Audiencly vs Disrupt

Why brands look at global influencer agencies

When brands compare influencer agencies like Audiencly and Disrupt, they are usually trying to answer a simple question: who will actually move the needle on sales and brand awareness without wasting budget or time?

Both work in influencer marketing, but they show up differently for gaming studios, consumer brands, and fast growing startups.

Before choosing anyone, you need clarity on services, campaign style, pricing expectations, and what day to day collaboration really feels like.

Table of Contents

• What global influencer campaigns really mean
• What these agencies are known for
• Inside Audiencly’s services and style
• Inside Disrupt’s services and style
• How the two agencies feel different
• Pricing approach and how work is scoped
• Strengths and limitations on both sides
• Who each agency is best for
• When a platform like Flinque can be better
• FAQs
• Conclusion
• Disclaimer

What global influencer campaigns really mean

The primary keyword here is global influencer campaigns. When agencies use that phrase, they usually mean multi country work, cross platform content, and creators speaking different languages, all pulled into one coordinated launch or always on program.

This often involves YouTube, TikTok, Instagram, and sometimes Twitch, with local adaptation rather than one generic message.

What these agencies are known for

Audiencly is commonly associated with gaming, entertainment, and youth focused brands. It built early credibility working with YouTubers, streamers, and creators who speak to gamers and digital natives.

The team leans into full service support: creator sourcing, negotiation, creative briefs, and reporting that makes sense to non specialists.

Disrupt is often linked to bold, attention grabbing social campaigns. It is positioned as a creative first agency that uses influencers alongside social media, content production, and wider digital activities to get measurable brand lift.

Instead of only matching brands with creators, Disrupt usually tries to design a broader social idea that creators can join and amplify.

Inside Audiencly’s services and style

Audiencly presents itself as a global influencer and social media agency with strong roots in the gaming and entertainment space, but it also works with consumer brands beyond that niche.

Core services you can expect

Typical services revolve around end to end campaign support that takes pressure off in house teams and founders.

• Influencer discovery and vetting across YouTube, TikTok, Instagram, Twitch
• Campaign strategy tied to launch dates or ongoing growth goals
• Contracting, negotiation, and usage rights management
• Creative guidance and briefing for creators
• Reporting and analytics after each wave
• Sometimes paid social amplification using creator content

Because of its background, Audiencly often has strong relationships with creators in gaming, esports, and lifestyle niches that overlap with that audience.

How campaigns usually run

Campaigns typically start with brand discovery: understanding your product, target groups, key regions, and must have platforms. From there, the team suggests creator mixes and creative angles.

You might see a mix of large “hero” creators and smaller niche voices. The goal is usually awareness with a clear call to action, like installs, signups, or sales.

Timelines are coordinated around your launches. For example, a mobile game release may involve teaser content, launch day videos, and follow up streams over several weeks.

Creator relationships and communication

Because the agency has long standing ties in gaming circles, it often acts as the bridge between brands and talent who care deeply about their audience’s trust.

The team usually handles outreach, negotiation, and day to day communication, so you are not buried in creator DMs or email chains.

Brands typically review shortlists and content drafts where possible, while the agency helps protect creator authenticity so the content does not feel like an awkward ad.

Typical client fit

• Game publishers and developers launching PC, console, and mobile titles
• Consumer apps and tech products targeting Gen Z and young millennials
• Lifestyle and fashion brands aiming at digitally native audiences
• Brands that want international reach, especially across Europe and North America

Audiencly is often a good match for companies comfortable letting specialists handle most of the operational work while they focus on product and higher level marketing strategy.

Inside Disrupt’s services and style

Disrupt positions itself as a creative social and influencer agency focused on bold content and measurable outcomes. It tends to attract brands that want to stand out in cluttered feeds, especially in the UK and Europe.

Core services you can expect

While details can shift over time, Disrupt usually offers a blend of influencer and wider social services.

• Influencer strategy and creator selection
• Social creative concepts and campaign ideas
• Content production and editing for social channels
• Always on influencer partnerships, not just one offs
• Paid social support using creator content
• Performance tracking and post campaign analysis

The team often brings together multiple creators into one cohesive social idea rather than isolated sponsorships.

How campaigns usually run

Work typically starts with a central creative concept. For example, a challenge, social stunt, or storytelling theme that fits your brand and platform culture.

Creators are then matched to that idea based on their audience, tone, and willingness to experiment. The agency coordinates shoots, edits content, and aligns publishing schedules across channels.

Campaigns are usually built to generate conversation and shareable moments, not just single sponsored posts.

Creator relationships and communication

Disrupt often leans into creators who enjoy higher energy, trend driven content. TikTok, Instagram Reels, and short video formats commonly sit at the center of the work.

The agency manages relationships, contracts, and logistics, while keeping your team involved in key approvals and brand safety checks.

Because concepts can be bold, there is usually careful alignment on what is “on brand” versus too risky before anything goes live.

Typical client fit

• Consumer brands wanting high visibility social stunts or challenges
• Startups and scaleups that need awareness spikes in key markets
• Marketers who value strong creative ideas as much as reach
• Teams looking for integrated social and influencer support, not siloed work

Disrupt tends to suit companies ready to lean into creative risks and fast moving social trends, especially on visual and short form platforms.

How the two agencies feel different

Although both operate in influencer marketing, the experience of working with each can feel quite different depending on your goals and sector.

Focus and heritage

Audiencly’s heritage in gaming and entertainment shows up in its creator network and understanding of that audience. If your product is naturally aligned with gamer culture, that depth can be powerful.

Disrupt’s background is more rooted in social creative and brand campaigns. It often thinks like a social first creative shop that happens to use influencers as a core channel.

Campaign style

Audiencly campaigns often feel like orchestrated collaborations with creators who already talk about your niche. The storytelling leans into product features, gameplay, or practical use cases.

Disrupt work tends to feel more like social “moments” built around a concept, challenge, or visual hook designed to turn heads in fast moving feeds.

Geography and scale

Both agencies talk about global reach, but their strongest pockets and creator relationships may differ. Audiencly’s network is often highlighted in gaming heavy markets across Europe and beyond.

Disrupt frequently emphasizes the UK and European markets, with campaigns that tap into local culture and social trends in those regions.

Client experience

With Audiencly, many brands experience a structured, end to end path focused heavily on creator matchmaking and campaign performance around specific launches.

With Disrupt, brands often experience a more concept led engagement, where the idea comes first and influencers are cast to bring that idea to life.

Pricing approach and how work is scoped

Neither agency sells simple SaaS plans. Pricing is shaped by campaign scope, creator fees, and how much strategic and creative work your brand needs.

Common pricing elements

• Campaign strategy and planning time
• Creator fees based on audience size and deliverables
• Content production and editing where needed
• Paid social budgets to boost creator content
• Agency management fees or retainers

Smaller test campaigns might involve a limited creator mix and shorter timelines, while always on programs or multi country work require larger budgets.

How brands usually pay

Most engagements follow one of two models: project based work for specific launches, or ongoing retainers that cover strategy, creator relationships, and continuous reporting.

In both cases, you will typically receive a custom quote after sharing your goals, target regions, and rough budget expectations.

Creator costs often represent a significant portion of the total, especially when working with large YouTubers or top tier TikTok talent.

Strengths and limitations on both sides

No agency is perfect for everyone. Your best choice depends on brand stage, market, and how you like to collaborate.

Where Audiencly tends to shine

• Deep understanding of gaming and adjacent youth culture
• Strong relationships with streamers and video creators
• Comfortable handling technical products like games and apps
• Useful for brands wanting global reach among digital natives

Audiencly can be particularly effective when your success depends on credible voices in gaming or tech friendly communities.

Where Audiencly may feel limiting

• Less natural fit for traditional, slower moving categories
• Heavily gaming focused work may not suit every brand image
• Brands wanting only light touch advisory work may feel over served

A common concern is whether a gaming centric network can truly understand more traditional or premium brand positioning.

Where Disrupt tends to shine

• Creative social concepts designed for sharing
• Strong alignment with brands wanting bold, trend driven ideas
• Integrated view across social, content, and influencers
• Good for brands targeting younger audiences in the UK and Europe

Disrupt often works best when you want a big social moment rather than quiet, utility focused sponsorships.

Where Disrupt may feel limiting

• Risk averse brands may be nervous about bolder concepts
• Not always the first choice for deep niche gaming communities
• May feel like too much creative muscle for very small tests

Some marketers worry that chasing social buzz could distract from more direct performance, so you need clear success metrics from the start.

Who each agency is best for

Thinking through fit by brand type often makes the decision clearer.

When Audiencly is usually the better fit

• Game studios seeking launch campaigns with streamers and YouTubers
• Apps and tools targeting gamers, creators, or tech savvy users
• Brands wanting structured, end to end support across multiple regions
• Teams with limited internal influencer expertise or time

If your product lives naturally in online entertainment culture, this route can feel very intuitive.

When Disrupt is usually the better fit

• Consumer brands wanting a standout social idea backed by creators
• Startups chasing rapid awareness in key markets
• Companies ready to lean into daring, shareable content
• Marketing teams that value creative workshops and collaboration

If you imagine your campaign as a social moment people talk about, not just a series of #ad posts, this style can be aligned with your vision.

When a platform like Flinque can be better

Not every brand needs a full service agency. Some teams prefer to keep control in house while using software to handle the heavy lifting.

Flinque is an example of a platform based alternative where you can discover influencers, manage outreach, and track campaigns yourself.

This can make sense when you have marketing staff who are comfortable talking to creators, but you still need tools to organize data, performance, and communication in one place.

It can also suit brands that run many smaller campaigns across the year, where ongoing retainers may feel too expensive or rigid.

However, a platform will not replace agency level creative thinking or deep campaign management. You are trading cost savings for more hands on work from your own team.

FAQs

How do I choose between these two influencer agencies?

Start with your goals, audience, and risk tolerance. If you need gaming depth and structured launches, one option may suit you. If you want bold social ideas and standout content, the other may fit better. Ask each for tailored proposals.

Can smaller brands work with these agencies?

Yes, but budget expectations matter. Both usually work with campaign or retainer based pricing. If your budget is very limited, consider a small pilot scope or a platform based solution where you manage more work internally.

Do these agencies guarantee sales or installs?

No reputable agency can guarantee specific sales, installs, or revenue. They focus on delivering reach, engagement, and measurable actions where possible. Clear tracking and realistic KPIs help you understand true performance.

How long does it take to launch a campaign?

Timelines vary. Simple campaigns can launch within a few weeks if creators are available. Larger, multi country programs or complex concepts may take several months from brief to execution. Build in extra time for approvals and creator schedules.

Should I work with an agency or go directly to influencers?

Direct outreach can work for very small budgets or early experiments, but it is time intensive. Agencies add strategy, quality control, and scale. The right path depends on your resources, experience, and how fast you need to move.

Conclusion

Choosing between these agencies is less about which is “better” and more about which fits your brand’s world, targets, and comfort level with creative risk.

If your product thrives in gaming and youth culture, a partner deeply rooted in that space can unlock powerful collaborations.

If you need bold social ideas that get people talking in your key markets, a creative led shop may be more aligned with your goals and internal culture.

Consider your budget, internal bandwidth, and where your audience actually spends time online. Talk to both sides, review case studies, and push for clear expectations around results, reporting, and collaboration style.

And if you prefer to stay hands on, explore platform based options, knowing you will need to invest more of your team’s time but may gain flexibility and closer control.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.