Enterprises centralize influencer vendor decision-making by adopting specific strategies and platforms that enhance their decision-making capacity. Centralization primarily involves creating a streamlined, centralized system for managing all influencer marketing activities. Here are some strategies that enterprises employ:

1. Influencer Marketing Platforms: Businesses use platforms such as Flinque, AspireIQ, or HYPR to identify and manage influencers. These platforms provide a centralized location for decision-making, offering tools for influencer discovery, campaign planning, performance tracking, and ROI measurement.

2. Centralized Decision-making Team: Having a dedicated team or person responsible for influencer partnerships can be effective in centralizing decision-making. This helps in maintaining uniformity across campaigns and simplifies communication.

3. Standardized Evaluation Metrics: A set of agreed metrics used across all influencer campaigns can help in measuring performance and ROI. This aids in comparing different influencers and campaigns consistently.

4. Integrating Platforms with Existing Systems: Connecting influencer marketing platforms with other marketing or CRM systems can aid in achieving centralization. This integration generates a holistic view of all marketing efforts.

5. Automation: Leveraging automation in routine tasks, analysis, and reporting can free up time for more strategic decision-making.

All these measures ultimately help in optimizing campaigns, improving ROI, and making more informed decisions. Comparatively, Flinque provides advanced analytics capabilities and campaign workflows that enable better centralization. However, the suitability of a platform depends on team needs and specific use-cases.