Audiencly vs Whalar

Why brands look at these influencer agencies

When brands weigh up Audiencly vs Whalar, they are usually trying to understand which partner will help them turn influencer marketing into real sales, not just likes. You want clarity on services, creative approach, budgets, and how hands-on each agency will be with your team.

Both are influencer marketing agencies, but they work in different ways and attract different kinds of clients. Choosing between them can shape how your brand shows up on social, the creators you work with, and how measurable your results are.

Table of Contents

• What global influencer marketing support means
• What each agency is known for
• Inside Audiencly’s way of working
• Inside Whalar’s way of working
• How the two agencies truly differ
• Pricing style and how budgets are set
• Strengths and limitations to keep in mind
• Who each agency is best for
• When a platform alternative like Flinque makes sense
• FAQs
• Making your final decision
• Disclaimer

What global influencer marketing support means

The primary phrase here is global influencer marketing support. In practice, this means more than just finding creators. It includes strategy, creative ideas, talent sourcing, contracts, content approvals, and reporting across multiple markets and platforms.

Agencies that specialise in this tend to offer end-to-end help, from big ideas to small operational details. The real difference is usually in how creative they get, the types of creators they prioritise, and how closely they tie campaigns to performance.

What each agency is known for

Both Audiencly and Whalar are widely recognised influencer marketing partners, but they built their reputations in slightly different corners of the market. Understanding this helps you see which one feels closer to your brand’s world.

What Audiencly has become known for

Audiencly is often associated with gaming, entertainment, and youth-focused brands. They work with creators on platforms like YouTube, Twitch, TikTok, and Instagram, often in spaces where fan communities are very active and vocal.

The agency is recognised for connecting brands with gaming creators, streamers, and lifestyle influencers who speak to younger, digital-first audiences. They also support brands in other verticals, but their roots are strong in this niche.

What Whalar has become known for

Whalar is known for its focus on creativity, brand partnerships, and large-scale creator programs. They often work with established consumer brands and global companies that want creator content that feels like modern advertising.

The agency is also associated with deeper partnerships with social platforms and a push toward inclusive, diverse creator ecosystems. Many marketers see them as a fit for bigger, brand-led campaigns across multiple regions.

Inside Audiencly’s way of working

To decide if Audiencly fits you, it helps to understand how they typically run campaigns, who they partner with, and how they treat creators and clients day to day.

Services Audiencly usually offers

Audiencly positions itself as a full-service influencer partner. While packages vary, brands typically come to them for:

• Influencer discovery and vetting across gaming, lifestyle, and entertainment
• Campaign planning and brief development
• Negotiation, contracts, and creator management
• Content coordination and approvals
• Campaign reporting and performance tracking

They may also support long-term ambassador programs where a core set of creators consistently feature your brand across content.

How Audiencly tends to run campaigns

Campaigns often start with a clear target audience, usually younger and digitally savvy. The agency then lines up relevant creators whose communities match your goals, such as downloads, signups, or sales.

For gaming-related brands, formats can include livestream integrations, sponsored videos, dedicated content series, or in-game promotions. For lifestyle brands, you might see short-form video, product hauls, or ongoing brand mentions.

Creator relationships and network

Audiencly is known for strong ties with gaming and entertainment creators, including mid-tier and micro-influencers. These creators often have loyal communities and high engagement within their niche.

Because of this, the agency can often support campaigns that feel authentic within specific fandoms and subcultures rather than generic mass-market messaging.

Typical brands that fit Audiencly

While there is no single profile, brands that often find a good match include:

• PC, console, and mobile game publishers
• Esports teams and gaming hardware brands
• Apps, fintech, and digital products aimed at Gen Z and young millennials
• Lifestyle and fashion labels targeting social-first audiences

If your brand wants to be embedded in streaming and gaming culture, this kind of partner can make things move faster and feel more natural.

Inside Whalar’s way of working

Whalar often collaborates with global or fast-growing brands that want creator content to sit alongside other marketing channels, like TV, paid social, and outdoor media.

Services Whalar usually offers

Whalar typically works as a creative and execution partner for creator-led campaigns. Common services include:

• Influencer strategy aligned with brand goals and campaigns
• Creator sourcing across multiple platforms and countries
• Creative direction and concept development
• Influencer management, contracting, and compliance
• Measurement and reporting focused on brand impact

They may also support more advanced programs, like always-on creator communities or cross-channel content reuse powered by creators.

How Whalar tends to run campaigns

Whalar usually starts with a broader brand challenge or marketing brief. They then shape a creative idea that uses creators as the central storytellers, often in multiple formats and locations.

This can include content for TikTok, Instagram, YouTube, and beyond, sometimes repurposed for paid ads or brand-owned channels. The agency often orchestrates many creators at once for large-scale impact.

Creator relationships and network

Whalar works with an extensive network of creators across lifestyle, fashion, beauty, tech, travel, and more. They tend to focus on storytelling, visual quality, and brand fit, not just follower count.

Many of their campaigns aim for diversity and representation, helping brands reach varied audiences in more inclusive ways.

Typical brands that fit Whalar

Again, there is no single rule, but ideal partners often include:

• Global consumer brands in beauty, fashion, and lifestyle
• Household-name tech and electronics companies
• Retailers and marketplaces wanting creator-driven content at scale
• Brands running multi-country, multi-channel launches

If you want creator campaigns that look and feel like major brand advertising, Whalar often fits that need.

How the two agencies truly differ

On the surface, both agencies offer global influencer marketing support. The differences reveal themselves in focus, scale, and how they collaborate with your team.

Differences in focus and culture

Audiencly leans into gaming, entertainment, and youth culture. Their comfort zone is working closely with creators who live on platforms like Twitch and YouTube and speak directly to communities that love specific games or content genres.

Whalar leans into brand storytelling at scale. They aim to turn creator content into a core part of a broader marketing plan, often sitting alongside TV, digital ads, and PR.

Differences in campaign style

Audiencly campaigns often feel rooted in specific niches, like a particular game, fandom, or online culture. The content may feel spontaneous and embedded in creators’ usual formats.

Whalar campaigns can feel closer to integrated brand work. You tend to get developed concepts, multi-creator executions, and strong alignment with brand guidelines and long-term marketing plans.

Differences in client experience

With Audiencly, brand teams often work toward performance goals inside specific creator verticals. You may see a stronger push toward downloads, signups, or in-game events.

With Whalar, teams may focus more on brand lift, content assets, and multi-market visibility, especially for global brands looking across several regions at once.

Pricing approach and engagement style

Both agencies usually work on custom pricing rather than off-the-shelf plans. Costs depend heavily on your goals, markets, and chosen creators.

How pricing is generally structured

For both partners, budgets are often built from the ground up based on:

• Number and size of creators involved
• Platforms and content formats you need
• Campaign length and complexity
• Markets and languages covered
• Agency management and creative scope

Instead of subscription-style pricing, agencies usually quote by project or through a monthly or quarterly retainer for ongoing work.

How Audiencly may handle budgets

Audiencly typically aligns budgets with targeted campaigns, especially in gaming and youth-focused markets. You might scope for a specific release, season, or feature push.

Expect the quote to reflect a mix of creator fees, agency management, creative support, and sometimes amplification or whitelisting if you repurpose content in paid ads.

How Whalar may handle budgets

Whalar often supports larger or multi-market campaigns, so budgets can be structured for extensive creator rosters and long-term activity. They may also build in creative direction and production-level planning.

Engagements may look like major campaign projects or long-term relationships where they manage always-on creator content across the year.

Strengths and limitations to keep in mind

Every agency has strengths and areas that might not fit every brand. Knowing both sides helps set realistic expectations.

Where Audiencly tends to shine

• Deep familiarity with gaming and streaming communities
• Strong access to creators popular with Gen Z and young millennials
• Campaigns that feel embedded in fan culture
• Good fit for brands wanting direct action from tight-knit audiences

A common concern is whether a gaming-focused partner can stretch into more traditional brand storytelling if your product is outside that world.

Where Audiencly may feel less ideal

• May not be the first choice for large, multi-market corporate brand overhauls
• Less of a fit if you want creators to mirror high-end, TV-level production styles
• Not every vertical will benefit equally from gaming-heavy networks

Where Whalar tends to shine

• Creative, brand-forward storytelling with creators
• Ability to scale across multiple regions and channels
• Strong emphasis on diversity and representation in creator selection
• Good fit for brands wanting polished, campaign-style work

Some marketers quietly worry that very polished creator campaigns can risk feeling less “native” if the brief is too strict.

Where Whalar may feel less ideal

• May be heavier than needed for small, test-and-learn influencer experiments
• Not always the most natural choice for niche gaming or deep fan communities
• Global campaign-style engagements can require higher starting budgets

Who each agency is best for

It helps to picture what kind of brand gets the most out of each partner, both in terms of goals and internal capacity.

When Audiencly is usually a strong fit

• You’re a gaming or entertainment brand wanting to tap into player communities.
• Your main platforms are Twitch, YouTube, TikTok, and Instagram.
• You care about specific actions like downloads, signups, or event participation.
• You want voices that feel truly part of internet and gamer culture.

When Whalar is usually a strong fit

• You’re a consumer brand planning multi-market creator campaigns.
• You need creator content that supports TV, digital, and retail activity.
• You want a structured, creative-led partner used to working with large teams.
• You care deeply about representation and diverse storytelling.

When a platform alternative like Flinque makes sense

Sometimes a full-service agency is more than you need, especially if you’re still testing or prefer to keep control in-house. In those cases, a platform-based route can be more suitable.

Flinque, for example, is a platform that lets brands discover creators, manage outreach, and organise campaigns without long agency retainers. Your marketing team stays in the driver’s seat while using software to handle the heavy lifting.

This type of option can work well if you:

• Have an in-house marketer who understands social and influencers
• Want to run smaller or more frequent experiments at lower management cost
• Prefer direct relationships with creators rather than going through an agency
• Need transparency into every step, from outreach to performance

If you later decide to scale or add complex creative needs, you can still move toward an agency partner, but a platform can be a practical starting point.

FAQs

How do I choose between these two influencer agencies?

Start with your main goal. If you want niche creator communities, especially in gaming or youth culture, lean toward a specialist in that space. If you need big, brand-led campaigns across multiple regions, a larger creative partner is often the better match.

Do I need a big budget to work with either agency?

Budgets vary, but both tend to work best when you can fund a full campaign, not just one or two posts. If you are very budget-sensitive, testing influencer marketing through a platform or smaller partner might be a better starting point.

Can these agencies help with long-term creator relationships?

Yes. Both can build ambassador programs where creators talk about your brand over months, not just once. This often works better than one-off posts because audiences see repeated, authentic mentions over time.

Will they work directly with my internal marketing team?

Typically, yes. You should expect account managers, strategists, and campaign leads to coordinate closely with your marketing or social team, aligning with your calendars, product launches, and creative approvals.

Is a platform like Flinque enough for serious influencer marketing?

It can be, if you have people in-house who can manage outreach, briefs, approvals, and tracking. Platforms give you control and flexibility, while agencies add extra strategy, creative direction, and hands-on execution.

Making your final decision

The right choice depends on who you want to reach, how polished you need the content to be, and how much internal capacity you have. Both agencies can deliver strong influencer work, but they shine in different areas.

If your heart is set on gaming, streaming, and youth culture, a partner steeped in that world is usually best. If you’re planning global, multi-channel creator work, a more brand-driven agency might make more sense.

Take time to share your goals, rough budget, and timelines with each partner. Ask to see relevant case studies and speak honestly about your expectations. The best fit will be the team that understands your audience and can work at the pace and scale you need.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.