Audiencly vs Mobile Media Lab

Why brands compare influencer agency partners

When you’re investing serious budget into influencers, choosing the right agency can feel risky. You want a team that understands your brand, has real creator relationships, and can show clear results, not just likes.

Many marketers look at Audiencly and Mobile Media Lab when they’re deciding how to grow with creators, especially across gaming, lifestyle, and social-first content.

Table of Contents

• What global influencer agency choice means for you
• What each agency is known for
• Inside Audiencly’s services and style
• Inside Mobile Media Lab’s services and style
• How these agencies truly differ
• Pricing approach and ways of working
• Strengths and limitations of each option
• Who each agency is best for
• When a platform like Flinque can be better
• FAQs
• Conclusion: choosing what fits your brand
• Disclaimer

What global influencer agency choice means for you

The primary theme here is global influencer agency choice. Both companies help brands work with creators, but they do it in different ways and tend to attract different kinds of clients.

Your decision usually comes down to reach, content style, category focus, and how hands-on you want to be in day-to-day campaign work.

What each agency is known for

On one side, you have Audiencly vs Mobile Media Lab being weighed up by brands that need social reach and creative storytelling. While both support influencer campaigns, they rose to prominence in different corners of the creator world.

What Audiencly is best known for

Audiencly is often associated with gaming and digital-first brands. Its roots are in YouTube, Twitch, and gaming creators, then expanding into broader social media campaigns.

You’ll frequently see them involved in campaigns for mobile games, PC games, esports, and tech products aiming to speak to young, online audiences.

What Mobile Media Lab is best known for

Mobile Media Lab made a name curating Instagram-focused campaigns, especially in lifestyle, travel, fashion, and photography. Visual storytelling, polished feeds, and high-end imagery are part of its brand identity.

They’ve worked with global consumer brands that want aspirational visuals rather than heavy product selling or deep-dive explanations.

Shared ground between the two

Both agencies help brands:

• Develop influencer campaign ideas
• Source and negotiate with creators
• Manage content deliverables and approvals
• Coordinate timelines and brand guidelines
• Report on campaign performance

The real difference is where they’re strongest and what kind of brand feels “at home” with each partner.

Inside Audiencly’s services and style

Audiencly positions itself as a full-service influencer and social marketing agency with strong ties to gaming, youth culture, and online communities.

Core services Audiencly typically offers

While exact services can evolve, brands usually lean on Audiencly for:

• Influencer strategy and campaign planning
• Creator research across YouTube, Twitch, TikTok, and Instagram
• Talent management for selected creators
• Execution of multi-market or global campaigns
• Paid amplification or performance support around creator content
• Ongoing social media support for gaming or app launches

Their background in gaming means they understand sponsorship formats like integrations, dedicated videos, live streams, and event coverage.

How Audiencly tends to run campaigns

Brands often come to Audiencly with a product or game launch window. The agency then builds a group of creators that match audience, geography, and platform mix.

Campaigns usually feature measurable deliverables: number of videos, streams, posts, or stories, along with tracking links or discount codes where needed.

Creator relationships and network

Audiencly grew by representing or closely partnering with gaming and entertainment creators. Over time, this expanded into fashion, lifestyle, and tech influencers.

Because of this, they often have direct lines to mid-sized and large creators, particularly in the gaming ecosystem, esports, and niche fandom communities.

Typical client fit for Audiencly

Brands that tend to align with Audiencly include:

• PC and console game publishers
• Mobile game and app companies
• Esports organizations and gaming hardware brands
• Tech and digital services aimed at younger audiences

If you want creators who can explain game mechanics, stream live gameplay, or create in-depth content, this agency style is often a natural match.

Inside Mobile Media Lab’s services and style

Mobile Media Lab is often seen as a specialist in visual-first campaigns, especially around Instagram and related formats such as Stories and Reels.

Core services Mobile Media Lab typically offers

In most public descriptions, the agency focuses on:

• Influencer casting for lifestyle, travel, and photography
• Creative direction across multi-creator campaigns
• Coordination of shoots and content production days
• Campaign management and content approvals
• Social content strategy around new product launches or brand refreshes

Some initiatives may also extend into brand-owned channels, using influencer content for ads and organic social feeds.

How Mobile Media Lab tends to run campaigns

Many projects involve a tightly curated group of creators, each selected for a strong visual style. You often see travel itineraries, product-in-use photography, and cinematic short-form videos.

The focus is usually on brand feel and aesthetics, not just hard conversions, though performance metrics still matter.

Creator relationships and network

Mobile Media Lab is associated with photographers, visual storytellers, and lifestyle influencers who have built strong Instagram communities.

This means campaigns often deliver striking imagery and consistent brand presence, especially for premium or design-led products.

Typical client fit for Mobile Media Lab

Brands that typically mesh well include:

• Travel and tourism boards
• Fashion and accessories brands
• Home, decor, and design-led products
• Food, beverage, and hospitality looking for aspirational content

If your main goal is to build a beautiful, consistent visual story, this style of agency can be a strong option.

How these agencies truly differ

Both teams deliver influencer campaigns, but they lean into different strengths. Understanding those differences helps you avoid a poor fit, even if both have good reputations.

Content style and platforms

One key split is how each agency tends to show up on social platforms:

• Audiencly: strong presence across YouTube and Twitch, with added reach on TikTok and Instagram.
• Mobile Media Lab: historically strongest on Instagram, plus related visual formats and sometimes blogs.

If you need long-form reviews, streams, or deep dives, the gaming-focused partner is more natural. For polished photography and short, aesthetic videos, the visual-first team fits better.

Audience and culture

Audiencly leans toward gamer, tech, and youth culture, where authenticity and personality matter more than perfection.

Mobile Media Lab focuses on lifestyle, travel, and design-minded consumers, where refinement and aspiration are key.

Campaign structure and feel

Campaigns around gaming often involve detailed scripts, key talking points, and explicit calls to action tied to launches or updates.

Visual storytelling work may feel more like co-creating a mood or narrative. Content briefs can focus heavily on locations, lighting, and brand color usage.

Pricing approach and ways of working

Neither agency sells off-the-shelf software plans. Instead, budgets are tied to creator fees, scope, and management workload.

How influencer agencies usually price

Most influencer-focused agencies price around:

• Number and size of creators involved
• Content formats and volume of deliverables
• Usage rights for paid ads and repurposing
• Markets and languages covered
• Duration of the relationship: one-off or ongoing retainer

Agencies will typically provide a custom quote after understanding your goals, timelines, and target regions.

What to expect when scoping budgets

Expect separate line items for influencer fees and agency management. Some brands negotiate flat fees for a set phase; others prefer ongoing retainers.

Visual-heavy or travel-heavy projects can cost more due to production and coordination, while gaming campaigns may prioritize high-reach creators and video editing.

Strengths and limitations of each option

Every agency has strengths, but also blind spots. Knowing both helps you choose with clear expectations.

Where Audiencly tends to shine

• Strong understanding of gaming and youth audiences
• Experience with YouTube and Twitch sponsorship formats
• Access to a wide range of gaming and entertainment creators
• Ability to run multi-country creator programs around launches

A common concern is whether this style of agency can stretch beyond gaming into more traditional consumer categories.

Potential limitations with Audiencly

• May feel gaming-centric for heritage or luxury brands
• Long-form, content-heavy campaigns can require larger budgets
• Not always the best fit if your main goal is high-end lifestyle imagery

Where Mobile Media Lab tends to shine

• Curated visual storytelling and strong aesthetic direction
• Deep roots in Instagram and visual-first formats
• Good fit for travel, fashion, and visually driven verticals
• Ability to coordinate beautiful shoots and multi-creator visuals

Many brands quietly worry whether beautiful content will also drive measurable business impact.

Potential limitations with Mobile Media Lab

• Heavier focus on Instagram than some emerging platforms
• Less natural fit for highly technical or gaming products
• Premium visual production can push budgets up quickly

Who each agency is best for

Your ideal agency depends on what you sell, where your customers spend time, and how you measure success.

When Audiencly is usually a strong match

• You’re launching or scaling a PC, console, or mobile game.
• Your product lives in tech, esports, or youth entertainment.
• You need streamers, YouTubers, or TikTok creators who can explain or demo products.
• You want campaigns that feel native to gaming and online culture.

When Mobile Media Lab is usually a strong match

• You’re selling lifestyle, travel, fashion, decor, or similar products.
• Instagram and visual storytelling are central to your marketing.
• You want highly curated, consistent imagery across many creators.
• You’re focused on brand elevation and perception as much as direct sales.

Questions to ask yourself before choosing

• Which platforms matter most for my audience right now?
• Do I need deep explanations or mainly aspirational visuals?
• Is my priority launch impact, long-term brand building, or both?
• How comfortable am I with higher budgets for complex production?

When a platform like Flinque can be better

Full-service agencies are not the only option. Some brands want more control and prefer to build in-house influencer programs.

Why some brands choose platforms

Platform-based tools such as Flinque let you discover creators, manage outreach, brief campaigns, and track results directly.

This appeals to teams that have internal staff, want faster testing cycles, and prefer not to commit to long agency retainers.

Situations where Flinque-style platforms make sense

• You already have marketing staff who can handle creator relationships.
• You want to work with many micro-influencers at lower individual fees.
• You’re testing multiple markets and offers and need agility.
• You’d like to centralize influencer data and learning across brands or regions.

You trade off some done-for-you service, but gain control, flexibility, and often more predictable software-style costs.

FAQs

Do these agencies only work with big brands?

Both agencies have worked with well-known brands, but they may also accept smaller or growing companies if there is enough budget and an interesting brief. It’s worth reaching out with clear goals and realistic budget ranges.

Can I run short tests before committing long term?

Many influencer agencies are open to pilot campaigns, especially if you might scale later. Short projects let both sides test fit, communication style, and results before signing longer retainers or multi-market scopes.

How long does it take to launch a campaign?

Typical timelines range from a few weeks to a couple of months, depending on creator availability, content complexity, and legal approvals. Travel or high-production campaigns usually require more lead time than simple product features.

Will I choose the influencers or will the agency?

Usually, the agency proposes a shortlist, and you approve or adjust. Some brands prefer tight control, while others lean on the agency’s judgment. It’s important to clarify how much say you want before signing an agreement.

Can I reuse influencer content in my own ads?

Yes, but only if usage rights are negotiated upfront. Agencies typically include content usage windows and channels in their contracts. Extended use or paid advertising rights often require higher fees and must be clearly documented.

Conclusion: choosing what fits your brand

When you strip away the buzzwords, you’re mainly choosing between different strengths, cultures, and creative styles.

If you need gaming-savvy creators who can showcase products in streams and long-form videos, a gaming-rooted agency often fits. If your brand lives on style, travel, or aesthetics, a visual storytelling specialist is usually better.

Consider your audience, platforms, internal resources, and appetite for hands-on involvement. Then speak openly with shortlisted partners about goals, budgets, and expectations so you can find a long-term match, not just a one-off project vendor.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.