Audiencly vs Veritone One

Why brands look at different influencer agencies

When brands weigh up Audiencly vs Veritone One, they are usually trying to answer a few simple questions. Who understands my audience, who can work with the right creators, and who will treat my budget carefully while still driving real results?

Both are known names in influencer work, but they come from different backgrounds and strengths. You are likely trying to understand which one fits your industry, your goals, and how hands-on you want to be in the process.

To keep things clear, this page focuses on how each agency works as a service partner rather than as a software tool.

Influencer agency choice in simple terms

The primary phrase here is influencer agency choice. That is really what you are deciding. Do you want a partner rooted in gaming and digital culture, or one known for audio, radio, and broader media mixed with influencers?

Understanding that difference will help you set expectations before you ever book a call with a sales team.

What each agency is known for

Audiencly is best recognized for work in gaming, esports, and youth focused online culture. It has helped game publishers, consumer apps, and lifestyle products reach highly engaged communities on platforms like Twitch, YouTube, and TikTok.

The agency built its name by managing creator relationships closely and pairing advertisers with niche communities rather than going only for mainstream celebrity faces.

Veritone One is a media agency that became widely known for audio and podcast advertising. Over time it added influencer work, host reads, and integrated content, often blending digital creators with radio, streaming, and podcast placements.

Its reputation is strong among brands wanting measurable reach through spoken endorsements and long form content, not just short social clips.

Inside Audiencly

Audiencly operates like a focused influencer and creator marketing shop built for digital first brands. Its roots are in gaming, esports, and entertainment, but it also works with consumer products, fintech, and lifestyle companies targeting younger audiences.

Core services and what they look like

Audiencly’s services usually revolve around creator led campaigns across Twitch, YouTube, TikTok, and Instagram. It often manages everything from planning through reporting so that marketing teams can stay lean.

• Campaign strategy and concept development for creator promotions
• Influencer discovery, vetting, and contract negotiation
• Campaign management, scheduling, and approvals
• Content guidelines and creative coordination with creators
• Reporting on views, clicks, signups, or installs
• Longer term brand ambassador and sponsorship programs

For gaming brands, this may include sponsored streams, integration into live events, or launch pushes coordinated with big creator moments.

How campaigns tend to run

Audiencly usually starts with a clear campaign brief, then maps it to creators who match your audience. The team helps shape content ideas while still allowing creators to speak in their own voice.

Execution often includes test waves with a smaller group of influencers. If certain creators outperform, later waves can shift more budget toward them, which can reduce risk for new brands.

Creator relationships and network

The agency works with a wide range of mid sized and large creators, especially in gaming and entertainment. That includes streamers who regularly broadcast on Twitch, YouTube creators focused on gameplay, reviews, and commentary, plus short form video personalities.

Many of these relationships are ongoing, which can speed up campaigns. Brands benefit because creators already trust the agency and understand how campaigns are run.

Typical client fit for Audiencly

Audiencly tends to be a strong fit for brands that want deep access to gaming and digital culture. If your core customer spends a lot of time watching streams, game reviews, or meme heavy TikToks, this kind of partner can feel very natural.

It can also work well for app based products, fintech tools, and consumer products that want quick awareness with younger demographics willing to try new things.

Inside Veritone One

Veritone One is often seen as an audio and media specialist that also runs influencer work. Its background is in radio, podcasting, and host endorsements, and it often connects these with social and video creators for multi channel reach.

Core services and focus areas

Where Audiencly leans into gaming and live streaming, Veritone One leans into spoken endorsements and integrated media. Many campaigns mix influencers with podcast ads or host read segments.

• Podcast and radio media planning and buying
• Host read and influencer style endorsements within shows
• Cross channel influencer campaigns tied to audio
• Creative scripting, messaging, and ad production
• Tracking performance via promo codes and custom links
• Brand safety checks and show or creator vetting

This appeals strongly to direct response brands that want to see measurable results from codes, URLs, and incremental sales lifts.

How campaigns usually unfold

Veritone One often starts with audience research around specific shows, networks, or content verticals. It then chooses a mix of hosts, podcasts, or radio slots, blending them with digital creators when it makes sense.

Messaging is usually fine tuned for spoken reads. Hosts are given talking points, but they often add personal stories and explanations to keep things authentic.

Relationships with creators and hosts

Because of its audio roots, the agency holds strong connections with podcast hosts, radio personalities, and talk based creators. Many of these figures have loyal audiences built over years of regular content.

It also works with social and video influencers, especially where these tie neatly into audio or long form storytelling formats.

Typical client fit for Veritone One

Veritone One tends to fit brands that want performance focused campaigns with clear tracking. Think e commerce, subscription services, fintech, investment platforms, wellness brands, and productivity tools.

It particularly suits marketers who value long form storytelling, trust the power of host endorsements, and may already be active in podcast ads or radio.

How their approaches feel different

At a high level, both partners can activate creators, but they show up differently in your marketing mix. One behaves more like a gaming and creator culture specialist, the other like an audio and media expert with influencer capabilities.

This difference shows up in planning, formats, and where your message gets seen or heard.

Channels and content formats

Audiencly usually focuses on visual and interactive content. That might mean gameplay videos, live Twitch streams, YouTube integrations, and TikTok content aligned with your brand.

Veritone One invests heavily in audio and spoken formats. That means podcast endorsements, radio segments, and show integrations, often paired with social posts to extend reach beyond listeners.

Audience mindset and attention

Influencer content in gaming or short form video tends to reach people during entertainment and leisure time. They are relaxed, multitasking, and open to trying what their favorite creator suggests.

Podcast and radio listeners often tune in during commutes, workouts, or chores, giving longer and more focused attention to host stories and recommendations.

Measurement style and expectations

Both agencies report on standard metrics like impressions and clicks. The difference is often in how you think about outcomes and attribution for your campaigns.

Audiencly’s work may lean more on engagement, community sentiment, and reach within specific subcultures. That can be powerful for launches and brand building.

Veritone One’s audio background often makes it natural to lean into promo codes, dedicated URLs, and incremental sales testing. That suits advertisers who want a clear performance story.

Pricing and how work is structured

Neither agency advertises simple, one size fits all price tags. Instead, both typically provide custom quotes based on your goals, timelines, and the creators or hosts involved.

Common pricing elements

Most influencer focused agencies build their pricing from a similar mix of costs and fees, even if the final structures vary from client to client.

• Campaign planning and strategy time
• Influencer or host fees for content and usage
• Management and coordination across creators
• Creative support, scripts, and guidelines
• Reporting, analytics, and optimization

As budgets rise, you are paying for both bigger creator names and more complex coordination across channels or regions.

How Audiencly often works with budgets

Audiencly frequently scopes work around campaign budgets that include both creator fees and agency management. Some brands start with smaller pilot campaigns to test audiences and creative angles.

Longer term relationships can shift toward retainers, especially when there are always on ambassador programs or frequent product launches in gaming and apps.

How Veritone One often structures engagements

Veritone One tends to work on broader media plans where influencer or host reads are part of a package that may include podcast inventory, radio slots, and cross channel support.

Fees can be tied to media buys, production efforts, and ongoing optimization. Larger advertisers might work on ongoing retainers to maintain a continuous presence.

Factors that influence cost with either agency

Regardless of which partner you choose, these factors usually change your quote the most.

• The size and fame of creators or hosts you want
• The number of posts, episodes, or integrations
• How many markets or languages you are targeting
• Whether content needs heavy production support
• Legal and usage rights for repurposing content

Strengths and limitations

Every agency has trade offs. Understanding these early lets you set realistic expectations and avoid frustration later on.

Where Audiencly tends to shine

• Deep familiarity with gaming, esports, and digital youth culture
• Strong network of streamers and video creators
• Ability to reach niche but passionate communities quickly
• Good fit for brands that want visual, shareable content

Brands sometimes worry that a gaming focused partner may feel too narrow if they want to expand far beyond that audience.

Where Audiencly may feel limiting

• Less natural fit for purely offline or older demographics
• Campaigns rely heavily on social platforms you may not use elsewhere
• Performance tracking can be softer for complex, offline purchases

Where Veritone One stands out

• Strong presence in audio, podcast, and radio ecosystems
• Experienced in direct response campaigns with clear tracking
• Good for brands wanting long form storytelling and trusted hosts
• Ability to weave influencer style reads into broader media plans

Some marketers worry that audio heavy plans may overlook short form visual platforms their audience uses daily.

Where Veritone One may be less ideal

• Less focused on hyper niche gaming and streaming subcultures
• Audio first plans may not suit brands needing strong visuals
• Smaller budgets might struggle to access a full multi channel plan

Who each agency suits best

Your ideal partner depends on where your customers spend time, how complex your product is, and whether you prioritize brand building or pure performance.

When Audiencly is usually a better fit

• Game publishers launching new titles or updates
• Esports organizations and gaming hardware brands
• Apps, fintech tools, and SaaS aimed at younger audiences
• Consumer products that benefit from visual demos or livestreams
• Brands comfortable with playful, meme friendly creator content

When Veritone One is usually a better fit

• Subscription services, meal kits, and e commerce brands
• Fintech and investment brands needing detailed explanations
• Wellness and health products that benefit from storytelling
• Marketers who already buy podcast or radio and want more depth
• Teams focused on promo code driven measurement

When a platform like Flinque makes sense

Full service agencies are not always the right answer. Some brands want more control over creator relationships and prefer to handle campaigns internally with a smaller budget.

In those cases, a platform based option like Flinque can be worth exploring.

How a platform based approach differs

Instead of hiring an agency to run everything, you use software to search for creators, manage outreach, and track performance. Your team stays in the driver’s seat.

This can reduce management fees and give you long term direct relationships with creators you like working with.

When a platform may be better than an agency

• You have an in house marketer who can manage creators
• Your budget is modest and you want to avoid large retainers
• You prefer to test and learn continuously rather than commit to big campaigns
• You want to build your own private roster of trusted influencers

Flinque sits in this category as a platform that helps brands manage influencer discovery and campaigns without relying completely on an outside agency.

FAQs

Is one agency clearly better than the other?

Neither is objectively better. The right choice depends on your audience, whether you value gaming or audio channels more, how you measure success, and how much creative control you want.

Can I work with both agencies at the same time?

Yes. Some larger brands use one partner for gaming or visual campaigns and another for audio and podcast work. Just be clear on territories, channels, and responsibilities to avoid overlap.

How big should my budget be before talking to them?

Both agencies tend to work best when you have enough budget for multiple creators or shows. If your budget is very small, a self managed platform might be more realistic.

Will I get to approve creators before campaigns go live?

Typically yes. Most agencies present a list of recommended creators or hosts. You review them, request changes, and approve final selections before any content is published.

How long does it take to see results from campaigns?

Awareness and engagement usually appear quickly, within days or weeks. Sales impact can take longer, especially for higher priced products that need repeated exposure and education.

Conclusion

Choosing between these agencies comes down to where your buyers spend their attention and how you prefer to measure success. Think carefully about whether gaming culture or audio storytelling feels closer to your brand’s voice.

If you want immersive visual creator content, a gaming leaning specialist is likely the better path. If you want host led explanations and code driven performance insight, an audio heavy partner may serve you better.

Consider your budget, internal bandwidth, and appetite for experimentation. If you have an in house team ready to manage creators directly, a platform based route like Flinque may give you more flexibility and lower ongoing fees.

Whichever route you choose, treat creators as long term partners, not one off ad slots. That mindset usually does more for your brand than any single campaign.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.