Audiencly vs MG Empower

Why brands look at these influencer agencies side by side

When you start comparing Audiencly and MG Empower, you are usually asking one big question: which partner will actually move the needle for my brand through creators?

You are not just shopping for a service; you are choosing who will speak to customers on your behalf.

Both are known in global influencer marketing services, but they feel very different once you look at their focus, creator networks, and how they work day to day.

What each agency is known for

Both firms are influencer focused, but they built their reputations in slightly different corners of the market.

Understanding these roots makes it easier to see which one feels closer to what you need today.

What Audiencly tends to be associated with

Audiencly is widely linked with gaming, entertainment, and digital native brands, especially across YouTube, Twitch, and other social channels.

They often lean into performance oriented work, working with creators who can move installs, sign ups, or visible sales, not just likes.

The agency highlights structured campaign management, talent matchmaking, and long term brand–creator partnerships in online first worlds.

What MG Empower is usually known for

MG Empower is closely associated with global brand storytelling, strong presence in beauty, fashion, lifestyle, and cross border campaigns.

The agency has roots in Brazil but operates internationally, leaning into culture, community, and social content that fits premium and aspirational brands.

The work often connects influencer content with broader brand experiences, events, and creative strategy.

Inside Audiencly

Think of Audiencly as a partner built for digital brands wanting structured, trackable influencer work with a strong foothold in creator culture.

Services and offer

Audiencly presents itself as a full service influencer agency, often covering several pieces of the puzzle from planning to reporting.

• Influencer discovery and selection across major social platforms
• Campaign planning, briefs, and content concepts
• Contracting, negotiations, and legal basics with creators
• Campaign management, approvals, and reporting
• Long term ambassador and sponsorship programs

They also represent talent in some cases, which can make access to certain gaming or entertainment creators easier for brands.

How campaigns usually run at Audiencly

Campaigns with this team often start from clear performance goals: downloads, traffic, conversions, or sign ups.

You can expect structured briefs, set posting schedules, and a clear list of deliverables per creator.

There is usually a strong focus on matching brand offers with creators whose audiences have shown interest in similar products or genres.

Reporting typically tracks standard metrics like reach, views, clicks, and sometimes promo code or link performance, when available.

Creators and typical brand clients

Many of the creators this agency works with sit in gaming, tech, and entertainment niches, along with broader lifestyle influencers.

Brands that fit well often include:

• Gaming publishers and studios
• Apps, SaaS tools, and digital products
• Consumer electronics and gadgets
• Online first consumer brands selling worldwide

The tone of work tends to be energetic, creator led, and friendly to younger or highly online audiences.

Inside MG Empower

MG Empower feels more like a brand storytelling and community partner, especially attractive for premium and lifestyle oriented businesses.

Services and offer

While influencer work is core, MG Empower often presents itself as a broader digital and social brand partner.

• Influencer and creator collaborations across multiple regions
• Social media and content strategy to support campaigns
• Creative concepting and storytelling for launches
• Events, experiential activations, and live moments
• Sometimes additional digital marketing or brand consultancy support

The agency tends to engage at a higher strategic level, aligning creators with big brand moments and long term positioning.

How campaigns usually run at MG Empower

Work here often starts with brand narrative: who you are, what you stand for, and how that should feel online.

Campaigns may mix multiple creator tiers, from macro talent to niche voices, to reach both broad and highly engaged communities.

The agency might weave together influencer content, social channels, and real world events or experiences for launches.

Reporting still matters, but there is strong attention on brand lift, sentiment, and long term community building.

Creators and typical brand clients

The talent network leans into beauty, fashion, lifestyle, and culture, with heavy focus on visual platforms like Instagram and TikTok.

Brands that often fit include:

• Beauty and skincare labels
• Luxury and premium fashion
• Lifestyle and wellness brands
• Global consumer brands needing cross market impact

The typical tone is aspirational, polished, and aligned with cultural conversations across different regions.

How the two agencies really differ

On paper, both look similar: full service influencer partners working with global brands and creators.

In practice, their strengths pull in different directions, especially around market focus, culture, and how they measure success.

Focus and heritage

One side has deep roots in gaming and digital native products, while the other grew from lifestyle, beauty, and culture focused work.

This history shapes everything from the creators on their books to the style of campaigns they pitch.

Performance versus brand storytelling

Both care about results, but their default lens is different.

Audiencly tends to emphasize measurable performance like downloads, sign ups, or traffic spikes.

MG Empower tends to emphasize narrative, perception, and how your brand fits into culture over time.

Client experience and involvement

With a performance leaning agency, you may see more structured deliverable checklists and data focused recaps.

With a storytelling leaning partner, you may spend more time on brand workshops, creative concepts, and multi channel content plans.

Neither is right or wrong; the better fit depends on how you like to work and what your internal team can own.

Pricing style and how budgets work

Both agencies follow common influencer agency pricing patterns rather than fixed software style plans.

Expect custom quotes based on your needs, market, and creator mix.

How agencies like these usually charge

• Campaign management fees for planning and running work
• Creator fees based on audience size, demand, and deliverables
• Production costs for content beyond simple posts
• Additional charges for paid amplification or whitelisting
• Retainers for ongoing monthly support instead of one offs

Neither side publicly shares exact numbers for every brand, because rates vary widely across markets and talent.

What pushes costs up or down

Several factors can change your final budget significantly.

• Countries and regions you want to cover
• Platforms involved, such as TikTok, YouTube, or Instagram
• Type and number of creators per campaign
• Depth of strategy and creative work needed
• Complexity of content rights and usage periods

A performance leaning partner might push for more mid tier creators to drive numbers, while a storytelling partner may suggest fewer but higher impact voices.

Strengths and limitations

No agency is perfect for every situation; each has moments where it shines and others where it may feel less natural.

Where Audiencly tends to shine

• Campaigns tied to installs, sign ups, or product trials
• Brands in gaming, apps, or tech looking for creator credibility
• Scaling across many mid tier influencers at once
• Working with creators who understand online first communities

A common concern is whether a performance driven partner will still protect brand storytelling and long term positioning.

Potential gaps with Audiencly

• May feel less natural for highly traditional luxury campaigns
• Not always the first choice for deep cultural storytelling outside digital scenes
• Smaller brands might find large, multi creator campaigns overwhelming

Where MG Empower tends to shine

• Global launches needing consistent storytelling across markets
• Beauty, fashion, and lifestyle brands with strong visual identity
• Campaigns mixing influencers with events and experiential ideas
• Brands that value brand lift and sentiment tracking

Some marketers worry that a heavy focus on brand story may not always translate into clearly trackable sales.

Potential gaps with MG Empower

• May not be the quickest fit for highly niche gaming or tech products
• Might feel premium for very small budgets
• Creative depth can require more internal time and sign offs

Who each agency is best for

Instead of asking who is “better,” it helps to ask who is better for you at this moment.

When Audiencly is likely a good match

• You are a gaming, app, or tech brand wanting creators who “get” your audience.
• You want measurable impact like installs, sign ups, or traffic from campaigns.
• You are open to testing many creators and iterating quickly.
• Your tone can be playful, digital, and community driven.

When MG Empower fits better

• You operate in beauty, fashion, lifestyle, or premium consumer goods.
• You need cross market influencer work with strong cultural understanding.
• You want influencer content connected to social, events, and brand story.
• You value brand perception and long term positioning as much as direct sales.

When a platform like Flinque makes more sense

Full service agencies are not always the right move, especially if you have in house talent who can run day to day work.

This is where a platform option such as Flinque can act as a middle ground between doing everything manually and hiring a large team.

How a platform based approach differs

Rather than handing everything to an agency, you use software to find influencers, manage outreach, track campaigns, and measure results in one place.

You still control strategy and creator relationships, but you get structure, workflow, and data in a central hub.

When a platform may beat full service

• You have a small marketing team that wants to keep direct creator contact.
• You want to test many small campaigns without long contracts.
• Your budget suits software level spend better than agency retainers.
• You prefer to learn and build internal influencer knowledge over time.

A platform suits brands treating influencer work as an ongoing channel, not just one big launch every few years.

FAQs

Is either agency better for small budgets?

Both primarily serve brands with meaningful budgets, especially for multi creator or multi country work. Very early stage brands may find a platform or small boutique partner more suitable, then move to larger agencies once budgets and goals grow.

Can these agencies work with micro influencers?

Yes, both can activate micro creators, but they usually do so as part of larger programs. If your focus is only small influencers on a tight budget, a platform led or in house approach may give you more flexibility.

Do I need a long term contract with these agencies?

Most larger agencies prefer either multi month retainers or larger campaigns rather than one off posts. However, many will test a first project before agreeing to ongoing work, especially if future scope looks promising.

How long does it take to launch a campaign?

Timelines vary, but planning, talent selection, contracts, content creation, and approvals often take several weeks. For complex, multi market work, expect timelines of a few months from first briefing to full rollout.

Should I choose an agency or run influencer marketing in house?

If you lack time, creator connections, or campaign experience, an agency can shorten the learning curve. If you have a strong team and want direct control, managing in house with a platform may be more efficient and cost effective.

Conclusion

Choosing between these influencer agencies starts with clarity on your own needs, not their sales decks.

If you are a digital, gaming, or app led brand chasing clear performance metrics, Audiencly’s style may feel closer to home.

If you are building a premium, lifestyle, or global consumer brand and want deep storytelling across regions, MG Empower may be a better match.

Your budget and appetite for involvement matter too.

Larger budgets and limited internal time point toward full service partners, while moderate budgets and hands on teams may benefit from a platform like Flinque.

List your must haves, nice to haves, and real constraints before speaking with any partner, then ask direct questions about how they have solved problems like yours before.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.