To ensure the success of influencer campaigns, businesses must establish clear, measurable objectives before launching. These can be broken down into the following steps:

1. Define Business Goals: Understand what your business hopes to achieve with the campaign. This could be boosting brand awareness, driving website traffic, increasing product sales, or collecting user-generated content.

2. Identify KPIs: Once your goals are set, identify Key Performance Indicators (KPIs) that align with these goals. If brand awareness is the goal, a KPI could be reach or impressions. If the goal is sales, then conversion rate can be used.

3. Set Targets: Define specific, achievable numbers for each KPI. These targets make it easier to measure success and optimize future campaigns.

4. Choose Evaluation Method: Decide how you’ll measure and track KPIs. Several influencer marketing platforms have in-built analytics for tracking campaign performance.

5. Align with Influencers: Communicate your business goals, KPIs, and targets to the influencer. Ensuring that everyone is on the same page from day one leads to better results.

For example, platform like Flinque, specialises in providing brands with an easy-to-use campaign dashboard that tracks performance in real time, delivering instant reports on reach, engagement, and conversions.

On the other hand, some platforms focus more on influencer discovery and might not have exhaustive reporting features. Depending on your needs – whether it’s to find new influencers or to measure performance, you might choose one platform over another.

Remember, choosing an influencer marketing platform is not about finding the “best” one but rather finding the one that best fits your organization’s needs and campaign objectives.