Clicks Talent vs Cloutboost

Why brands weigh two influencer marketing agencies

When you’re choosing between influencer partners, you’re really choosing a way of working. Some teams want help with everything; others only need creator matchmaking and negotiation. That’s why many marketers look at Clicks Talent and Cloutboost side by side.

Both focus on connecting brands with online creators, but they lean into different strengths, platforms, and campaign styles. Understanding those differences helps you avoid mismatched expectations, wasted budget, and disappointing results.

Influencer campaign agency overview

The primary focus here is the influencer campaign agency

Think about three simple questions: Where does your audience spend time? How hands-on do you want to be? What does success look like in real numbers for your team?

What each agency is known for

Clicks Talent is widely associated with short-form video and viral-style creator content. They lean heavily into platforms like TikTok and often work with personalities who understand quick, attention-grabbing formats.

Cloutboost, on the other hand, is strongly linked to gaming and tech-focused campaigns. They tend to work with YouTube and Twitch creators, especially in the PC, console, and mobile gaming space.

So while both fall under the influencer marketing umbrella, they don’t always chase the same audience or run the same style of programs. That difference alone can decide which one feels right for your brand.

Clicks Talent overview

Clicks Talent positions itself as a creator-first shop focused on building buzz through short-form content and social trends. Their roster leans toward personalities who know how to hook viewers fast and encourage engagement.

Services and typical deliverables

Their services usually revolve around planning and running campaigns with social-first content creators. Brands come to them when they want visibility on fast-moving platforms where trends shift weekly.

• Influencer sourcing and recommendations for TikTok and other social channels
• Campaign strategy, concepts, and content ideas
• Talent outreach, negotiations, and contract handling
• Content approval workflows and coordination
• Reporting on reach, views, engagement, and basic outcomes

Instead of long storytelling formats, their creators often focus on quick clips, challenges, dances, humor, or product demos that feel native to the feed.

How Clicks Talent tends to run campaigns

Campaigns often start with a brand briefing call. The agency translates your goals into creator-friendly ideas that work within platform norms and trends. They then shortlist creators and handle outreach.

A common structure is a set number of posts or videos per creator over a defined campaign window. The emphasis is usually on reach, virality potential, and social proof rather than deep, 20-minute product breakdowns.

Creator relationships and network style

Clicks Talent is known for having a direct network of social media personalities, many of whom excel at trendy content. That can speed up campaign launch because they know the creators personally or through repeated collaborations.

The upside is fast turnarounds and creators who already trust the agency. The downside can be less fit if you need hyper-niche subject matter experts beyond general lifestyle, entertainment, or youth culture.

Typical client fit

Brands that lean into visual and lifestyle storytelling tend to be a strong fit. This can include fashion, beauty, DTC products, snacks, beverages, apps, and other consumer-facing offers.

• Companies targeting Gen Z or younger millennials
• Marketers comfortable with playful, less formal content
• Teams that want awareness and social buzz quickly
• Launches or promos tied to trends, challenges, or viral hooks

If you need compliance-heavy messaging or long, technical product breakdowns, the format they’re best known for might feel limiting.

Cloutboost overview

Cloutboost is often associated with gaming, esports, and tech, working closely with streamers and content creators who speak to those audiences every day. They’re particularly visible around launches and promotions for games and gaming-related products.

Services and typical deliverables

While offerings can shift over time, they generally center around comprehensive influencer programs for games, hardware, and related products. That often includes long-form placements and integrations.

• Creator discovery focused on gaming and tech niches
• YouTube integrations, live stream sponsorships, and Twitch campaigns
• Brand deals, sponsorship negotiations, and campaign coordination
• Tracking promo codes, links, and performance results
• Support around launches, beta access, or special events

Because gaming content is often longer, they work with formats like let’s plays, reviews, sponsored segments, and multi-stream partnerships.

How Cloutboost tends to run campaigns

Campaigns generally begin with a goal such as driving game downloads, wishlists, purchases, or awareness before a launch. The agency builds a roster of creators based on audience fit, platform mix, and content style.

From there, they coordinate deliverables such as sponsored segments in videos, full stream sponsorships, or series-style content over several weeks or months.

Creator relationships and network style

Cloutboost usually leans on a strong network within YouTube and Twitch gaming communities. That means they know which creators are trusted in specific genres—FPS, strategy, RPGs, mobile titles, and more.

For tech or hardware brands, they often tap into creator verticals like PC building, peripherals, and gear reviews, where viewers actively research before buying.

Typical client fit

Most at-home fits are companies with a clear link to gaming culture or hardware. That can include game publishers, studios, console and PC accessories, and performance-focused devices.

• Video game developers and publishers across PC, console, and mobile
• Hardware and accessory brands, including headsets, keyboards, and GPUs
• Tech products marketed heavily to gamers or power users
• Esports-adjacent services, events, or platforms

If your brand has little to do with gaming or tech, their niche focus may be overkill compared to a more general social-focused partner.

How the two agencies really differ

While both handle influencer campaigns, the way they work and where they shine can feel very different from a marketer’s seat.

Audience and platform focus

Clicks Talent generally leans toward platforms powered by short, fast videos. Think discovery feeds, challenges, and trends. Their strength is catching attention quickly and driving light engagement at scale.

Cloutboost prioritizes environments where viewers spend longer time with each piece of content, such as YouTube videos and game streams. Here, influence is often deeper and tied to trust over time.

Content depth and storytelling style

If you want snackable content that’s easy to share and remix, the short-form specialist route can be a strong match. These campaigns often trade depth for speed and reach.

Gaming and tech campaigns often demand more explanation. Long-form creators can dive into gameplay, features, and pros and cons in a way that feels more like a helpful friend than a traditional ad.

Brand feel and tone

Clicks Talent’s projects usually feel more playful, lifestyle-oriented, and trend-aware. They can work well for brands that aren’t afraid of memes, humor, or leaning into platform culture.

Cloutboost’s projects often feel more aligned with gamer culture: chatty, opinionated, community-driven, sometimes more raw. Authenticity is critical; the wrong tone can backfire with tight-knit gaming audiences.

Pricing and engagement style

Neither agency works like a low-cost software tool. Pricing typically comes from campaign goals, creator fees, and the amount of hands-on support you need.

How pricing usually works

Both agencies typically provide custom quotes rather than public price menus. Costs often include creator payouts, agency management, creative support, and sometimes strategy or reporting layers.

• Campaign size: number of creators, posts, and platforms
• Creator tier: nano, micro, mid-tier, or top-tier names
• Deliverables: short videos versus long integrations and streams
• Timeline: tight deadlines can increase complexity and cost
• Geography: local creators versus global campaigns

Expect budgets to be discussed in terms of total campaign spend rather than per-seat or per-license pricing.

Engagement models you might encounter

It’s common to see these structures:

• Single-campaign projects with defined timelines and deliverables
• Ongoing monthly retainers for brands running continuous influencer activity
• Launch-focused packages for new product or game releases

The more you want the agency to handle—from creative ideas to reporting—the more management time is built into the quote.

Strengths and limitations

Every partner has trade-offs. Understanding them early helps you set the right expectations with internal stakeholders.

Where Clicks Talent tends to shine

• Fast-moving, trend-driven social campaigns
• Short-form video content that feels native to feeds
• Working with creators who know how to go viral or spark challenges
• Brands targeting younger, social-first audiences

One common concern is whether viral-style content will actually turn into sales or just generate views. To answer this, ask for previous examples where short-form campaigns impacted measurable outcomes like signups, installs, or revenue.

Where Clicks Talent may fall short

• Highly technical or B2B products that need deep explanation
• Campaigns requiring long-form, detailed reviews or tutorials
• Audiences that are not active on short-form platforms

If your leadership expects detailed talking points and structured product breakdowns, short clips may not fully satisfy them.

Where Cloutboost tends to shine

• Gaming-focused campaigns with Twitch and YouTube creators
• Launches of new games, DLCs, or in-game events
• Tech and hardware brands targeting performance-driven buyers
• Long-form placements where creators can explore features in depth

When you need viewers to spend 10–30 minutes with your product, long-form gaming content can be incredibly persuasive.

Where Cloutboost may fall short

• Non-gaming brands that don’t align with gamer or streamer audiences
• Products that rely more on mainstream lifestyle appeal than niche interest
• Campaigns where quick social buzz is more important than deep explanation

For a beauty, fashion, or general consumer good, a gaming-heavy focus might feel misaligned unless your product has a clear tie to that culture.

Who each agency is best for

Choosing between them becomes easier when you focus on your audience, your message, and the content style that fits you best.

When Clicks Talent is usually a better fit

• You want your brand visible in short-form feeds where people discover trends.
• Your product is visually appealing and easy to understand in seconds.
• You prioritize awareness, buzz, and social proof over long demos.
• Your team is comfortable with creative content that feels casual and fun.

This route works well if your marketing strategy already leans into TikTok, Reels, or similar environments and you want structured help.

When Cloutboost is usually a better fit

• Your core audience includes gamers, stream viewers, or tech enthusiasts.
• You’re launching or promoting a game, hardware, or gaming-focused service.
• You need creators who can go deep on features, gameplay, and performance.
• You see influencer marketing as a key performance driver, not just a side tactic.

For studios or tech companies planning major releases, a specialized agency deeply rooted in gaming culture can be worth the investment.

When a platform like Flinque makes more sense

Full service agencies are not the only option. Some brands want to stay closer to the work and keep more control over relationships with creators.

Platform-based alternatives such as Flinque are designed for teams that prefer to manage influencer discovery and campaigns themselves, without long-term retainers.

Why some teams consider a platform instead

• You have in-house marketers ready to handle outreach and negotiation.
• You want transparency into creator data and campaign performance.
• You plan to run frequent, smaller campaigns across many niches.
• You’re testing influencer marketing before committing big agency budgets.

A platform can give you tools to search, organize, and manage creators, while still leaving creative judgment and relationship-building in your hands.

When an agency still makes more sense

• You’re short on time and need done-for-you execution.
• You need guidance on messaging, creative, and campaign structure.
• Your internal team lacks experience with contracts and legal details.
• You’re investing heavily in a launch and want expert support.

Often, brands start with an agency to learn best practices, then gradually bring more execution in-house with a platform once they’re confident.

FAQs

How do I decide which influencer partner fits my brand?

Start with your audience and content style. If your buyers live on gaming streams or YouTube reviews, choose a partner strong there. If they discover products via short social videos, lean toward a social-first specialist or a platform that supports those formats.

Can I work with both agencies or platforms at once?

Yes, many brands use multiple partners. For example, you might hire a gaming-focused agency for launches while using a platform for always-on micro creator campaigns. Just keep roles clear to avoid overlapping outreach and mixed messaging.

What should I ask before signing with an influencer agency?

Ask for recent case studies, sample reports, creator selection criteria, brand safety processes, and how they handle approvals. Clarify who owns creator relationships, how success is measured, and what happens if content underperforms your expectations.

How long does it take to see results from influencer campaigns?

Awareness metrics like reach and views appear quickly. Sales or signups can take longer, especially for higher-priced products. Many brands run at least one to three cycles before judging long-term performance or making big budget decisions.

Do I need a big budget to work with creators?

Not necessarily. Nano and micro creators often work on smaller budgets, especially if the partnership genuinely fits their audience. However, specialist agencies and top-tier creators will expect meaningful investment, especially for complex or long-term campaigns.

Conclusion

Choosing between these influencer partners really comes down to audience, content format, and how hands-on you want to be. Short-form, trend-driven campaigns lean one way; gaming and tech launches often lean another.

Clarify your main goals, your must-have channels, and how much support you need from strategy through reporting. Then speak openly with each partner about fit, expectations, and budget. The best choice is the one that aligns with how your customers actually discover and trust new products.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.