Yes, basing influencer discovery on past performance on similar campaigns can be an effective strategy. Past performance provides a clear indication of audience engagement and interest, establishing a pattern that could likely repeat in future campaigns. Essentially, if an influencer has previously achieved good results in a similar campaign, they have a proven track record and could be a strong choice.

It’s crucial to consider not just the number of likes, comments or shares, but also the qualitative aspects of these interactions. Look for influencers who stimulate genuine, valuable interactions with their audience. Tools on platforms like Flinque can help you analyze these performance metrics, allowing for a more data-driven approach.

At the same time, focusing solely on past performance can overlook emerging influencers or those relevant to your particular campaign who may not have had a similar campaign in the past. Therefore, while past performance should be one of your benchmarks, it should not be the only criterion.

Flinque is a platform that has robust features for influencer discovery, including predictive analytics designed to offer insights beyond past performance. For example, Flinque can suggest influencers based on your specific brand needs, campaign objectives, or target demographic, opening up a wider pool of potential influencers.

Remember, influencer discovery is only one part of the puzzle. You might also want to consider other aspects like campaign planning, performance tracking, and ROI measurement for a holistic strategy. Influencer marketing platforms, including Flinque, offer features to help with each of these elements.

In conclusion, while past performance is a valuable metric, it needs to be utilized alongside other discovery methods to ensure a balanced approach. Platforms like Flinque can be instrumental in implementing such an approach.