ARCH vs House of Marketers

Why brands look at different influencer agencies

When you weigh up ARCH and House of Marketers, you are really trying to answer one thing: which partner will move the needle for my brand without wasting budget or time.

Both are influencer marketing agencies, but they show up differently in how they plan campaigns, work with creators, and report results.

This can feel confusing when you just want more sales, stronger awareness, and creators who actually care about your product.

Table of Contents

• What these influencer agencies are known for
• ARCH as an influencer agency
• House of Marketers as an influencer agency
• How the two agencies differ in practice
• Pricing approach and ways of working
• Strengths and limitations to keep in mind
• Who each agency is best suited for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion
• Disclaimer

What these influencer agencies are known for

The primary keyword for this page is influencer agency comparison. That is exactly what most marketers want when they look at these two names.

Both firms help brands work with creators across platforms like TikTok, Instagram, and YouTube. They usually step in when in‑house teams feel stretched or lack creator contacts.

ARCH is often associated with campaign strategy, content production, and creator partnerships that feel more curated and brand heavy.

House of Marketers is widely linked to TikTok and performance driven campaigns, with an emphasis on growth, installs, and measurable outcomes.

Neither positioning is better by default. It comes down to channel focus, target audience, and what “success” actually looks like for your brand.

ARCH as an influencer agency

ARCH operates like a creative and influencer partner rolled into one. The team typically supports brands that care as much about storytelling and aesthetics as they do about clicks.

You will usually see ARCH leaning into campaign concepts, creative briefs, and content guidelines that keep your brand world consistent across many creators.

Services ARCH usually offers

While exact offerings can change, ARCH generally sits in the full‑service camp rather than a light touch model.

• Influencer identification and vetting across platforms
• Campaign strategy and creative concepts
• Contracting, negotiation, and compliance support
• Content briefs, feedback, and approvals
• Coordination of posting schedules and deliverables
• Reporting on reach, engagement, and key metrics

For some brands, they may also help with production, whitelisting, or paid social amplification of creator content.

How ARCH tends to run campaigns

Campaigns often start with a structured discovery phase. That can mean digging into your audience, category, and how your brand already shows up online.

From there, ARCH usually builds a central idea and messaging framework, then maps creators against that idea based on style, audience, and past content.

You can expect more curated creator lists instead of open calls. Content tends to feel more on brand and polished, especially for lifestyle or premium products.

Reporting usually summarizes what worked creatively, as well as numbers. That helps your team carry insights into other marketing channels.

Creator relationships and client fit for ARCH

ARCH often taps into mid sized creators and niche voices rather than only top celebrities. This balance aims to blend trust, scale, and budget control.

The agency tends to fit brands that care about long term perception, brand equity, and community building, not just one off spikes.

• Consumer brands in fashion, beauty, wellness, or lifestyle
• Premium or design driven products that need strong visuals
• Companies wanting multi channel stories, not only TikTok
• Marketing teams that want guidance and creative input

ARCH can still work for performance targets, but you may feel the strongest value if you also measure brand lift or content quality.

House of Marketers as an influencer agency

House of Marketers is widely known for its focus on TikTok campaigns and short form content. Many brands turn to them when they want fast reach and measurable outcomes.

They tend to position themselves around growth, user acquisition, and metrics like installs, signups, or revenue influenced by creators.

Services House of Marketers usually offers

The agency generally covers end to end influencer campaign delivery, with a weight toward performance optimisation and TikTok specific tactics.

• TikTok focused influencer sourcing and outreach
• Short form content strategy and planning
• Creative scripting and content feedback for creators
• Campaign management and daily optimisation
• Measurement of conversions, installs, or purchases
• Support for paid boosting or Spark Ads with creator assets

For some brands, they may also advise on TikTok ads strategy to pair with organic creator posts.

How House of Marketers tends to run campaigns

Campaigns often start with clear performance goals. That might be app downloads, new users, or sales during a specific launch window.

From there, the team usually lines up creators who already understand TikTok culture and can produce content that feels native and fast moving.

You will often see testing of multiple creators, hooks, and angles, then deeper investment into what performs best.

Reporting is usually tight around cost per install, signups, or similar outcomes, along with views and engagement.

Creator relationships and client fit for House of Marketers

House of Marketers leans into creators who live and breathe short form video, especially on TikTok. Many skew younger, trend driven, and highly active.

This setup naturally fits brands chasing growth among Gen Z and younger millennials, especially in mobile first products.

• Apps and tech platforms seeking installs or users
• Direct to consumer brands chasing rapid scale
• Companies prioritising TikTok as a primary channel
• Teams that want strict performance metrics and testing

You may still get value for broader brand goals, but the strongest fit is when performance and TikTok sit at the centre of your plan.

How the two agencies differ in practice

Even though both run influencer campaigns, the day to day experience can feel quite different depending on your goals and culture.

Approach to creativity and brand voice

ARCH tends to protect your brand’s look and feel strongly. Content may go through more structured briefing and feedback loops.

That can be ideal if you are in a regulated space or have strict brand rules, but it may slow down trend hopping on fast platforms.

House of Marketers typically leans into creator freedom and speed, expecting that some creative risk is needed to win on TikTok and similar channels.

You may see more experimentation, more test content, and faster iterations on hooks and angles.

Channel focus and scale

ARCH often stretches across several platforms, using a mix of Instagram, YouTube, TikTok, and sometimes blogs or podcasts.

This helps if your brand wants a broader footprint and deeper storytelling across multiple touchpoints.

House of Marketers centres its reputation on TikTok and short form content. Other platforms may be part of the mix, but TikTok tends to play the lead role.

For many growth teams, that clarity is a plus because it aligns tightly with internal performance dashboards.

Client experience and communication style

ARCH can feel like a hybrid between a creative agency and a media partner. You may spend more time discussing ideas, moodboards, and brand stories.

House of Marketers often feels more like a performance marketing team that happens to work through creators.

Expect more focus on tests, data, and scaling what works, which some growth teams love and some brand teams find too narrow.

Pricing approach and ways of working

Both agencies generally use custom quotes rather than fixed public pricing. Costs shift based on complexity, number of creators, and content volume.

How agencies usually structure fees

Most influencer agencies combine agency fees with creator payments. These are the main pieces you will usually see.

• Agency strategy and management fees, often monthly or per campaign
• Influencer fees for content creation and posting
• Production or editing costs, if content is more complex
• Paid media or boosting budgets when content is promoted

Neither ARCH nor House of Marketers tends to work like a low cost marketplace. They usually step in when you want strategic input and full management.

Budget ranges and what pushes cost up

While exact numbers are not public, there are common patterns that affect the quote you receive.

• Number of creators and posts per creator
• Whether you use mega, macro, or micro influencers
• Regions and markets you target with the campaign
• Use rights, whitelisting, and paid amplification needs
• Length of relationship, such as project versus retainer

ARCH may recommend higher content budgets if you want polished multi channel assets. House of Marketers may suggest more test creators to find winning angles.

Engagement models you can expect

Both agencies commonly work on one of two bases.

• Project based campaigns for launches, seasons, or key pushes
• Retainers for always on influencer activity and reporting

Project work suits brands testing agencies for the first time. Retainers make more sense when you want ongoing learning and consistent creator activity.

Strengths and limitations to keep in mind

Every agency has a sweet spot and trade offs. Understanding those upfront can save frustration later.

Where ARCH often shines

• Stronger emphasis on brand storytelling and visual quality
• Curated creator partnerships that feel aligned with your world
• Support across several platforms instead of one channel only
• Useful for brands with strict guidelines or premium positioning

Many marketers worry that creator content will feel off brand. ARCH’s structure can help ease that concern through tighter creative control.

Where ARCH may feel less ideal

• Speed can be slower when approvals are heavy and content is polished
• Experimentation may be more limited if brand rules are very strict
• Performance first, high volume testing teams may want more agility

Where House of Marketers often shines

• Deep understanding of TikTok culture and short form trends
• Comfort with performance targets like installs and revenue
• Testing across many creators to find what works fast
• Good fit for growth teams used to data heavy decisions

This can feel especially powerful during app launches, product drops, or time bound promotions tied to immediate results.

Where House of Marketers may feel less ideal

• Brands wanting slow, crafted storytelling may feel the pace is intense
• Heavily regulated industries may need more layers of review
• Marketers who dislike TikTok might not fully unlock their approach

Who each agency is best suited for

Choosing between these agencies is less about who is “better” and more about who is better for your stage, industry, and goals.

When ARCH is usually a strong choice

• You sell premium, design led, or lifestyle products.
• Your leadership cares about long term brand strength.
• You want influencer content that doubles as ad or site assets.
• You prefer more guidance on creative and messaging.
• Your team has limited time for deep campaign involvement.

ARCH fits brands that see influencer work as part of their bigger brand story rather than only a growth channel.

When House of Marketers is usually a strong choice

• Your biggest priority is growth, installs, or new customers.
• TikTok is central to your marketing plan.
• You are comfortable with testing, fast decisions, and iterating.
• Your internal teams already work with performance metrics.
• You want frequent reporting tied to hard numbers.

House of Marketers suits teams that are already used to performance marketing and want to extend that mindset into influencer work.

When a platform like Flinque makes more sense

Full service agencies are not the only route. Sometimes a platform based option fits better, especially for nimble teams.

Flinque, for example, is built as a platform for discovery and campaign management rather than as an agency.

How a platform approach differs

Instead of paying retainers for full management, a platform usually gives you tools and data while your internal team runs the work.

• Search and filter creators by audience and content
• Track outreach, negotiations, and content in one place
• Monitor performance without layers of account management

This suits brands that have time and people but want to avoid building everything in spreadsheets and inboxes.

When a platform may beat an agency

• You already have influencer experience in your team.
• Your budget is tighter and you want to avoid agency retainers.
• You prefer full control over creator relationships.
• You run frequent, smaller campaigns rather than occasional big pushes.

Platforms like Flinque can also complement agencies, acting as a database and workflow tool when you bring more activity in house later.

FAQs

How do I choose between these two influencer agencies?

Start with your main goal. If you want broader brand storytelling across several platforms, lean toward a creative focused partner. If you care most about TikTok performance, installs, or quick tests, a TikTok centric agency usually fits better.

Do these agencies work with small brands or only big names?

Both generally prefer brands with meaningful budgets because creator fees and management time add up. That said, fast growing startups with clear goals can often work with them if they commit enough budget to test properly.

Can I ask an agency to only handle strategy, not execution?

Some agencies offer strategy only work, while others focus on full service delivery. It is worth asking upfront if you can buy audits, playbooks, or frameworks separately, especially if your internal team can manage day to day work.

How long does it take to see results from influencer campaigns?

Awareness lifts can show within days of content going live. Revenue and acquisition signals usually become clearer after several weeks and multiple posts, especially if you test different creators, hooks, and offers across your audience.

Should I work with one agency or several at once?

Most brands start with one main partner to avoid overlap and confusion. You can always layer in specialist agencies later, but it is usually better to consolidate learning and reporting with a single lead partner at the beginning.

Conclusion

Deciding between these influencer partners comes down to clarity on your needs, budget, and how hands on you want to be.

If you care deeply about crafted content, multi channel storytelling, and a strong visual world, a creative leaning agency like ARCH will likely feel natural.

If TikTok, quick testing, and performance metrics are your heartbeat, a growth focused agency such as House of Marketers can be a powerful fit.

For teams with in house experience and limited budgets, a platform option like Flinque offers control and flexibility without full service retainers.

Take time to define success, your non negotiables, and how often you want to see results. Then speak openly with each provider about fit before you sign anything.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.