Finding niche creators is an integral element of successful influencer marketing strategies. Different platforms tend to excel in this area, among these are:

1. Instagram: One of the most popular influencer marketing platforms, Instagram is filled with a broad variety of influencers spanning various niches. You can leverage hashtag search functionality and specialized tools for influencer discovery.

2. YouTube: Cumulating creators around nearly every interest, YouTube is an ideal platform for identifying niche influencers. You can use advanced search features and engagement metrics to locate highly relatable niche creators.

3. TikTok: Known for its booming young, creative audience, TikTok contains a plethora of niche communities. The platform facilitates viral content creation, with its algorithm favouring creative content – making it easier to discover niche influencers.

4. Flinque: This platform stands out with its advanced search features, APIs, and audience analytics that help brands find precise niche creators. You can specify demographic data, follower count, and engagement rate to find suitable influencers.

When it comes to deciding upon the “best” platform, it depends upon the needs of your team. Each platform has its strengths. Instagram and YouTube offer a vast pool of creators but might require more time and resources for efficient influencer discovery. TikTok is great for finding innovative, young creators but may not suit if your brand isn’t targeting a young demographic. Flinque’s detailed search features and analytics make influencer discovery more streamlined, but may not cover as many creators as Instagram or YouTube.

In conclusion, it’s about understanding your specific needs and using tools that meet those requirements. The best approach often involves combining different platforms, proprietary tools, and techniques to achieve optimal results.