August United vs Go Fish Digital

Why brands compare influencer marketing agencies

When brands weigh August United vs Go Fish Digital, they are usually trying to answer a simple question: which team will actually move the needle on sales and brand love, not just vanity metrics?

Most marketers want clear answers around strategy, creative control, reporting, and cost before they commit.

To help, this overview focuses on real-world factors: what each agency is known for, how they run campaigns, how they treat creators, and what kind of client they fit best.

What these influencer partner agencies are known for

The primary keyword for this topic is influencer partner agencies. Both teams help brands tap into creators, but they come from different backgrounds and strengths.

Understanding that context makes it easier to picture what working with each team would feel like day to day.

How August United is usually described

August United is widely seen as a specialist influencer marketing agency. They emphasize “uniting” brands with creators through long-term partnerships rather than one-off posts.

They tend to highlight storytelling, creative concepts, and big brand moments across social channels and events.

How Go Fish Digital is usually described

Go Fish Digital is more often recognized for SEO, online reputation, and broader digital marketing services. Influencer work tends to sit inside a wider performance and search strategy.

They bring a search-first mindset, folding creators into content that helps visibility in Google, YouTube, and social platforms.

Inside August United

August United focuses heavily on influencer campaigns as a core service, not a side offering. That focus shapes how they build strategies, hire teams, and work with creators.

Services August United typically offers

Their core offering revolves around planning and running influencer campaigns end to end, usually including:

• Strategy, positioning, and campaign concepts
• Creator identification and outreach
• Contracting, approvals, and compliance
• Content planning and production coordination
• Campaign management and optimization
• Reporting on reach, engagement, and sales impact

They may also support brand events, creator trips, and content that can be reused in paid media or on brand channels.

How August United approaches campaigns

Their work tends to emphasize narrative and emotional connection. Instead of random sponsored posts, they push for unified themes and cross-channel story arcs.

Brands that want big ideas and lifestyle storytelling usually respond well to this approach.

Creator relationships and culture

August United often positions itself as a bridge between brands and creators, not just a broker. That means ongoing relationships, not single transactions.

For marketers, this can lead to smoother campaigns, repeat collaborations, and less friction around approvals and feedback.

Typical August United client fit

They are a strong fit for brands that:

• See influencers as a core marketing channel, not an experiment
• Want campaign ideas as much as they want execution
• Have budgets for multiple creators or multi-month programs
• Care about brand safety and long-term partnerships

Large consumer brands, lifestyle products, and consumer apps often land here.

Inside Go Fish Digital

Go Fish Digital comes from the world of SEO, content, and reputation, then layers creators into that broader mix.

Services Go Fish Digital typically offers

Influencers are one part of a larger set of services, which can include:

• Search engine optimization and content strategy
• Online reputation management and review support
• Digital PR and outreach
• Paid media and social media consulting
• Influencer partnerships connected to search and PR goals

This means their campaigns often touch owned, earned, and paid channels at the same time.

How Go Fish Digital approaches campaigns

Campaigns are built around visibility and performance. Creators are used to support search, authority, and brand perception.

Think blog content with embedded creator stories, YouTube collaborations, and mentions that can earn backlinks or press coverage.

Creator relationships and process

Because influencers are part of a larger digital mix, their creator work tends to be structured and data informed.

They may prioritize creators whose content can also support SEO, PR, and online reputation goals, not just social impressions.

Typical Go Fish Digital client fit

They often fit brands that:

• See search traffic and online reviews as mission critical
• Want creators to support SEO or PR efforts
• Prefer a single partner managing multiple digital channels
• Operate in competitive niches where visibility is tough

B2C, B2B, and service brands with complex search needs tend to explore this route.

How the two agencies really differ

Both teams work with creators, but they come from different angles. That shapes everything from creative briefs to reporting dashboards.

Core focus versus blended services

August United leans into influencer marketing as a primary focus. Go Fish Digital treats creators as part of a wider digital strategy.

Neither approach is “better.” It depends whether you want a specialist or a blended digital partner.

Creative style and campaign feel

August United is more campaign and storytelling driven. Expect big ideas, emotional hooks, and lifestyle content.

Go Fish Digital tends to weave creators into content that also has search, PR, or authority goals—less “splashy,” more performance minded.

Reporting and success metrics

With a specialist influencer agency, reports often emphasize reach, engagement, clicks, and creator content quality.

At a broader digital agency, those numbers sit next to organic traffic, backlinks, share of voice, and search rankings.

The right option depends how you define success and report up to leadership.

Client experience and communication

August United usually feels like a creative extension of your social and brand team. There’s heavy collaboration on mood, look, and messaging.

Go Fish Digital often feels like a performance partner reporting on multiple channels together, including creator work.

Pricing approach and how engagements work

Neither agency sells boxed SaaS plans. Pricing is typically custom and tied to your goals, scope, and influencer mix.

Common pricing elements

Expect a blend of:

• Agency fees for strategy, management, and reporting
• Influencer compensation and content usage rights
• Production or editing costs, when needed
• Paid amplification, whitelisting, or boosting
• Optional add-ons like events or creative testing

Contracts may be project based for single campaigns or retainer based for ongoing programs.

How August United engagements often look

With a specialist influencer team, much of the budget goes directly into creator relationships and content.

They design the program, recruit and manage talent, and tune the campaign based on performance while it runs.

How Go Fish Digital engagements often look

Here, creator work is usually scoped alongside SEO, PR, or content projects.

Your monthly or project budget covers multiple channels, with some portion allocated to influencers or digital PR opportunities involving creators.

Factors that raise or lower cost

Both agencies adjust budgets based on:

• Number and tier of creators involved
• Content formats and production complexity
• Campaign length and number of markets
• Need for strategy, creative, or research
• How much reporting and testing you require

*A common concern is whether agency fees will leave enough budget for strong creators.* Clear scoping upfront helps avoid that.

Strengths and limitations of each agency

No partner is perfect. Seeing both the upside and tradeoffs helps you choose with eyes open.

Where August United tends to shine

• Deep focus on influencer marketing craft
• Strong creative concepts and storytelling
• Closer, ongoing relationships with creators
• Good fit for brands wanting to “own” a niche on social

They can feel like an in-house influencer department without the overhead.

Where August United may fall short

• Less emphasis on SEO and technical performance
• May not cover every digital channel under one roof
• Not ideal if creator work is a small side test

Brands needing heavy search or analytics support sometimes need additional partners.

Where Go Fish Digital tends to shine

• Integrated view of search, content, and reputation
• Ability to connect influencers to SEO and PR goals
• Useful for brands with complex review or visibility issues
• Clear performance tracking across channels

For some teams, one partner across search and influencer work simplifies life.

Where Go Fish Digital may fall short

• Influencer marketing is one of many services
• May feel more performance led than storytelling led
• Not perfect for brands that want purely creator-first thinking

*Some marketers worry that influencer work becomes an afterthought inside a bigger digital scope.* That risk depends heavily on your brief and budget.

Who each agency is best for

Instead of asking who is “better,” it’s more helpful to ask who is better for you.

When August United is usually the better choice

• You want influencers as a core pillar of your marketing plan.
• You care about long-term creator partners, not one-offs.
• Your brand lives in lifestyle, consumer, or culture spaces.
• You need big creative ideas and polished social content.

When Go Fish Digital is usually the better choice

• You need help with SEO, content, and reputation alongside creators.
• You want one team connecting search, PR, and influencer activity.
• Your leadership cares most about traffic, reviews, and visibility.
• You are in a competitive niche where organic presence is tough.

When a platform like Flinque may be a better fit

Not every brand needs a full service agency. Some teams prefer to keep strategy in-house and just need better tools.

How Flinque fits into the picture

Flinque is a platform that helps brands find creators, manage outreach, and run campaigns without long agency retainers.

Instead of paying for a full external team, you use software to handle discovery, workflows, and tracking while your marketing team leads direction.

When a platform may make more sense

• You have a scrappy team that wants more control.
• Your budget is too tight for agency minimums.
• You already have clear creative direction and messaging.
• You want to build long-term creator relationships yourself.

Platforms can also pair well with agencies, especially when testing smaller creator tiers or running always-on seeding.

FAQs

How do I decide between a specialist influencer agency and a broader digital firm?

Start with your main growth lever. If social storytelling and creator partnerships are central, a specialist usually fits. If search, reviews, and visibility are your core issues, a broader digital partner that includes creators may serve you better.

Can I use both an influencer agency and a platform like Flinque?

Yes. Many brands use agencies for big campaigns and a platform for ongoing seeding or smaller tests. The agency handles complex strategy and production, while your team runs lighter weight collaborations directly on the platform.

What should I ask during agency discovery calls?

Ask about past work in your industry, how they choose creators, how success is measured, who will be on your account, and how they handle content rights and approvals. Request specific examples instead of general claims.

How long does it take to see results from influencer marketing?

Awareness can move quickly, but sales impact and brand lift usually show over several months and multiple waves of content. Plan for at least one to three quarters before judging long-term effectiveness.

Do I need a big budget to work with quality creators?

Not necessarily. Smaller creators can be cost effective and highly engaged. What matters is clear goals and realistic expectations. Agencies and platforms can help you match your budget to the right tier of creators.

Conclusion

Choosing between these influencer partner agencies comes down to your priorities, budget, and how involved you want to be.

If you’re chasing standout creator storytelling and deep partnerships, a specialist like August United can feel like an extra in-house team.

If you need creators woven into SEO, reviews, and reputation, a digital firm like Go Fish Digital may line up better with leadership goals.

And if you’re ready to run more in-house, a platform such as Flinque can give you structure without full service retainers.

Clarify your main outcomes, timelines, and comfort with hands-on work. Then choose the model that gives you both confidence and room to grow.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.