August United vs Everywhere

Why brands look at two different influencer agencies

When marketers weigh August United vs Everywhere, they’re usually trying to answer one big question: which partner can actually move the needle with creators for my brand, budget, and timeline?

Both are influencer marketing agencies, but they show up differently in how they plan campaigns, choose creators, and report results.

Table of Contents

• What “influencer agency choice” really means
• What each agency is known for
• Inside August United’s way of working
• Inside Everywhere’s way of working
• How the two agencies truly differ
• Pricing approach and how work is scoped
• Strengths and limitations to keep in mind
• Who each agency is best suited for
• When a platform alternative like Flinque makes sense
• FAQs
• Conclusion: choosing the right partner for you
• Disclaimer

What “influencer agency choice” really means

The primary idea here is simple: influencer agency choice is about more than rates or follower counts. You’re choosing a team, their instincts, and their way of partnering with your brand.

On paper, many agencies offer similar services. In practice, their culture, processes, and focus can feel very different once work starts.

What each agency is known for

Both August United and Everywhere work across social platforms and industries, but each has its own reputation and style.

What August United tends to be recognized for

August United is often associated with building longer term influencer partnerships rather than just one-off posts. They lean into storytelling, brand values, and deeper relationships with creators.

They’re also known for pairing strategy and creative concepting with hands-on project management so brands can stay higher level if they want.

What Everywhere tends to be recognized for

Everywhere has a history rooted in social media, events, and community building. They favor campaigns where creators are part of a larger brand moment, not acting in isolation.

They’re frequently seen working with lifestyle, consumer, and cause-driven brands that want both online and sometimes in-person impact.

Inside August United’s way of working

While exact processes change over time, you can expect a full service approach with brand strategy, creator sourcing, campaign management, and reporting under one roof.

Services you’ll typically see from August United

Most brands turning to this agency are looking for end-to-end support. Typical offerings include:

• Influencer strategy tied to broader brand goals
• Creator discovery and vetting
• Campaign creative concepts and briefs
• Contracts, negotiations, and approvals
• Content calendars and posting schedules
• Measurement, reporting, and optimization

They often support multiple social platforms at once, including Instagram, YouTube, TikTok, and sometimes blogs or newsletters.

How August United tends to run campaigns

Their campaigns usually start with a collaborative planning phase. You’ll define goals such as awareness, engagement, or sales, then shape the creator mix around those outcomes.

They may segment creators by tier, platform, or audience niche and build themes that allow different voices to tell the same brand story.

How they work with creators

This team places emphasis on real alignment with brand values. Rather than just looking at follower counts, they’ll dig into past content, tone, and audience reactions.

They also tend to advocate for fair creator compensation and clear guidelines without scripting away the creator’s voice.

Typical client fit for August United

Brands that gravitate toward this agency usually fall into a few buckets:

• Mid-market and enterprise companies needing large or multi-wave campaigns
• Brands with strict brand guidelines or compliance needs
• Teams that want a strategy-heavy partner, not just execution support
• Marketers who value research, insights, and in-depth recaps

Inside Everywhere’s way of working

Everywhere’s roots in broader social media and events show up in how they think about influencer marketing: creators as part of community and experiences, not just paid media.

Services you’ll typically see from Everywhere

Like many agencies, they offer a full suite of influencer and social services. These often include:

• Social media strategy and content planning
• Influencer identification and outreach
• Campaign production and coordination
• Event-based influencer activations
• Reporting across channels

Because of this broader skill set, campaigns can blend always-on social, bursts around key dates, and offline activations.

How Everywhere tends to run campaigns

You’ll often see them leaning into themed content pushes, seasonal moments, or location-based events supported by creators.

They may pair influencer work with owned channels like brand social pages, blogs, or email, so everything ladders up to one story.

How they work with creators

Everywhere usually focuses on fit and enthusiasm. They look for creators who genuinely like the product or cause and are willing to participate in experiences, not just post sponsored content.

Activations may include travel, live events, or community gatherings where creators play a visible role.

Typical client fit for Everywhere

Brands that align well with this agency often have at least one of these traits:

• Consumer-facing products or services with lifestyle angles
• Interest in tying influencer efforts to events or local markets
• Need for social media support beyond just influencer posts
• Desire to build a community vibe around the brand

How the two agencies truly differ

On the surface, both partners run influencer campaigns. In day-to-day work, though, the experience can feel different.

Approach and philosophy

August United typically centers campaigns around deeper brand stories and long-term partnerships. Everywhere tends to weave influencers into moments, events, and community-driven pushes.

One isn’t automatically better. It’s about whether you want ongoing ambassador-style relationships or bursts of energy around specific initiatives.

Scale and structure

August United is often associated with larger cross-channel programs, including multi-market activations and multi-tier creator groups.

Everywhere may lean a bit more into agile, event-ready structures, blending influencers with social content and experiential pieces where relevant.

Client experience and communication style

With August United, you can expect a structured process, formal milestones, and detailed reporting. That can be reassuring for brands with complex internal approvals.

Everywhere may feel a bit more like a social-first team that’s comfortable moving quickly, adjusting campaigns as real-time feedback comes in.

Pricing approach and how work is scoped

Neither agency follows a one-size-fits-all pricing menu. Costs depend heavily on your goals, creator mix, and required support.

Common pricing elements with influencer agencies

Most full service influencer partners use some combination of these elements:

• Custom strategy and planning fees
• Management or retainer fees for ongoing work
• Influencer fees based on scope and reach
• Production and content editing costs
• Paid amplification or whitelisting budgets
• Event or travel costs for experiential campaigns

How August United is likely to structure costs

For more involved programs, they may scope a retainer or campaign fee covering strategy, management, and reporting, plus a separate pass-through budget for influencer payments.

Larger brands often appreciate this transparency, since it separates service costs from creator compensation.

How Everywhere is likely to structure costs

Everywhere may bundle social media work and influencer activity together or break them into project-based fees, depending on the scope.

For event-based work, expect line items for logistics, venue, and production, alongside creator rates and management.

Strengths and limitations to keep in mind

No agency is perfect. Each one brings advantages and trade-offs you should understand before signing a contract.

Strengths you might see from August United

• Strong emphasis on brand-safe matching between creators and clients
• Robust planning, creative concepting, and documentation
• Comfort running multi-channel and multi-phase campaigns
• Useful for brands that need detailed reporting and justification

Some marketers worry that a highly structured process could feel slower when they want quick social wins.

Limitations to consider with August United

• May be better suited to brands with meaningful budgets
• Heavier process can feel complex for very small teams
• Best results typically come from longer engagements, not tiny tests

Strengths you might see from Everywhere

• Blend of social media, influencer, and event expertise
• Good fit for community-focused and cause-driven storytelling
• Experience building buzz around key dates or launches
• Flexibility to combine online and offline elements

Limitations to consider with Everywhere

• Event-based work can raise overall budgets
• Brands wanting purely performance-driven influencer programs may need extra clarity
• Smaller internal teams might need clear boundaries around who handles what

Who each agency is best suited for

Matching your needs with the right partner is more important than picking whichever name you’ve heard most often.

When August United may be your best bet

• You want long-term creator relationships and recurring waves of content.
• Your leadership needs structured strategy decks and formal reporting.
• You manage a national or global brand with multiple product lines.
• You’re willing to invest in deeper storytelling, not just quick sales pushes.

When Everywhere may be your best bet

• You value events, experiences, or local activations as part of your plan.
• You want influencers woven into a broader social media presence.
• Your brand has a strong lifestyle or community angle.
• You’re comfortable with a more fluid, moment-driven content style.

When a platform alternative like Flinque makes sense

Full service agencies aren’t the only way to run influencer marketing. Some brands prefer to keep more control and run campaigns in-house.

Why some teams choose a platform instead

Platform-based options such as Flinque give you tools for discovering creators, managing outreach, and tracking campaigns without committing to large agency retainers.

This can fit brands that already have capable internal marketers but need software to organize and scale their work.

When a platform is usually a good fit

• You have a lean but capable marketing team ready to manage creators directly.
• Your budget is better spent on creator fees than on agency services.
• You prefer testing influencer marketing before committing to big retainers.
• You want real-time visibility into every conversation and deliverable.

Platforms demand more hands-on work from your side, but they also give more control and flexibility over every detail.

FAQs

How do I decide which influencer agency to contact first?

Start by defining your main goal, budget range, and timeline. Then speak with both agencies about recent work similar to yours. The one that quickly understands your audience and constraints is usually the better starting point.

Can smaller brands work with these agencies?

Yes, but fit depends on your minimum budget and how much support you need. If your budget is very tight, consider starting with a platform solution or a smaller pilot before engaging in large programs.

How long does it take to launch a campaign?

From kickoff to go-live, many influencer campaigns take four to eight weeks. That window covers strategy, creator sourcing, contracts, content development, and approvals. Event-based work may require more lead time.

Should I prioritize reach or relevance with creators?

Relevance almost always wins. A smaller but highly aligned creator can drive more meaningful engagement and trust than a huge audience with little connection to your niche or message.

What should I ask during an agency intro call?

Ask about past campaigns in your category, how they choose and vet creators, how they measure success, and what a realistic budget looks like for your goals. Clarity on process and expectations is key.

Conclusion: choosing the right partner for you

The right influencer partner depends on what you’re really buying: deep storytelling, event-driven buzz, or hands-on tools to run everything yourself.

If you want structured, brand-led campaigns with long-term creator relationships, an agency like August United may be a strong fit.

If community, experiences, and social-first storytelling matter most, a team like Everywhere can be compelling.

And if you prefer control with lower service costs, exploring platform options such as Flinque can help you test and scale on your own terms.

Clarify your goals, budget, and how involved you want to be day to day. Once those are clear, the best path forward usually becomes obvious.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.