Audiencly vs HelloSociety

Why brands weigh up different influencer agencies

When you’re investing serious money into creator partnerships, choosing the right partner can make or break your results. Many brands end up comparing different influencer marketing agencies to understand who will actually move the needle, not just send screenshots and reports.

That’s usually where this matchup between Audiencly and HelloSociety comes in. Both support brands with influencer campaigns, but they come from different backgrounds, work with different kinds of creators, and tend to suit different client needs.

Before diving in, we’ll use “influencer agency services” as the main theme. The goal is to help you understand what each team really does, where they shine, and when you might want a more hands-on platform instead of a fully managed partner.

Table of Contents

• What each agency is known for
• Inside Audiencly’s style and services
• Inside HelloSociety’s style and services
• Key differences between the two agencies
• Pricing approach and ways of working
• Strengths and limitations you should know
• Who each agency is best for
• When a platform like Flinque can make more sense
• FAQs about choosing an influencer agency
• Conclusion: how to choose with confidence
• Disclaimer

What each agency is known for

Both agencies operate within influencer agency services, but their reputations have grown in slightly different directions. Understanding those roots helps you see if their experience lines up with your goals.

What Audiencly is typically known for

Audiencly is widely associated with gaming, esports, and entertainment influencers. The agency often partners brands with Twitch streamers, YouTubers, and gaming creators, while also handling campaigns on platforms like TikTok and Instagram.

They focus strongly on performance and reach, using creators who can spark strong engagement among passionate fan communities.

What HelloSociety is typically known for

HelloSociety began with a strong Pinterest and lifestyle focus and later became part of The New York Times Company. Over time, it has built a reputation around premium content, storytelling, and lifestyle aesthetics.

It often works with fashion, beauty, home, travel, and food creators who produce visually polished content for brand campaigns.

Inside Audiencly’s style and services

Audiencly positions itself as a full service influencer marketing partner, especially for brands wanting to tap into gaming and youth culture communities across multiple platforms.

Audiencly’s core services

Your exact package depends on your needs, but typical offerings include:

• Influencer matchmaking and casting across YouTube, Twitch, TikTok, Instagram, and more
• Campaign strategy and creative concepts tailored to gaming and entertainment audiences
• Influencer outreach, negotiation, and contract handling
• Campaign management, scheduling, and content approvals
• Reporting and performance analysis after each campaign

They often help brands plug into launches, seasonal pushes, or ongoing always on creator programs.

How Audiencly tends to run campaigns

With roots in gaming and esports, Audiencly’s campaigns often prioritize energy, live moments, and audience interaction. Think sponsored streams, live integrations, dedicated YouTube videos, and social teasers linked to key campaign beats.

They usually guide creators toward brand talking points while leaving room for humor and personality to keep content feeling natural.

Creator relationships and network style

Audiencly works with a wide mix of creators, from mid sized gaming influencers to larger entertainment personalities. Many have loyal, niche fanbases rather than broad, mainstream appeal.

The agency typically aims for ongoing relationships with creators, so they can bring the same faces back across multiple campaigns when that fits your brand.

Typical clients that fit Audiencly well

You’ll often see Audiencly partner with:

• Gaming publishers and developers promoting new titles or updates
• Esports organizations and tournament sponsors
• Hardware and peripheral brands such as headsets and keyboards
• Energy drink, snack, and lifestyle brands targeting younger audiences
• Apps, fintech, or tech services wanting to reach gamers and online communities

If your buyer spends hours on Twitch, Steam, or YouTube Gaming, this style of agency can be a natural fit.

Inside HelloSociety’s style and services

HelloSociety is known for polished content and brand storytelling, especially across lifestyle categories where aesthetics matter as much as reach.

HelloSociety’s core services

The agency typically focuses on influencer led creative with services like:

• Influencer selection across Instagram, Pinterest, TikTok, YouTube, and other visual platforms
• Campaign planning and creative direction centered on storytelling and mood
• Influencer contracting, usage rights, and content approvals
• Content production support and coordination for more complex shoots
• Reporting with an emphasis on brand lift and content performance

HelloSociety often helps brands create content that can live beyond influencer channels, such as repurposing into ads or brand feeds.

How HelloSociety tends to run campaigns

Campaigns usually focus on curated, visual narratives rather than high octane live moments. You might see recipe videos, home makeovers, fashion lookbooks, or travel diaries that weave your product into a lifestyle story.

The agency often emphasizes creative quality, on brand visuals, and alignment with broader brand campaigns or media plans.

Creator relationships and network style

HelloSociety historically grew from a community of lifestyle creators, especially those adept with photography, design, and visual storytelling. Many are strong at driving saves, shares, and long term brand perception, not just quick spikes in traffic.

Because it is linked to a major media company, some collaborations may tie into larger content or publishing initiatives.

Typical clients that fit HelloSociety well

You’ll commonly see this type of agency work with:

• Fashion and beauty brands focused on look and feel
• Home decor, furniture, and DIY brands needing polished imagery
• Food and beverage companies seeking recipe or hosting content
• Travel and hospitality brands highlighting destinations and experiences
• Retailers wanting shoppable lifestyle stories around collections

If your product wins when it is styled and photographed beautifully, lifestyle specialists can be a strong choice.

Key differences between the two agencies

On the surface, both are full service influencer partners. Look a little closer and you’ll notice distinct differences in focus, creator communities, and client experience.

Audience and culture focus

Audiencly leans into gaming, esports, and entertainment communities. Campaigns often revolve around launches, live moments, and community hype.

HelloSociety primarily works in lifestyle spaces where aesthetics and story are central. Campaigns might feel more like mini photo shoots or short films.

Content style and tone

Audiencly often produces energetic, personality driven content. You’ll see stream callouts, humorous integrations, and direct calls to action for downloads or signups.

HelloSociety’s content usually feels polished and aspirational, focusing on context and mood rather than overt selling.

Measurement mindset

Both agencies care about performance, but what that means can differ. Gaming centric work often stresses clicks, installs, and trackable conversions.

Lifestyle work may tilt more toward brand sentiment, engagement quality, saves, and how content can be reused in ads or email campaigns.

Client communication and creative control

Audiencly’s style tends to give creators room to speak naturally in their own voice, within clear campaign guidelines. This helps keep sponsored moments from feeling scripted.

HelloSociety puts more weight on visuals and messaging alignment. You might see more structured creative direction, shot lists, or brand style guidelines.

Pricing approach and engagement style

Neither agency sells simple SaaS style packages. Instead, they build proposals around your goals, timelines, and the level of support required.

How influencer agency pricing usually works

Most influencer marketing agencies follow similar building blocks when pricing:

• Campaign budget, including creator fees
• Agency management fees for planning and execution
• Possible retainers for ongoing partnerships over several months
• Extra costs for content licensing, usage rights, or whitelisting
• Optional add ons such as paid amplification, events, or production

Your quote will usually combine these into a single project or monthly cost.

What typically drives costs higher or lower

There are a few big levers that change your final budget with either partner.

• Number and tier of creators, for example nano, micro, macro, or celebrity
• Content volume and complexity, such as simple posts versus multi day shoots
• Length of campaign and number of markets or languages
• Depth of strategy, reporting, and testing you require
• How broad or long you want content usage rights to be

Expect a discovery call before you see any numbers, since both agencies prefer custom quotes.

Engagement style and workflow

You’ll usually work with an account manager or strategist as your main contact. They coordinate with internal teams for creator outreach, production timelines, and reporting.

Most brands share a briefing deck, product info, creative direction, and approval process. The agency then turns that into creator briefs and a detailed schedule.

Strengths and limitations you should know

Every influencer partner brings trade offs. Understanding them upfront helps you set expectations and choose the right partner for your stage and budget.

Where Audiencly often shines

• Deep understanding of gaming and esports audiences
• Access to creators who know how to entertain live and hold attention
• Comfort with performance oriented campaigns around launches or installs
• Ability to connect your brand with tight knit, niche online communities

For brands unfamiliar with gaming culture, this kind of guidance can prevent missteps that feel inauthentic to players.

Where Audiencly may feel limiting

• Less obvious fit for brands needing high fashion or luxury styling
• May lean more toward younger, digitally native audiences
• Campaigns can feel fast paced, which some teams find harder to manage internally

A common concern is whether a gaming focused agency can handle more traditional or family oriented segments gracefully.

Where HelloSociety often shines

• Strong lifestyle and aesthetic direction across visual platforms
• Access to creators skilled in photography, styling, and story driven content
• Good fit for brand building and long term perception shifts
• Potential alignment with broader media planning and storytelling

This can be especially helpful for brands whose internal teams are stretched thin on creative capacity.

Where HelloSociety may feel limiting

• Less inherent focus on gaming or hardcore entertainment niches
• Campaigns may lean toward brand equity rather than pure direct response
• Polished production can take longer and feel more structured

Some performance driven teams might wish for more aggressive testing across many smaller creators and formats.

Who each agency is best for

Think about your product, your buyer, and how you want people to experience your brand. That will guide you more than any generic ranking.

Brands that usually mesh well with Audiencly

• Game studios planning launches, DLC drops, or major updates
• PC and console accessory brands wanting authentic creator endorsements
• Consumer tech, fintech, or app products targeting young digital natives
• Brands comfortable with louder, meme friendly online culture
• Marketing teams measuring success through installs, signups, and traffic

If “community hype” and live viewer engagement are core goals, this style of partner generally works well.

Brands that usually mesh well with HelloSociety

• Fashion, beauty, and personal care brands with strong visual identities
• Home, decor, and lifestyle products best shown in aspirational settings
• Food and beverage brands relying on recipes, hosting, or dining moments
• Travel, hospitality, and experience based businesses
• Marketing teams focused on brand storytelling and content reuse

If you picture your content living across catalogs, social feeds, and ad campaigns, polished visuals become especially important.

When a platform like Flinque can make more sense

Full service agencies are powerful, but they are not the right fit for every brand or every campaign. Sometimes you just need more control and a lower management cost.

What a platform approach usually offers

Platform based options such as Flinque let you discover influencers, manage outreach, and run campaigns more directly. Instead of paying for full agency retainers, you pay platform fees and keep more work in house.

This can be appealing if you already have a marketing team comfortable with execution.

When a platform can be a better fit

• Early stage brands with limited budgets but plenty of internal hustle
• Teams that prefer testing many smaller partnerships continuously
• Brands wanting to build direct, long term relationships with creators
• Companies already experienced in influencer briefings and approvals

If you value experimentation and hands on control more than white glove service, a platform can stretch your budget further.

FAQs about choosing an influencer agency

How do I know which agency style is right for my brand?

Start with your buyer and your goals. If your audience lives on Twitch and YouTube, choose a gaming centric partner. If they care about aesthetics and lifestyle, pick a team that excels at visual storytelling and polished content.

Can I work with both agencies for different campaigns?

Yes, many larger brands use multiple partners. You might use one agency for gaming launches and another for lifestyle content. The key is clear scopes, communication, and avoiding overlapping creator outreach that confuses talent.

What should I ask on the first discovery call?

Ask about similar campaigns they have run, how they pick creators, what reporting looks like, and how they handle approvals. Also ask how they measure success and what typical timelines are from briefing to launch.

Do I need a big budget to work with an influencer agency?

You do not always need a huge budget, but agencies usually work best with meaningful campaign or quarterly spend. Very small budgets can be hard to manage through a full service model, where fees quickly eat into creator spend.

When is a self service platform better than an agency?

If you want to run many small tests, keep close control, or build internal expertise, a platform can be better value. Agencies are ideal when you want strategy, creative guidance, and heavy lifting done for you.

Conclusion: how to choose with confidence

Influencer agency services are not one size fits all. Your ideal partner depends on audience, creative style, goals, and how much support you need.

For gaming, esports, and high energy online communities, a gaming centric agency is often strongest. For lifestyle, fashion, home, and travel, a visually driven partner usually makes more sense.

Balance that with your budget and bandwidth. If you want a fully managed experience and strategic guidance, lean toward a full service agency. If you prefer hands on control and experimentation, a platform such as Flinque might be the better place to start.

Whichever route you take, be clear about your goals, approvals, and success metrics from day one. That clarity will do more for results than any single agency name.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.