Carusele vs NewGen

Why brands weigh these two influencer partners

When you look at influencer marketing agencies, it is easy to feel lost in similar promises and buzzwords. You want real clarity on how each partner will treat your brand, your budget, and your creators.

Carusele and NewGen both help brands work with influencers, but they show up differently. One leans into data, media amplification, and repeatable systems. The other is often framed as more culture-first and creator-led in tone.

Most marketers comparing them are asking simple questions. Who will actually move the needle on sales or leads? Who understands my audience? And how hands-on will I need to be once we start?

Influencer agency choice overview

The primary topic here is influencer agency selection. That means looking beyond pretty content and asking how each partner will support your goals, reporting needs, and timelines.

Both agencies sit in the same broad category. They plan campaigns, recruit creators, manage logistics, and report on results. The difference comes down to how structured their process is and how closely it matches your brand’s culture.

Your decision should reflect how much control you want, how experimental you are, and whether you need steady evergreen content or big high-impact pushes.

What each agency is known for

Public information and industry chatter paint these agencies in slightly different lights. One is often associated with performance-minded influencer programs. The other gets mentioned in conversations about fresh, creator-driven storytelling.

You do not need to pick a “better” agency in every sense. You need the one whose strengths line up with your business stage and campaign goals.

How Carusele tends to be perceived

This agency is often viewed as structured and data-aware. They position themselves around planning campaigns built to drive measurable outcomes, not just reach.

They commonly reference content testing, optimization, and paid media layering to stretch the value of creator assets. This appeals to brands used to performance marketing or paid social.

Larger consumer brands and retailers appear in their case stories, suggesting comfort with multi-market activations and complex approvals.

How NewGen tends to be perceived

NewGen, as a name and identity, naturally leans into youth, cultural trends, and creative positioning. Public references frame them as closer to emerging creators and social-first storytelling.

They are usually associated with campaigns that feel modern, personality-led, and built for platforms where younger audiences spend time.

That tone makes them attractive to brands seeking fresh relevance, especially in categories like fashion, beauty, lifestyle, and entertainment.

Carusele: services and client fit

Think of this agency as a full-service partner that tries to marry creativity with media discipline. They are not just matching you with influencers; they are aiming to build repeatable, trackable programs.

Core services you can expect

While every engagement is customized, public descriptions and case examples show recurring service themes. These typically include end-to-end support from planning through reporting.

• Influencer identification and vetting across platforms
• Campaign strategy and content planning
• Contracting, briefs, and compliance management
• Content review, approvals, and quality control
• Paid media amplification of high-performing posts
• Performance reporting and recommendations

This structure appeals to teams that prefer a single partner handling everything rather than juggling separate vendors.

Approach to campaigns

Their messaging often highlights repeat testing and scaling what works. That can mean piloting a mix of creators, measuring outcomes, and feeding the best content into paid campaigns.

You may see a strong emphasis on defined timelines, clear deliverables, and specific metrics, such as impressions, clicks, or sales lift where trackable.

Brands used to paid media calendars and attribution frameworks often feel comfortable with this style.

Relationships with creators

This agency works with a wide range of influencers rather than being tied to one small roster. That gives more flexibility when you need niche audiences or different content styles.

Creators are usually engaged per campaign, with briefs, guidelines, and sometimes iterative feedback cycles. This can improve brand safety but may reduce spontaneity.

Many enterprise brands see this as a positive trade-off: tighter oversight, slightly less rawness, more consistency.

Typical brands that fit well

The strongest fit is often with companies willing to invest in structured programs and patient enough to test and refine. You may recognize categories like:

• Packaged consumer goods and household brands
• Retail and eCommerce players with multiple SKUs
• Food and beverage brands wanting both awareness and sales lift
• Health, wellness, or parenting brands needing compliance care

If you are under pressure to justify spend with clear outcomes, this style of agency may feel safer.

NewGen: services and client fit

NewGen is typically presented as creative, culture-aware, and tuned into younger digital habits. Think of them as prioritizing storytelling and relevance even when measurement is still important.

Core services you can expect

Like many influencer partners, NewGen usually offers end-to-end campaign support. Public materials and patterns across similar agencies give a sense of what they cover.

• Campaign concepting and creative angles
• Discovery of emerging and mid-tier creators
• Social content production across key platforms
• Influencer coordination and communication
• Launch, monitoring, and adjustments during live campaigns
• Summary reporting and learnings

The process may feel less rigid, but more focused on making content that fits how people actually use social apps.

Approach to campaigns

NewGen’s tone suggests a strong focus on authenticity. Campaigns tend to lean into conversational content, trending sounds, and platform-native formats like Reels or TikTok clips.

You are more likely to see briefs that leave room for creator personality. The trade-off is slightly less strict control over wording or visuals.

Brands wanting to feel more culturally relevant, not just visible, often gravitate toward this type of partner.

Relationships with creators

This agency tends to highlight closeness to “next generation” creators. That can mean direct ties to influencer communities that are not yet saturated with brand deals.

Creators may appreciate being given creative freedom, which can lead to more natural-feeling content. It can also bring more variability in quality.

For newer audiences, that looseness often feels right, as over-scripted content can quickly be ignored or mocked.

Typical brands that fit well

NewGen’s positioning suggests strong fit with brands wanting to be part of social culture instead of just advertising into it. Good examples include:

• Streetwear, fashion, and beauty labels
• Music, gaming, or entertainment brands
• Youth-focused travel, food, or beverage companies
• Startups seeking fast awareness among younger users

If your goal is buzz, shareability, and social proof among specific communities, this orientation can be powerful.

How their approaches feel different

Although both are influencer partners, the experience as a client can feel quite different. One feels more like a performance agency that uses creators. The other feels like a creative shop that lives inside social platforms.

Planning and goal setting

Carusele usually anchors campaigns in clear goals and metrics up front. Expect structured kickoff sessions, target audiences, and success definitions.

NewGen’s planning may start with cultural insights, platform behavior, and creative angles. Measurement is present, but the story often leads.

Neither approach is wrong; it depends whether your leadership is more numbers-led or brand-led.

Content and creative style

Carusele tends to prioritize content that can be reused in ads, emails, or on-site. That encourages polished visuals, clear product focus, and message discipline.

NewGen leans into looser, trend-aware content. You might see more short-form clips, humor, and storytelling that blends brand and personal life.

Think of it as “performance-ready content” versus “culture-first content,” though there is overlap.

Campaign structure and pace

With Carusele, campaigns may follow defined phases: concept, recruitment, production, optimization, amplification, and wrap-up.

NewGen may work in more fluid waves, adapting concepts as platform trends shift. That can feel exciting but requires trust and flexible approvals.

Highly regulated brands often prefer firmer structures. Lifestyle brands can tolerate more experimental pacing.

Reporting and learnings

Carusele often spotlights analytics, including reach, engagement, and downstream metrics where possible. Their reports tend to emphasize what to scale next.

NewGen reports still show numbers, but may spend more time on creative takeaways, audience feedback, and content themes that resonated.

Ask to see example reports from both; your comfort with their style will matter more than any pitch deck.

Pricing and engagement style

Neither of these companies publishes rigid price lists. Instead, they follow the common agency model of custom quotes, based on scope, geography, and creator level.

How influencer campaigns are usually priced

With both agencies, your cost generally includes a mix of influencer compensation, agency fees, and sometimes paid media budgets. Influencers are paid for content, usage rights, and performance when relevant.

Agency fees cover strategy, management, client service, reporting, and overhead. When media amplification is involved, you will have a separate ad budget.

Expect larger activations, more markets, and senior creator tiers to increase total spend.

Engagement models you might see

• One-off campaigns around a specific launch or season
• Multi-wave programs over several months
• Always-on influencer programs with rotating creators
• Retainer-style relationships with ongoing planning and optimization

Carusele often shines in always-on or multi-wave programs where testing and scaling matter. NewGen may be favored for bursts tied to cultural or seasonal moments.

Factors that change your quote

Your final quote with either agency will reflect several realities. These typically include:

• Number of influencers and content pieces needed
• Platforms used and required content formats
• Geographic scope and language needs
• Usage rights duration and territories
• Level of reporting and strategy support
• Timeline speed and complexity of approvals

*Many brands underestimate how much expanded rights and tight timelines can add to cost.* Plan those elements early to avoid surprises.

Strengths and limitations

Every agency has trade-offs. Recognizing them upfront keeps you from expecting TV-level production on a social budget or instant viral hits on demand.

Where Carusele tends to be strong

• Structured processes that comfort larger organizations
• Clear alignment between influencer work and business goals
• Integration with paid media for added scale
• Ability to coordinate many creators across markets

These strengths make them feel reliable for brands reporting into performance-focused or risk-aware leadership groups.

Possible limitations with Carusele

• Content may feel more polished than raw, which some audiences resist
• Creative freedom for influencers can be narrower
• Heavier planning cycles may slow reaction to fast trends

*A common concern is whether rigid brand controls will limit authenticity and hurt engagement.*

Where NewGen tends to be strong

• Closer alignment with emerging social trends and formats
• Comfort working with younger or niche creator communities
• Content that feels native to TikTok, Reels, and similar feeds
• Flexibility to adjust creative ideas mid-flight

These strengths make them well suited to brands aiming for cultural relevance and conversation, not just impressions.

Possible limitations with NewGen

• Less rigid structure may worry highly regulated brands
• Leadership expecting strict ROI forecasts may feel uneasy
• Greater creative freedom can create uneven content quality

Neither set of limitations is a deal-breaker, but they matter when you consider your internal culture and tolerance for risk.

Who each agency is best for

Think of this as matching your company’s stage and mindset to the style of your influencer partner. That match often matters more than any single case study.

Best fits for Carusele

• Mid-sized to large brands with clear performance goals
• Teams comfortable with media planning and paid amplification
• Companies operating across many regions or retailers
• Marketers needing detailed reporting to justify spend
• Organizations with strict brand and legal guidelines

If you often ask “How will we prove this worked?” this agency’s approach is likely to resonate.

Best fits for NewGen

• Brands targeting Gen Z or younger millennials
• Companies wanting bold, personality-led creative
• Startups or challengers trying to stand out fast
• Marketers willing to embrace platform-native trends
• Categories where visual storytelling and style matter

If you often ask “How do we become part of the conversation?” this type of partner may suit you better.

When a platform like Flinque makes sense

Full-service agencies are not the only path to influencer success. For some teams, a platform-based approach is more practical than large retainers.

How Flinque fits into the picture

Flinque is a platform rather than a traditional agency. It focuses on helping brands discover creators, organize outreach, and manage campaigns with their own teams.

Instead of outsourcing everything, you keep more control in-house while using software to handle search, tracking, and collaboration workflows.

This often suits marketers who are hands-on, budget-conscious, and comfortable running day-to-day creator relationships.

When a platform may be better than agencies

• You have internal social or influencer staff with time and expertise
• Your budget is too small for full-service retainers
• You prefer building long-term creator communities yourself
• You run many small campaigns rather than a few big ones

Platforms like Flinque do require more internal effort. You trade service for control and often gain long-term understanding of your creator ecosystem.

FAQs

How should I decide between these two influencer agencies?

Start with your main objective. If your leadership wants clear metrics and structure, lean toward the more performance-minded option. If you want culture-first storytelling and flexibility, lean toward the more creative, youth-focused partner.

Can I test an agency on a small campaign first?

Yes, most influencer agencies will run a pilot program. Make the scope meaningful enough to show results, but narrow enough to limit risk. Use that pilot to judge communication style, reporting quality, and creative fit.

What should I ask during an agency pitch?

Ask for recent case examples in your category, sample reports, details on creator vetting, typical timelines, and how they handle underperforming content. Also ask who will be on your day-to-day team, not just who presents.

How long before I see results from influencer work?

Awareness and engagement comes quickly, but sales impact can take multiple waves. Plan at least a few months of consistent activity before judging long-term effectiveness, especially if your sales cycle is slow or seasonal.

Do I need both an agency and a platform?

Not always. Some brands rely fully on an agency, others only on a platform. A hybrid works when you want agency help for large tentpole campaigns while managing smaller collaborations directly with software.

Conclusion

Choosing between these influencer partners is not about finding a universal winner. It is about matching your goals, comfort with risk, and internal resources to the right style of support.

If you need structure, measurement, and large-scale coordination, a performance-oriented agency may serve you best. If you want bold, social-native storytelling with younger audiences, a culture-first team may be stronger.

For brands with in-house skills and tighter budgets, a platform approach like Flinque can strike a balance between control and efficiency.

Clarify your main outcome, budget range, and preferred level of involvement. Then ask each partner to show exactly how they would deliver against that reality, not just a generic vision.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.