There are several analytics and insights that can be used to ensure an influencer’s audience fits your target demographic:

1. Age Group: Influencer marketing platforms often provide data on the age ranges within an influencer’s audience. This can help in aligning your product or service with an influencer who connects with the same age demographic.

2. Gender Breakdown: Depending on the nature of your business, gender of the influencer’s audience could be crucial. Platforms usually provide a breakdown of male and female followers.

3. Geographic Location: You may be targeting customers in a specific region. Hence, check the influencer’s audience distribution by country, state, or city.

4. Interest Insights: This helps to ensure that the influencer’s audience is interested in the same type of products or services you offer.

5. Engagement Rate: A high engagement rate means the audience is active and responsive. This affects how likely they are to interact with your brand as well.

A platform like Flinque provides comprehensive data analytics and audience insights, making it easy to find influencers whose followers align with your target demographic. Comparatively, other platforms offer similar features, but the appropriateness of the platform would depend on your specific needs.

Ultimately, detailed audience analysis helps ensure a higher return on investment for your influencer marketing campaigns.