing work.

How pricing usually works with Clicks Talent

Because Clicks Talent often runs campaigns with many creators, budgets can be shaped heavily by the number of influencers and content pieces involved.

They may propose a project fee covering creator costs plus their management and coordination hours, especially for one‑off or short series campaigns.

How pricing usually works with IMA

IMA typically structures quotes around campaign scope, number of markets, expected strategy work, and level of reporting needed.

For brands seeking long‑term partnerships, retainers are common, with separate influencer budgets managed under that umbrella.

Factors that influence cost for both

• Number and size of influencers involved
• Platforms used and content volume required
• Need for strategy, research, or creative concepts
• Usage rights, whitelisting, and paid media support
• Number of regions and localizations

Costs climb fastest when you increase creator size, platform count, and the depth of reporting and creative support you ask for.

Strengths and limitations to keep in mind

Both partners bring clear advantages, but neither is perfect for every situation. Knowing the trade‑offs can save time and budget.

Where Clicks Talent often shines

• Strong feel for TikTok and other short‑form platforms
• Ability to activate many creators quickly
• Comfort with experimental, trend‑driven ideas
• Good fit for youth‑oriented and entertainment brands

Many marketers quietly worry whether a TikTok‑heavy agency will fully understand offline brand goals. That concern is valid if you must align influencer work tightly with TV, retail, or trade marketing.

Possible limitations with Clicks Talent

• Less emphasis on deep, multi‑year brand architecture
• May feel light for teams needing detailed stakeholder decks
• Volume focus can make strict creative control harder
• Not always ideal for conservative or heavily regulated sectors

Where IMA often shines

• Strong planning and structured brand alignment
• Experience with multi‑market and global rollouts
• Depth in reporting, measurement, and stakeholder needs
• Good fit for premium and lifestyle brands

For marketers under internal scrutiny, the structured outputs and documentation from a partner like IMA can be very reassuring.

Possible limitations with IMA

• Process can feel heavier and slower for quick tests
• Not always the best fit for very small budgets
• May prioritize polished storytelling over hyper‑native trends
• Smaller brands might feel overshadowed among large accounts

Who each agency is best suited for

To make an influencer agency choice easier, it helps to imagine who gets the most value from each style of partner.

When Clicks Talent is likely a better fit

• You want to lean hard into TikTok or Reels‑style content.
• Your audience is mainly Gen Z or young millennials.
• You’re comfortable giving creators creative freedom.
• You need quick, attention‑grabbing bursts around launches.
• You’re testing influencer marketing before scaling spend.

When IMA is likely a better fit

• You run campaigns across several countries or regions.
• Your brand is premium or carefully positioned.
• You need tight brand control and compliance processes.
• Your leadership expects detailed reporting and strategy.
• You see influencers as a long‑term brand pillar.

When a platform alternative may work better

Not every team needs a full‑service agency. Some brands want help discovering influencers and running campaigns but prefer to stay hands‑on.

Platforms like Flinque position themselves as software‑based alternatives where you manage influencer discovery, outreach, and campaigns in‑house, without high agency retainers.

Situations where a platform can make sense

• You have an in‑house marketer ready to own influencer programs.
• You want to test many small partnerships across niches.
• Your budget is limited, but your time is flexible.
• You prefer direct relationships with creators, not a middle layer.

In that model, you trade done‑for‑you support for control, transparency, and often lower ongoing costs, especially once your team learns the ropes.

FAQs

How do I decide which influencer partner to contact first?

Start from your main goal. If you want fast, TikTok‑heavy buzz, lean toward a social‑native agency. If you need structured, global support and detailed reporting, approach a full‑service partner first and request a call to discuss scope.

Can these agencies work together with my internal team?

Yes. Many campaigns blend agency execution with in‑house brand, social, and media teams. Clarify roles early: who owns strategy, approvals, and reporting, and where the agency is expected to lead versus support.

Do I need a large budget to work with an influencer agency?

You don’t need a huge budget, but there is a practical floor. Agency fees plus creator payments add up, so very small budgets are often better suited to direct outreach or a platform‑based approach you manage yourself.

How long should I plan to work with an influencer partner?

Single campaigns can last weeks, but real learning and brand impact usually show over several months. Many brands start with one project, then extend into six‑ or twelve‑month collaborations if the fit is right.

What should I prepare before talking to an influencer agency?

Have clarity on your main goal, rough budget range, target audience, non‑negotiable brand rules, and examples of past content you liked or disliked. This makes early calls faster and helps agencies give realistic, tailored proposals.

Conclusion: choosing the right partner

Selecting between these influencer partners comes down to your goals, internal structure, and comfort level with creative risk.

If you want fast, social‑native content and can move quickly, a trend‑driven agency style may feel ideal. If you need multi‑market depth, structure, and strong governance, a full‑service partner is often safer.

For teams with more time than budget, exploring a platform like Flinque can be a smart middle path, letting you stay close to the work without committing to large retainers.

Start with one or two discovery calls, ask about past work in your category, and be open about budget and expectations. The right partner will feel aligned, not forced.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.