Clicks Talent vs Goldfish

Why brands look at two different influencer agencies

When you weigh Clicks Talent against Goldfish, you are really comparing two influencer marketing agencies that help brands work with creators, grow awareness, and drive sales. Most marketers want clarity on style, fit, costs, and how much support they will actually get.

You might be wondering which partner will understand your brand voice, manage creators smoothly, and turn social content into real business results. This is where a closer look at each agency’s strengths and everyday way of working becomes useful.

What each agency is known for

The primary keyword for this topic is influencer marketing agencies. Both names you are considering sit inside this space, but they often show up in different kinds of campaigns and client stories.

Clicks Talent is commonly associated with short-form content, especially TikTok and similar vertical video platforms. Brands often mention their access to large creator networks and experience with trend-driven content.

Goldfish, by contrast, is usually talked about in the context of broader brand work. This often includes multi-channel storytelling, more intentional creator selection, and campaigns that mix awareness with performance goals.

In simple terms, one tends to be seen as fast-moving and creator-first, while the other is sometimes viewed as a bit more brand-structure oriented. Neither is “better” in every case; they simply fit different needs.

Clicks Talent: services and client fit

Clicks Talent positions itself as a partner that understands social trends and how to turn them into branded content. If your brand wants to ride the latest audio, meme format, or challenge, this is likely part of their pitch.

Services you can typically expect

Exact offerings change over time, but agencies like this usually bundle strategy, talent scouting, contracting, campaign management, and performance reporting. They aim to remove the daily friction of dealing with many creators at once.

• Creator discovery and selection across TikTok, Instagram Reels, and similar channels
• Campaign idea development aligned with current social trends
• Content briefing and coordination with influencers
• Usage rights negotiation and basic brand safety checks
• Reporting on reach, engagement, and key outcomes

For busy brand teams, this saves time and reduces risk, because you are not chasing dozens of creators in DMs or trying to fix last-minute content issues.

How campaigns are usually run

Clicks Talent style agencies typically move quickly. Once a campaign idea is approved, they reach into their network to shortlist creators who match your audience, budget, and timeline.

Expect them to handle outreach, rates, contracts, and posting schedules. You may review creators and content before posts go live, depending on how much control you request in the scope.

Many brands lean on them for rapid, volume-driven campaigns where multiple creators post within a short window. This can be powerful for launches, seasonal pushes, or trend-based initiatives.

Creator relationships and network depth

A major selling point is usually a large roster of creators, especially in the short-form and youth-focused spaces. Some influencers may be signed to exclusive agreements; others are part of broader partner lists.

This network-driven model helps campaigns scale quickly. However, it can also mean content styles are optimized for fast engagement rather than deeply crafted storytelling.

Typical brands that fit well

Clicks Talent tends to suit brands that live or want to live in the fast lane of social culture. Think products that photograph well, are impulse-friendly, or speak to younger audiences.

• Consumer apps and gaming companies seeking quick installs or sign-ups
• Beauty, fashion, and lifestyle products targeting Gen Z and young millennials
• Snack, beverage, and quick-serve food brands seeking viral moments
• Entertainment and music projects needing reach around releases or events

If you need heavy internal approvals and slow timelines, you can still work with them, but the magic often comes when you move fast and embrace creative risk.

Goldfish: services and client fit

Goldfish, as an influencer-focused agency, is usually framed as more brand-story oriented. Instead of only chasing quick virality, they may pay closer attention to narrative, identity, and long-term creator fit.

Services you can typically expect

Many of the basic services overlap with any influencer agency, but the emphasis can feel different. Instead of purely volume, there is more focus on matching the right voices to the brand message.

• Influencer strategy tied to broader brand goals and positioning
• Creator discovery with deeper filters around tone, values, and audience fit
• Campaign creative that fits your visual identity and key messages
• End-to-end campaign management, including approvals and compliance
• Reporting that links content to traffic, leads, or sales where possible

Brands that care about consistent voice across many touchpoints often appreciate this kind of structured support.

How campaigns are usually run

You can expect more upfront planning, deck-based concepts, and defined timelines. There may be fewer creators per campaign, but with more detailed briefs and closer creative guidance.

Campaigns might span several weeks or months, sometimes with phases for awareness, consideration, and conversion. This can mean more predictable outputs and clearer alignment with other marketing channels.

Creator relationships and curation

Goldfish-type agencies often emphasize curated relationships over mass outreach. They may build closer, ongoing partnerships with selected influencers, especially in specific verticals like beauty, wellness, or tech.

The advantage is deeper understanding between creator and brand, leading to more natural content. The tradeoff is that things may move slower than large-scale, trend-chasing setups.

Typical brands that fit well

This style of agency typically suits marketers who see influencers as part of their long-term brand ecosystem, not just one-off campaigns.

• Established consumer brands protecting strong visual and verbal identity
• Direct-to-consumer companies needing clear performance tracking
• Premium or regulated products that require careful messaging
• B2B or niche brands that rely on education and trust-building

If you need polished, reliable campaigns that tie neatly into existing plans, this type of partner can feel safer and easier to manage internally.

How the two agencies differ in practice

On the surface, both are influencer marketing agencies helping brands work with creators. The real difference shows up in tempo, style, and how they balance creativity with structure.

Clicks Talent style setups are usually defined by speed and volume. They jump on new formats, challenges, and cultural moments, often coordinating many creators at once.

Goldfish style setups lean toward deeper planning. They may use fewer creators, but invest more in creative direction, content quality, and long-term fit with your positioning.

For teams craving rapid tests and big spikes in attention, the first route feels exciting. For teams under pressure to stay on brand, the second can feel more predictable.

The choice also affects your workload. Faster trend-driven partners might need quicker approvals and more flexible internal processes. More structured partners may sync better with traditional marketing calendars.

Pricing approach and engagement style

Neither agency typically sells like software. Instead, both work on flexible arrangements based on campaign size, influencer fees, and the level of hands-on support you need.

Common pricing building blocks

You can expect pricing to be shaped by several recurring factors rather than a fixed menu. Standard pieces include creator costs, management fees, and sometimes a strategic layer.

• Influencer fees based on audience size, platform, and exclusivity
• Agency management costs for planning, outreach, and reporting
• Creative development or production support when needed
• Usage rights and whitelisting for paid media
• Campaign length and the number of content pieces required

Campaign-based vs ongoing support

Many brands start with project-based work: one launch, one season, or one test. As trust grows, this can evolve into monthly or quarterly retainers that cover continuous creator work.

Fast-moving agencies with high campaign volume might be more willing to do short, quick-turn projects. More structured partners sometimes prefer longer commitments to plan and deliver at their standard.

What influences cost the most

The biggest variable is almost always the creators you choose. A few large names with strong reach can cost more than dozens of smaller voices, even with lower management fees.

Scope also matters: markets covered, number of posts, platforms, and usage rights. The more you ask for in creative control, reporting, and extra services, the higher the management portion tends to be.

It helps to start with a clear budget range and primary outcome. When you say what you can invest, agencies can shape a plan that matches scale and ambition to your reality.

Strengths and limitations to keep in mind

Every influencer partner comes with tradeoffs. Understanding these upfront helps you set expectations internally and avoid disappointment later.

Where Clicks Talent style agencies shine

• Strong at trend-based, high-energy short-form content
• Access to many creators in youth-focused spaces
• Good fit for launches, challenges, and quick experiments
• Potential for surprising viral moments and big reach spikes

A common concern is whether this speed-first approach can keep up with stricter brand rules and approval flows.

Where Goldfish style agencies stand out

• Emphasis on brand consistency and narrative
• More curated creator selection and longer-term fits
• Better alignment with multi-channel marketing plans
• Clearer links between creator content and business goals

The tradeoff can be slower moves and fewer big swings at viral fame. For some teams, this is calming; for others, it may feel too cautious.

Shared limitations to be aware of

• Neither can fully guarantee sales; influencers still rely on product merit
• Both require internal time for feedback, approvals, and legal checks
• Attribution can be messy across platforms and devices
• Creators are people, so content quality and timeliness can vary

Recognizing these shared realities helps you judge partners fairly, based on what they can actually control.

Who each agency is best suited for

Thinking in terms of “fit” instead of “winner” usually leads to better choices. Here is how many marketers quietly sort these options in their heads.

When a Clicks Talent style partner fits

• You want to win on TikTok, Reels, or Shorts with fast-moving content.
• Your product is visual, shareable, and attractive to younger audiences.
• You are open to testing many creators quickly to find what works.
• Your internal team can review content and approve posts on short timelines.
• You care more about buzz and reach than perfect brand formality.

When a Goldfish style partner fits

• You need creative that feels deeply on-brand and consistent.
• Your brand sits in a regulated, premium, or high-trust space.
• You plan campaigns months ahead and want predictable timelines.
• You look at influencers as an ongoing channel, not a one-off test.
• You care about tracking leads, sales, or sign-ups alongside reach.

If you see yourself in both lists, you are not alone. Many brands actually blend approaches over time, moving between more experimental and more structured partners.

When a platform like Flinque makes more sense

Sometimes, neither a fast-moving creator agency nor a highly curated partner is the right answer. This is especially true when budgets are tight or your team wants to stay very hands-on.

In those cases, a platform-based option such as Flinque can be worth exploring. Instead of hiring an agency, you use software to search for creators, manage outreach, and track campaigns yourself.

This approach keeps control in-house. You decide which influencers to work with, negotiate rates directly, and own all of the communication. The tradeoff is the time and expertise required from your team.

Flinque and similar platforms are often a fit when you have marketers who understand influencer work and are willing to roll up their sleeves, but you want tools to organize search, briefs, and reporting.

For lean teams or early-stage brands, this can stretch budgets further. As you grow, you might still add an agency partner for bigger pushes while keeping the platform as your day-to-day backbone.

FAQs

How do I pick between these influencer marketing agencies?

Start from your goals and constraints. If you want speed and trend-based reach, choose the faster, creator-first partner. If you need structure, planning, and long-term fit, pick the more curated option.

Can I work with both types of agencies at once?

Yes, many brands do. Some run fast experiments with one partner while relying on another for flagship campaigns. Just keep roles clear to avoid overlap, confusion, and creator fatigue.

What budget do I need for influencer campaigns?

Budgets vary widely. Costs depend on influencer size, number of posts, platforms, and markets. Clarify a realistic range upfront so any agency can design a plan that fits your resources and expectations.

How long does it take to see results from influencer work?

Awareness can spike quickly, but reliable learning often takes several campaigns. Plan for at least a few months of testing and refinement before making big decisions about long-term investment.

Should I use a platform instead of an agency?

Use a platform if you have time and internal skill to manage creators directly. Choose an agency if you want a partner to handle strategy, outreach, and daily coordination on your behalf.

Conclusion: choosing the right influencer partner

At the end of the day, you are not choosing “the best” influencer marketing agency in some abstract ranking. You are choosing the partner that fits your team, timelines, and growth goals.

If your brand thrives on quick pulses of cultural relevance, a trend-savvy agency that moves fast with creators is likely the better match. If you need careful storytelling and internal alignment, a more curated partner will likely serve you better.

For brands that want control with lower ongoing fees, a platform like Flinque can bridge the gap, letting in-house teams run influencer programs themselves with software support.

Clarify three things before you decide: what success truly looks like, how involved your team wants to be, and how much you can realistically invest. Once those are clear, the right choice usually becomes obvious.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.