August United vs Incast

Why brands look at these two influencer agencies

When brands compare August United vs Incast, they are usually trying to understand which partner can turn creator relationships into dependable business results. You might be weighing reach, content quality, budget, and how hands-on you want to be.

Both are influencer marketing agencies, not software tools. They offer managed services, creator sourcing, and campaign execution for brands that want expert help, not self-serve software.

To make sense of the choice, it helps to focus on one core idea: influencer marketing agency services. That means looking at what each team actually does day to day for clients, how they work with creators, and what type of brands they fit best.

What each agency is known for

Both agencies work in the same broad space, yet they show up differently in the market. Seeing their reputations side by side helps you decide who might align with your brand style and goals.

What August United is generally known for

August United is usually positioned as a full-service influencer marketing shop that leans into storytelling and brand building. They typically emphasize strategic thinking, creative concepts, and long-term creator partnerships over quick, one-off shoutouts.

The agency often highlights its role in integrating influencer work with broader brand and content plans. That makes it a fit for marketers who want more than just transactional creator placements.

What Incast is generally known for

Incast is often associated with data-driven influencer work, global creator access, and multi-market campaigns. They tend to emphasize technology, audience insights, and performance tracking as core parts of their offering.

Brands usually look at Incast when they care heavily about metrics like reach, engagement rates, and sales impact, across both local and international markets.

Inside August United

Looking at August United through the lens of influencer marketing agency services, you see a team that typically blends creative strategy with influencer execution. They are often hired to make creator campaigns feel like a natural extension of the brand.

Services you can usually expect

While the exact offer can change by client, brands often turn to this agency for end-to-end support. That can include planning, creator selection, content guidance, and reporting.

• Influencer strategy and campaign planning
• Creator discovery and vetting
• Contracting and negotiation with influencers
• Content direction and brand alignment
• Campaign management and coordination
• Measurement, reporting, and insights

They often pitch themselves as an extension of the internal marketing team, helping translate brand goals into creator-friendly ideas.

How August United tends to run campaigns

Campaigns from this team usually start with a clear brand story or message. They then work backward to find influencers who can tell that story in a genuine way on their own channels.

You can expect a structured planning phase, approvals on content concepts, and detailed coordination around timelines and deliverables.

Creator relationships and talent style

Agencies like this often build repeat relationships with creators they trust. That can mean your brand benefits from influencers who are already familiar with the agency’s expectations and communication style.

They may prioritize mid-tier and macro influencers for reach, mixed with niche voices for authenticity and targeted impact.

Typical client fit for August United

This agency is often attractive to mid-market and larger brands that want campaigns to feel crafted, not improvised. Think consumer brands, lifestyle products, and companies that care about long-term brand positioning.

It can be especially appealing if your internal team is stretched and you want a partner to own most of the execution work.

Inside Incast

Incast, while also offering influencer marketing agency services, tends to lean harder into analytics, reach, and international scale. Their positioning often appeals to brands thinking about performance and growth across multiple markets.

Services you can usually expect

As a full-service influencer partner, Incast typically covers similar building blocks but frames them in more performance-minded terms.

• Influencer discovery across regions and platforms
• Audience and performance analysis
• Campaign design for reach or conversions
• Talent negotiations and legal coordination
• Cross-platform content coordination
• Performance tracking and optimization

The focus tends to be on using data to choose the right creators, measure results, and adjust ongoing work when needed.

How Incast tends to run campaigns

Campaigns often start with clear performance or growth goals. From there, they match influencers who can hit those targets and plan content calendars built around measurable actions.

This can involve strong emphasis on clicks, signups, app installs, or sales, depending on your brand’s priorities.

Creator relationships and global reach

Incast is frequently associated with broad global networks of creators. That can be useful if you need coverage in multiple countries, languages, or regions with one central partner.

They may work with a mix of mega, macro, and micro influencers, depending on budget and reach targets, often emphasizing scale.

Typical client fit for Incast

Brands that look at Incast are often thinking about performance and international reach. Examples include app-based companies, e-commerce brands, and digital-first products hoping to expand into new markets.

If you need structured reporting and clear performance signals across countries, this kind of partner can be attractive.

How these two agencies differ

On the surface, both partners offer influencer campaign services, but they stand apart in how they talk about value and what they highlight to clients.

Approach to campaigns

August United usually emphasizes story, creative direction, and long-term brand building. You may see more attention to messaging, narrative, and influencer-brand alignment.

Incast usually leans into performance language, metrics, and data. Their pitch often focuses on results like sales lift, installs, or measurable engagement outcomes.

Scale and geography

August United often works with brands that have strong presence in North America and want crafted campaigns for those audiences. They may still work globally, but that is not always the headline.

Incast tends to highlight international reach and multi-country campaign coordination. That’s helpful if your influencer plan spans several markets at once.

Client experience and style

With August United, you might feel like you’re getting a creative agency that happens to specialize in influencers. The process can feel like developing a brand campaign first, then translating it to creators.

With Incast, the experience may feel more like a performance partner: dashboards, reports, and optimization conversations centered on measurable movement in key metrics.

Pricing and how engagements usually work

Because both are service-focused agencies rather than subscription tools, pricing is generally shaped by scope, influencer fees, and how involved the team needs to be.

Common pricing elements

• Overall campaign budget and how many influencers are involved
• Platforms included, such as Instagram, TikTok, YouTube, or Twitch
• Content volume, like number of posts, stories, or videos
• Usage rights, whitelisting, and paid media amplification
• Regions covered and languages required
• Length of engagement, from a single push to an ongoing retainer

Neither agency typically publishes fixed, SaaS-style plans. Instead, brands usually receive custom quotes based on needs and timelines.

How August United often structures engagements

This type of shop frequently works through larger campaign budgets or retainers, especially for brands planning multiple waves of influencer activity.

Expect a mix of management fees and pass-through creator costs, with some portion of the budget reserved for content rights and potential paid amplification.

How Incast often structures engagements

Incast may frame pricing around performance or multi-market scope, especially when campaigns involve many creators across countries.

The cost structure typically still includes management fees plus creator compensation, but reporting and analytics requirements can also shape the final number.

Strengths and limitations of each agency

Every influencer agency has areas where it shines and trade-offs that matter depending on your goals. Looking at both sides can save you trouble later.

Strengths of August United

• Strong emphasis on brand storytelling and message coherence
• Ability to tie influencer work to broader brand campaigns
• Clear creative direction and structured planning phases
• Useful for brands that care about identity, voice, and long-term positioning

Limitations of August United

• May feel slower if you need rapid, always-on performance testing
• Heavier creative process can mean more internal approvals needed
• Campaigns may skew toward larger budgets to make creative planning worthwhile

A common concern is whether the creative polish will slow down experimentation and quick testing.

Strengths of Incast

• Strong focus on data, metrics, and measurable impact
• Useful for multi-country campaigns and global reach
• Appealing to performance-driven and digital-first brands
• Clear reporting on what creators and markets are working best

Limitations of Incast

• Performance focus can sometimes make content feel more transactional
• Global scope may be more than you need for local-only campaigns
• Complex, multi-region setups can require higher overall budgets

Who each agency is best for

Thinking in terms of fit rather than “better or worse” usually gives a clearer answer. The right choice depends on your stage, budget, and goals.

When August United is likely a better fit

• Established consumer brands that value storytelling and image
• Companies running cross-channel brand campaigns alongside influencer work
• Marketers who want a creative partner, not only a media engine
• Teams looking for curated, high-touch creator collaborations

When Incast is likely a better fit

• Brands expanding into multiple regions or languages
• App-based or e-commerce companies focused on performance metrics
• Marketers who want deep reporting and optimization
• Teams that need many creators activated at once across markets

In practice, you may find that both could work, but one aligns more closely with how your team already thinks about growth and brand building.

When a platform like Flinque makes more sense

Not every brand needs a full-service agency. Some teams prefer to keep strategy in-house and just want better tools for discovery, outreach, and tracking.

Flinque is a platform-based option that lets brands manage creator discovery and campaigns themselves. It is not an agency but a software layer that supports internal teams.

Why you might choose a platform over an agency

• You have in-house marketers who understand influencer work
• You prefer keeping relationships with creators directly under your control
• You want to avoid long-term retainers and move at your own pace
• You are comfortable building processes for outreach, briefs, and approvals

A platform can be especially attractive for smaller brands, startups, or teams testing influencer marketing before committing to larger agency budgets.

FAQs

How do I choose between these influencer agencies?

Start with your main goal. If you prioritize brand storytelling and creative campaigns, lean toward a more narrative-driven agency. If performance metrics and multi-market scale matter most, consider a partner that emphasizes analytics and reach.

Do these agencies work with small budgets?

Most established influencer agencies prefer campaigns with enough budget to cover management time and meaningful creator fees. If your budget is very limited, consider testing with fewer influencers or using a platform to manage relationships yourself.

Can I run global campaigns with either agency?

Both can support campaigns beyond a single market, but some partners highlight international reach more prominently. Ask about past work in your target regions, local creator access, and how they handle translations or cultural nuances.

How long does it take to launch a campaign?

Timelines vary by scope, but you should expect several weeks for planning, talent sourcing, contracting, and content approvals. Shorter launches are possible, yet usually require simpler concepts and pre-existing creator relationships.

What should I prepare before speaking with an influencer agency?

Come with clear goals, rough budget, target audience details, preferred platforms, and any non-negotiable brand guidelines. Having sample content you like and timing expectations will also make early conversations much more productive.

Conclusion

Choosing between these influencer partners comes down to what you value most: creative storytelling and brand building, or performance metrics and global reach. Both can run strong campaigns, but they lean into different strengths.

Clarify your goals, budget range, and how much control you want over strategy. Then speak openly with each agency about past work, reporting, and how they measure success. If you prefer to stay hands-on, a platform like Flinque can be a flexible alternative.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.