Audiencly vs Obviously

Why brands look at these two influencer agencies

When brands explore influencer marketing agencies, these two names often show up side by side. Both work across social platforms, manage creators, and support brands that want real impact instead of vanity metrics.

Most marketers want clarity on three things: what each agency actually does, who they are best for, and how they differ in day-to-day work.

What these influencer agencies are known for

The primary keyword for this topic is influencer agency comparison. That phrase captures what most marketers actually search for when weighing these options.

Both companies position themselves as full service influencer partners rather than simple matchmaking services. They recruit creators, design campaigns, and report back on performance.

They are well known for organizing collaborations on platforms like Instagram, TikTok, YouTube, and sometimes Twitch or other channels depending on client needs.

Each one has built a reputation through brand case studies, creator relationships, and a focus on measurable results such as sales, sign ups, or awareness.

Still, their styles, strengths, and ideal client profiles are not identical. Understanding those nuances is where better decisions are made.

How Audiencly tends to work with brands

Audiencly is widely associated with social creators in gaming, entertainment, and youth driven niches. While not limited to those spaces, that heritage shapes how they think about content and community.

For many brands, they serve as a bridge into fan focused worlds where creators hold strong influence over purchase decisions and brand loyalty.

Core services you can expect

Audiencly usually markets itself as an end to end influencer partner. That often includes both one off collaborations and longer creator programs.

Influencer discovery and vetting across social platforms
Campaign strategy and creative direction
Contracting, negotiations, and creator payments
Content briefing and approvals
Tracking links, performance follow up, and reporting

They may also offer support in areas like brand deals for creators, but from a brand perspective the focus is campaign planning and execution.

Campaign approach and content style

Audiencly often leans into content that feels native to specific communities. For gaming this could be live streams, highlight clips, or sponsored segments in regular content.

For lifestyle or entertainment audiences, they may shape campaigns around challenges, reviews, or ongoing ambassador roles that let creators integrate products over time.

Their style tends to favor creative freedom for influencers, within agreed guidelines. This approach aims to keep posts authentic instead of looking like stiff ads.

Creator relationships and network depth

Because of their strong presence in gaming and youth culture, their roster and relationships may be particularly deep in those verticals. That can shorten timelines for casting.

They also work with mid tier and micro influencers, not only headline names. This can help brands test different audience sizes and price levels.

For creators, Audiencly can act as a recurring partner that brings multiple brand deals over time, which helps with trust and smoother collaboration.

Typical brands that fit well

Audiencly often suits brands that want to talk to younger, digitally native audiences across Europe and beyond. Global reach is possible, but their reputation is strong in those circles.

Gaming publishers and hardware companies
Entertainment and streaming related brands
Consumer tech and accessories
Fashion or streetwear aimed at Gen Z and younger millennials

They can also work for more traditional consumer products that want to tap into these fan communities without sounding out of touch.

How Obviously tends to work with brands

Obviously is known for building larger, often multi market influencer programs. Their public case studies often highlight work with well known consumer brands.

They position themselves as a strategic partner for organizations that take influencer marketing seriously as a key channel, not just a side test.

Services and scope of work

Like most full service influencer agencies, Obviously handles the main operational layers from start to finish. The details can be customized around client needs.

Influencer identification at scale across tiers and platforms
Campaign and content planning grounded in brand goals
Briefing, negotiation, contracts, and compliance
Content quality checks and coordination with brand teams
Data tracking, reporting, and learnings for next cycles

They often highlight data informed casting and a structured workflow that can be useful for bigger organizations with internal stakeholders.

Campaign style and brand alignment

Obviously typically emphasizes brand alignment, safety, and consistency. This often involves clear briefs, content guidelines, and careful review stages.

While creators still get creative room, there is usually a stronger emphasis on fitting into broader brand campaigns or multi channel marketing plans.

This tends to appeal to companies with strict brand rules, regulated categories, or global brand teams that need steady messaging.

Creator communities and vertical focus

Obviously works across many categories, from beauty and fashion to food, wellness, and mainstream consumer goods. Their reach is broad.

They often manage large pools of micro and mid tier influencers for multi wave campaigns, especially when brands want volume and coverage.

Macro influencers and celebrities can be part of the mix, but much of their value lies in orchestrating many creators with consistent standards.

Brands that usually click with them

Obviously tends to fit well with established consumer names that already invest heavily in marketing and want influencer work deeply integrated.

Beauty, skincare, and hair care companies
Fashion and lifestyle brands with multi market presence
Food, beverage, and wellness brands
Household consumer goods and retail chains

They can support both eCommerce focused brands and retail centered launches, often tying influencer activity to larger campaign calendars.

Key differences in style and focus

When marketers weigh Audiencly vs Obviously directly, what they really want is clarity on fit and working style. On the surface they seem similar, but there are distinctions.

Think of them less as “good or bad” and more as “what type of brand and campaign each one naturally supports.”

Audience focus and heritage

Audiencly leans toward gaming, entertainment, and youth heavy communities. That background influences the creators they already know and trust.

Obviously is more broadly tied to mainstream consumer brands, especially in beauty, wellness, and everyday products.

If your best customers are young gamers or fandom driven audiences, one may feel more native. If you are a mass market brand, the other might feel more aligned.

Scale and campaign style

Obviously often highlights large scale programs with hundreds of influencers. Structure, documentation, and process are a strong focus.

Audiencly can also run big initiatives, but they may be especially comfortable with community centered activations, live streams, and content tied to gaming culture.

If you want a highly systemized partner for global coordination, Obviously may feel closer to your internal way of working.

Creative freedom versus tight control

Neither agency ignores brand safety, but the balance can differ. Audiencly tends to embrace creator led ideas that resonate with fans in specific niches.

Obviously often leans toward aligning all posts with a clear brand message or campaign theme, which can mean closer content review.

Your internal comfort with looseness versus control should play into your decision.

Geography and market presence

Audiencly is closely associated with European and global gaming scenes, making it attractive for brands trying to reach those regions and cultures.

Obviously is well recognized among US and international consumer brands that run influencer work as part of broad marketing mixes.

Consider where your top customers live and which agency seems more active in those markets.

Pricing approach and how work is scoped

Neither agency sells itself like a self service software. Instead, pricing is built around your goals, timeline, and required effort from their team and creators.

Expect a custom quote process rather than a transparent price list on the site.

How influencer agency costs are usually structured

Both agencies typically bundle several cost components together. Understanding the building blocks will help you read any proposal you receive.

Campaign strategy and planning time
Influencer fees and usage rights
Agency management and coordination
Reporting and analytics work
Any paid amplification or whitelisting, if included

Sometimes these show up as a single campaign fee; other times they are divided into campaign budget plus management fee.

Retainers versus one off campaigns

Brands might work on a single campaign to test the partnership, then move toward recurring work. Both agencies are familiar with that path.

With larger companies, it is common to see ongoing retainers that cover continuous influencer activity across months or quarters.

Longer term deals can bring lower per campaign management costs, but commit budget for a longer time.

Factors that raise or lower quotes

When you share a brief, both agencies will consider several factors before giving numbers. You can shape these to match your budget reality.

Number of influencers and their audience size
Number of platforms involved
Complexity of content (video, live events, travel)
Markets and languages included
Length of campaign and reporting depth

*A common concern for brands is whether influencer marketing is only for huge budgets.* In reality, strong work can start smaller if scope is focused.

Strengths and limitations on both sides

Every agency has strong points and trade offs. Seeing both clearly will help you ask sharper questions during calls and proposals.

Where Audiencly often shines

Deep experience with gaming and entertainment audiences
Good fit for brands chasing fandom style engagement
Comfortable with platforms like Twitch and YouTube alongside TikTok or Instagram
Creator friendly mindset that keeps content feeling organic

On the flip side, brands that want heavily corporate style processes, dense reporting frameworks, or traditional media like approaches may find the style less rigid than expected.

Where Obviously often shines

Experience running larger, multi wave influencer programs
Strong appeal to mainstream consumer brands and big marketing teams
Structured workflows that suit internal approvals and compliance needs
Broad category coverage from beauty to consumer packaged goods

At the same time, brands that want extremely niche, culture specific collaborations or experimental content might feel the structure limits spontaneity in some cases.

Shared advantages of full service agencies

Less internal workload, since they handle most logistics
Access to existing creator relationships
Experience with contracts, disclosures, and legal basics
Ability to learn from prior campaigns in similar niches

But this also means giving up some control and paying for management, which can be a real cost for smaller companies.

Who each agency is usually best for

To make this practical, think in terms of scenarios, not just features. Your internal resources and goals should drive the choice.

When Audiencly may be your best match

You are a game studio, gaming hardware brand, or entertainment company.
Your main audience is Gen Z or younger millennials who live online.
You want creators who feel truly native to gaming or youth culture.
You are open to creator led ideas that feel like regular content.

They can also work for other consumer brands that want to enter gaming or fandom spaces in a natural way.

When Obviously may be your best match

You are a recognized consumer brand with structured marketing teams.
You need influencer work to align closely with broader campaigns.
You expect detailed reporting, approvals, and cross market coordination.
You plan to invest consistently in influencer marketing, not just test.

This route is often chosen by brands that treat influencer collaborations like any other major media channel, with careful planning and tracking.

When a platform alternative like Flinque makes sense

Not every brand needs a full service agency. Some prefer hands on control and lower ongoing management costs, especially early on.

That is where a platform based option such as Flinque can be worth looking at, since it focuses on helping brands manage influencer work directly.

What a platform based route usually looks like

Instead of paying an agency retainer, you use software to discover influencers, handle outreach, and manage campaigns internally.

Your team remains responsible for briefs, negotiations, and content review. The platform helps with workflow, but people on your side still drive decisions.

When a platform can be a better fit

You have a lean but capable marketing team willing to learn fast.
Your budget is limited, and you prefer to invest more into creators than management fees.
You want to test influencer marketing in a small, experimental way.
You value data access and transparency directly within your own team.

In these cases, Flinque or a similar platform might be a more flexible way to start, with the option to move to an agency later if scale increases.

FAQs

How do I decide which influencer agency to contact first?

Start with your audience and goals. If you need gaming or fandom heavy reach, contact Audiencly first. If you are a mainstream consumer brand planning large campaigns, start talks with Obviously.

Can small brands work with these agencies, or only big names?

Both can work with smaller brands, but each has minimum practical budgets. If your total spend is very limited, a platform based tool or a micro influencer test may be more realistic.

Do these agencies guarantee sales from influencer campaigns?

No honest agency can guarantee sales. They can design campaigns around performance goals and track results, but sales depend on product, offer, timing, and broader marketing.

Should I work with one agency long term or switch often?

Staying with one partner longer usually improves results, because they learn your brand and audience. Switching constantly can reset progress and cost more in onboarding time.

Is it better to run one big influencer push or several smaller ones?

Several smaller campaigns over time usually beat a single burst. You can test creators, learn what works, and keep your brand visible without overwhelming your budget at once.

Choosing the right partner for your brand

Influencer marketing success is less about picking a “winner” and more about matching the right partner to your stage, audience, and working style.

If you lean toward gaming and youth communities, Audiencly may feel more natural. If you handle larger, structured consumer campaigns, Obviously might better mirror your internal processes.

For brands that want full control, or must keep management spend lean, a platform route such as Flinque provides another path to test and learn.

Whichever you choose, write a clear brief, be honest about budget, and ask for concrete examples from your category. Strong partnerships start with clarity on both sides.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.