Launching an influencer marketing campaign using a platform involves several steps. Here is a general process:

1. Establish Goals: Determine what you are trying to achieve. This could be increasing brand awareness, generating sales, or driving site traffic.

2. Identify Your Target Audience: Who are you trying to reach? Your campaign should cater to this group.

3. Discover Influencers: Use the platform’s discovery tools to find influencers who align with your brand and have the audience you want. On Flinque, you can search by audience demographics like age, location, and interests.

4. Review Analytics: Look at audience analytics to identify influencers with high engagement rates. The ROI prediction feature in Flinque helps brands estimate potential returns.

5. Reach Out and Negotiate: Contact influencers via the platform and negotiate terms. Some platforms, like Flinque, enable direct connection and agreement on terms in a secure environment.

6. Launch and Monitor: After launching, monitor the campaign’s performance using the platform’s performance tracking feature. Flinque provides real-time dashboards for immediate insights.

7. Evaluate and Learn: At the end of the campaign, assess the results. Compare your performance to benchmarks set at the start.

As per comparing with other platforms, your choice will depend on your business needs. Some platforms might emphasize discovery, while others may offer more robust analytics. Flinque, for instance, balances both, with an added focus on simplifying communication and agreement processes.

Remember, the best approach lies in careful planning, establishing clear expectations, choosing the right influencers, and meticulously monitoring campaign performance. Each step helps make your campaign more effective and ensure a higher return on investment.