Audiencly vs NewGen

Why brands look at these two influencer agencies

You are likely weighing two influencer marketing partners and trying to work out which one actually fits your brand, budget, and growth stage.

Both are service-based influencer agencies, but they solve problems in slightly different ways.

Understanding those differences clearly is what helps you avoid mismatched expectations later.

Table of Contents

• What authentic influencer campaigns really mean
• What each influencer agency is known for
• Audiencly style services and client fit
• NewGen style services and client fit
• How the two agencies differ in practice
• Pricing approach and ways of working
• Strengths and limitations to keep in mind
• Who each agency tends to be best for
• When a platform like Flinque can make more sense
• FAQs
• Conclusion: choosing the right partner for your brand
• Disclaimer

What authentic influencer campaigns really mean

The core idea behind authentic influencer campaigns is simple. Your brand borrows trust from people who already have attention and credibility with your audience.

Both agencies help you do that, but with different levels of hand holding, creator networks, and campaign styles.

Before diving into details, keep your own goal in mind. Are you chasing sales now, long term awareness, content, or all three?

What each influencer agency is known for

The first step is understanding what each company is broadly recognized for in the influencer space. This shapes everything from strategy to reporting.

How Audiencly is usually described

This agency is often linked with gaming, esports, and youth culture brands, while also taking on lifestyle and consumer products.

They tend to emphasize full service work. That means handling strategy, creator sourcing, contracts, creative direction, and tracking.

You can think of them as a partner that tries to connect brands with streamers, YouTubers, and social creators who speak naturally to digital native audiences.

How NewGen is usually described

NewGen is often mentioned in the context of fresh, content driven social campaigns and newer creator voices.

They usually focus on tailoring campaigns around specific social platforms, trends, and storytelling styles instead of a single vertical.

In simple terms, they lean into current social culture and build budget friendly or mid sized campaigns around that energy.

Audiencly style services and client fit

Since you are looking at two agencies side by side, it helps to look at how this first one typically works, what they offer, and who they fit best.

Services they tend to offer

Services usually center around end to end management for influencer activity. Common pieces include:

• Influencer strategy and campaign concepts
• Talent discovery and vetting across platforms
• Negotiation, contracts, and approvals
• Campaign management and content coordination
• Reporting on reach, engagement, and basic performance
• Support for events, launches, or seasonal pushes

The pitch is often that you hand them your goals and they turn that into structured creator activity, especially around gaming and entertainment audiences.

How they usually run campaigns

Expect a more traditional agency workflow. There is typically a brief, a proposed idea, creator shortlists, and clear timelines.

They often bring in creators they already know, especially in gaming and streaming, but can also search broadly when needed.

Campaigns can be multi channel, with a mix of sponsored videos, streams, social posts, and sometimes offline elements.

Relationships with creators

Because of their focus on gaming and youth culture, they often cultivate ongoing relationships with specific creators.

This can mean faster matchmaking and smoother communication, since expectations are already set on both sides.

For brands, this translates into less hand holding around creator management and more time to focus on outcomes.

Typical brands that feel at home

Brands that often lean toward this agency include:

• Gaming publishers and esports teams
• PC hardware and accessory brands
• Consumer tech and mobile apps
• Streetwear, footwear, and youth lifestyle labels
• Entertainment, streaming, and media platforms

If your ideal customer spends time on Twitch, YouTube Gaming, or similar spaces, this style of partner can be a strong match.

NewGen style services and client fit

The second agency you are considering sits closer to the social content and trend driven side of influencer work.

Services they tend to offer

Their menu of services is similar but usually framed with a slightly different flavor. Typical offerings include:

• Influencer mapping around your niche
• Concept and content planning tailored to each platform
• Creator outreach, negotiation, and approvals
• Full coordination of posts, stories, shorts, or Reels
• Performance tracking focused on engagement and sentiment
• Sometimes, creative production support or editing help

The emphasis tends to be on social storytelling that feels current and native to each platform.

How they usually run campaigns

The workflow is still structured, but can be a little more flexible and experimental, especially on fast moving platforms.

They might encourage creators to test several content angles, track what clicks, and scale up winning ideas.

This can work well if your brand voice is flexible and you are comfortable leaning into trends and creator creativity.

Relationships with creators

NewGen style agencies typically build networks across emerging and mid tier creators, not just top names.

That often gives them more reach among micro influencers with tighter communities and higher engagement.

For brands, this can create more authentic content, though it may require slightly more coordination across many creators.

Typical brands that feel at home

Brands that often choose this style of partner include:

• Beauty, skincare, and personal care brands
• Fashion and accessories labels
• Food and beverage brands looking for lifestyle content
• Direct to consumer products needing social proof
• Apps and services with strong visual or story angles

If your dream content lives on TikTok, Instagram Reels, or YouTube Shorts, this approach can be a natural fit.

How the two agencies differ in practice

On paper both companies run influencer work. In real life the experience can feel quite different day to day.

Focus areas and culture

One agency leans heavier into gaming, streaming, and digitally native fandoms. The other tends to roam across lifestyle sectors and trend driven social content.

This focus shapes who they hire, which creators they talk to every day, and how they judge a successful campaign.

Scale and campaign structure

The gaming focused partner may push larger, multi creator campaigns timed around game launches, product drops, or esports moments.

The more social first partner might favor flexible waves of content, collaborating with many smaller creators over a longer period.

Your own launch calendar and risk tolerance will make one style more comfortable than the other.

Creative control and brand voice

A full service gaming and entertainment agency may steer creative tightly, ensuring brand consistency and clear deliverables.

Newer social oriented agencies can sometimes encourage looser, creator led ideas to tap into emerging formats and memes.

If your legal and brand teams are strict, you may prefer the more controlled setup.

Reporting style and outcomes

Both groups report on reach and engagement, but their storytelling around results can differ.

One may focus on impact within enthusiast communities, livestream attendance, community buzz, or in game actions.

The other may highlight content volume, engagement rates, saves, shares, and uplift in brand sentiment across social channels.

Pricing approach and ways of working

Influencer agencies usually do not work on fixed software style plans. Pricing is built around people, creators, and scope of work.

How influencer agency pricing usually works

Instead of monthly software tiers, you typically see three building blocks:

• Campaign budget for paying creators
• Agency fees for planning and management
• Optional retainers for ongoing work and strategy

All of this is customized to your needs, geography, and the influence level of the creators involved.

Typical pricing factors for these agencies

The gaming leaning partner may see higher costs when famous streamers or long campaigns are involved.

The social content focused agency can often stage budgets across many mid tier creators, stretching spend further but adding coordination work.

Either way, brand safety checks, legal review, edits, and reporting add extra time that impacts agency fees.

Engagement styles you can expect

Most brands work with these agencies in one of three ways:

• One off campaigns for launches or big announcements
• Seasonal projects around holidays or major events
• Retainer based partnerships covering multiple campaigns

If you are just testing influencer work, it is usually wise to start with a clearly scoped project instead of a long commitment.

Strengths and limitations to keep in mind

Every agency has strengths and blind spots. Knowing both sides helps you set realistic expectations.

Where the gaming leaning agency shines

• Deep familiarity with gaming and digital fandoms
• Existing relationships with streamers and content creators
• Experience with launches that need coordinated impact
• Comfort with multi channel campaigns and live formats

For brands in those worlds, that knowledge can shorten your learning curve and help avoid basic missteps.

Where the gaming leaning agency may fall short

• May feel less natural for brands far outside youth or gaming culture
• Campaigns with star creators can push budgets higher
• Processes may feel heavier for very small experiments

A common concern is whether you are “too small” for this type of partner or if your budget will truly matter.

Where the social trend focused agency shines

• Fresh, platform native creative ideas
• Comfortable working with many smaller creators
• Strong fit for beauty, fashion, and lifestyle visuals
• Flexible content testing and fast iteration

This style works well if your audience lives inside trending formats and you want content that feels very current.

Where the social trend focused agency may fall short

• May not go as deep into specific fandoms like esports
• Managing many micro creators can complicate approvals
• Trend chasing can create short lived content if not balanced

Brands with strict guidelines sometimes feel uneasy when content is driven too strongly by trends.

Who each agency tends to be best for

Putting everything together, here is how many marketers roughly decide which route to take.

When the gaming focused agency is usually a better fit

• Your product is a game, hardware, or tech for gamers
• You want strong presence on Twitch or YouTube
• You are planning big launches or esports tie ins
• You prefer a structured process and seasoned creator relationships
• You are ready to invest in standout creators or large campaigns

When the social trend focused agency is usually a better fit

• Your core platforms are TikTok, Instagram, or short form video
• You sell lifestyle, fashion, beauty, wellness, or food products
• You want a wide spread of creators telling everyday stories
• You are open to creative risks within brand guidelines
• You want to test content ideas quickly and build on winners

When a platform like Flinque can make more sense

There is a third path between these two choices. Instead of hiring a full service agency, some brands use a platform to run influencer work in house.

What a platform based approach looks like

A platform such as Flinque focuses on discovery, outreach, and campaign coordination tools rather than agency labor.

You still pay creators, but your team handles strategy, negotiation, and approvals using software.

This can suit brands that want control and have someone on staff who can manage creators directly.

When a platform can be smarter than an agency

• Your budget is tight and you want to avoid large retainers
• You already understand your audience and content style
• You want to build a reusable creator network over time
• You are comfortable with hands on daily work

If you go this way, think of the platform as your toolkit and your internal team as the agency.

FAQs

How do I decide which influencer agency is right for me?

Start from your goals, audience, and main platforms. Then match those to the agency’s core strengths, typical clients, and creator network instead of chasing a famous name.

Can small brands work with these agencies?

Many agencies will consider smaller projects, but budgets still need to cover creators and management time. Be upfront about your limits and ask what is realistic.

How long should I test influencer marketing?

Plan at least three to six months. One short campaign can show early signals, but repeated waves of content give you better data and learning.

Should I work with a few big creators or many small ones?

Big creators bring reach and splash. Many smaller ones bring community and diversity. Most brands benefit from a mix, weighted based on budget and risk tolerance.

Do I lose control over my brand voice with agencies?

No, but you must set clear guidelines. Good agencies keep your rules in place while letting creators speak in their own style for authenticity.

Conclusion: choosing the right partner for your brand

You are not really picking a “winner.” You are choosing the partner whose strengths line up closest with your goals, audience, and budget.

If your world revolves around gaming, streaming, and fan communities, the more gaming centric agency probably feels natural.

If you live on TikTok, Instagram, and lifestyle visuals, the more social trend focused partner may make more sense.

When budgets are tight or you want maximum control, a platform like Flinque can let you build your own influencer engine internally.

Whatever path you choose, insist on clear goals, transparent reporting, and honest conversations about what is and is not realistic.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.