ARCH vs Zorka Agency

Why brands weigh up these two influencer partners

When brands look at ARCH and Zorka Agency, they are usually trying to pick the right partner to grow sales and brand visibility through creators. Both work in influencer marketing, but they feel different in style, focus, and typical client profile.

You might be wondering which team will better understand your product, your growth targets, and how much support you actually need. That’s where a clear look at each agency’s style becomes helpful.

What each agency is known for

The primary keyword for this page is influencer agency comparison, and that really captures what you are trying to do: understand how two different service teams approach the same channel.

Both ARCH and Zorka Agency focus on matching brands with social creators, managing campaigns across Instagram, TikTok, YouTube, and other channels. They typically combine creative planning, creator sourcing, and performance tracking.

From public information, Zorka Agency is often associated with performance-focused campaigns, especially for apps, games, and digital products. They are visible in user acquisition work, especially in Europe and emerging markets.

ARCH tends to be recognized for more brand-focused collaborations, polished creative, and partnerships that feel closer to classic brand campaigns, though still run through creators instead of traditional advertising.

ARCH for influencer marketing

ARCH positions itself as a creative partner that happens to use influencers as the main media channel. The emphasis leans toward storytelling, style, and audience fit rather than pure performance numbers.

Core services and campaign types

Based on public descriptions, ARCH usually offers services such as:

• Influencer strategy and campaign planning
• Creator discovery and vetting
• Creative concepts and content direction
• Negotiation, contracts, and coordination
• Campaign reporting and brand insight

They often work on launches, seasonal pushes, and longer brand-building efforts rather than only fast, short-term experiments.

How ARCH tends to run campaigns

ARCH typically builds a narrative first, then finds creators who can tell that story in a native way. The process feels closer to planning a photoshoot or brand film, but executed by many creators in parallel.

Approvals and creative direction often run through a structured process, which can be reassuring for brands with strict guidelines or legal needs. It can also take a bit more time and back-and-forth.

Creator relationships and talent style

ARCH is often drawn to creators with strong aesthetics, clear personal brands, and high-quality content. Think of fashion, lifestyle, design, beauty, or premium consumer products.

They may also work with niche experts, but there is usually a strong emphasis on how the content looks and how it fits into your wider brand identity.

Typical client fit for ARCH

ARCH tends to suit brands that care deeply about how they show up visually and emotionally. Common fits include:

• Premium consumer brands across beauty, fashion, and lifestyle
• Design-led products such as furniture, decor, or accessories
• Brands entering new markets that want a strong first impression
• Teams that want agency-led creative and less internal execution work

If you want influencer content that could almost double as brand photography or ad creative, ARCH may feel natural to you.

Zorka Agency for influencer marketing

Zorka Agency is widely talked about for performance marketing through influencers. You will often see them connected with mobile apps, games, fintech products, and subscription services.

Core services and campaign types

Zorka typically offers a broader mix of user acquisition and influencer services, including:

• Influencer and creator campaigns on YouTube, TikTok, and Twitch
• Performance-driven content for app installs and signups
• Media buying to amplify creator content
• Tracking and optimization toward specific growth metrics
• Multi-market campaign management

They are often involved when a brand needs measurable growth, such as installs, in-app events, or new user registrations.

How Zorka Agency tends to run campaigns

Zorka usually starts from the performance goal. The team then maps which creators, formats, and platforms can realistically hit those numbers within a certain budget.

Testing is a big part of the approach. Content angles, creator mixes, and calls to action are often adjusted over time based on results.

Creator relationships and talent style

Creators working with Zorka Agency are often strong at direct response style content. They are comfortable guiding audiences to download, sign up, or try an offer in a clear way.

Platforms like YouTube and TikTok feature heavily, particularly where long-form or mid-form content allows deeper app walkthroughs or game showcases.

Typical client fit for Zorka Agency

Common brand types that work with Zorka include:

• Mobile gaming studios and publishers
• Fintech and trading apps
• Subscription apps in health, productivity, or lifestyle
• Online services focused on signups and account creation

For these teams, the main goal is usually cost-effective user growth across multiple markets rather than purely brand expression.

How the two agencies really differ

The clearest contrast between ARCH and Zorka Agency is where they sit on the spectrum between brand building and performance growth.

ARCH generally lives closer to brand campaigns, where mood, fit, and storytelling matter most. Zorka leans closer to performance marketing, where each creator is evaluated by cost per result.

Another distinction is category focus. ARCH frequently attracts physical consumer brands, while Zorka is more visible in digital products and mobile apps.

On the client experience side, ARCH can feel like working with a creative studio, while Zorka may feel closer to working with a performance media partner that happens to use creators instead of only paid ads.

Pricing approach and how work is scoped

Both teams typically price through custom quotes rather than public rates. Costs are shaped by scope, geography, creator tier, and how much of the process you ask them to handle.

How ARCH usually charges

ARCH often structures work around campaign budgets or ongoing retainers. The agency usually bundles:

• Strategy and creative development
• Creator sourcing and fees
• Production support and content direction
• Management, reporting, and revisions

For you as a client, this can feel like one combined campaign fee, with line items explained during the scoping stage.

How Zorka Agency usually charges

Zorka typically bases pricing on growth goals and volume. The main drivers can include:

• Number and size of creators
• Markets targeted and languages needed
• Expected installs or conversions
• Level of testing and optimization required

Some brands will treat budgets like performance media, with ongoing spending tied to results and scaling up what works.

What shapes your final cost

Regardless of which partner you choose, your total investment will usually depend on:

• Creator tier: nano, micro, mid-tier, or celebrity
• Content formats: short-form, long-form, or integrated content
• Usage rights: organic only or paid usage and whitelisting
• Markets: single country or global reach
• Length of engagement: one-off campaign or ongoing work

*Many brands underestimate how much usage rights and geography can change the quote they receive.*

Strengths and limitations on both sides

No agency is perfect for every brand. Understanding where each shines and where they may be less ideal helps you avoid mismatches.

Where ARCH tends to be strong

• Polished, brand-aligned creative that feels premium
• Clear visual direction and narrative concepts
• Tighter creative control for highly regulated or luxury brands
• Content that doubles as brand assets beyond social posts

The trade-off is that such thought-out campaigns can take more time and coordination. Fast, highly experimental tests across hundreds of creators may not be the main focus.

Where ARCH may be less ideal

• Pure performance user acquisition with strict cost-per-result goals
• Ultra-lean budgets focused only on testing
• Brands that want to run many small micro-tests each month

If you mainly care about immediate conversions and quick iterations, the creative depth that makes ARCH strong might feel slower than you prefer.

Where Zorka Agency tends to be strong

• Data-driven campaigns tied closely to installs or signups
• Scaling what works across creators and markets
• Handling complex tracking and multi-channel growth efforts
• Finding creators who can sell clearly, not just inspire

This can be powerful for product launches or growth pushes where you need clear performance reporting and optimization.

Where Zorka Agency may be less ideal

• Brands obsessed with visual craft and slow, artistic storytelling
• Campaigns where the main goal is long-term brand sentiment
• Very small local projects with limited growth upside

*Some marketers worry they will lose softer brand nuances when everything is optimized for short-term performance metrics.*

Who each agency is best suited for

It can help to look at yourself honestly as a brand: what you sell, how you measure success, and how you like to work with partners.

When ARCH is usually a better fit

• You sell a physical product where look and feel really matter.
• Your marketing team wants content that can also live on your site, ads, and packaging.
• You are comfortable with a more curated creator group instead of mass testing.
• You value close creative collaboration with your agency.

When Zorka Agency is usually a better fit

• You are a mobile app, game, or digital product focused on growth.
• Your main success metric is installs, signups, or paid conversions.
• You prefer data and performance dashboards over mood boards.
• You want to test at scale across creators and regions.

Questions to ask yourself before choosing

• Is our number one priority brand love or measurable signups?
• Do we need polished, evergreen content or quick-moving tests?
• Can we give our partner time and budget to explore ideas?
• How comfortable are we handing over creative control?

Your honest answers will often reveal which agency model feels more natural, even before you see the full proposal.

When a platform like Flinque may fit better

Not every brand needs a full-service team. Some marketers prefer handling relationships directly with creators while using software for structure.

Flinque, for example, is positioned as a platform-based alternative. Instead of paying ongoing agency retainers, you use technology to manage discovery, outreach, and campaign tracking yourself.

This can make sense if:

• You already have internal marketing staff with campaign experience.
• You want to build long-term creator relationships in-house.
• Your budget is tight, but your team has time to manage details.
• You prefer direct visibility into data and creator messages.

The trade-off is that you take on more daily work: contacting creators, negotiating terms, reviewing content, and handling payments. For lean teams, that workload is an important factor.

FAQs

How do I decide between a brand-focused and performance-focused agency?

Start with your main goal for the next 12 to 18 months. If you need strong visual identity and recognition, choose brand-focused. If you mainly care about installs or signups, a performance-driven team is usually better.

Can I use influencers for both awareness and conversions at once?

Yes, many campaigns try to do both. The key is to be clear with your partner: which outcome matters most if there is a trade-off? That clarity shapes creator selection, content style, and how success is measured.

Do these agencies work with small budgets?

Both tend to work best when there is enough budget for proper strategy, creator fees, and testing. Very small budgets can limit options, but you can ask for a pilot scope to explore fit before scaling.

How long does it take to see results from influencer campaigns?

For awareness, you will see impact as soon as content goes live. For installs or sales, most brands allow at least one or two months to test angles, find strong creators, and optimize toward better results.

Should I sign a long-term contract with an influencer agency?

Longer agreements can bring better pricing and deeper understanding of your brand. However, many marketers prefer starting with a project or short-term commitment before deciding on a longer partnership.

Conclusion: choosing the right partner for you

The best choice depends less on which agency looks more impressive on paper and more on how well their core strengths match what you truly need right now.

If your main focus is brand image, content quality, and carefully curated collaborations, a creative-led partner like ARCH may feel right. You will likely get content that fits seamlessly across your brand world.

If your main focus is user growth, measurable results, and scaling what works across markets, a performance-led partner like Zorka Agency often makes more sense. You will probably spend more time in numbers, less in mood boards.

Also be honest about budget and internal capacity. If you want to stay very hands-on and control relationships directly, a platform like Flinque can offer structure without long-term retainers.

In the end, ask each prospective partner specific questions about past work in your category, how they measure success, and what a realistic first three months would look like. Their answers will usually make your decision much easier.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.