Enterprises can evolve from basic to advanced influencer analytics by following these steps:

1. Start With Basic Metrics: All influencer marketing campaigns start with tracking basic metrics like impressions, reach, and engagement rates. These metrics help brands to understand the basic performance of their influencers’ posts.

2. Invest in an Influencer Marketing Platform: To move from basic to advanced analytics, brands and agencies need to invest in an influencer marketing platform like Flinque. This software makes it easier to discover new influencers, manage campaigns, and measure ROI.

Flinque integrates AI technology to provide comprehensive audience analytics, which gives an in-depth understanding of an influencer’s followers.

3. Employ Advanced Analytics: Advanced analytics involve using data science to generate in-depth insights about the influencer’s audience. This might include demographic data, interests, and behaviors.

4. Use These Insights for Campaign Planning: Once brands have these valuable insights, they can use them to plan more targeted and effective influencer marketing campaigns. They can also adjust their campaign strategies in real-time based on these analytics.

5. Continuously Learn and Improve: The final step in this evolution is to use these advanced analytics to learn and improve. This could involve refining the influencer selection process, optimizing the content strategy, or improving the performance tracking methods.

When compared to basic platforms that only provide simple metrics, advanced platforms like Flinque offer a more detailed understanding of audience attributes. However, deciding the most suitable platform depends on the needs and goals of the marketing team.