August United vs MG Empower

Why brands compare these influencer agencies

When marketers weigh up August United vs MG Empower, they are usually trying to choose the right partner for long term influencer work, not just a one off campaign.

You want to know who understands your audience, who can work well with creators, and who will protect your brand.

What these influencer agencies are known for

The shortened primary keyword for this page is influencer marketing agency comparison. That’s what most teams are actually doing when they look at these two names.

Both are full service partners, not self serve software. They plan campaigns, recruit creators, manage content, and report on performance for brands that want outside help.

They are often considered alongside other shops like Obviously, Viral Nation, and Collectively, especially for brands aiming at lifestyle, consumer, and global audiences.

Inside August United

August United is generally positioned as an influencer marketing and creator partnership agency rooted in storytelling for consumer brands, especially in North America.

They tend to highlight brand loyalty, long term creator relationships, and campaigns that feel more like authentic content than pure product promotion.

Services they usually offer

Like many modern influencer partners, this team tends to work across the full lifecycle of a campaign rather than just one piece.

• Influencer strategy and campaign planning
• Creator discovery, vetting, and outreach
• Contracting, brief development, and brand safety checks
• Campaign management and content approvals
• Paid social amplification of creator content
• Reporting and performance insights

Some brands also lean on them for broader social content ideas and integrating influencers into retail, events, or brand activations.

How August United tends to run campaigns

Their campaigns often emphasize storytelling and brand values, not just quick sales pushes. That can be powerful for lifestyle and CPG brands looking to build trust.

They usually mix different creator sizes, from niche micro voices to larger personalities, to balance reach and authenticity.

Expect clear briefs, structured timelines, and a focus on ensuring content fits both the influencer’s voice and your brand’s guardrails.

Creator relationships and network style

Agencies like this often maintain informal rosters of creators they trust, along with broader outreach to new talent when needed.

That means you may see familiar faces across campaigns, especially in categories where they work frequently, such as food, parenting, fitness, or lifestyle.

At the same time, they will usually search beyond known names when a brand needs a particular niche or demographic focus.

Typical client fit for August United

This agency tends to resonate with established consumer brands that care about emotional connection and storytelling, not only immediate ROI.

Think companies in food and beverage, household goods, retail, and wellness that want to keep a consistent voice across many creators and channels.

Inside MG Empower

MG Empower is known as an influencer and digital creative agency with strong roots in global campaigns, multicultural audiences, and cross market work.

They often highlight diversity, international reach, and the ability to manage campaigns that span multiple countries or regions.

Services MG Empower commonly provides

Like most full service influencer shops, they typically cover strategy through execution rather than just creator sourcing.

• Influencer and creator strategy for global brands
• Cross market creator discovery and vetting
• Content production support and creative direction
• Campaign management across multiple regions
• Paid media support around influencer content
• Reporting, brand lift, and performance insights

Some work may include events, brand experiences, or ambassador programs, especially when brands want a unified presence in several markets.

How MG Empower tends to run campaigns

They often focus on cultural nuance, using local creators who truly understand their audience. This helps global brands avoid tone deaf content in new regions.

Campaigns may involve complex logistics, translations, and guidelines that account for different regulations and norms in each market.

That style is useful for global launches, cross border storytelling, and large scale brand moments.

Creator relationships and network style

A global influencer partner generally needs strong relationships in many countries, not just a handful of home markets.

You can expect them to maintain networks in Europe, Latin America, North America, and often other regions, using both macro and micro creators.

This kind of agency is usually adept at balancing brand consistency with local voices that feel natural to their communities.

Typical client fit for MG Empower

They tend to work well with mid sized and large brands that either already operate in multiple countries or are expanding abroad.

That could mean beauty, fashion, tech, travel, or consumer brands that want content that travels across languages and cultures.

How the two agencies really differ

Both agencies handle influencer marketing, but they lean in different directions when it comes to geography, style, and the kinds of problems they solve.

It helps to think less about which name is “better” and more about whose strengths match your specific situation.

Focus and geographic footprint

August United is more closely tied to North American consumer storytelling, often with a strong emphasis on brand loyalty and long term creator partnerships.

MG Empower is often picked for campaigns that cross borders or require deep understanding of different cultures and markets.

If your brand is mainly focused on one country, the first may feel more aligned. If you’re spreading across several regions, the second may be more natural.

Campaign style and tone

One agency tends to lean into narrative, brand values, and lifestyle driven content, well suited for emotional connection and community building.

The other leans more into global reach, cultural insight, and integrated digital experiences that support large brand launches or relaunches.

Both can drive sales, but the way they do it can look and feel different in feed.

Client experience and collaboration

In practice, both will give you a dedicated team, regular check ins, and campaign reports. The difference is often in how decisions get made.

With a storytelling focused shop, you might spend more time on brand voice, creator fit, and narrative arcs over time.

With a global partner, you may invest more energy into market priorities, timelines per region, and aligning local teams around shared goals.

Pricing approach and how work is structured

Neither agency works like a cheap software subscription. They price based on scope, talent, and resources required to run your campaigns properly.

You should be ready for custom quotes instead of off the shelf plans, especially for multi wave or international work.

Typical pricing structure

Costs usually include several buckets rather than a single line item.

• Influencer fees and usage rights
• Agency strategy and management time
• Creative direction and production support
• Paid media to boost creator content, if used
• Reporting, measurement, and optimization

Depending on your needs, they may structure this as a project fee, a retainer, or a mix of both with campaign based budgets.

What drives cost up or down

Your total spend will depend on many choices you make early on.

• Number of markets and languages involved
• Creator tiers, from nano to celebrity
• Volume of content and platforms covered
• Length of contract and usage rights scope
• How much paid amplification you invest in
• Need for in person events or productions

*Many brands worry most about hidden costs*. Clarify whether creator fees, agency time, and media are bundled or broken out line by line.

Engagement style and ways of working

Both agencies usually kick off with discovery sessions, then present a strategy, creator shortlist, and content plan for feedback.

You can expect structured workflows for approvals, always on communication during key campaign windows, and post campaign reviews.

The main difference is whether they are coordinating mostly within one region or across many, which affects speed and complexity.

Strengths and limitations to keep in mind

Every influencer partner has trade offs. Seeing them clearly helps you set the right expectations with your internal team.

Where August United tends to shine

• Story driven campaigns that deepen emotional ties with consumers
• Strong fit for lifestyle and CPG brands focused on loyalty
• Comfortable working with a range of creator sizes, especially mid tier
• Good for brands that want ongoing, relationship based influencer work

Some brands may find that this style feels less tailored to complex, multi country rollouts or highly specialized B2B needs.

Where MG Empower tends to shine

• Global campaigns with creators across several markets
• Deep focus on cultural nuance and diverse representation
• Useful for brands scaling into new regions or audiences
• Experience supporting larger launches and brand moments

Smaller, highly local brands may feel that this scope is more than they truly need, especially if they only sell in one country.

Common concerns across both

*A frequent worry is whether influencer work will feel authentic or like forced ads*. This depends on creator selection, briefing style, and how much creative freedom you allow.

Another shared concern is measurement. Both will report metrics, but you should align early on what success really looks like.

Who each agency is best for

Thinking in terms of fit rather than rankings usually leads to a better decision for your budget and goals.

Best fit scenarios for August United

• Consumer brands grounded mainly in North America
• Companies focused on lifestyle storytelling and community
• Brands wanting repeat collaborations with a stable set of creators
• Marketing teams that value narrative depth over wide global spread
• CPG and retail players seeking long term consumer loyalty

Best fit scenarios for MG Empower

• Brands operating in several regions or planning international launches
• Companies that need local insight in multiple markets
• Beauty, fashion, travel, and tech brands with global ambitions
• Teams ready for more complex campaign management across borders
• Marketers focused on diversity and cultural relevance at scale

Questions to ask yourself before choosing

• Is my priority one core market or several regions at once?
• Do I value deep storytelling or broad global reach more?
• How much do I want to be involved day to day?
• What does success look like in twelve months, not just this quarter?

Your honest answers here matter more than any external ranking or award list.

When a platform alternative may be better

Not every brand needs a full service influencer agency. Some teams prefer to manage creator work themselves while using software to streamline the process.

That’s where a platform based option such as Flinque can make sense.

How a platform like Flinque fits in

Instead of paying for a large retained team, you use a tool to discover creators, organize outreach, track content, and measure results in one place.

Your internal team stays in control of strategy and creator relationships, while the platform handles search, workflow, and reporting.

This can be attractive for brands with in house social or influencer managers who want more direct contact with creators.

When to lean toward a platform

• You have limited budget but strong internal marketing talent.
• You want to test influencer marketing before committing to a big retainer.
• You prefer owning creator relationships directly, not through an agency.
• You run frequent, smaller campaigns and value speed and flexibility.

If you lack the time or headcount to manage creators, though, a full service partner is usually still the safer choice.

FAQs

How do I know if I’m ready for an influencer agency?

You’re usually ready when you have clear business goals, a defined target audience, and some budget for both creators and management time. If your team is stretched thin and you need consistent, professional campaigns, an agency can be a smart move.

Can I work with both agencies at the same time?

Some large brands do split work by region or product line, but it can create overlap and confusion. If you try this, define territories, responsibilities, and reporting rules very clearly from the start.

How long should I plan an influencer campaign for?

One off pushes can work, but many brands see better results with multi month or always on programs. This gives creators time to build trust with their audiences and lets you learn and improve across waves.

What should I ask during agency pitches?

Ask for relevant case studies, how they choose creators, how they handle brand safety, and what reporting looks like. Also ask who will actually work on your account and what communication will feel like day to day.

How do I protect my brand when working with influencers?

Use clear briefs, contracts, and approval steps, but leave room for creator voice. Have a crisis plan for mistakes, and make sure your agency or platform screens creators for past issues and ongoing behavior.

Conclusion

Choosing between these influencer partners is less about picking a winner and more about aligning with your own goals, markets, and working style.

If you want deep, story led work in a focused region, a storytelling centric agency may be right. If you’re scaling across borders, a globally minded shop could fit better.

Brands with strong in house teams might skip full service partners entirely and use a platform like Flinque to keep control in house.

Start by clarifying your goals, budget, and desired level of involvement. Then pick the path that gives you both creative impact and practical control.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.