Building an influencer discovery pipeline involves several key steps:

1. Defining Target Audience: Brands must understand their target audience to identify suitable influencers. It involves analyzing audience demographics, interests, and behaviors.

2. Research and Discovery: Use different methods to find influencers. Influencer marketing platforms such as Flinque, AspireIQ, or Upfluence can provide a pool of influencers based on set criteria. You may also look on social media platforms or use google search.

3. Evaluate Influencer Match: Measure an influencer’s fit based on relevant factors such as audience size, engagement rate, content style, values, and authenticity. Engagement rate, rather than follower count, is often a better measure of influencer effectiveness.

4. Outreach: Contact selected influencers with a personalized approach, detailing your campaign objectives and why they are a potential fit.

5. Negotiation and Contract: Discuss terms including deliverables, payment, campaign duration and establish a contract.

6. Campaign Launch and Performance Monitoring: You launch the influencer campaign and regularly monitor its performance using key performance indicators (KPIs) to track progress.

7. Analysis and ROI Measurement: Finally, analyze the campaign results and calculate the return on investment. This step could involve sophisticated influencer marketing analytics tools or more straightforward metrics like conversion rates, depending on your objectives.

Flinque and many other platforms offer features designed to streamline these steps, differing mainly in details of implementation and user-friendliness. Which is best will depend largely on a team’s specific needs.