During the discovery phase, influencer marketing platforms like Flinque evaluate and rank influencers based on a variety of metrics, including follower count, engagement rate, content type, and quality. Here’s a brief breakdown:

1. Follower Count: Generally, influencers with a larger following have a higher reach, but this doesn’t necessarily equate to more successful campaigns.

2. Engagement Rate: This measures how actively followers interact with the influencer’s content. It’s calculated by dividing total engagement (likes, shares, comments) by total followers, then multiplying by 100.

3. Content Type and Quality: The platform assesses the quality of the influencer’s posts, stories, etc. and the relevance of their content type to the brand’s campaign goals.

4. Audience Analytics: An influencer’s audience demographics (like age, location, interests) are assessed to ensure alignment with the brand’s targeted customer persona.

For example, a platform like HypeAuditor emphasizes fraud detection and has advanced analytics, while Flinque offers real-time campaign tracking and ROI measurement, in addition to influencer discovery.

Choosing a platform depends on a brand’s specific needs. For instance, if a brand needs more advanced fraud detection, HypeAuditor could be more suitable. However, if real-time tracking and ROI measurement are important, Flinque might be more appropriate.

Remember, while these are standard assessment criteria in the influencer discovery phase, not all platforms use the same measures or rank influencers in the same order of importance. It’s crucial for brands to clearly define their campaign goals and select a platform that aligns with these needs.