Audiencly vs Incast

Why brands weigh up these influencer agencies

When brands look at Audiencly vs Incast, they are usually trying to choose the right influencer partner rather than just hunting for the lowest price. You want campaigns that actually move product, not just vanity metrics or pretty content.

Both companies work as influencer marketing agencies, not simple software tools. They help brands find creators, arrange deals, and run campaigns end to end. The challenge is deciding which team’s style, focus, and strengths are closest to what you need.

To make that easier, this page breaks down what each agency is known for, how they usually work, and who tends to get the best results with them.

The core idea behind global influencer campaigns

The primary theme here is global influencer agency services. Both teams help brands reach people through creators who already have attention and trust, but they do it with slightly different angles and regional strengths.

If you are selling across several countries, choosing an agency that understands those local cultures, languages, and platforms can be as important as follower counts or creative style.

What each agency is known for

From public information and general market perception, these agencies are usually associated with a few standout traits. None of this is definitive, but it reflects how many marketers talk about them.

How Audiencly is usually seen

Audiencly is frequently connected to gaming, tech, and youth focused brands. It is known for organizing sponsorships and long term creator partnerships, often with YouTubers, Twitch streamers, and social creators comfortable with brand deals.

They often highlight performance driven campaigns and structured processes that appeal to brands wanting clear deliverables and measurable outcomes.

How Incast is usually seen

Incast tends to be associated with broader consumer brands, entertainment, and lifestyle campaigns. They are often seen around Latin American markets and global social platforms like Instagram, TikTok, and YouTube.

They are positioned as a bridge between brands and large creator networks, sometimes leaning into big awareness moments and multi market activations.

Inside Audiencly’s services and style

Audiencly operates as a full service influencer marketing agency. That means you can hand off a big part of your planning and execution, instead of just renting software and doing everything yourself.

Services you can expect from Audiencly

Exact services may vary by client, but typical offerings include campaign planning and creator management around brand goals. The agency usually supports both one off pushes and longer collaborations.

• Influencer discovery and vetting across YouTube, Twitch, TikTok, and Instagram
• Campaign strategy tied to product launches, events, or seasonal pushes
• Contract negotiation, briefing, and coordination with creators
• Content review and brand safety checks
• Reporting around reach, engagement, and conversions where possible

How Audiencly tends to run campaigns

Brands typically start with a briefing phase, outlining target markets, products, and budgets. The agency then suggests creator lineups, formats, and timelines, often with examples from past work.

Execution may include sponsored videos, integrated segments, streaming placements, and social content sequences. They often favor measurable actions, like sign ups, downloads, or sales tracking with links or codes.

Creator relationships and culture fit

Audiencly is often mentioned in gaming and entertainment circles. That matters, because creators in those niches care deeply about community trust and authenticity.

Good agencies in this space will gently push brands away from heavy handed scripts and toward content that feels natural to viewers. That is usually how long term sponsorships perform best.

Typical clients that fit Audiencly

While you do not need to be in gaming to work with them, many clients tend to cluster around tech and youth driven categories.

• Video game publishers and developers releasing new titles or updates
• Gaming hardware and accessory brands
• Mobile apps, software, or online services targeting younger audiences
• Consumer brands trying to reach fans on Twitch and YouTube

Inside Incast’s services and style

Incast is similarly positioned as an influencer marketing agency, helping brands run larger campaigns across multiple regions and content formats. Their public case studies often emphasize reach and creator diversity.

Services you can expect from Incast

Specific offerings depend on scope, but most clients can expect help from planning through reporting. Services often cover several platforms at once.

• Talent sourcing and casting for different markets and languages
• Campaign concept development and creative alignment
• Negotiating deliverables and fees with selected creators
• Coordinating timelines, approvals, and publishing schedules
• Aggregated reporting on campaign impressions and engagement

How Incast tends to run campaigns

Incast often appears in discussions about cross market campaigns, especially where Latin American creators are important. They may build big awareness waves through many mid sized creators rather than only a few stars.

Execution may blend feed posts, Stories, TikTok videos, YouTube integrations, and sometimes offline elements tied to larger brand initiatives.

Creator relationships and cultural nuance

When a campaign spans multiple countries, cultural nuance becomes critical. Things like tone, humor, and local references can dramatically change how content performs.

Agencies like Incast often highlight their understanding of local creator communities and their ability to tap into talent beyond obvious celebrity names.

Typical clients that fit Incast

While they can work with many kinds of brands, public references often point toward broader consumer marketing rather than niche gaming alone.

• Consumer packaged goods brands chasing mass awareness
• Entertainment and streaming services wanting buzz across regions
• Fashion, beauty, and lifestyle brands targeting visual platforms
• Apps and services expanding into Latin American markets

How the two agencies really differ

On the surface, both companies offer influencer marketing and campaign management. The differences show up in emphasis, network depth, and the kinds of briefs they see most often.

Focus areas and typical verticals

Audiencly leans heavily into gaming and tech oriented audiences, which can be ideal if your core customers live on Twitch and YouTube. That experience helps them navigate sponsorship norms and community expectations.

Incast leans broader, frequently touching lifestyle, entertainment, and mass consumer campaigns. Their strength often lies in bigger scale collaborations across several countries.

Scale and structure of campaigns

If you imagine a product launch where 20 to 40 creators coordinate content over a few weeks, both agencies can handle the logistics. However, the flavor is different.

Audiencly may favor deeper brand integrations with recurring segments or ongoing series. Incast may prioritize large bursts of content that flood multiple social feeds simultaneously.

Regional strengths and reach

Publicly, Incast is often associated with strong connections in Latin America and Spanish or Portuguese speaking markets. That can be compelling for global brands expanding there.

Audiencly, meanwhile, is often referenced around European and global gaming communities, connecting brands with both niche and mainstream gaming creators.

Client experience and communication

Your day to day experience will depend on your account team. In general, full service agencies like these assign a dedicated contact or small team to manage your campaigns.

Some marketers prefer agencies that bring strong creative leadership. Others want process driven partners who emphasize tracking, reporting, and operational reliability.

Pricing approach and how you work together

Neither of these agencies publishes fixed price menus like a basic software tool. Costs will vary by market, campaign size, creator fees, and how much strategic support you need.

Common ways agencies charge brands

While each company has its own model, full service influencer agencies often use similar structures. Expect a mix of creator costs and agency fees.

• Custom quotes based on campaign scope and regions
• Creator fees for sponsored posts, videos, or streams
• Agency management fees for planning and coordination
• Retainer models for ongoing multi month work

What usually influences total cost

Several levers can push your budget up or down, regardless of which team you choose. Understanding these helps you ask better questions in early calls.

• Number of creators and platforms involved
• Follower size and fame level of talent
• Content formats, usage rights, and paid amplification
• Number of markets and languages covered
• Reporting depth and optimization efforts required

Engagement style and flexibility

If you run frequent influencer campaigns, a retainer may give you more consistency and sometimes better value over time. One off projects may carry higher relative fees but less commitment.

Both agencies usually expect a defined budget range before proposing detailed creator lists, since talent selection and deliverables depend heavily on spend.

Strengths and limitations of each option

No influencer agency is perfect for every brand. Looking at likely strengths and trade offs helps you decide which imperfections you are comfortable with.

Where Audiencly often shines

• Deep familiarity with gaming and tech focused campaigns
• Access to creators comfortable with branded integrations
• Experience with performance oriented sponsorships
• Ability to build recurring content with consistent talent

Brands sometimes worry that highly sponsored gaming channels may feel saturated, so authentic creative direction is crucial.

Where Incast often shines

• Strong ties to creators in Latin America and global markets
• Experience with large awareness driven campaigns
• Ability to run multi country, multi platform pushes
• Access to diverse talent across lifestyle and entertainment

Some brands fear big awareness campaigns can be hard to link directly to sales, making clear goals and measurement vital up front.

Potential limitations you should consider

• Full service agencies may be less flexible on very small budgets
• Approvals and layers can slow fast moving, reactive content
• Time zones and languages can impact communication speed
• You may depend heavily on their creator lists and processes

Many marketers quietly worry about losing direct relationships with creators when an agency handles everything.

Who each agency is best suited for

Your choice should come down to your products, markets, budget, and how closely you want to be involved in execution.

Brands that often fit Audiencly

• Gaming and esports brands wanting native feeling sponsorships
• Tech or software products targeting younger online audiences
• Companies prioritizing YouTube and Twitch as core channels
• Brands wanting performance linked sponsorships with trackable outcomes

Brands that often fit Incast

• Consumer brands expanding into or scaling within Latin America
• Entertainment, streaming, or media companies chasing buzz
• Fashion, beauty, and lifestyle brands leaning on Instagram and TikTok
• Global companies planning large, multi market influencer pushes

Questions to ask yourself before choosing

• Are you chasing sales, sign ups, or mostly awareness and brand lift?
• Do you care more about one or two hero creators, or many smaller partners?
• Which regions and languages matter most in the next year?
• How comfortable are you with longer term retainers versus project work?

When a platform alternative like Flinque makes sense

Not every brand needs a fully managed agency relationship. Some teams prefer to keep more control in house and use software to support them, rather than outsource everything.

How Flinque fits into the picture

Flinque is a platform based alternative that lets brands handle influencer discovery, outreach, and campaign tracking directly. Instead of paying full service retainers, you use tools to search, organize, and manage creators yourself.

This can work well for brands with internal marketing staff who are willing to handle negotiations, briefs, and day to day communication with influencers.

When a platform may beat a full service agency

• You have a smaller budget and want to stretch it across more creators
• Your team enjoys direct relationships with influencers
• You prefer testing many small experiments rather than a few big bets
• You want data and workflows but do not need heavy consulting

If you lack time, staff, or confidence in running campaigns alone, a full service agency like Audiencly or Incast may still be the safer choice.

FAQs

How do I choose between these two influencer agencies?

Start with markets, audience, and goals. If your focus is gaming or tech heavy campaigns, Audiencly may fit better. If you need broad consumer reach, especially in Latin America, Incast could be stronger. Then compare fit, responsiveness, and chemistry on intro calls.

Can small brands work with these agencies?

Some smaller brands can, but full service agencies usually prefer campaigns with meaningful budgets. If you are just starting or testing influencer marketing, a platform like Flinque or direct outreach to micro creators may be more realistic.

What should I include in my first brief?

Explain your product, target audience, budget range, key markets, and main goal, such as sales, sign ups, or awareness. Share timing, content preferences, and examples of past campaigns you liked. Clear information upfront helps agencies respond with relevant proposals.

How long does it take to launch a campaign?

Timelines vary, but many global influencer campaigns need four to eight weeks from kickoff to first content live. You need time for creator selection, contracts, concept approvals, production, and revisions. Faster timelines are possible, but usually limit complexity.

Can I work with my own creators through these agencies?

Often yes. Many agencies are open to including your existing creator relationships in their planning. They can help with coordination, contracts, or scaling alongside new talent. Clarify this expectation early so they can design a model that works.

Conclusion

Choosing between these two influencer agencies is less about which one is “better” and more about which one matches how your brand sells and where your audience lives online.

If gaming, streaming cultures, or tech savvy youth are core to your business, Audiencly’s experience there may be valuable. If you are chasing cross market consumer awareness, especially in Latin America, Incast’s regional strengths may stand out.

For teams who want external experts to design and run campaigns, a full service agency makes sense. For brands that prefer in house control and flexible budgets, a platform like Flinque can be a practical alternative.

Ultimately, speak with both agencies, share your goals and constraints honestly, and pay attention not just to their sales decks but to how clearly they explain trade offs, risks, and realistic outcomes.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.