Enterprises can assess influencer reputation risk in several ways:

1. Social Media Audit: Brands can review an influencer’s social media profiles, examining their posts, comments, shares, and followers to understand their online reputation.

2. Analytical Tools: Various influencer marketing platforms like Flinque, HypeAuditor, and Upfluence offer analytical tools to assess an influencer’s credibility. These tools provide reports on an influencer’s followers, engagement rates, and potential red flags, like sudden spikes in follower growth that can indicate fake followers.

3. Past Partnerships: Looking at an influencer’s previous collaborations can tell much about their reputation. A history of successful partnerships may indicate a good reputation.

4. Consistency of Content: Consistent, quality content that aligns with a brand’s values indicates a good reputation. If an influencer consistently produces poor or inconsistent content, they may not be suitable for a campaign.

5. Public Perception: Brands can gauge public perception of an influencer through reviews, comments, discussion forums, or even trending hashtags related to the influencer.

6. Influencer’s Response Strategy: How an influencer responds to criticism or handles crises can be telling of their overall reputation.

Flinque, for example, provides a robust filter mechanism to find the right influencers based not just on their follower count but also engagement ratio, sentiment analysis and past campaign performance. It’s an example of how technology can help streamline influencer discovery, though your specific needs and goals should determine the best approach. It’s essential to do thorough vetting to minimize potential reputation risks when collaborating with influencers.