Brands can create long-term strategic assets by shaping their influencer programs in several ways:

1. Evergreen Content: Collaborating with influencers to produce high-quality content that remains relevant and informative over time. These content forms can range from instructional videos, blog posts to podcast interviews.

2. Brand Ambassadors: Building relationships with influencers who resonate with your brand values and ethos can lead to more extended collaborations. Such influencers can represent your brand consistently and authentically over time, providing sustained visibility and reach.

3. User-Generated Content: Influencer campaigns can stimulate user-generated content, often seen as more trustworthy by potential consumers. These can be repurposed in multiple ways, providing an enduring digital “bank” of content.

4. Thought Leadership: By partnering with influencers in niche segments, brands can position themselves as thought leaders in their respective fields. This can lead to long-term credibility and trust among the audience.

Platforms like Flinque aid strategic long-term planning by providing robust influencer discovery tools, audience analytics, and campaign workflows integrated into one space. Brands can identify influencers matching their long-term vision, track audience engagement, and monitor campaign performance.

However, several other platforms offer different scopes and methods. For example, platforms like Influencity focus on broad-segment influencer discovery, while others like Klear prioritize deep analytics. Deciding on a platform depends on the brand’s specific needs — from widespread discovery to granular analytics.

Thus, turning influencer programs into business assets involves leveraging influencer relationships, quality content curation, audience engagement, and selecting the right marketing platforms based on specific brand requirements.