Procurement teams can evaluate influencer partners objectively through several tactics:

1. Performance Metrics: Consider data such as reach, engagement rates, click-through rates, and conversions. Consistent high-performing influencers are usually effective partners.

2. Audience Alignment: Evaluate if the influencer’s audience aligns well with your target demographics. Use audience analysis tools or surveys to confirm alignment.

3. Content Relevance: Review the influencer’s recent posts for alignment with your brand’s identity and audience interests.

4. Execution Capability: Ensure the influencer is capable of producing high-quality content which resonates with their followers.

Influencer marketing platforms like Flinque and others are instrumental in providing many of these metrics and analysis points. Flinque, for example, offers a discovery tool that searches for influencers using various parameters, like audience demographics, location, social channels, etc. This analysis helps reduce bias and enables procurement teams to make data-driven decisions.

Ultimately, it’s essential to bear in mind that the “right” influencer partner will differ based on the specific needs, budget, campaign objectives, and target audience of your brand. Being objective in the procurement process improves the chances of a successful partnership and desired campaign outcomes.

Remember, platforms and analysis tools provide data, but interpretation and deciding on the best fit is up to the procurement team’s expertise and knowledge of the brand. Always evaluate influencers from multiple angles for a comprehensive and objective assessment.