ARCH vs MoreInfluence

Why brands weigh up ARCH and MoreInfluence

When you look at influencer partners today, you are usually choosing between different styles of support, not just different names. ARCH and MoreInfluence both sit in the full service agency camp, but they tend to attract slightly different brands.

Most marketers want simple clarity: who will actually move the needle, how these teams work day to day, and what kind of budget or involvement each one expects from you.

Underneath that, you are really choosing a path for your influencer marketing agency choice. Do you want a tight, boutique partner, a broader network player, or a mix of agency and in house control?

Table of Contents

• What each agency is known for
• ARCH services and typical fit
• MoreInfluence services and typical fit
• How the two agencies feel different
• Pricing and how engagements work
• Strengths and limitations on both sides
• Who each agency tends to suit best
• When a platform like Flinque can make more sense
• FAQs
• Conclusion: choosing what fits your brand
• Disclaimer

What each agency is known for

Both agencies live in the same broad world: they help brands find creators, shape ideas, manage content, and track results. The differences are in how hands on they get, which creators they lean toward, and how structured their process feels from a client side.

ARCH often presents itself as a brand partner first, with creator work serving bigger marketing goals like launches, retail support, or brand repositioning. Influencers are part of a wider story, not just a set of posts.

MoreInfluence tends to emphasize influencer campaigns as the core product. Their focus is usually on lining up the right mix of reach, content volume, and audience targeting to drive visible spikes in traffic, leads, or online sales.

In other words, one may feel closer to a creative brand studio that happens to be strong at creator work, while the other may feel like a performance driven influencer shop that can still support storytelling.

ARCH services and typical fit

Because ARCH operates as a service based partner, you are not just buying “influencer posts.” You are hiring a team that aims to plug into your broader marketing efforts, sometimes alongside media agencies or in house brand teams.

Services you can usually expect from ARCH

Exact offerings shift over time, but agencies like ARCH typically cover the full journey from planning through reporting. For a brand, that will usually mean some mix of the following support.

• Campaign planning tied to product launches, seasonal pushes, or long term brand goals
• Influencer discovery, vetting, and shortlisting based on audience fit and content style
• Creative concept development and content direction with your team’s input
• Contracting, negotiations, and compliance with platform rules and ad guidelines
• Execution management, approvals, and scheduling across creators and channels
• Reporting on reach, engagement, and downstream impact like traffic or sales

How ARCH tends to run campaigns

The process is usually collaborative. You can expect workshops or strategy calls up front, moodboards or example content, and a structured approval flow so legal and brand teams stay comfortable.

Campaigns might mix large and mid size creators with smaller, highly specific voices. That blend helps balance cost, authenticity, and reach in a single program rather than chasing only the biggest names.

Because the agency leans into integrated thinking, they might also coordinate with your paid media or retail marketing, helping repurpose influencer content into ads, email, or in store assets.

Creator relationships and style

Influencer agencies like ARCH usually maintain direct relationships with repeat creators but are not locked into a single roster. That gives them flexibility to match you with talent who properly fits your product and tone.

You can expect the team to manage most communication with creators while looping you in on key decisions. They will likely protect creative freedom enough that posts feel natural, while keeping safeguards around brand messaging and claims.

ARCH’s typical client profile

From what is publicly visible, brands attracted to this type of agency often share some traits. They want coherent brand storytelling and consistency across many markets or channels.

• Consumer brands in beauty, fashion, lifestyle, wellness, or food
• Companies with retail or DTC presence that care about both awareness and sales
• Marketing teams that need a partner comfortable working with multiple stakeholders
• Businesses ready to invest in multi month campaigns rather than one offs

MoreInfluence services and typical fit

MoreInfluence usually positions itself closer to a pure influencer marketing specialist. While they can support broader brand goals, much of their value sits in network building, matching, and managing campaigns for measurable outcomes.

Services you can usually expect from MoreInfluence

Like any full service influencer agency, they are likely to follow an end to end process, from strategy to measurement. For a typical brand, that may look like the following.

• Influencer strategy linked to specific KPIs like signups, leads, or online sales
• Identification and outreach to creators across Instagram, TikTok, YouTube, and more
• Brief development that outlines talking points and brand guardrails
• Negotiation of fees, content rights, and usage windows
• Day to day campaign management and content tracking
• Measurement reports that highlight return on spend and next steps

How MoreInfluence tends to run campaigns

Many brands experience this style of agency as structured and outcome driven. You will usually work with an account manager who coordinates strategy and reporting, plus a back end team handling creator outreach and logistics.

Campaigns may focus strongly on creators who can show reliable performance, such as mid tier influencers with highly engaged audiences or niche experts in categories like fitness, finance, or parenting.

Depending on your budget, they might recommend a test phase, then scale top performing creators into longer term partnerships or ambassador programs.

Creator relationships and style

Agencies in this space often pride themselves on knowing how to work with a broad range of talent, from big personalities to micro creators. Expect a mix of one off collaborations and recurring relationships built around consistent performance.

The tone of campaigns may lean a bit more sales focused than pure storytelling, especially when brands are very focused on revenue or lead targets.

MoreInfluence’s typical client profile

The brands that gravitate toward this type of partner often have direct response goals in mind. They want to see how creator work impacts the bottom line, not just soft engagement metrics.

• Ecommerce and subscription brands needing measurable sales lift
• Apps, software, or service providers with clear sign up or lead goals
• Emerging brands looking to scale quickly through creator driven growth
• Marketing teams comfortable making data led decisions on which creators to rebook

How the two agencies feel different

On paper, both partners offer many of the same services. In practice, the experience can feel quite different depending on what you value most in an influencer partner.

Style of collaboration

If you lean toward integrated brand thinking, you may find ARCH more aligned with how your creative and brand leads like to work. The process may feel like an extension of your wider marketing calendar.

If you care most about measurable results and structured testing, you may find MoreInfluence appealing for its focus on performance, optimization, and scaling what works.

Type of creator mix

A brand first agency may place heavy emphasis on fit: voice, visuals, and alignment with your positioning. That might mean saying no to large reach creators who do not naturally match your tone.

A performance oriented shop might give more weight to data on past performance and audience response, even if a creator’s aesthetic is a bit outside your usual comfort zone.

Communication and reporting

Expect both to offer regular updates, but the emphasis can differ. One may prioritize narrative recaps and brand learnings, the other more charts, benchmarks, and clear next steps for scaling.

The best fit depends on how your own leadership prefers to see results. Some C suites respond better to story and content quality, others to hard numbers and comparisons.

Pricing and how engagements work

Neither of these agencies sells fixed, off the shelf packages like simple software tools. Influencer work is built around custom scopes that reflect your budget, category, and goals.

Common pricing structures for influencer agencies

Most brands will encounter a few familiar building blocks when speaking with either partner. Knowing these helps you navigate early calls with more confidence.

• Campaign based projects: A defined program with a clear start and end date, often tied to a launch or season.
• Retainers: Ongoing support where the agency runs multiple campaigns or always on programs throughout the year.
• Influencer fees: Pass through creator payments, typically quoted separately from agency management costs.
• Management or service fees: The agency’s own fee for strategy, creative, coordination, and reporting.

What usually drives cost up or down

There is no single price tag because several factors combine to shape your final quote. Both agencies will usually walk you through these elements during scoping.

• Number of influencers involved and expected content volume
• Size and status of creators, from micro to celebrity level
• Platforms used, such as TikTok, Instagram, YouTube, or podcasts
• Geographic reach, whether local, national, or multi country
• Content rights and how widely you plan to reuse creator assets
• Depth of reporting, testing, and strategic oversight required

Engagement style and commitment

Early stage tests may involve smaller scopes or pilot campaigns so everyone can learn how well the partnership works. From there, brands often move into larger, multi wave programs or annual retainers.

If your team wants maximum flexibility, be clear about that during early talks. Agencies can sometimes design shorter commitments or phased programs where you scale only when results justify it.

Strengths and limitations on both sides

No agency is perfect for every brand. You are balancing trade offs in style, focus, budget, and control. Being honest about what you actually need will save time on both sides.

Where ARCH style partners tend to shine

• Strong alignment with brand teams that care about long term positioning
• Ability to weave creators into wider marketing, including retail and media
• Emphasis on quality creative, storytelling, and audience resonance
• Comfort working with complex stakeholders or multi market structures

Many marketers secretly worry that performance pressure will water down their brand. An integrated partner can help protect tone and visual standards while still optimizing results.

Possible limitations with an ARCH style approach

• May feel slower if your priority is fast testing and performance experimentation
• Creative development and integration can require more internal time from your side
• Cost may be higher when you fold in broader brand services beyond pure influencer work

Where MoreInfluence style partners tend to shine

• Clear focus on measurable outcomes and return on budget
• Comfort running structured experiments across many creators
• Ability to scale successful influencer relationships quickly
• Data led decision making that can please growth focused leadership

Possible limitations with a MoreInfluence style approach

• Campaigns may lean more transactional if brand storytelling is not prioritized
• Some creators may feel more like media partners than true brand collaborators
• You might need to push harder internally to maintain brand nuance and craft

Who each agency tends to suit best

Thinking in terms of “fit” rather than “better” is usually more helpful. Both partners can deliver strong work when matched with the right kind of brand and marketing culture.

When a brand first agency is usually the better fit

• You are a well established brand with strict guidelines and global oversight.
• You want creator work that supports TV, retail, and paid media, not just social buzz.
• Your leadership values long term brand equity as much as short term sales.
• You have enough budget to fund considered creative development and testing.

When a performance leaning agency is usually the better fit

• You are a high growth ecommerce or subscription brand focused on revenue.
• You care deeply about tracking codes, landing pages, and sales funnels.
• You prefer fast cycles of testing and scaling top performing creators.
• Your internal brand system is flexible enough to allow more direct response angles.

Questions to ask yourself before you choose

• Are we trying to fix awareness, consideration, or conversion problems first?
• Do we have strong in house creative and strategy, or do we need that from an agency?
• What level of reporting will actually convince our leadership to keep investing?
• How much hands on involvement do we realistically have time for?

When a platform like Flinque can make more sense

Full service agencies are not the only option. Some brands prefer to handle most influencer work in house and use a platform to streamline discovery and management instead of outsourcing everything.

Flinque is one example of this path. Rather than acting as an agency, it functions as a platform where your team can search for creators, manage outreach, coordinate campaigns, and track performance more efficiently.

This route can make sense when you already have people who understand creator marketing but need better tools, not another external team. It is also appealing if you want to keep relationships directly with influencers over the long term.

However, platforms still require internal time and expertise. If your team is small or new to influencer work, a full service partner may be more practical, at least for your first few large scale campaigns.

FAQs

How should I decide between a brand led and performance led influencer partner?

Start from your biggest problem. If you need stronger brand presence and storytelling, lean toward a brand led agency. If your main goal is sales or leads, a performance leaning partner usually makes more sense.

Can I work with both types of agencies at the same time?

Yes, some larger brands use one agency for brand building campaigns and another for performance. If you do this, set clear scopes so partners do not overlap or compete on the same brief.

What information should I bring to a first agency call?

Come with your business goals, target audience, key products, current marketing calendar, past influencer learnings, and a realistic budget range. This helps agencies give useful recommendations quickly.

How long does it take to see results from influencer campaigns?

Awareness and engagement can show up within days of content going live. Clear sales or lead patterns usually require several weeks and multiple waves of content, especially if you are testing different creators.

Do I lose control of my brand voice when working with influencers?

You should not. A good agency will protect your guidelines while letting creators speak naturally. The key is a strong brief, clear do and don’t rules, and a sensible approval process.

Conclusion: choosing what fits your brand

Deciding between ARCH, MoreInfluence, or any other influencer partner is really about fit, not labels. You are choosing the team that best matches your goals, culture, and appetite for risk and experimentation.

If you need integrated storytelling and careful brand stewardship, a brand led agency is often the safer path. If you live and die on performance metrics, a more data driven, testing focused partner may give you the energy you want.

Balance that with budget and internal capacity. Larger, integrated partners may carry higher fees but take more work off your plate. Performance specialists may ask for more ongoing experimentation but can be powerful for growth brands.

Finally, if you have the team and desire to stay deeply involved, consider platforms like Flinque as an alternative or complement to agency support. The best setup is the one that lets your brand show up clearly, consistently, and profitably in front of the right audiences.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.