Banda Labs vs Obviously

Why brands look at these two influencer partners

Brands comparing influencer agencies often want clear answers about process, cost, and real outcomes. You may be choosing between a boutique partner and a larger, more established team, and you want to know who will actually move the needle for your brand.

That’s where the idea of a global influencer marketing agency comes in. Both agencies sit in that space, but they serve brands in slightly different ways and at different scales.

By the end, you should know which one fits your goals, budget, and preferred way of working, and whether a flexible platform might be better.

What each agency is known for
Inside Banda Labs
Inside Obviously
How the two agencies differ
Pricing and how engagements work
Strengths and limitations
Who each agency is best for
When a platform like Flinque makes sense
FAQs
Conclusion
Disclaimer

What each agency is known for

Banda Labs and Obviously are both influencer marketing agencies, but they occupy slightly different spaces in the market. One leans more boutique and hands-on, while the other is widely recognized for scale and long-term creator programs.

For a brand, that difference shows up in how campaigns are designed, who manages your account, and what kind of reporting and testing you can expect.

Before you choose, it helps to know what each one tends to prioritize, from creative quality to reach, data, and long-term relationships with creators.

Inside Banda Labs

This agency typically positions itself as a focused partner that builds tailored campaigns rather than cookie-cutter programs. You are more likely to feel like you’re working with a compact creative team than a big network.

Services Banda Labs usually offers

While exact offerings vary by client, brands usually work with Banda Labs for full-cycle influencer support. That means they help from early idea to final reporting, and can adapt to your internal marketing resources.

Influencer discovery and shortlisting across major social platforms
Campaign concepting and content ideas tied to brand messaging
Outreach, negotiation, and contract handling with creators
Content coordination, timelines, and approvals
Performance tracking with highlights and learnings

For many brands, the biggest value lies in having a small team deeply understand their tone and audience, then build a program that fits their voice.

Banda Labs approach to campaigns

Banda Labs tends to treat each engagement as a custom build. Rather than starting from a rigid template, they’ll look at your products, current channels, and past creator efforts, then suggest a direction.

Campaigns might lean heavily into storytelling, product education, or conversion, depending on your goals. You’re likely to see a smaller number of carefully chosen creators rather than a very broad network blast.

For brands that care about visual polish or specific talking points, that tighter group can feel easier to manage and align with internal creative guidelines.

Creator relationships and brand fit

Because Banda Labs usually works on curated campaigns, they spend time matching creators to brand personality. That often means deeper individual relationships but fewer creators per program.

They may prioritize creators who can deliver high quality photography or video, not just large follower counts. Engagement and audience fit often matter as much as raw reach.

This kind of setup is a solid match for brands that want tight control over messaging and a consistent aesthetic across influencer content.

Typical Banda Labs client type

The agency’s style generally suits brands that want personal attention and a collaborative process. You may be an emerging or mid-sized brand, or a larger company wanting a special project team.

Banda Labs can appeal to:

Consumer brands with strong visual identity, like beauty or lifestyle
Startups that want a partner to help shape long-term creator strategy
Teams that prefer direct, frequent contact with senior specialists

If you value thoughtful creator selection over pure volume, this side of the market may feel more comfortable.

Inside Obviously

Obviously is widely known as a large influencer marketing agency working with global brands. They have run big, multi-market campaigns and are often associated with scale, systems, and data-driven execution.

Services Obviously is usually known for

Obviously tends to support brands that need many creators, complex logistics, or ongoing programs across different regions. Their team is structured for larger scopes and longer timelines.

Large-scale influencer discovery across multiple platforms and markets
Always-on creator programs and ambassador networks
Product seeding and sampling at volume
Managed content production, whitelisting, and paid amplification
Detailed performance reporting and optimization

This setup is especially helpful if you plan to run repeated launches or maintain continuous creator activity over the year.

Obviously campaign style and execution

Obviously is often chosen for campaigns that require coordination of many creators at once. That could be a major product launch, seasonal push, or multi-country rollout with localized content.

Expect more standardized processes, tighter timelines, and structured workflows. Your brand will likely be plugged into an existing framework that has been tested with other clients.

For large marketing teams, that structure can make approvals and reporting smoother, especially when other channels like paid social or PR are involved.

Creator relationships and global reach

Because of its scale, Obviously builds and maintains a wide network of creators, across nano, micro, and macro levels. That helps brands hit very specific audience segments with enough volume to see clear performance data.

The agency can often support multi-language or multi-region programs, which is helpful for global consumer brands, tech companies, or large retailers.

You can expect access to a broad mix of influencers, from niche experts to mainstream personalities, depending on your budget and goals.

Typical Obviously client type

Obviously tends to resonate with brands that already invest heavily in marketing and want influencer activity to plug into a bigger plan. That often includes bigger budgets and more complex internal approvals.

Brands that often look at Obviously include:

Global consumer brands in beauty, fashion, food, or tech
Well-funded startups planning fast expansion
Established companies that want clear process and detailed reporting

If your team needs to justify influencer spend to multiple stakeholders, a structured partner like this can feel reassuring.

How the two agencies differ

Even though both focus on influencer marketing for brands, their day-to-day feel can be quite different. Think of one as more boutique and the other as more enterprise-ready.

Scale and campaign size

Banda Labs often centers on curated, tightly scoped programs with selective creator rosters. Obviously is usually better equipped for campaigns with many creators, bigger regions, or long-running ambassador setups.

If you only need a few dozen creators per year, you might not use the full power of a large network agency. If you want hundreds, scale matters more.

Creative control and flexibility

A boutique partner may flex more around your internal processes and creative preferences. You may influence everything from briefing styles to content angles.

A larger agency tends to use standardized workflows, which can speed execution but sometimes feels less flexible. For big teams, that trade-off is often worth it for consistency.

The sweet spot depends on whether you value customization or predictable, repeatable processes more.

Client experience and communication style

With Banda Labs, your day-to-day contact is usually a small, close-knit team. You’ll likely speak with the same people across strategy, creator selection, and reporting.

With Obviously, you’re more likely to work with a wider account team. That can mean faster response times and dedicated specialists, but communication may feel more structured and scheduled.

Some brands love that structure; others prefer a more casual, collaborative rhythm.

Depth of data and reporting

Large agencies generally invest more in standardized reporting, benchmarks, and dashboards. Obviously tends to emphasize data, trends, and performance modeling.

Banda Labs may lean more into narrative insights and creative learning rather than heavy analytics. You’ll still get performance metrics, but the focus is on what creators and content types worked best.

Your internal expectations around data can be a deciding factor here.

Pricing and how engagements work

Neither agency works like a simple software subscription. Pricing depends on scope, number of creators, content type, and campaign length. Expect custom quotes, not one-size-fits-all menus.

Common pricing structures

Most influencer agencies, including these, use a mix of fees and pass-through costs. You’ll see different elements in a typical proposal.

Agency fees for strategy, management, and reporting
Influencer fees, which vary by creator tier and deliverables
Content production or editing, when needed
Optional paid media to boost creator posts
Retainers for ongoing programs or multi-month work

Short, one-off campaigns may cost more per month than longer retainers because setup work is front-loaded.

Banda Labs pricing feel

Banda Labs will usually scope around smaller or mid-sized programs. You can expect costs tied closely to number of creators, type of content, and complexity of approvals or product logistics.

They may be a better fit if you want high-touch service without committing to very large budgets. However, very small budgets can still be challenging once influencer fees are included.

Obviously pricing feel

Obviously often works with larger budgets, especially when handling many creators or multiple markets. Their fees reflect the size of the team involved and the systems behind campaign management.

They may suggest ongoing programs instead of single bursts, to help you build learnings over time and spread setup costs across multiple waves.

If you’re planning multi-country programs or hundreds of creators per year, those larger budgets become easier to justify.

What drives cost up or down

With either agency, certain decisions have an outsized impact on budget. Understanding these helps you shape a scope that fits.

Choosing macro creators versus nano and micro influencers
Video-heavy content versus simple image posts or stories
Paid usage rights, whitelisting, or repurposing content in ads
Number of content rounds, revisions, and approval layers
Regions involved and languages needed

Aligning early on priorities saves time later and keeps quotes anchored to what matters most to your brand.

Strengths and limitations

Every agency has strong points and areas where it might not be the perfect match. Understanding both sides helps avoid mismatched expectations.

Where Banda Labs tends to shine

Hands-on creative collaboration and storytelling
Careful creator selection for brand fit and tone
Closer working relationship with a small, consistent team
Flexibility to adjust plans as you learn from each wave

Many brands worry about feeling like “just another account.” Banda Labs’ boutique nature can ease that concern for marketers who want more personal attention.

Potential Banda Labs limitations

May not be ideal for massive global programs with hundreds of creators
Limited internal capacity compared with very large agencies
Reporting depth may be lighter than heavily data-centric firms
Smaller teams can be stretched during peak seasons

For very large enterprise brands, those trade-offs might matter if you need heavy reporting and always-on global coverage.

Where Obviously tends to shine

Ability to handle large-scale and multi-region campaigns
Access to a wide influencer network across tiers
Structured processes that large marketing teams appreciate
Robust reporting and performance analysis

For brands that need ongoing, repeatable programs, the combination of technology, process, and network can deliver consistent results at scale.

Potential Obviously limitations

Smaller brands may feel less prioritized next to global accounts
Standardized workflows can feel less flexible or personal
Budgets required for meaningful scale may be higher
Decision-making can involve more layers on both sides

Teams wanting a looser, more experimental relationship may find a tightly structured agency less comfortable to work with.

Who each agency is best for

Choosing between the two is less about which is “better” and more about which fits how you work and what you need. Your stage, budget, and team size all matter.

Best fits for Banda Labs

Brands that want strong creative direction and brand-safe storytelling
Marketers who prefer a close working relationship with a compact team
Companies running focused campaigns in a few core markets
Emerging or mid-sized brands testing influencer marketing more deeply

If you want a partner who feels like an extension of your internal creative and brand team, this style of agency is often a better emotional fit.

Best fits for Obviously

Global or national brands needing reach and high creator volume
Large marketing teams that value detailed data and standardized reports
Companies planning always-on ambassador or affiliate programs
Brands coordinating influencer work with PR and paid media at scale

When you must show executive teams clear metrics, benchmarks, and scalable systems, a large agency structure tends to feel safer.

When a platform like Flinque makes sense

Not every brand needs a full service agency. If you have internal marketing staff and want more control over influencer discovery and campaigns, a platform alternative can be appealing.

How Flinque fits into the picture

Flinque is positioned as a platform option rather than a managed agency. It helps brands discover creators, manage outreach, and run campaigns without committing to big retainers.

This can work well if you have someone in-house who is comfortable handling creator conversations, briefs, and approvals, and just needs better tools.

You swap some white-glove service for control and cost flexibility, especially useful for brands still experimenting with influencer strategy.

When to consider a platform over an agency

You have a small but capable marketing team willing to manage creators directly.
Your budgets are modest and you want to test different influencer tiers first.
You prefer building long-term creator relationships yourself.
You want faster iteration without going through agency layers.

If you later outgrow a self-managed approach, you can still move to a boutique or large agency once your needs become more complex.

FAQs

How do I decide which influencer agency to start with?

Begin by clarifying budget, regions, and how many creators you need. If you want curated, hands-on support, a boutique partner can work well. If you need global reach and complex programs, a larger agency is often a better fit.

Can smaller brands work with a large influencer agency?

Yes, but you may need a minimum budget to make it worthwhile. Large agencies are built for scale, so very small campaigns might not receive the same attention as bigger accounts.

Do these agencies handle content rights and usage?

Most influencer agencies help secure usage rights during negotiation. Be clear upfront about how you plan to reuse content in ads or on your site, because broader rights usually raise costs.

How long does it take to launch an influencer campaign?

Plan for several weeks at minimum. You’ll need time for strategy, creator selection, contracts, and content production. Larger or multi-region campaigns can take longer to coordinate and approve.

Is a platform like Flinque cheaper than an agency?

Platforms are usually more budget-friendly than full service retainers, but they require more internal work. You trade higher fees for agency labor in exchange for software tools and direct control over campaigns.

Conclusion

Choosing between a boutique influencer partner and a large, established agency comes down to how you like to work, how much scale you need, and how comfortable your team is with data and process.

If you want deeper creative collaboration and a close relationship with a small team, a boutique-style agency is often the right move. If you’re planning complex, multi-region programs with many creators, a large network agency can support that level of ambition.

For brands that prefer to keep control in-house and avoid big retainers, a platform option such as Flinque offers a different path. You gain flexibility and direct relationships at the cost of doing more yourself.

Start by mapping your goals, budget limits, and how involved you want to be. Then talk to a short list of partners, ask for case studies and sample scopes, and choose the setup that feels sustainable for the next 12 to 24 months.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.