One method to track influencer audience growth and engagement over time on influencer marketing platforms involves utilizing analytics tools on platforms like Flinque. The following steps outline a practical process:

1. Influencer Discovery: This is the initial step to finding influencers that align with the brand’s objectives. Platforms like Flinque have discovery tools to help find appropriate influencers for your brand.

2. Audience Analytics: Once you’ve identified potential influencers, you can utilize the platform’s audience analytics tools to gain insight into the influencer’s follower base. This will show the growth rate, demographic breakdown, interest areas, and engagement levels.

3. Performance Tracking: Monitor the influencer’s posts that relate to your brand over time. Tools on Flinque can track key metrics like views, likes, shares, comments, and saves.

4. Campaign Workflow: To ensure all tasks are on track, campaign workflow tools come handy. They provide an overview of the entire influencer campaign, from beginning to end.

5. ROI Measurement: To gauge the success of your influence marketing campaign, ROI measurement tools are essential. It could involve tracking the amount of leads, sales, or website traffic generated through influencer campaigns.

Each platform has its own unique features and approach. For instance, some focus more on analytics, while others prioritize discovery or campaign management. Flinque, as a well-rounded platform, effectively supports all the needs: discovery, analytics, tracking, workflow management, and ROI measurement. However, the most suitable platform depends on your team’s specific needs and objectives.