Audiencly vs Stryde

Why brands compare influencer marketing partners

When you’re ready to invest real budget into creators, the hardest part is often choosing the right partner. Two names that tend to come up for brands are Audiencly and Stryde, especially for influencer-focused growth on social channels.

Both focus on creators, but they work in different ways, serve different kinds of brands, and sit in different regions. You’re usually trying to answer three things: who understands my audience, who can handle my budget, and who will be easiest to work with.

This is where the idea of a brand influencer marketing partner becomes useful. Instead of just asking “who is bigger,” it’s smarter to ask “who is built for a brand like mine, in a market like mine, at a budget like mine.”

The overview below walks through what each agency is known for, how they usually run campaigns, who tends to be a good fit, and where they might not be ideal.

What each agency is known for

From publicly available information, both companies work heavily with social creators, but they have different reputations and roots. One leans global with strong gaming and entertainment ties. The other is known more for ecommerce and content-driven growth.

Influencer work can look similar on the surface: find creators, brief them, negotiate content, track results. But how an agency chooses creators, writes briefs, and aligns with your sales goals can feel completely different from partner to partner.

Below is a high-level, simplified view of how they’re commonly perceived online as service-based businesses rather than software tools.

Audiencly in plain language

Audiencly is generally recognized as an influencer marketing agency with a strong presence in gaming, entertainment, and digital-first brands. They’re often associated with YouTube and Twitch creators, as well as social talent with engaged niche communities.

They act as a middle layer between brands and creators. You hand over your budget and goals, and they handle the legwork: scouting talent, outreach, contracts, approvals, and reporting. For many brands, that “done for you” model is the biggest draw.

Services Audiencly typically offers

Exact services can evolve, but based on public descriptions, they tend to focus on end-to-end campaign work across major social platforms. Think of them as a team that brings together strategy, talent management, and production logistics.

• Influencer campaign planning and ideas
• Creator discovery across YouTube, Twitch, TikTok, and Instagram
• Negotiating fees, usage rights, and deliverables
• Managing content approvals and feedback loops
• Coordinating multi-creator launches or product pushes
• Basic reporting on reach, views, and engagement

Some descriptions also mention help with social and performance marketing beyond creators, especially for brands in gaming, apps, or digital products.

How Audiencly tends to run campaigns

Their style generally leans toward coordinated “creator waves” rather than only one-off posts. That means multiple creators talking about your product in a focused window, often tied to a launch, in-game event, or seasonal push.

They often rely on their network and relationships to pull together a roster that matches your target audience. You’ll usually approve creators, but they’ll suggest a shortlist based on your goals and budget.

Communication tends to be handled by an account or campaign manager. You’ll probably work inside email, calls, and shared documents instead of self-serve dashboards or complex software.

Creator relationships and talent side

Agencies in Audiencly’s space commonly maintain close ties with mid-size and large creators, especially in gaming, streaming, and entertainment. That can be helpful if you want access to talent that already trusts the agency team.

For creators, this type of agency can help smooth out negotiations and logistics. For brands, it can mean faster deals and less back-and-forth around contracts, timelines, and revisions.

Typical client fit for Audiencly

Based on public positioning and case studies, this agency usually makes sense if you fall into at least one of these groups:

• Gaming companies, esports brands, or publishers
• Apps, SaaS, or digital products looking for global reach
• Consumer brands wanting YouTube or Twitch heavy campaigns
• Teams that don’t want to manage dozens of creator relationships internally
• Companies with budgets for multi-creator pushes rather than micro tests only

If your audience is highly visual, global, and spends time on streaming platforms, their style of work may feel very natural.

Stryde in plain language

Stryde is typically positioned as a marketing agency focused on ecommerce brands, with influencer outreach as one piece of a broader growth mix. They’re widely associated with content, SEO, and paid traffic that drives online sales.

While they do work with influencers, they’re often brought in by brands that want “influencer plus,” meaning creators are one channel alongside blogging, search, and performance ads.

Services Stryde typically offers

Stryde’s publicly described services lean into ecommerce growth rather than pure creator campaigns. Influencer partnerships are usually tied tightly to your store, product catalog, and conversion goals.

• Influencer outreach focused on ecommerce audiences
• Content marketing and SEO for online stores
• Email and funnel work to nurture traffic
• Paid ads on platforms like Meta or Google
• Analytics and optimization for revenue impact

This means influencer work is likely to be measured less on vanity metrics and more on traffic, signups, and sales tied to your site or product pages.

How Stryde tends to run campaigns

Instead of huge splashy creator waves, Stryde’s work often looks like ongoing, structured outreach to influencers who match your buyer. They may mix product seeding, affiliate-style deals, and paid collaborations.

Because they focus on ecommerce, they’ll usually care a lot about landing pages, codes, tracking links, and email capture. Influencers become part of a broader revenue funnel, not just a brand awareness play.

Communication is generally handled through a dedicated team that also manages your content and performance work, so influencer touches many parts of your marketing ecosystem.

Creator relationships and talent side

Stryde is less about celebrity names and more about creators who can move product in specific niches. That often means mid-tier influencers on Instagram, TikTok, YouTube, or blogs with loyal, purchase-ready audiences.

They may help you build long-term ambassador programs rather than short bursts. The idea is to keep a steady stream of authentic content that keeps pointing back to your store.

Typical client fit for Stryde

From their public positioning, Stryde often fits brands that see influencer marketing as part of a larger ecommerce growth engine:

• DTC brands focused on online store revenue
• Product companies in fashion, beauty, home, or lifestyle
• Teams that want influencer activity tied to SEO, content, and email
• Brands more concerned with ROAS than pure reach
• Companies comfortable with ongoing, steady campaigns over splashy one-offs

If your leadership asks “how many sales did this bring,” their approach is likely to resonate.

How these agencies really differ

The biggest differences between these two options show up in focus, style, and how deeply they live in your specific industry. They’re not interchangeable just because both work with creators.

One leans toward entertainment, gaming, and global creator culture. The other orbits ecommerce performance and tightly tracked online revenue. Which one feels right depends mostly on your product and what success looks like internally.

Different strengths by industry and platform

Audiencly tends to shine when you need reach and buzz with online communities, especially around games, streaming, or digital-first audiences. They can coordinate many creators at once and make launches feel like big cultural moments.

Stryde usually shines when your main goal is to sell more through your online store. Their influencer work often sits alongside SEO, paid traffic, and email so the full funnel is considered.

If your brand lives in Shopify dashboards and lifetime value spreadsheets, Stryde’s language and setup may feel more familiar.

Scale and campaign style

Campaign scale is also different. Audiencly is often associated with larger creator rosters for single pushes. You might see a wave of videos or streams around a product or event in a tight time frame.

Stryde typically leans towards steady, always-on work. That may be dozens of small influencer relationships over months, each feeding traffic into your store and email list.

Both can do short and long campaigns, but the natural rhythm of their work, based on public positioning, tends to follow those patterns.

Client experience and communication

The client experience often comes down to what you care about seeing in reports. With a more entertainment-driven partner, you’ll likely see metrics like views, watch time, and social engagement.

With an ecommerce-focused partner, dashboards and updates often revolve around revenue, conversion rates, and cost per acquisition. The same post can be judged very differently under each lens.

This difference also shows up in how creative freedom is handled. Gaming or entertainment content sometimes leaves more room for creator style. Ecommerce content may be more structured around key product benefits and calls to action.

Pricing approach and how work is billed

Neither of these companies publishes flat, universal price tags the way software tools do. As with most agencies, your cost will depend on your scope, timelines, and how ambitious your campaigns will be.

Both usually offer custom quotes based on discovery calls. You describe your goals, target audience, and rough budget, and they respond with a plan that outlines services, creator fees, and management costs.

Common pricing factors for influencer agencies

Most creator-focused agencies bill using a mix of management fees and pass-through creator payments. Your total budget typically gets divided between talent and agency services.

• Number and size of creators you want involved
• Platforms included, like YouTube versus TikTok
• Regions targeted and languages needed
• Content rights, usage, and length of time you’ll reuse assets
• Level of strategy, creative direction, and reporting depth

Larger, launch-style campaigns generally carry higher minimums. Ongoing retainer setups may spread costs more evenly across months but still require a meaningful commitment.

How brands are usually charged

In practice, you’ll likely see at least three components on your proposal. First, a strategic or management fee for the agency’s time and team. Second, creator fees that go directly to influencers.

Third, there may be production or paid amplification costs if they handle boosting posts or turning content into ads. Some brands keep ad spend separate, while others roll it into the agency-managed budget.

Payment schedules are typically tied to milestones or months. Upfront deposits are common, especially for work involving many creators or large launches.

Strengths and limitations of each option

No agency is perfect. Each brings real advantages and some trade-offs that matter more or less depending on your brand, team structure, and comfort level with creator culture.

A common concern for brands is whether they’ll get enough transparency into what’s actually happening with influencers behind the scenes.

Where Audiencly tends to be strong

• Deep familiarity with gaming and entertainment audiences
• Access to established creators on streaming and social platforms
• Ability to coordinate large, multi-creator pushes
• Done-for-you handling of contracts and logistics
• Global reach for brands targeting multiple markets at once

These strengths can be powerful if you need attention fast and want to lean into culture rather than only direct response metrics.

Where Audiencly may feel limiting

• Campaigns focused heavily on awareness may feel light on sales tracking
• Best suited to brands comfortable with creator-led storytelling
• May be less ideal for tiny test budgets
• Gaming and entertainment ties might feel distant for offline or B2B brands

If your leadership wants every dollar traced to a sale, you’ll need to align expectations around what counts as success.

Where Stryde tends to be strong

• Clear alignment between influencer efforts and ecommerce revenue
• Integration of creators with SEO, content, and paid ads
• Steady, long-term programs rather than only spikes of activity
• Useful for brands living in Shopify, WooCommerce, or similar platforms
• Comfortable working with marketing and growth teams focused on ROAS

This setup often works best when you view creators as part of a full growth engine rather than a stand-alone tactic.

Where Stryde may feel limiting

• Less focused on big cultural moments or entertainment-first campaigns
• Influencer efforts may skew smaller but more frequent
• Best for ecommerce brands; others may not be the ideal match
• May feel too performance-heavy if you want playful brand experiments

For brands seeking bold, buzz-driven launches, a more entertainment-focused partner could feel better matched.

Who each agency is best suited for

Instead of trying to crown a winner, it’s more useful to map each option to the type of brand and marketing culture they seem built for.

Use the lists below as a starting point to decide who deserves a discovery call first based on your product and team needs.

When Audiencly may be the better fit

• You’re a gaming, esports, or entertainment brand wanting creator buzz.
• You want multi-creator campaigns across YouTube, Twitch, or TikTok.
• Your main goal is reach, awareness, and strong community impressions.
• You prefer an agency that already knows creator culture deeply.
• Your internal team is small and needs full campaign handling.

This path fits brands that think in “launches,” major drops, and event-style moments rather than only evergreen funnels.

When Stryde may be the better fit

• You run a DTC or ecommerce brand and care most about online sales.
• You want influencers woven into SEO, content, and paid media.
• You’re comfortable with a slower burn of results over months.
• Your leadership expects attribution, tracking, and clear ROI views.
• You value building ongoing relationships with niche creators.

This route often suits founders and marketing leads who see creator work as one part of a performance-driven growth plan.

When a platform like Flinque can be better

Some brands look at full-service retainers and realize they’d rather keep more control. This is where platform-based options come in, especially if you have in-house marketers ready to handle outreach and coordination.

Flinque, for example, is typically positioned as a platform that lets brands discover creators, manage campaigns, and track results without handing everything to an agency. You get tools instead of a large service team.

This kind of setup can make sense if you:

• Have a lean but capable internal marketing team
• Want to test many small collaborations before scaling up
• Prefer to build direct, long-term relationships with creators
• Don’t yet have budgets for full-service retainers
• Care about keeping data, briefs, and negotiations in-house

Platforms usually trade convenience for involvement. You save on service fees, but you’ll spend more internal time hands-on with creator discovery and campaign management.

FAQs

Is it better to choose a global or niche influencer agency?

It depends on your goals. Global agencies can offer reach and diverse creators, while niche agencies often bring deeper understanding of your industry. Choose based on whether you value broad exposure or precise alignment with your exact buyer.

How long should I test an influencer agency before judging results?

Plan for at least one full campaign cycle, usually three to six months. That window lets you test creators, messages, and offers, then see meaningful patterns instead of reacting to a single lucky or unlucky post.

Can I work with influencers directly without an agency?

Yes. Many brands start by reaching out to creators themselves. This can work well at small scale, but it becomes time-consuming as you manage contracts, briefs, and payments for dozens of partners.

What should I ask on a discovery call with any agency?

Ask about past work in your industry, how they pick creators, how they measure success, and what a realistic first quarter might look like. Also ask who you’ll work with day to day and how communication is handled.

Do I need a big budget to see results from influencer marketing?

You can start with smaller budgets using micro influencers, but you still need enough to test multiple creators and messages. Very tiny budgets often lead to scattered results that are hard to learn from.

Conclusion

Choosing between these two agencies really comes down to your brand type, goals, and tolerance for experimentation. One leans naturally into creator culture and large waves of attention. The other leans into ecommerce outcomes and multi-channel growth.

If your product lives in gaming or entertainment and you want splashy, creator-led campaigns, a partner deep in that space may be the right call. If your day starts with checking store revenue and channel performance, an ecommerce-focused team can feel more aligned.

Before you decide, clarify your top priority for the next six to twelve months. Is it brand visibility, online sales, or building a repeatable system for working with creators? Once that’s clear, the right partner usually becomes much easier to spot.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.