Audiencly vs SociallyIn

Why brands compare influencer marketing agencies

When you’re investing real money into creator campaigns, picking the right partner can feel risky. That’s why many brands look closely at agencies like Audiencly and SociallyIn before signing anything.

You’re usually trying to understand who will protect your brand, drive real results, and feel like an extension of your team, not just a vendor.

Some marketers want global reach and gaming or entertainment creators. Others care more about social-first content and always-on community engagement. Both agencies operate in the influencer world, but they show up differently.

This page breaks down how each one works with brands and creators, where they shine, and where they may not be the best fit for your goals.

Understanding your influencer marketing agency choice

The shortened primary keyword here is influencer marketing agency choice. At the heart of this decision is how hands-on you want to be and how much you’re willing to pay for expertise and time savings.

Some brands want a full team to handle strategy, creator sourcing, contracts, and analytics. Others want help with a few key pieces, like creative direction or campaign measurement.

These agencies also vary by industry focus, geography, and content style. That matters when you’re trying to reach gamers versus B2B buyers, or U.S. consumers versus global audiences.

What each agency is known for

On a basic level, both are influencer-driven shops, not software platforms. They build campaigns around human relationships, content ideas, and creator trust.

They’re often evaluated alongside each other, with people searching for “Audiencly vs SociallyIn” to see how they stack up.

Looking at what each group is known for can quickly show you whether their strengths match your marketing goals or not.

Audiencly in plain language

Audiencly is widely associated with influencer campaigns that lean into gaming, entertainment, and youth-focused audiences. They often work with YouTube, Twitch, and social creators across multiple regions.

They position themselves as a bridge between brands and creators, handling everything from concept to execution. Global reach and campaign management are key themes in their public positioning.

SociallyIn in plain language

SociallyIn is recognized as a social media agency that also runs influencer campaigns. Social content and community management sit at the center of what they promote.

They build strategies around content production, social channel management, and creative campaigns. Their influencer work often supports broader social storytelling, not just standalone creator deals.

Audiencly: services, approach, and client fit

Audiencly presents itself as a partner for brands that want structured, global influencer outreach, especially where gaming and entertainment are involved.

Audiencly core services

Based on public information, common offerings include:

• Influencer discovery and matching for YouTube, Twitch, TikTok, and Instagram
• Campaign planning and creative concepts tailored to gaming and youth audiences
• Negotiating contracts and handling influencer communication
• Reporting on reach, views, clicks, and other campaign metrics
• Ongoing relationship management with repeat creators

These services usually aim to reduce the back-and-forth that brands would otherwise manage with dozens of individual creators.

How Audiencly tends to run campaigns

While exact workflows vary, brands typically see these steps:

• Discovery call to understand product, target audience, and goals
• Creator shortlists and creative angles for feedback and approval
• Outreach to creators, rate negotiation, and contract handling
• Managing deliverables, content approvals, and timelines
• Collecting performance data and wrapping results into a final report

For busy teams, this “done-for-you” process is often more valuable than just getting a list of influencers.

Creator relationships and style

Audiencly often collaborates with creators who are used to brand deals, especially in gaming, tech, and lifestyle categories. Their creators usually have established audiences comfortable with sponsored content.

The tone of campaigns tends to feel native to platforms like YouTube and Twitch, with integrations that fit naturally into live streams, let’s plays, or review videos.

Typical brand fit for Audiencly

From what’s publicly visible, brands that lean toward Audiencly often share a few traits:

• Gaming studios, app developers, or tech companies looking for global reach
• Consumer brands targeting Gen Z and younger millennials
• Marketing teams wanting measurable performance campaigns with clear deliverables
• Companies willing to let creators speak in their own voice for authenticity

If you want polished, creator-led content that feels very “internet native,” this style may align with your expectations.

SociallyIn: services, approach, and client fit

SociallyIn positions itself strongly as a social media agency that integrates influencer marketing into broader content and community strategies.

SociallyIn core services

Across public sources, their offerings tend to include:

• Social media strategy and channel management
• Content production for feeds, stories, and short-form video
• Community management and engagement responses
• Paid social campaigns and ad creative
• Influencer collaborations as part of larger social plans

This means influencer work is often connected to organic posts, paid campaigns, and owned channels.

How SociallyIn tends to run campaigns

Because they focus on broader social media, influencer activations often start from brand messaging and content calendars.

• They may build a social content plan first, then map creators to it.
• Influencer content is frequently repurposed into ads, reels, or feed posts.
• Performance is looked at across channels, not just a single creator upload.

This approach can help if you want social feeds, ads, and influencers all pulling in the same direction.

Creator relationships and style

SociallyIn tends to work with a range of influencers, often beyond just gaming. Expect lifestyle, fashion, food, and general consumer verticals represented in case studies and public mentions.

The tone of the work usually aligns with brand aesthetics and social-first storytelling, with strong emphasis on cohesive visuals and messaging.

Typical brand fit for SociallyIn

Brands who lean toward SociallyIn often share some of these traits:

• Consumer brands that care a lot about their Instagram, TikTok, and other social feeds
• Marketers who want one partner for content, social strategy, and influencers
• Teams aiming for consistency across organic, paid, and creator campaigns
• Companies that value polished visuals and brand guidelines

If you see influencers as one part of a bigger social ecosystem, this positioning may be appealing.

How the two agencies differ in practice

Side by side, the differences become less about labels and more about where each partner puts its core energy and experience.

Focus and heritage

Audiencly is heavily associated with creator-first, especially in gaming and entertainment spaces. Their best-known collaborations often spotlight streamers and video-focused influencers.

SociallyIn, meanwhile, is commonly described as a social media agency that added influencer services as brands demanded more creator content.

Neither route is “better” by default; it depends whether you want a creator-first or social-channel-first mindset.

How they plug into your team

If you already have internal social media managers and paid media buyers, a partner like Audiencly might fit neatly as a specialist for creator campaigns.

On the other hand, if you want to hand over most social media responsibilities, SociallyIn’s broader remit could feel more like an outsourced social department.

Campaign storytelling and metrics

Audiencly’s public-facing work tends to lean into campaign reach, views, and creator integration quality. They often highlight how many creators activated and the total visibility generated.

SociallyIn is more likely to frame influencer activity within the context of engagement on brand channels, content performance, and social community growth over time.

For performance-driven launches, some marketers prefer the first framing. For long-term brand building, the second can feel more reassuring.

Pricing and engagement style

Pricing for influencer agencies is rarely simple because it mixes agency fees with creator compensation, production costs, and sometimes media spend.

How Audiencly typically charges

Audiencly usually works on custom quotes built around:

• Number and tier of creators involved (micro to top-tier)
• Content formats required, such as videos, streams, or shorts
• Regions targeted and language needs
• Campaign length and complexity

Budgets generally bundle creator fees with management and reporting, so you pay for a managed campaign rather than piecemeal tasks.

How SociallyIn typically charges

SociallyIn often uses retainers or project-based quotes because they handle more than influencer work alone. Pricing may include:

• Strategy and planning fees for social channels
• Content production and creative direction
• Channel management and community engagement
• Influencer sourcing, fees, and coordination

This can feel higher upfront but covers more services across content and social operations.

What usually influences costs with both

Regardless of agency, a few factors drive spend:

• Creator tier: celebrity, macro, micro, or nano
• Usage rights: how long and where you can reuse content
• Content volume and revisions
• Regions targeted and language support needs
• Reporting depth and data requirements

*The most common concern brands have is not knowing how much to budget before getting on a call.* Expect to share your range early so agencies can right-size proposals.

Strengths and limitations

No agency fits every brand. Understanding strengths and possible drawbacks helps set realistic expectations before you request proposals.

Where Audiencly tends to shine

• Strong presence in gaming, tech, and entertainment niches
• Experience working with video and streaming creators
• Useful for brands chasing global youth audiences
• Clear structure for briefing, approvals, and reporting

These strengths can be powerful for product launches, game releases, or performance-driven influencer pushes.

Potential limitations with Audiencly

• May feel more specialized than generalist if you want a full social program
• Best-known work might skew heavily toward gaming-related creators
• Not every brand needs global reach or streaming partnerships

If your focus is B2B or niche local services, this style may not be an ideal match.

Where SociallyIn tends to shine

• Integrated social content, community, and influencer campaigns
• Ability to keep brand visuals and messaging consistent
• Useful for always-on social presence, not just one-off launches
• Clear role as an outsourced social media department

When you want your feeds, ads, and influencers to all feel unified, this style can be very attractive.

Potential limitations with SociallyIn

• Full-service scope may be more than you need for a single campaign
• Retainer-style engagements can feel heavy for small budgets
• Brands wanting extremely niche creator segments might prefer a specialist

If you’re just testing one influencer campaign with a limited budget, a lighter-touch approach might feel safer.

Who each agency is best for

Instead of asking which agency is “better,” it’s more useful to ask which one fits how you want to work, how specific your niche is, and how much support you need.

Brands that often fit well with Audiencly

• Game publishers, esports brands, and gaming hardware makers
• Apps, software, and tech-focused consumer products
• Direct-to-consumer brands chasing younger audiences online
• Marketing teams with internal social support but limited time for creator outreach
• Companies planning bursts of high-impact influencer activity around launches

Brands that often fit well with SociallyIn

• Lifestyle, fashion, food, or beauty brands wanting consistent social storytelling
• Retail or consumer brands investing heavily in Instagram and TikTok feeds
• Teams that want one partner for content, social, and influencers together
• Companies focused on community building, not just campaign spikes
• Brands that care deeply about visual identity and tone across channels

When a platform like Flinque may make more sense

Full-service agencies are not the only way to run creator campaigns. If you have some in-house bandwidth, a platform-based approach can give you more control.

What a platform-based option means

Tools like Flinque are built for brands that want to manage influencer discovery and campaigns themselves, without paying for full agency retainers.

Instead of outsourcing everything, you use the platform to search for creators, handle outreach, organize briefs, track deliverables, and measure performance.

Scenarios where platforms often win

• You have a small but capable marketing team and prefer direct creator relationships.
• Your budget is tight, and agency margins eat too much of your spend.
• You want to build an internal playbook for influencer work over time.
• You prefer experimenting with many small collaborations instead of a few big ones.

In these cases, a platform can be a middle ground between going fully DIY and locking into large agency contracts.

FAQs

Is one agency clearly better than the other?

No. Each fits different needs. One leans more toward creator-first campaigns, the other toward full social media and content support. The “better” choice depends on your industry, budget, and how much you want covered beyond influencers.

Can small brands work with these agencies?

It depends on your minimum budget. Both tend to focus on brands ready to invest meaningfully in campaigns or retainers. Very small budgets might be better suited to a self-serve platform or smaller boutique partner.

Do these agencies only work with big influencers?

Not necessarily. Both can work with micro and mid-tier creators, especially when brands want authenticity or niche audiences. However, your budget and goals will usually determine the mix of creator sizes they recommend.

How long does it take to launch a campaign?

Timelines vary, but many managed influencer campaigns take several weeks from kickoff to content going live. Time is needed for briefing, creator selection, contracts, content creation, and approvals.

Should I use an agency or a platform for my first influencer effort?

If you’re short on time and experience, an agency can reduce risk and guesswork. If you’re comfortable trying things yourself and have more time than budget, a platform may give you better long-term flexibility.

Conclusion: choosing the right partner

Choosing between agencies like these starts with honest reflection about your goals, budget, and internal capacity.

If you want a campaign-heavy, creator-focused push in gaming or youth-driven categories, a specialist with strong influencer roots may feel natural.

If you’re seeking a partner to run your social channels, content, and influencers together, a broader social media agency could be the better fit.

For teams willing to do more themselves, a platform approach offers control and cost efficiency, but also requires time and learning.

Clarify what success looks like over the next six to twelve months, set a realistic budget range, then speak with a few partners. The right match will be the one that understands your audience, shares clear expectations, and feels transparent about how they work.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.