August United vs MoreInfluence

Why brands compare influencer marketing agencies

When you are deciding between influencer partners, you are really choosing how your brand will show up in front of people. Agencies like August United and MoreInfluence can look similar on the surface, but they work in different ways once you dig deeper.

Most marketers want clarity on day‑to‑day support, creative control, reporting, and how closely an agency actually works with creators. You also want a sense of which partner fits your brand size, speed, and budget.

This overview focuses on the primary keyword phrase influencer agency selection and breaks down how each option typically approaches campaigns, clients, and creator relationships so you can choose with more confidence.

What these agencies are known for

Both agencies operate as full service influencer marketing partners, not software tools. They help brands plan, run, and measure influencer campaigns across social platforms like Instagram, TikTok, YouTube, and more.

They differ in how they position themselves, which types of clients they attract, and how hands‑on they are with strategy, production, and optimization.

At a high level, these are the core ideas each tends to be associated with based on public information and industry chatter.

What August United tends to focus on

This agency is often linked to larger, integrated campaigns that tie into broader brand stories. They are typically positioned as a partner that can connect influencers to brand missions, not just single posts.

For bigger consumer brands, that can mean multi‑channel programs that run for months, with content spread across social, owned channels, and sometimes offline activations.

What MoreInfluence tends to focus on

This agency is commonly highlighted for data‑driven talent selection and performance tracking. Their positioning leans into finding the right creators, optimizing content, and scaling the pieces that work best.

That style often appeals to marketers who want to justify spend with clear numbers, especially in paid amplification, conversions, and measurable outcomes.

August United overview

When you look at August United as a partner, you are usually considering a team that thinks in terms of brand platforms and long‑term influencer relationships. They tend to frame creators as brand partners rather than temporary media buys.

Services August United typically offers

Like many full service influencer agencies, they usually support brands across the full campaign cycle, from planning to reporting. Recorded offerings often include strategy, creative, talent sourcing, and execution.

• Influencer strategy and campaign planning
• Creator discovery and vetting
• Contracting and compliance support
• Content briefing, review, and approvals
• Campaign management and coordination
• Reporting and performance insights

In some cases they may also contribute to broader social campaigns that integrate paid media, brand content, and events, depending on the scope.

How August United tends to run campaigns

Their work often emphasizes storytelling and emotional connection. Rather than chasing one‑off sponsored posts, they usually design campaigns that give creators room to develop ongoing narratives around the brand.

Planning usually involves upfront discovery to understand your audience, then mapping that to creators who naturally speak to those people. This can take more time but often leads to more authentic content.

During execution, the team generally manages communication between you and influencers, handles approvals, and keeps the content schedule on track.

Creator relationships with August United

They often highlight “community” language, suggesting they maintain ongoing relationships with a pool of preferred creators. That can streamline casting for repeat programs and bring stability across multiple waves.

For brands, this can mean less time spent educating new influencers and more focus on refining the message each cycle. When creators already know the brand, content often feels more natural.

Typical client fit for August United

Based on the scale of their work, they are usually a match for mid‑market and larger brands that want a partner for repeat or large‑scale programs, not just a single test campaign.

• Consumer brands with clear stories or missions
• Companies investing in brand awareness and consideration
• Teams that value creative polish and storytelling
• Marketers comfortable with collaborative planning cycles

MoreInfluence overview

MoreInfluence typically positions itself as a performance‑minded influencer marketing firm. They often emphasize analytics, selection, and measurable lift in brand metrics or sales.

Services MoreInfluence typically offers

They generally provide end‑to‑end campaign support, but with a heavier focus on data and measurement at each step. Public descriptions often reference strategy, production, and ongoing optimization.

• Influencer strategy and goal setting
• Audience and creator data analysis
• Talent outreach and negotiation
• Creative direction and content feedback
• Campaign execution and optimization
• Detailed reporting on reach and outcomes

This setup can be especially useful if your internal stakeholders expect clear dashboards or regular performance updates.

How MoreInfluence tends to run campaigns

They usually start with quantifiable goals such as reach, engagement, traffic, or sales. Creator selection, content formats, and channels are then aligned to those targets.

The team may test multiple creators or concepts early, then double down on what resonates. That can be helpful when scaling a campaign after an initial pilot.

Expect frequent check‑ins on numbers, with decisions driven by performance rather than purely creative instinct.

Creator relationships with MoreInfluence

While they also value long‑term ties, their positioning suggests a flexible network model. They often pull from a broad pool of influencers, guided by data about audience fit and historical results.

For brands, this can widen your options across different niches, demographics, or regions, which is useful for multi‑segment efforts.

Typical client fit for MoreInfluence

They often attract marketers who are accountable for clear key performance indicators and who want granular visibility into results.

• Brands focused on measurable lift and conversions
• Performance‑oriented marketing teams
• Companies testing new markets or segments
• Marketers who value frequent reporting and optimization

How the two agencies differ

On paper, both agencies offer similar services. The differences show up in how they prioritize creative versus performance, how they staff projects, and what kind of brand experience you can expect along the way.

Approach to storytelling versus performance

One agency often leans into narrative and brand building, while the other points heavily toward data and outcomes. In practice, both care about results, but the starting point feels different.

If your CEO talks constantly about brand love, you may lean one way. If they ask for last‑click numbers each week, you might lean the other.

Scale and campaign structure

For long, integrated programs tied to wider marketing pushes, you may find more structured support with a storytelling‑driven team. These programs can involve multiple waves of content, seasonal moments, and cross‑channel tie‑ins.

For campaigns that need agile testing, quick adjustments, and heavy analytics, a performance‑leaning agency may feel more in sync with your internal rhythms.

Client experience and communication style

Story‑forward partners often spend more time in creative workshops, messaging sessions, and brand immersion. You may see more mood boards and content examples in early stages.

Data‑driven teams usually spend more time discussing benchmarks, target metrics, and reporting cadence. Meetings may revolve around dashboards and testing plans.

Neither style is inherently better. The “best” choice is whichever matches how your internal team likes to work.

Pricing approach and engagement style

Since both companies are service‑based agencies, pricing typically comes through custom proposals rather than fixed public packages. Costs depend heavily on scope, influencers, and timelines.

How agencies usually charge for influencer marketing

Full service influencer partners usually blend several elements when they price a program. Understanding these pieces will help you compare quotes fairly.

• Agency strategy and management fees
• Influencer talent fees and production costs
• Usage rights and whitelisting permissions
• Paid media spend to boost creator content
• Reporting and analytics effort

Some brands also choose ongoing retainers, which spread costs over months instead of one‑off projects.

Typical engagement styles

Both agencies may offer one‑off campaigns, pilot programs, or ongoing retainers. In practice, they often aim to become long‑term partners once a first campaign performs well.

Retainer relationships can include fixed monthly strategy and management, with campaign budgets and influencer fees layered on top as needed.

Always ask how fees scale if you expand the number of influencers, markets, or content types after the first phase.

Strengths and limitations

Every influencer marketing partner comes with trade‑offs. Understanding where each shines and where you might need to compromise helps set realistic expectations internally.

Where August United may stand out

• Strong focus on brand voice and emotional storytelling
• Ability to design complex, multi‑wave campaigns
• Consistent creator relationships that build over time
• Useful for brands with rich narratives or missions

Some marketers worry that brand‑heavy work takes longer to show hard numbers. You may need patience to see full impact on sales or awareness metrics.

Where MoreInfluence may stand out

• Emphasis on analytics, testing, and optimization
• Broad talent pool guided by performance data
• Reporting that can make executive conversations easier
• Helpful for brands stressing clear, measurable results

There can be a trade‑off if you want deeply immersive brand storytelling. A strong internal brief and collaboration help maintain creative depth.

Common limitations with full service agencies

• Minimum budgets that exclude very small brands
• Longer lead times for planning and approvals
• Less flexibility if you want to manage creators directly
• Potential dependence on agency access to data and relationships

Knowing these limits ahead of time can guide how you staff your own team and how you structure contracts.

Who each agency is best for

No single agency is perfect for every brand. Match your stage, category, and expectations to the agency setup that suits you best.

Best fit scenarios for August United

• Established consumer brands planning large seasonal or annual programs
• Companies with strong brand stories who want long‑term creator partners
• CMOs focused on brand equity and cultural relevance
• Teams comfortable with collaborative creative development

If you are ready to invest in multi‑month initiatives and care deeply about how your brand feels in content, this style of partner often works well.

Best fit scenarios for MoreInfluence

• Brands under pressure to link influencer activity to sales or leads
• Teams with performance backgrounds who value testing and analytics
• Marketers exploring new target segments and needing fast feedback
• Companies that plan to adjust campaigns based on regular reporting

If you report weekly or monthly on metrics and need clear attribution stories, a performance‑tilted agency can make your life easier.

Questions to ask before choosing

• How important is creative storytelling versus measurable short‑term returns?
• Do we have internal staff for day‑to‑day creator management?
• What minimum budget can we commit for at least one or two cycles?
• How involved do we want to be in creator selection and briefing?

Your answers to these questions often matter more than any agency sales deck.

When a platform like Flinque makes more sense

Full service agencies are not the only way to run influencer campaigns. If you have in‑house marketing staff and want more direct control, a platform‑based approach may fit better.

How Flinque differs from agencies

Flinque is positioned as a platform rather than a managed service firm. Instead of paying retainers for an external team, you use software to find creators, organize outreach, and track campaigns yourself.

This appeals to brands that prefer building internal influencer skills while keeping relationships owned in‑house.

Situations where Flinque may be a better fit

• Early‑stage brands testing influencer marketing with modest budgets
• Teams that want to directly own creator communication
• Marketers who enjoy hands‑on campaign management
• Companies running many small campaigns instead of a few big pushes

You trade the heavy lifting of a service team for more control and, often, more flexibility in how you work with influencers.

FAQs

How do I choose between these two influencer agencies?

Start with your biggest priority: brand storytelling or measurable performance. Then look at your budget, internal resources, and timeline. Ask each agency about past work in your category and how they report success. Choose the team whose process matches how you operate.

Can small brands work with full service influencer agencies?

It depends on your budget and scope. Many agencies have minimums that make sense mainly for mid‑size or larger brands. If you are just starting, consider a smaller pilot, a single campaign, or a platform‑based option like Flinque to learn the basics first.

What should I ask during agency pitches?

Ask how they pick creators, how they handle approvals, and what reporting you receive. Request examples of past campaigns, including mistakes and learnings. Clarify who will manage your account day to day and what happens if results are weaker than expected.

How long does it take to see results from influencer work?

Awareness results can appear within weeks, while deeper impact on sales or brand perception may take multiple cycles. Many brands run at least two or three waves before deciding on long‑term direction. Clear goals and consistent messaging help speed useful learning.

Should I use influencers only for social media?

Not necessarily. Many brands reuse creator content in ads, email, landing pages, and even offline campaigns. When negotiating, discuss content rights and how long you can repurpose assets. That can stretch your budget and keep your marketing more consistent.

Conclusion

Choosing between agencies like August United and MoreInfluence is really about choosing a working style and a definition of success. One leans into brand storytelling and long‑term creator partnerships. The other leans into analytics, testing, and measurable gains.

Clarify your goals, deadlines, and required reporting before you talk to sales teams. Share realistic budgets and ask them to outline how they would phase your investment across creators, media, and management.

If you want a deeply guided experience and have budgets for large programs, a full service agency often makes sense. If you prefer direct control and smaller tests, a platform such as Flinque may be a stronger starting point.

In the end, the best partner is the one that helps your team feel confident, keeps creators excited to work with you, and moves the needle on the metrics your leadership actually cares about.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.