Audiencly vs August United

Why brands weigh different influencer agencies

When you’re investing real money in influencer campaigns, choosing the right partner matters. Many brands end up comparing global influencer agencies like Audiencly and August United, trying to figure out which one fits their goals, budget, and internal team structure.

The primary focus for most marketers is simple: who will help turn creator partnerships into predictable, measurable business results without creating chaos behind the scenes.

Table of Contents

• What global influencer agency support means
• What each agency is known for
• Inside Audiencly’s way of working
• Inside August United’s way of working
• How these two agencies really differ
• Pricing and how engagements are set up
• Strengths and limitations to keep in mind
• Who each agency is best for
• When a platform like Flinque may fit better
• FAQs
• Conclusion
• Disclaimer

What global influencer agency support means

The shortened primary search phrase here is global influencer agency services. That’s what most brands are really exploring when they look into these two partners.

Both agencies focus on matching brands with creators, designing campaigns, and handling the messy middle work: negotiations, briefs, approvals, tracking, and reporting across multiple platforms.

Before choosing, you’ll want clarity on three things: how they tell your story, how they manage creators, and how they show results in a way your leadership actually understands.

What each agency is known for

Both agencies live in the same overall space, but they have different reputations, strengths, and focus areas.

How Audiencly is usually described

This shop is often associated with gaming, entertainment, and youth-focused brands. It has roots in connecting game publishers and digital-first companies with content creators, especially on YouTube, Twitch, and similar channels.

Over time, its scope has broadened into wider consumer categories, but it still keeps a strong connection to creators who speak to younger, highly online audiences.

How August United is usually described

August United is typically linked with more traditional consumer brands and integrated marketing. It’s often seen as part of larger brand storytelling efforts rather than only one-off influencer pushes.

The team leans into longer-term creator relationships, brand advocacy, and campaigns that fit into broader advertising, not just one channel at a time.

Inside Audiencly’s way of working

While you should always confirm directly with the agency, several themes tend to come up when marketers talk about working with this type of partner.

Services you can usually expect

Audiencly-style agencies typically focus on:

• Influencer discovery and recommendations
• Negotiation and contracting with talent
• Campaign concept support and content planning
• Multi-channel creator coordination
• Reporting on reach, engagement, and basic ROI signals

The emphasis is often on performance, reach, and the ability to tap into specific creator communities that already understand gaming and digital culture.

Approach to influencer campaigns

The campaign style here often blends brand talking points with creator freedom. Rather than rigid scripts, creators are encouraged to shape the message in their own voice.

This is especially important in categories where audiences are skeptical of polished advertising and expect honest gameplay, reviews, or live content.

Relationships with creators

These networks are often built around mid-tier and top-tier creators, many with strong followings in gaming, tech, and entertainment. The agency’s relationships can help you reach talent that might ignore one-off outreach from new brands.

Because of that, turnaround times for sourcing talent can be shorter, especially when working within familiar verticals.

Typical client fit

Brands that tend to align well with this style include:

• Game publishers and gaming hardware companies
• Streaming services and entertainment platforms
• Direct-to-consumer tech gadgets and apps
• Youth and pop-culture brands wanting strong presence on YouTube or Twitch

Marketers who value speed, creator authenticity, and deep familiarity with online culture often feel comfortable with this approach.

Inside August United’s way of working

August United positions its work closer to brand storytelling, brand advocacy, and integrated campaigns that align with a company’s broader marketing plan.

Services you can usually expect

Common service areas include:

• Influencer strategy aligned with wider brand plans
• Creator casting for specific demographics and psychographics
• Content planning tied to product launches or seasonal pushes
• Always-on ambassador programs
• Measurement frameworks tailored to brand objectives

The goal often goes beyond quick spikes in reach and leans into long-term brand lift and loyalty.

Approach to influencer campaigns

The campaigns typically feature more structured creative platforms and storylines that carry across channels. Influencers act as key voices inside a larger narrative rather than isolated content bursts.

This can look like multi-month programs where creators tell evolving stories about how they use a product over time.

Relationships with creators

You’ll often see partnerships that feel more like brand ambassadorships than one-off posts. The agency tends to nurture creators who are willing to commit to long-term collaborations.

That can be powerful for categories where trust and repeated exposure matter more than quick viral hits.

Typical client fit

Brands that often click with this style include:

• Established consumer brands in CPG, food, and retail
• Household-name services looking to refresh their image
• Companies wanting influencer work tied tightly to TV, digital, and PR
• Teams with leadership focused on long-term brand equity

Marketing leaders who report into brand, media, or integrated marketing often feel aligned with this approach.

How these two agencies really differ

At a high level, both partners help you run influencer campaigns. The real differences show up in tone, culture fit, and how they define success.

Focus and category strengths

One tends to lean toward fast-moving digital culture, especially gaming and youth audiences. The other often leans into broader consumer storytelling and long-term brand advocacy.

If you sell a game or streaming product, you may value deep creator relationships in those specific arenas. If you’re a large consumer brand, integrated stories may matter more.

Campaign structure and flexibility

Some programs are built around shorter cycles, creator flexibility, and channel-specific creative. Others may be designed as multi-month or multi-quarter efforts with stronger ties to your media calendar.

Think about whether your internal stakeholders want quick tests or fully integrated, highly produced programs.

Measurement and reporting style

Both will report on views, engagement, and conversions where possible. Differences often appear in how reports are packaged and what they emphasize.

Performance-focused teams may prefer simple dashboards and tactical insights. Brand-focused leaders may want narrative reporting tied to awareness and sentiment shifts.

Pricing and how engagements are set up

Neither agency sells like a software company. Instead, they typically structure pricing around scope, creator fees, and ongoing management needs.

What usually drives cost

• Number and tier of influencers you want to activate
• Markets and languages you plan to reach
• Campaign length and complexity
• Volume of content and usage rights
• Level of strategic support and reporting depth

Each of these factors can move budgets up or down significantly, especially talent fees and content licensing.

Engagement styles you might see

Common structures include:

• Single-campaign projects with defined start and end dates
• Quarterly or annual retainers for ongoing programs
• Pilot campaigns to test channels or audiences

In most cases, you’ll receive a custom proposal that outlines influencer costs, agency fees, and production or paid media support.

Strengths and limitations to keep in mind

Every influencer partner has pros and cons. The key is matching them to your priorities rather than chasing a perfect solution.

Where these agencies tend to shine

• Access to vetted creators you likely can’t reach alone
• Time saved on outreach, negotiation, and content approvals
• Experience handling brand safety and compliance issues
• Better odds of consistent performance across many creators

For busy marketing teams, these advantages can free up focus for strategy and internal alignment.

Common limitations to be aware of

• Custom agency work can be expensive for very small budgets
• Turnaround times involve multiple layers of approvals
• You may feel one step removed from direct creator relationships
• Not every agency is equally strong in every industry or region

A frequent concern from brands is whether they’ll get enough transparency into fees, creator selection, and what’s driving results.

Who each agency is best for

Instead of asking which name is “better,” it’s smarter to ask which one is better for your current stage, category, and team structure.

When a gaming and digital-first partner fits best

• You sell games, apps, or entertainment products
• Your main channels are YouTube, Twitch, and social video
• You want creators with deep credibility in online culture
• Your team is comfortable with informal, creator-driven content

This style suits brands chasing younger audiences that live on streaming platforms and watch content rather than traditional ads.

When a brand storytelling partner fits best

• You manage an established consumer brand with strict guidelines
• You want influencer work tied to TV, paid media, or retail pushes
• Your leadership asks for brand equity and advocacy, not just reach
• You value multi-month ambassador programs over one-off bursts

This approach suits companies that see creators as long-term brand voices rather than short-term promotional channels.

When a platform like Flinque may fit better

Some teams decide that a full agency model isn’t the right fit, especially if they want more direct control over creator relationships or need to stretch lean budgets.

Why some brands consider platform-based options

Flinque is an example of a platform that helps brands discover influencers, manage outreach, and run campaigns without committing to ongoing agency retainers.

Instead of handing everything over, your team can control creator selection, briefing, and tracking while using software features to reduce manual work.

When a platform can make more sense

• You have in-house marketers who enjoy hands-on campaign work
• Your budget is tight, but you still want structured workflows
• You want to build direct, long-term relationships with creators
• You test many smaller campaigns and prefer flexibility

In this model, you trade some done-for-you convenience for more control and typically lower ongoing management costs.

FAQs

How do I choose between these influencer agencies?

Start with your goals, category, and budget. If you need deep gaming or digital culture reach, one path may stand out. If you want integrated brand storytelling and long-term advocacy, the other likely fits better. Ask each for tailored case studies.

Are these agencies suitable for small businesses?

They usually focus on mid-sized to large brands with meaningful media budgets. Smaller companies might still work with them on pilots, but should be prepared for custom pricing that may exceed early-stage expectations.

Can I run campaigns in multiple countries?

Both agencies tend to support multi-market activations, especially for brands with international reach. Ask about specific regions, language capabilities, and local creator access to confirm they can cover your target markets properly.

How long does it take to launch a campaign?

Timeline depends on scope, creator tier, and approvals. Expect several weeks from brief to launch, sometimes longer for complex, multi-market work. Build in extra time for contract negotiations, content reviews, and brand safety checks.

What should I prepare before contacting an agency?

Have a clear budget range, target audience, key markets, primary objectives, timelines, and any non-negotiable brand rules. Sharing sample content you like and internal success metrics will also help them design a realistic, tailored proposal.

Conclusion

The best influencer partner is the one that fits your category, culture, and expectations around speed, control, and reporting. Neither option is universally better; they simply serve different types of brands and ways of working.

If you want deep help, a full-service agency can be a strong choice. If you prefer more hands-on control and lighter fees, a platform model may suit you better.

Start by writing down your top three must-haves, your acceptable budget range, and how involved your team wants to be. Use those answers to shape conversations with any potential partner.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.