August United vs Influence Hunter

Why brands look at these two influencer agencies

When brands compare August United and Influence Hunter, they usually want clarity on fit, not just hype. You might be asking which one understands your audience better, who can deliver real sales, and how involved you’ll need to be day to day.

For this discussion, the primary focus is on the phrase influencer campaign agency choice. Both companies run full service campaigns, but they approach strategy, talent, and reporting differently.

What these agencies are known for

Both companies are influencer marketing agencies, not self serve software platforms. They help brands find creators, manage partnerships, and turn content into measurable results on social channels.

They differ in scale, style, and the kind of brands they tend to attract. One leans more into larger integrated brand work, while the other often resonates with growth minded companies that value scrappy outreach and testing.

August United overview

August United is generally seen as a full service influencer shop built for brands that want polished, coordinated campaigns. They tend to work closely with in house marketing teams, often as an extension of broader brand or content work.

Services and offerings

Exact services change over time, but most brand facing initiatives revolve around discovery, strategy, creative, and relationship management. Common offerings include:

• Influencer discovery and vetting across platforms like Instagram, YouTube, and TikTok
• Campaign planning aligned with product launches or key seasons
• Content briefing, creative direction, and brand alignment checks
• Contracting, negotiation, and compliance support
• Campaign reporting, including reach and engagement metrics
• Long term ambassador program development

Because they operate as a service business, brands typically rely on their team for day to day coordination, approvals, and communication with creators.

How August United runs campaigns

The agency tends to emphasize narrative driven, high quality content that feels on brand. That can mean fewer random one off posts and more structured stories across multiple creators and formats.

For example, a food brand might work with them to build a multi month creator program featuring recipes, short videos, and creator led storytelling tied to retail distribution or new flavors.

Campaigns often include multiple touchpoints: social posts, stories, short form video, and sometimes extensions into events, email, or brand owned channels.

Typical client fit

The best fit is usually a brand that already has some marketing budget mapped out and wants influencer work tied to larger goals. That could be awareness, content creation at scale, or supporting existing media buys.

Ideal clients tend to be mid sized to enterprise brands, or funded growth companies that want a partner to handle most logistics with structured reporting and predictable workflows.

Influence Hunter overview

Influence Hunter is known for outbound creator outreach, smaller and mid tier influencer programs, and working with brands that care about performance and affordability. They often position themselves as accessible for emerging consumer products.

Services and offerings

Their focus is on building influencer outreach systems and campaigns. Services generally include:

• Identifying and contacting micro and mid tier creators in a brand’s niche
• Negotiating content deliverables and rates with influencers
• Coordinating product seeding and gifted collaborations
• Managing timelines, approvals, and post tracking
• Gathering performance metrics and campaign summaries
• Helping brands test different types of creators and offers

Because they lean into proactive outreach, they often attract brands that want volume testing across many creators instead of just a few large names.

How Influence Hunter runs campaigns

Campaigns typically skew toward direct outreach, especially to smaller or mid tier influencers. These creators may be more open to flexible deals, product exchanges, or competitive but lower cost paid packages.

A new beverage brand, for instance, might work with them to get cans in the hands of dozens of fitness, lifestyle, and wellness creators, testing which segments respond best before scaling.

The emphasis is often on reach, volume, and learning quickly, rather than heavily produced content or big talent names.

Typical client fit

This agency is often a match for brands that want to grow aggressively on social but don’t yet have huge budgets. That includes startups, consumer packaged goods companies, and ecommerce brands hunting for profitable creator relationships.

They tend to work well with marketers who value experimentation and don’t mind testing many creators to find repeat partners who drive strong results.

How the two agencies really differ

Although both operate in the same space, their style and emphasis are different. If you look past the buzzwords, you’ll see distinctions in scale, process, and creative polish.

Here are some broad contrasts that many brands notice.

• Creative approach: One leans into brand storytelling and more curated experiences, while the other often focuses on volume outreach and testing lots of smaller voices.
• Creator mix: Larger or more established names may appear more in one portfolio, while micro and emerging creators might be more common in the other.
• Campaign structure: Some projects feel like full funnel initiatives tied to other media, whereas others look more like growth experiments across creators.
• Client profile: Bigger consumer brands with layered marketing plans versus hungry growth brands seeking efficient reach.
• Brand involvement: One style may include more strategic workshops and brand deep dives; the other may emphasize speed, outreach, and iterations.

The right choice depends on whether you want a polished brand partner or a nimble outreach engine, and where you are in your growth stage.

Pricing approach and engagement style

Neither firm typically offers flat, public facing packages like software. Pricing is usually custom and based on scope, deliverables, and creator tiers.

How pricing usually works with influencer agencies

Most influencer agencies price around a few big pillars rather than pre set packages. You can expect costs to flex based on:

• Number of influencers per wave or campaign
• Type and quantity of content each creator produces
• Platform mix, such as TikTok, Instagram, or YouTube
• Talent level, from micro creators to household names
• Need for strategy, creative, and reporting depth
• Whether work is a one off campaign or ongoing retainer

Most brands will see a combination of creator fees, agency management costs, and sometimes production or paid amplification budgets.

Engagement style and collaboration

Both agencies typically operate as hands on partners. You’ll collaborate on goals and sign off on creative directions, but they’ll handle most logistics.

However, the workflow may feel different. One may spend more time in upfront planning sessions, while the other moves quicker into outreach, then adjusts based on response and performance.

Either way, you should expect regular check ins, performance updates, and shared documents or decks summarizing progress.

Strengths and limitations

No influencer agency is perfect for every brand or budget. It helps to think through real world strengths and tradeoffs before signing a contract.

Where these agencies tend to shine

• Strategy depth: Some teams bring strong brand storytelling, creative direction, and long term program thinking.
• Outreach engine: Others excel at building contact lists, sending targeted pitches, and managing lots of creator responses.
• Relationship management: Both can save your team countless hours coordinating briefs, feedback, contracts, and payments.
• Platform expertise: Each brings experience in what works on specific platforms, from hooks to formats to timing.

Common limitations to keep in mind

• Budget thresholds: Many agencies require minimum campaign budgets or retainers, which can be challenging for smaller brands.
• Less control: You may not be involved in every creator conversation, which can feel uncomfortable if you’re very hands on.
• Creator fit risk: Not every selected influencer will be a long term winner, even with solid vetting.
• Reporting gaps: Metrics focus a lot on reach and engagement; direct sales tracking is still tricky outside clear affiliate setups.

A frequent concern is whether the agency will really understand your brand voice or just plug you into a standard playbook.

Who each agency is best for

Thinking in terms of fit rather than “best overall” usually leads to smarter decisions. Here is how many marketers break it down in practice.

Best fit for a more polished, brand led partner

• Mid sized to large consumer brands with established marketing budgets
• Companies wanting influencer work tightly aligned with brand guidelines
• Teams looking for ongoing content and ambassador programs, not just one offs
• Brands needing help selling influencer strategy internally to leadership

Best fit for scrappy, performance focused outreach

• Emerging brands or startups wanting to test many smaller creators
• Companies seeking cost efficient reach through micro influencers and gifting
• Teams comfortable optimizing as they go, based on quick learnings
• Brands that value speed and experimentation over heavy production polish

Ultimately, your choice should match the stage of your brand, your marketing mix, and how you define success for influencer work.

When a platform like Flinque can make more sense

Not every brand needs a full service influencer agency right away. If you have an internal marketer who loves social and wants to stay close to creators, a platform option can be attractive.

Flinque, for example, is a platform built for brands that want to manage influencer discovery and campaigns in house. Instead of paying for a large retainer, you handle outreach, negotiation, and reporting directly.

This can make sense when:

• You have budget for creator fees but limited budget for agency management costs
• Your team wants to build long term direct relationships with influencers
• You prefer to experiment quickly without waiting on agency processes
• You already understand your niche and target creators fairly well

An agency can still be valuable for complex projects or high stakes launches, but platforms give you more control and, often, more transparency into day to day actions.

FAQs

How do I decide which influencer agency is right for my brand?

Start with your main goal and budget range. If you need polished, brand heavy campaigns and have bigger budgets, a full service creative focused shop may fit. If you want lots of smaller creators and fast testing, a lean outreach driven agency may be better.

Can smaller brands work with influencer agencies at all?

Some agencies have minimum budgets that rule out very small brands. If you’re early stage, you might start with a few direct creator deals, then graduate to an agency or use a platform when you’re ready to scale.

Should influencer campaigns focus on sales or awareness?

Ideally, you balance both. Awareness is easier to measure early through reach and engagement. Sales attribution can come later through unique links, codes, and repeat partnerships once you know which creators actually drive purchasing behavior.

How long does it take to see results from influencer marketing?

Most brands start seeing traction within one to three months, but consistent, compounding impact often takes longer. Ongoing partnerships, multiple content waves, and seasonal planning usually outperform one off posts.

Is it better to work with big celebrities or many micro influencers?

Big names bring instant visibility but cost more and may feel less personal. Micro influencers often have tighter communities and better engagement. Many brands blend both, using micro creators for depth and a few larger names for broad reach.

Conclusion: choosing your path

You’re not just picking an influencer agency; you’re choosing how your brand shows up through other people’s voices. Start by clarifying what you really care about this year.

If you want a high touch, brand heavy partner and can commit solid budgets, a more polished, strategic agency can be powerful. If speed, testing, and cost efficiency matter most, an outreach focused team might be smarter.

And if your internal team is eager to stay hands on, a platform such as Flinque may give you the control and flexibility you need without long term retainers.

Map your goals, run a few discovery calls, ask for case studies that look like your situation, and choose the route that best aligns with your budget, risk tolerance, and appetite for involvement.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.