Audiencly vs Stargazer

Brands often hear about Audiencly and Stargazer when they start taking influencer marketing seriously. Both support campaigns on platforms like YouTube, Instagram, TikTok, and Twitch, but they feel very different in style, focus, and how they work with you day to day.

Why brands compare influencer agency partners

Most marketers are not just asking “Which agency is bigger?” They want a partner that fits their goals, brand voice, budget, and internal resources. That usually comes down to the right influencer marketing agency partner rather than the loudest name.

Some teams need a hands-on partner who can run everything. Others already have strategy in place and just want faster creator sourcing or performance-driven campaigns. These two agencies sit at slightly different points on that spectrum.

Table of Contents

• What these agencies are known for
• Audiencly services and brand fit
• Stargazer services and brand fit
• How the two agencies differ in practice
• Pricing approach and how work is structured
• Strengths and limitations of each option
• Who each agency suits best
• When a platform like Flinque may work better
• FAQs
• Conclusion and how to choose
• Disclaimer

What these agencies are known for

Both agencies focus on influencer campaigns, but they developed different reputations over time. Understanding what they are widely known for helps you decide if their approach lines up with your needs.

What Audiencly is generally known for

Audiencly has built its name in gaming, entertainment, and youth-oriented brands. It often supports campaigns with YouTubers, Twitch streamers, and TikTok creators, especially where storytelling and personality matter more than polished studio content.

From public case studies, Audiencly leans into long-term creator relationships and integrated sponsorships. Think ongoing series, recurring brand mentions, and custom storylines built around the game, app, or product.

What Stargazer is generally known for

Stargazer focuses more on performance-driven influencer work. It has roots in data-heavy campaign management across platforms like YouTube, TikTok, and Instagram, especially for direct-to-consumer brands and mobile apps.

The agency highlights measurable results such as installs, sign-ups, or sales. Stargazer often stresses tracking, optimization, and repeatable creator partnerships that scale once performance is proven.

Audiencly services and brand fit

Audiencly positions itself as a full-service influencer marketing agency. It aims to handle everything from campaign idea to reporting, typically for brands looking to tap into culture, fandoms, and gaming communities.

Core services from Audiencly

Services may vary by client, but typical support usually includes:

• Influencer discovery and vetting across YouTube, Twitch, TikTok, and Instagram
• Campaign concepts tailored to games, apps, or entertainment brands
• Negotiation of creator fees and usage rights
• Campaign management and scheduling
• Reporting based on views, clicks, and brand-specific goals

They often highlight access to a wide pool of creators, especially in gaming. This can be helpful if you need many mid-size creators rather than one or two big names.

How Audiencly tends to run campaigns

Audiencly campaigns often revolve around creator-led storytelling. You might see:

• Let’s Play videos with integrated brand segments
• Sponsorship call-outs tied to specific missions or in-game moments
• Series formats where the brand appears over several episodes
• TikTok trends or challenges launched with gaming or entertainment hooks

They usually help shape the brief but allow creators space to talk naturally, which matters when audiences are skeptical of hard-sell ads.

Creator relationships and network style

Audiencly works with a mix of signed talent and broader networks. It may not be a “talent agency” in the classic sense, but it emphasizes long-term relationships with creators who consistently deliver for advertisers.

This can benefit brands looking for recurring collaborations rather than one-off sponsorships. Familiar creators can become semi-regular ambassadors for your product.

Typical clients that fit Audiencly well

From their public portfolio, Audiencly tends to work well with:

• PC, mobile, and console game publishers
• App developers aiming at younger or gaming-heavy audiences
• Entertainment and streaming services
• Consumer brands wanting playful or youth-focused positioning

If your main audience spends time on Twitch or gaming YouTube, this agency’s experience in those spaces can be a strong match.

Stargazer services and brand fit

Stargazer also offers full-service influencer support, but with a strong emphasis on measurable performance. It often appeals to growth marketers and direct-response focused teams.

Core services from Stargazer

The services are similar in structure to many agencies, but the framing is more performance oriented:

• Influencer sourcing with data-based audience and performance checks
• Creative strategy designed to drive installs, sign-ups, or sales
• Contracting, negotiation, and campaign coordination
• Tracking, optimization, and iteration based on performance
• Reporting tied to cost per action, return on ad spend, or similar goals

Stargazer often calls out its technology and data processes in public messaging, supporting large-scale influencer programs.

How Stargazer tends to run campaigns

Campaigns often aim to feel native to the platform while pushing a clear action. Typical executions include:

• YouTube integrations with direct-response talking points and links
• TikTok content optimized around hooks and watch time
• Instagram Reels and Stories with trackable links and codes
• Iterative testing of multiple creators and messages

The flow usually involves testing, seeing what works best, then scaling budget toward top-performing creators and formats.

Creator relationships and network style

Stargazer collaborates with a large pool of independent creators rather than emphasizing a closed roster. The emphasis is on matching data-backed audience fit and reliably driving the chosen metric.

This can be valuable if you care less about specific celebrity names and more about predictable results across many creators.

Typical clients that fit Stargazer well

Stargazer publicly highlights work with brands in areas such as:

• Mobile apps, fintech, and subscription services
• Ecommerce and direct-to-consumer brands
• Global advertisers seeking scalable user acquisition
• Brands comfortable judging creators by performance metrics

If your internal team lives in dashboards and performance reports, this agency’s style may fit naturally with how you already make decisions.

How the two agencies differ in practice

On the surface, both agencies run influencer campaigns. The differences start to show up in how they talk, what they highlight in case studies, and which clients seem most at home with them.

Focus: brand storytelling vs performance emphasis

Audiencly leans toward brand storytelling, community, and fandoms, especially within gaming and youth culture. You are likely to see emotional engagement, humor, and longer creative integrations.

Stargazer leans harder into performance and measurable outcomes. The tone can still be fun, but messaging is more likely to include clear calls to action and tight tracking.

Client experience and collaboration style

With Audiencly, marketers often look for creative collaboration and cultural fit with gaming and entertainment niches. They may be comfortable judging success by awareness, engagement, and brand lift.

With Stargazer, many teams want to plug influencer activity into existing performance frameworks. There is heavier emphasis on metrics and systematic optimization during the campaign.

Scale and type of creators

Both agencies work with large and mid-tier creators, but emphases may differ. Audiencly often champions creators deeply rooted in specific gaming communities or fandoms.

Stargazer frequently highlights breadth and scale across many creators, especially for campaigns that require hundreds of posts to hit target volumes or conversions.

Pricing approach and how work is structured

Neither agency publishes universal rate cards, because influencer campaigns vary heavily. Instead, they typically build custom proposals based on your goals, timelines, and channels.

How pricing usually works for these agencies

Expect conversations around:

• Overall campaign budget, including creator fees and management
• Number of influencers and content pieces
• Target platforms and countries
• Length and complexity of the project
• Whether you want one-off campaigns or ongoing support

Audiencly may frame pricing around creative concepts, talent mix, and campaign length. Stargazer may frame it more around performance goals, channels, and expected volume.

Engagement styles: campaign vs ongoing support

You can usually work with either agency on project-based campaigns or longer-term engagements. Project-based work suits launches and seasonal pushes.

Retainers or ongoing engagements are more common with brands that want year-round influencer activity, always-on user acquisition, or evergreen content.

Many clients start with a single campaign, then expand if the fit and results feel right.

Strengths and limitations of each option

Every agency has strengths and trade-offs. Understanding these upfront helps avoid surprises later.

Main strengths you may notice

• Audiencly strengths: Strong experience in gaming and entertainment, deep creator relationships in those spaces, and comfort with long-form, personality-driven content.
• Stargazer strengths: Performance-driven mindset, structured testing and optimization, and scalability for brands that want consistent data-backed growth.

Possible limitations and common concerns

• Audiencly may feel less natural if your brand is far removed from youth or gaming culture, or if you mainly want hard performance metrics.
• Stargazer’s performance framing may feel too focused on numbers for brands prioritizing softer branding and image shaping.

A frequent concern is whether an agency can speak your brand’s language while still delivering real, trackable results.

Who each agency suits best

Think about your product, audience, and how your team likes to work. The better that match, the easier the partnership will feel.

When Audiencly tends to be a good fit

• You are a gaming, entertainment, or youth-focused brand.
• You want creator-led storytelling and integrated sponsorships.
• You care about cultural fit and community, not just short-term clicks.
• Your internal team values creativity and long-form content.

When Stargazer tends to be a good fit

• You are a performance-focused marketer or growth team.
• You run mobile apps, subscriptions, or ecommerce products.
• You want clear tracking and optimization across many creators.
• You are comfortable scaling spend once metrics are proven.

Situations where either agency could work

• You want to launch in multiple markets using social creators.
• You have limited internal resources and need hands-on support.
• You want help negotiating, managing timelines, and reporting.
• You value a single point of contact instead of managing creators alone.

When a platform like Flinque may work better

Some brands want more control and don’t need a full agency relationship. In these cases, a platform can be more suitable than either agency.

How a platform option fits into the picture

Tools like Flinque give marketers direct access to influencer discovery, outreach, and campaign tracking. Instead of paying for a large service team, you manage campaigns in-house with software support.

This model works best when you already have strategy and creative resources, but need help finding creators efficiently and organizing campaigns at scale.

When to consider a platform over an agency

• You prefer to keep negotiations and briefs in-house.
• You have a smaller budget and want to stretch it across more creators.
• You enjoy owning relationships with influencers directly.
• You want flexible experimentation without agency retainers.

You can also blend models: use a platform for always-on efforts and tap a full-service agency only for major launches.

FAQs

How do I choose between these two influencer agencies?

Start by clarifying your main goal: brand storytelling or performance metrics. Then look at which agency’s public work mirrors your audience, product, and budget. Finally, schedule calls and judge how clearly each team understands your needs.

Can smaller brands work with these agencies?

Yes, but budgets still matter. Both agencies usually expect a minimum spend to cover talent, creative work, and management. If your budget is very limited, a self-serve platform or smaller boutique agency might make more sense.

Do these agencies only work with gaming brands?

No. While one leans strongly into gaming and entertainment, both have examples across apps, consumer products, and online services. That said, brands outside those spaces should still ask for relevant case studies before committing.

Will I get to approve influencers before campaigns launch?

Typically yes. Agencies usually propose a list of creators based on your brief and then refine it after your feedback. You should confirm this process, including how many rounds of changes are included, before signing any agreement.

How long does it take to launch an influencer campaign?

Timelines vary, but most structured campaigns take several weeks from brief to go-live. You need time for strategy, creator selection, contracting, content production, revisions, and approvals. Plan extra time if legal or brand reviews are lengthy.

Conclusion and how to choose

To decide between these influencer-focused agencies, start with your audience, desired outcomes, and internal capabilities. A gaming-heavy or culture-driven brand may lean toward storytelling-first support.

Brands centered on measurable user growth or sales may favor performance-heavy partners. Your comfort with data, creative risk, and budget flexibility should guide the final choice.

If you want full support, one of these agencies could work well. If you prefer direct control and lighter fees, a platform-led approach might fit better. The best path is the one that matches how your team already works and measures success.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.