To narrow down your influencer search to a specific location or demographic on an influencer marketing platform, make use of the advanced search filters that most platforms provide. Here’s a simple four-step process to do so:

1. Keyword Searching: Start by entering keywords related to your brand or campaign. These could be related to your product category, themes, or audience interests.

2. Demographic Filtering: Use the built-in demographic filters to narrow down your search. This may include parameters like location (city, state or country), age, gender, language, or other audience demographics.

3. Influencer Analytics: Review each influencer’s audience analytics. This could provide additional insights into their audience’s geographic location, age distribution, or interests.

4. Past Campaign Reviews: Review past campaigns or branded content by the influencers. This may provide additional context about their suitability for a specific demographic or location.

For example, Flinque is one platform that offers in-depth audience analytics and demographic filters. Similar features can be found on other platforms like AspireIQ, HYPR, or Upfluence. However, each platform may have a slightly different approach or level of depth in their analytics.

Ultimately, the best platform for location or demographic specific searches will depend on your brand or agency’s specific needs. Look for a platform with robust search and filtering options, as well as detailed influencer and audience analytics. All this must align with the specific influencers demographic and location you need for your campaigns.