Audiencly vs Hypertly

Why brands look at different influencer marketing agencies

When you weigh up Audiencly vs Hypertly, you are really asking one thing: which partner will turn creator buzz into sales and brand love without wasting budget or time.

Most marketers want clarity on services, day‑to‑day support, creator quality, and how each agency fits different goals.

This overview walks through how they typically work, who they suit best, and what to expect on budget and collaboration.

Influencer campaign agency overview

The primary topic here is influencer campaign agency choice, which comes down to how much help you want and what kind of creators you need.

Both agencies sit firmly in the full‑service camp, handling strategy, outreach, and campaign logistics in exchange for custom fees based on your brief.

Instead of giving you software to run everything yourself, they usually take the wheel and drive campaigns from planning to reporting.

What each agency is known for

Audiencly has built its name around gaming, entertainment, and youth‑focused digital brands, often leaning into YouTube and Twitch alongside social platforms.

They tend to mix performance goals with brand awareness, blending long‑term creator partnerships with one‑off pushes for launches and updates.

Hypertly is typically associated with lifestyle, fashion, beauty, and consumer brands that want polished social content across Instagram, TikTok, and similar channels.

They lean into aesthetic storytelling and short‑form video, aiming to match brands with creators who already live the look and feel of the product.

Inside Audiencly’s approach

This agency usually focuses on brands that speak to gamers, tech fans, and digitally native communities that hang out on streaming and video platforms.

They work with a large pool of gaming creators as well as mid‑tier and macro influencers across social networks where younger audiences spend time.

Services you can expect

While exact offerings vary by brief, you can typically expect a service mix covering the full journey from planning to debrief.

• Influencer research and shortlisting across gaming and social platforms
• Creative concepting and content angles for sponsored posts and streams
• Contracting, negotiation, and usage rights
• Campaign management and scheduling
• Reporting on reach, engagement, and tracked conversions

For gaming brands, this can extend into sponsorships of esports teams, event integration, or promotions tied to game launches and updates.

How campaigns are usually run

Campaigns often start with audience mapping: what games, channels, and creators your target customer already follows and trusts.

From there, they match you with creators whose content style fits your product, balancing reach with authenticity so the promotion feels natural.

You’ll usually see a mix of content types such as gameplay integrations, sponsored shout‑outs, tutorial videos, or social clips linked back to your offer.

Creator relationships and vetting

Because their roots are in gaming and digital culture, they tend to maintain direct relationships with streamers and video creators.

Vetting typically looks at audience demographics, average views, engagement patterns, and brand safety signals like past content and community behavior.

Top creators may have worked with them on multiple campaigns, which can help with smoother approvals and more realistic performance expectations.

Typical client fit

Brands that get the most from this agency share a few features in common.

• Gaming publishers and studios launching new titles or updates
• Hardware and peripheral brands targeting PC or console players
• Apps and digital products aimed at younger, mobile‑first audiences
• Consumer brands wanting a strong foothold in streaming communities

If your ideal customer spends evenings on Twitch or watching long‑form YouTube, this kind of partner tends to feel like a natural fit.

Inside Hypertly’s approach

Hypertly is more often linked to visually driven consumer brands that care about aesthetics, lifestyle storytelling, and day‑to‑day social presence.

Their work typically spans Instagram and TikTok, with some support across YouTube, Pinterest, or other visual channels where it makes sense.

Services you can expect

Services tend to mirror a full influencer marketing workflow but geared toward lifestyle and shopping behavior rather than gaming culture.

• Influencer discovery and curation with strong visual feeds
• Concept development for reels, stories, and photo content
• Gifting and seeding programs to spark organic posts
• Negotiation, brief creation, and content approvals
• Campaign tracking with basic sales and traffic insights where possible

Some campaigns also lean into whitelisting or boosting creator content through ads, extending reach beyond organic followers.

How campaigns are usually run

Most projects start with defining your ideal customer’s lifestyle: how they dress, where they shop, what they care about on social media.

From there, creators are chosen for alignment with that lifestyle, not just follower counts, to keep posts feeling like genuine recommendations.

Execution often involves coordinated posts, reels, and stories that highlight product benefits in realistic everyday settings.

Creator relationships and vetting

They typically maintain a roster of lifestyle, fashion, beauty, wellness, and home creators who shoot high‑quality content.

Vetting usually checks for content quality, engagement health, audience fit, and whether the creator already uses similar products.

Because many are repeat collaborators, your brand benefits from tried‑and‑tested communication flows and content standards.

Typical client fit

Brands that thrive with this kind of partner usually focus on the way products look, feel, and fit into daily life.

• Fashion and accessories labels targeting social‑first shoppers
• Beauty, skincare, and haircare brands driven by tutorials and reviews
• Wellness, fitness, and nutrition companies built on trust and routines
• Home decor, lifestyle, and DTC products that photograph well

If your best customers scroll Instagram or TikTok for outfit ideas, routines, or home inspiration, this direction fits naturally.

How the two agencies really differ

Although both are influencer marketing agencies, they speak slightly different languages when it comes to culture and platforms.

One leans deeper into gaming, streaming, and long‑form content, while the other tilts toward lifestyle, aesthetics, and short‑form video.

Audience and platform focus

The gaming‑heavy partner excels where audiences gather around titles, streamers, and communities, often on YouTube and Twitch.

The lifestyle‑oriented team is strongest where visual inspiration drives purchases, usually on Instagram, TikTok, and related channels.

Your choice should reflect where your buyer spends more time and what type of content they consume before making a purchase.

Content style and tone

Gaming campaigns usually feel energetic, fast‑paced, and focused on entertainment or competitive play, with direct links to downloads or trials.

Lifestyle campaigns lean into mood, aspiration, and routines, showing how products fit naturally into a creator’s day.

Both can drive sales, but the creative tone and viewer expectations are very different across these worlds.

Scale and depth of service

Both agencies offer end‑to‑end help, but the edges of their strengths differ.

The gaming‑centric side may shine with large, coordinated multi‑creator pushes around launches or seasonal events tied to specific titles.

The lifestyle‑focused side may be better at ongoing always‑on content, gifting programs, and seasonal style or product themes.

Pricing approach and how you work together

Neither agency sells simple off‑the‑shelf plans. Pricing is usually custom because no two influencer campaigns are exactly the same.

Instead, they look at your goals, preferred regions, platforms, and creator tiers before providing a range or proposal.

How agencies usually charge

While exact details differ, influencer agencies tend to use similar pricing structures built around campaign scope.

• Campaign management fees for strategy, coordination, and reporting
• Influencer fees covering content creation and posting
• Production or creative costs where extra work is needed
• Retainer models for brands running campaigns month after month

Some also mark up influencer rates slightly to cover negotiation and handling, which is common in the industry.

What influences total cost

Your total spend depends heavily on how ambitious you want the work to be.

• Number of creators and size of their audiences
• Required content formats, from static posts to complex video
• Regions, languages, or markets involved
• Timeline, especially if you need rush coordination
• Usage rights, whitelisting, or paid amplification

It’s wise to enter conversations with a realistic budget range, then ask how they would break it down into creators and content.

Strengths and limitations to keep in mind

Both agencies can do solid work, but each comes with specific strengths and trade‑offs depending on what you need most.

Where the gaming‑focused partner shines

• Deep familiarity with gaming culture, memes, and audience expectations
• Access to creators who influence purchase decisions around games and gear
• Comfort managing bigger launch pushes tied to release calendars
• Ability to integrate with esports or events when relevant

A common concern is whether non‑gaming brands will stand out or feel slightly out of place with such a focused network.

Where the lifestyle‑focused partner shines

• Strong eye for visual consistency and on‑brand aesthetics
• Experience with products that rely on look, feel, and daily use
• Comfort with ongoing gifting, seeding, and always‑on social storytelling
• Ability to support seasonal drops and limited collections

The main challenge can be standing out in crowded lifestyle categories unless your brand angle is very clear.

Potential limitations to watch for

• Custom agency work can feel slow for teams used to instant, self‑serve tools
• You may have less direct contact with creators, depending on the workflow
• Performance measurement can be imprecise if tracking links and codes are not planned carefully
• Campaigns require clear briefs to avoid rounds of creative rework

Understanding these trade‑offs upfront helps you set realistic timelines, approvals, and internal expectations.

Who each agency is best for

Thinking about “best” as “best fit for your situation” makes the choice much easier.

Best fit for gaming and digital brands

• Game publishers planning launches or major updates
• Hardware makers selling headsets, keyboards, or gaming PCs
• Apps, platforms, or tools with gamer or streamer user bases
• Brands happy to lean into gamer humor, culture, and streaming formats

If your roadmap revolves around releases, competitive play, or community events, a gaming‑heavy partner generally feels natural.

Best fit for lifestyle and consumer brands

• Fashion, beauty, and skincare brands aiming for social proof and tutorials
• Home, decor, and lifestyle labels focused on visual storytelling
• Health and wellness products backed by personal routines and trust
• DTC brands wanting a steady stream of creator content for social channels

If your success depends on how your product looks on camera or fits a lifestyle, a visually driven partner is often stronger.

Questions to ask yourself

• Where does my ideal customer spend more time: streams or lifestyle feeds?
• Do I need launch spikes, or consistent monthly content?
• How much control do I want over individual creator selection?
• Am I prepared with a clear brief, or do I need heavy strategic help?

Your answers to these questions often matter more than which agency has the bigger creator roster.

When a platform alternative makes more sense

For some brands, full‑service agencies feel heavy, especially if you have an in‑house team ready to manage creators directly.

This is where a platform like Flinque can be a better match than a traditional agency setup.

How Flinque fits into the picture

Flinque is designed as a platform, not an agency, letting brands discover influencers, manage outreach, and track campaigns in one place.

Instead of paying ongoing retainers, you typically invest time from your own team to handle strategy, briefs, and creator management.

This can be ideal if you want more control over selection and communication, and you already have people who can run day‑to‑day work.

When a platform is a better choice

• You have limited budget but plenty of internal time and energy
• You want to gradually test influencer marketing without big commitments
• You prefer to own creator relationships directly for the long term
• You’re comfortable learning best practices instead of outsourcing everything

If you’d rather build an in‑house capability than rely on an external team, a platform approach often scales more smoothly.

FAQs

How should I choose between these influencer agencies?

Start with your audience and goals. If your crowd is gamers or stream watchers, lean toward the agency with deeper gaming ties. If your product lives on Instagram and TikTok, the lifestyle‑centric option will likely feel more natural.

Can I work with both agencies at the same time?

Yes, some brands split work by region, product line, or campaign type. Just ensure roles are clearly defined to avoid creators receiving mixed messages or overlapping briefs from different partners.

Do these agencies guarantee sales results?

No reputable influencer agency can guarantee sales, because creator performance depends on many factors. They should, however, set clear expectations, use tracking links, and report transparently on what worked and what didn’t.

How long does it take to launch a campaign?

Timelines vary, but four to eight weeks from brief to first content is common. That window covers creator sourcing, contracts, content creation, approvals, and scheduling across multiple channels.

Should I ask for case studies before deciding?

Absolutely. Request examples from your industry, or at least from audiences and platforms similar to your own. Look for clear objectives, creator selection logic, and honest discussion of outcomes and learnings.

Conclusion

Choosing the right influencer marketing partner is less about a universal winner and more about matching strengths to your reality.

If your universe revolves around games, streams, and digital communities, a gaming‑centric agency is usually your best ally.

If your brand thrives on lifestyle aesthetics, routines, and social inspiration, a visually focused partner will likely serve you better.

Factor in your budget, how involved you want to be, and whether you prefer done‑for‑you execution or a platform like Flinque to manage things in‑house.

Once you know your audience, content style, and level of support required, the right choice becomes much clearer.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.